[06/20/07 - 11:44 AM]
Endemol USA and BET Team Up for New Live Game Show Premiering Monday, July 9 at 11 P.M. ET/PT
Viewers of the show will be able to compete for cash prizes from home by text messaging or logging onto the Internet and answering pop culture and trivia questions.

[via press release from BET]

Endemol USA and BET Team Up for New Live Game Show Premiering Monday, July 9 at 11 P.M. ET/PT

LOS ANGELES, June 20 -- Endemol USA, the global production powerhouse, has partnered with Black Entertainment Television to launch a new Call-TV strip show, TAKE THE CAKE, on the cable network. The 1-hour live show will air Monday - Friday, and premieres Monday, July 9 from 11 p.m. - 12 a.m. ET/PT (Note: Pacific and Mountain Time Zone telecast tape delayed) with new episodes airing Monday - Friday at 11 p.m. ET/PT. This new format adds to the continued growth of the digital media division within Endemol, and marks the first time that the two companies are working together.

TAKE THE CAKE is a late night variety game show where it literally pays to watch TV! Viewers of the show will be able to compete for cash prizes from home by text messaging or logging onto the Internet and answering pop culture and trivia questions. Viewers can play along in real time and winners are announced live on the air. Additionally, all text-message players will receive show-branded entertainment on their handsets throughout the course of the show. TAKE THE CAKE will also feature guest stars, performances, comedy, games and cash prizes. BET personalities Toccara and Joe Clair will host the new show.

"TAKE THE CAKE is exciting because it will be a true multi-platform experience for our viewers," said Reginald Hudlin, BET President of Entertainment. "Viewers don't just watch other people make money, they can win themselves. In addition, Joe Clair and Toccara are wonderfully talented members of the BET family who will bring their unique flavor to the show - it's great to have them on board."

"We are excited to be working with BET for the first time and feel that our Call TV show is a perfect fit with their current line-up of programming," said Jon Vlassopulos, Vice President Digital Media. "After successfully launching Call TV in more than 25 countries we are pleased to have the US market now onboard and look forward to giving the BET audience a truly engaging viewing experience where viewers can get involved, be entertained and win cash."

Hudlin is equally thrilled with the new partnership, adding "Endemol is a company I have long admired, so I'm happy to be working with them."

This deal follows the recent multimillion dollar sale of the original digital format, "iLand" to AOL, as well as the ongoing success of "Deal or No Deal's" Lucky Case game which has received over 150 million entries, and last fall's "Midnight Money Madness" on TBS. TAKE THE CAKE will be produced by Endemol USA, a division of Endemol Holding. David Goldberg is the President and CEO of Endemol USA. The series is executive-produced by David Armour.


Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, Deal or No Deal, 1 vs 100, Extreme Makeover: Home Edition, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia.


BET, a subsidiary of Viacom, Inc. (NYSE: VIA), provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can; providing hit music, entertainment and news programming that is reflective of their experiences such as: 106 & PARK, RAP CITY, MEET THE FAITH, COLLEGE HILL, and AMERICAN GANGSTER. In addition, outstanding mega-specials such as the BET AWARDS (the #1 Awards Show on Cable Television), BET HIP-HOP AWARDS and CELEBRATION OF GOSPEL keep viewers regularly tuned in for the latest and greatest in Black entertainment. Reaching more than 84 million homes, BET can be seen in the United States, Canada and the Caribbean.


  [june 2007]  


[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.

[11/30/15 - 08:15 AM]
30 for 30 Volume III Continues with "Four Falls of Buffalo" on December 12
The film, directed by Ken Rodgers and produced by NFL Films, looks at the Buffalo Bills of the early '90s that made it to four straight Super Bowls yet never brought home the coveted Vince Lombardi Trophy.

[11/30/15 - 08:07 AM]
Patriots-Broncos Football Jumps 16% vs. Last Year's Week 12 Cowboys-Giants Matchup
NBC spins the numbers for Sunday, November 29.

[11/30/15 - 07:08 AM]
Bravo Media Poll Reveals That More Than One in Four Divorced People Have Slept with Their Ex After Separation
Said study is timed with the return of "Girlfriends' Guide to Divorce" this Tuesday, December 1 at 10:00/9:00c.

[11/30/15 - 06:30 AM]
CBS Orders More "Supergirl"
The Eye announced today an order for seven more episodes of the series, bringing its season total to 20 episodes.

[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
The network leads the night in both total viewers and adults 18-49.

[11/29/15 - 09:28 AM]
Encore Telecast of "Saturday Night Live," With Host Tracy Morgan, Equals the Show's Best 18-49 Rating for a Rebroadcast Since May
NBC spins the numbers for Saturday, November 28.

[11/29/15 - 09:14 AM]
No. 8 Ohio State at No. 10 Michigan on ABC Is Highest-Rated Game of the Week and Second-Highest of the Season, Both Across All Networks
ESPN spins the numbers for Saturday, November 28.

[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/28/15 - 08:46 AM]
"Blindspot" Grows by 63% in 18-49 Rating Going from Live + Same Day to Live + 3 Day Ratings
NBC further spins the numbers for Monday, November 23.