or


[06/18/07 - 12:42 PM]
Sci Fi Appoints New Vp, Strategic Marketing
The release also notes that Sci Fi viewers rank number one among all cable networks in adults 18-49 in the "mavens" category, "those key players in word of mouth marketing that share information through personal and on-line exchange."

[via press release from Sci Fi]

SCI FI APPOINTS NEW VP, STRATEGIC MARKETING

Channel Continues to Innovate Sales Marketing Efforts

New York, NY � June 18, 2007 -- SCI FI announced today the appointment of Shari Weisenberg to the newly created position of VP, Strategic Marketing. In this role, Ms. Weisenberg will lead all Sales Marketing initiatives for the SCI FI brand. Her appointment signals the Channel's commitment to leveraging its multi-media assets to maximize the reach and impact of all sponsor messaging.

Under Ms. Weisenberg's strategic direction, the sales force will focus on the development of integrated packages, unique sponsorships that place advertisers front and center within the Channel's most popular programming on-air, online, in print and in the wireless space. SCI FI has broken new ground with product integrations including the 360� Direct TV sponsorship of Battlestar Galactica, the Jack's Links promotion around SCI FI Saturday: The Most Dangerous Night of Television and the upcoming Esurance product integration in season two of Who Wants to Be A Super Hero? .

SCI FI's emphasis on integrated sponsorship reflects the Channel's strategy to help advertisers better connect with its core audience of tech-savvy early adopters. According to Experian Simmons Research, SCI FI Channel viewers were ranked first in two of the four Tipping Point categories -- consumer groups that most influence the marketplace, and that can bring a thought or idea to its critical mass -- that were detailed in Malcolm Gladwell's book by the same name. According to the study, SCI FI viewers ranked number one among all cable networks in adults 18 � 49 in the mavens category, those key players in word of mouth marketing that share information through personal and on-line exchange; and in the Innovators category, the trendsetters who are the first to embrace new technologies.

"SCI FI consistently provides innovative multi-platform access to a unique audience that is invaluable for driving our customer's marketing initiatives forward," said Adam Stotsky, Senior Vice President, Marketing and Creative, SCI FI Channel. "Shari's strong sales marketing background, her strategic insight and creative instincts will be will an asset for SCI FI's sales force to maximize partnership opportunities for our growing roster of advertisers. We are privileged to have her on our team."

A seasoned sales marketing professional, Ms. Weisenberg has positioned, packaged and collaborated in selling over 40 new series into the advertising marketplace. She brings a depth of media, digital and production experience to her role. Prior to joining SCI FI, she served as Director of Marketing for Bravo, where she was responsible for the development of British Airways' integrated partnership of Queer Eye for the Straight Guy, which earned Mediaweek's Media Plan of the Year; Macy's sponsorship of Project Runway and Sears' sponsorship of Top Chef. Before that, she served as Marketing Director for CNBC. Ms. Weisenberg also served as Senior Vice President, Business Development for the digital agency, thoughtbubble, where she consulted for a variety of entertainment brands such as AMC, CNN, IFC, Showtime, Columbia Tri-Star, Miramax, New Line, Sony, Warner Bros and Roadrunner.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [june 2007]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)
· TOP CHEF (BRAVO)
· WHO WANTS TO BE A SUPERHERO? (SYFY)









[08/20/14 - 10:00 AM]
Witness the Birth of a Brave New World and Meet the 15 Pioneers Building "Utopia"
The series kicks off with a special three-night premiere, beginning on a special night, Sunday, September 7 at 8:00/7:00c.

[08/20/14 - 09:37 AM]
Showtime(R) Gives Acclaimed Drama Series "Ray Donovan" and "Masters of Sex" Season Three Pick-Ups
Both series will receive 12 one-hour episode orders, and will begin production in early 2015.

[08/20/14 - 09:04 AM]
CBS to Broadcast a Special "Doubleheader" of the Series Premiere of "Madam Secretary," Starring Tea Leoni, On the Same Night as Its Debut, Sunday, Sept. 21
Look for the pilot episode at 8:30/7:30c and 10:30/9:30c on said night.

[08/20/14 - 08:49 AM]
Hollywood Stars Align for Stand Up to Cancer Friday, September 5
Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe and more will appear in the broadcast.

[08/20/14 - 08:46 AM]
British Academy of Film and Television Arts Los Angeles(R) Announce Host Rob Brydon for the 2014 BAFTA Los Angeles Jaguar Britannia Awards Presented by BBC America
For the third year in a row, the BAFTA Los Angeles Jaguar Britannia Awards will be broadcast on BBC America, airing in primetime November 2.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/20/14 - 08:21 AM]
Bravo Media Premieres a Wicked-Awesome New Season of "Top Chef" in Boston on Wednesday, October 15th at 10PM
Richard Blais will make his debut as a recurring judge offering the chef'testants guidance from a chef and a former competitor's point of view.

[08/20/14 - 08:08 AM]
Matchup of Last Season's Top Two Teams Manchester City v. Liverpool Mon., Aug. 25 on NBCSN Highlights Week 2 Premier League Action
NBC Sports Group's coverage on Saturday kicks off with Premier League Live at 7 a.m. ET followed by Aston Villa v. Newcastle at 7:45 a.m. ET on NBCSN.

[08/20/14 - 07:32 AM]
Carrie Underwood & 11 NFL Players Star in "Waiting All Day for Sunday Night" Debuting Sept. 7, On NBC's "Sunday Night Football"
Jimmy Graham, Peyton Manning, Eli Manning, Russell Wilson, Colin Kaepernick, Clay Matthews, LeSean McCoy and Philip Rivers are among those featured.

[08/20/14 - 07:00 AM]
AMC Renews "Halt and Catch Fire" for Second Season
The show will return to AMC next summer.

[08/20/14 - 06:06 AM]
Hallmark Channel Announces the Creation of the First-Ever "Feline Football League"
The kittens will participate in season games for the chance to claw their way to the end zone in the 2nd annual classic, "Kitten Bowl II," premiering Su-purr Bowl Sunday 2015.

[08/19/14 - 06:11 PM]
New On Hulu: "Selfie," "A to Z," "The Hotwives of Orlando" Season Finale and More
Both ABC's "Selfie" and NBC's "A to Z" pilots are available now in advance of their on air premieres.

[08/19/14 - 05:15 PM]
"Brooklyn Nine-Nine" Cuffs Eva Longoria as Guest Star on Three-Episode Arc This Fall on FOX
She'll play a defense attorney who catches Jake's (Andy Samberg) attention when she faces off against him in court.

[08/19/14 - 04:40 PM]
NBC Drops "Working the Engels" in Favor of Back-to-Back Originals from "Welcome to Sweden"
The Peacock will opt for new episodes of "Sweden" at 9:00/8:00c and 9:30/8:30c beginning this Thursday, August 21.