or


[06/13/07 - 10:22 AM]
Spike TV Celebrates Fatherhood with 'True Dads' National Outreach Campaign
The campaign "celebrates and highlights fathers who take an active role in their children's lives, demonstrating that it is both a rewarding and fulfilling experience."

[via press release from Spike TV]

Spike TV Celebrates Fatherhood with 'True Dads' National Outreach Campaign

New York Yankee Legend Don Mattingly Named Spokesperson For Campaign's "Catch On" Promotion That Kicks-Off Father's Day

Overall Campaign Includes PSAs, Specials, Online Resources And Community Events

NEW YORK, June 13 -- Just in time for Father's Day, Spike TV celebrates dads with TRUE DADS, the network's new national outreach campaign designed to celebrate the unique and transformative relationship that is fatherhood. The network also announces that New York Yankee legend and current coach Don Mattingly has been named spokesperson for Spike TV's TRUE DADS first campaign promotion entitled "Catch On."

In the 21st century, it is critical that all kinds of fathers - traditional fathers, stepfathers, non-custodial fathers, and father-mentors - are provided with the encouragement and resources they need to positively influence tomorrow's generation.

Spike TV's TRUE DADS initiative celebrates and highlights fathers who take an active role in their children's lives, demonstrating that it is both a rewarding and fulfilling experience. The initiative is designed to encourage responsible fathering and provide the tools and resources to fathers to improve their parenting skills, such as how to talk with their kids, how to balance work & family and ideas of activities to spend more time with their children.

Spike TV will support TRUE DADS with a mutli-platform campaign that includes PSAs featuring both celebrity and everyday dads, original television programming, local community outreach events including events with several Minor League Baseball teams, an enhanced digital media site located at spiketruedads.com, national promotions/sweepstakes and strategic partnerships with National Fatherhood Initiative, ParentsConnect.com and GoCityKids.com, among others.

On Father's Day, Sunday, June 17, Spike TV will kick-off TRUE DADS with its first national promotion with "Catch On" featuring New York Yankee legend Don Mattingly who will appear in a PSA. "Catch On" encourages dads to go out and have a catch -- baseball, football, Frisbee, etc. - with their son or daughter. Dads are then directed to visit spiketruedads.com and send in a picture showing off their special time with their kids and enter for a chance to win a pair of season tickets for their favorite sports team. Spike TV's TRUE DADS "Catch On" promotion will run thru Labor Day 2007.

Spike TV's TRUE DADS "Catch-On" spokesman Don Mattingly spent his entire 12-year career with the New York Yankees. "Donnie Baseball" was a six-time all star and nine-time Gold Glove first baseman. In his second full season in 1984, he won the American League batting title (.343) and in 1985 he won the AL MVP award with an MLB leading 145 RBIs. In 1987, Mattingly set an MLB record by hitting a home run in eight consecutive games and solidified himself as a fan-favorite with his no-nonsense attitude and team-oriented demeanor. He was named Team Captain in 1991, joining only 10 others including baseball immortals Babe Ruth and Lou Gehrig, and hit .417 in his only post-season appearance in 1995.

Following his retirement in 1996, Mattingly returned to Evansville, IN to help his wife, Kim, raise their three sons, Taylor, Preston, and Jordan. The Mattingly baseball genes are quite apparent as Preston (19) is a top prospect in the LA Dodgers organization while Taylor (22) briefly played in the Yankees minor league system. Mattingly currently serves as a bench coach under Yankee manager Joe Torre.

Additionally, in honor of Father's Day Spike TV's TRUE DADS campaign will make a $10,000 contribution to the Mayor's Fund to Advance New York City, a not-for-profit organization which identifies organizations across the five boroughs of New York City that work with families in order to help children by increasing positive father involvement from dads who are married, divorced or single. Further donations to family/parenting organizations that target fathers across the country to be announced throughout the year.

All dads are encouraged to log onto spiketruedads.com to learn more about Spike TV's TRUE DADS campaign including stories about real dads, access to local events and activities for dads to take action close to home and for helpful tips for dads to spend quality time with their kids.

The premier fatherhood renewal organization in the country, National Fatherhood Initiative (NFI) works in every sector and at every level of society to engage fathers in the lives of their children. NFI's national public service advertising campaign promoting fatherhood has generated television, radio, print, Internet, and outdoor advertising valued at over $487 million. Through its resource center, FatherSOURCE, NFI offers a wide range of innovative resources to assist fathers and organizations interested in reaching and supporting fathers.

Spike TV is available in 91.6 million homes and is a division of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
http://www.spiketv.com http://www.spiketruedads.com http://www.ParentsConnect.com http://www.GoCityKids.com





  [june 2007]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/02/25 - 03:04 PM]
ABC News Announces "Verdict: The Diddy Trial," Airing Wednesday, July 2, at 10 P.M. on ABC, Streaming Next Day on Hulu
A verdict has been reached in the trial of Sean "Diddy" Combs, who has been found guilty on two of five counts.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/02/25 - 11:52 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: American League Leading Detroit Tigers to Visit Texas Rangers on July 20
Through 14 games, "Sunday Night Baseball" is averaging 1,750,000 million viewers, up 11 percent from last year.

[07/02/25 - 10:01 AM]
Video: "Trainwreck: Storm Area 51" - Official Teaser - Netflix
The stranger-than-fiction story of the greatest meme ever made.

[07/02/25 - 10:00 AM]
First Look - "Big Brother: A Summer of Mystery" Unlocks a Season of Secrets When Houseguests Enter "The Hotel Mystere"
In a season full of surprises, the premiere will be filled with unexpected twists and turns including a masked visitor, a secret accomplice and the shocking arrival of a "Mystery Houseguest" whose identity will remain under wraps... at least for now.

[07/02/25 - 09:00 AM]
"The Proud Family: Louder and Prouder" Season Three Drops August 6 on Disney+
Ahead of the summer debut, the series has also been renewed for a fourth season, coming to Disney+ in 2026.

[07/02/25 - 08:12 AM]
ESPN Original Series "The Fight Life" Returns for Season Two on July 7
After each episode's debut, "The Fight Life" will also air across ESPN's linear platforms.

[07/02/25 - 07:09 AM]
Apple's Sci-Fi Drama "Invasion" to Return for Season Three on August 22
The 10-episode third season will make its global return on Friday, August 22 on Apple TV+ with one episode, followed by one new episode weekly, every Friday through October 24.

[07/02/25 - 06:12 AM]
"South Park's" 27th Season Premiere Moves to Wednesday, July 23rd at 10:00pm ET/PT on Comedy Central
The show's social media accounts confirmed the news this morning.

[07/02/25 - 05:06 AM]
Video: Trailer Released for ESPN's "Fanatics Fest: All Access" Special
From June 20-22, Fanatics Fest drove more than 125,000 fans to the Javits Center in New York City, captivating all in attendance and taking over social feeds throughout the three-day event.

[07/02/25 - 04:00 AM]
Roku Will Live-Stream Viral Sensation Savannah Bananas' Banana Ball World Tour Game from Fenway Park
Roku viewers will see the Savannah Bananas take on the Firefighters at historic Fenway Park on Sunday, July 6, at 3:30 PM ET, exclusively streaming on The Roku Channel's Roku Sports Channel in the U.S.

[07/01/25 - 07:01 PM]
Video: "Low Life" - Official Trailer - Disney+
Outlaws. Opportunists. One deadly chase. Who will sink, and who will score?

[07/01/25 - 04:01 PM]
Video: "Glass Heart" Main Trailer and Title Song Revealed
This summer, Netflix presents a harmonious blend of emotion and music.

[07/01/25 - 02:48 PM]
FX's "The Bear" Renewed for Season Five
Christopher Storer's Emmy-award winning hit will return in 2026.

[07/01/25 - 02:25 PM]
Emmy Winner Michael Imperioli Set to Star Opposite Patrick Dempsey in New FOX Drama Series "Memory of a Killer," from Warner Bros. Television and FOX Entertainment
The new drama series is scheduled to premiere midseason on FOX.