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[06/18/07 - 12:42 PM]
Sci Fi Appoints New Vp, Strategic Marketing
The release also notes that Sci Fi viewers rank number one among all cable networks in adults 18-49 in the "mavens" category, "those key players in word of mouth marketing that share information through personal and on-line exchange."

[via press release from Sci Fi]

SCI FI APPOINTS NEW VP, STRATEGIC MARKETING

Channel Continues to Innovate Sales Marketing Efforts

New York, NY � June 18, 2007 -- SCI FI announced today the appointment of Shari Weisenberg to the newly created position of VP, Strategic Marketing. In this role, Ms. Weisenberg will lead all Sales Marketing initiatives for the SCI FI brand. Her appointment signals the Channel's commitment to leveraging its multi-media assets to maximize the reach and impact of all sponsor messaging.

Under Ms. Weisenberg's strategic direction, the sales force will focus on the development of integrated packages, unique sponsorships that place advertisers front and center within the Channel's most popular programming on-air, online, in print and in the wireless space. SCI FI has broken new ground with product integrations including the 360� Direct TV sponsorship of Battlestar Galactica, the Jack's Links promotion around SCI FI Saturday: The Most Dangerous Night of Television and the upcoming Esurance product integration in season two of Who Wants to Be A Super Hero? .

SCI FI's emphasis on integrated sponsorship reflects the Channel's strategy to help advertisers better connect with its core audience of tech-savvy early adopters. According to Experian Simmons Research, SCI FI Channel viewers were ranked first in two of the four Tipping Point categories -- consumer groups that most influence the marketplace, and that can bring a thought or idea to its critical mass -- that were detailed in Malcolm Gladwell's book by the same name. According to the study, SCI FI viewers ranked number one among all cable networks in adults 18 � 49 in the mavens category, those key players in word of mouth marketing that share information through personal and on-line exchange; and in the Innovators category, the trendsetters who are the first to embrace new technologies.

"SCI FI consistently provides innovative multi-platform access to a unique audience that is invaluable for driving our customer's marketing initiatives forward," said Adam Stotsky, Senior Vice President, Marketing and Creative, SCI FI Channel. "Shari's strong sales marketing background, her strategic insight and creative instincts will be will an asset for SCI FI's sales force to maximize partnership opportunities for our growing roster of advertisers. We are privileged to have her on our team."

A seasoned sales marketing professional, Ms. Weisenberg has positioned, packaged and collaborated in selling over 40 new series into the advertising marketplace. She brings a depth of media, digital and production experience to her role. Prior to joining SCI FI, she served as Director of Marketing for Bravo, where she was responsible for the development of British Airways' integrated partnership of Queer Eye for the Straight Guy, which earned Mediaweek's Media Plan of the Year; Macy's sponsorship of Project Runway and Sears' sponsorship of Top Chef. Before that, she served as Marketing Director for CNBC. Ms. Weisenberg also served as Senior Vice President, Business Development for the digital agency, thoughtbubble, where she consulted for a variety of entertainment brands such as AMC, CNN, IFC, Showtime, Columbia Tri-Star, Miramax, New Line, Sony, Warner Bros and Roadrunner.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





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· BATTLESTAR GALACTICA (SYFY)
· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)
· TOP CHEF (BRAVO)
· WHO WANTS TO BE A SUPERHERO? (SYFY)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
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[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
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[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
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[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
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[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
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[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
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[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.