or


[06/20/07 - 06:01 PM]
Free to Win Big at the 2007 Promax/Bda Awards
The netlet won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."
[via press release from The CW]

FREE TO WIN BIG AT THE 2007 PROMAX/BDA AWARDS

Burbank, CA (June 20, 2007) - The CW Network's marketing team walked away with a grand total of 19 honors during the annual Promax/BDA 2007 Promotion and Marketing Awards, including 13 Gold Promax awards and 2 Gold BDA awards.

"To receive this level of overwhelming recognition, especially for a new network in its first year, is a testament to the hard work, dedication and effort of the amazing group of creative executives assembled here at The CW," said Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW.

The CW won for virtually all of the promotion and marketing elements the network submitted. The only major broadcaster to earn more Gold Promax awards than The CW was ABC, which earned 15.

Among the list of accolades the network earned was The CW's overall Launch and Image Campaign. To distinguish itself right from the outset, The CW created a distinctive brand image for all components of the launch and integrated across all media platforms, including on-air, print and online. The key components of The CW's award-winning graphics consisted of its signature green color palette, the subway map-style look and "Free to Be" slogan.

The CW's ground-breaking content wraps also took home a Gold Promax award for the CWH: Herbal Essences. Additionally, The CW won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."

The complete list of The CW's Promax/BDA awards follows.

BDA:

North America Total Package Design Categories

Total Package Design: Image All Inclusive Combination

The CW Image Campaign 2006: On-Air, Print & Web Branding Elements (SILVER)

Total Package Design Categories

Total Package Design: Logo - The CW Network Launch - Logo (GOLD)

World Gold

Total Package Design Categories

Total Package Design: Image On-Air and Print Combination -- The CW Network Launch - Image and Print (GOLD)

Promax:

Interstitial/Promotainment - Networks & Blocks - CWH: Herbal Essence (GOLD)

Drama Program Promotion - "Supernatural" "Tunnel" :30 (GOLD)

Editing - "Supernatural" "Infected" :30 (GOLD)

Sound Design - "Supernatural" "Tunnel" - Sound :30 (GOLD)

Use of Library Music for a Promos - "Supernatural" "Cut You Down" - Music :30 (GOLD)

Marketing Presentation Internal - Video - "Smallville" 2006 Upfront (GOLD)

ID - Kids' WB! Fall 2006 ID "Bowling Tour" (GOLD)

ID Campaign - Kids' WB! Fall 2006 ID Campaign (GOLD)

Promotional Animation Campaign - Kids' WB! Fall 2006 Promotional Animation Campaign (GOLD)

Marketing Presentation External (Single Product) - Video - "Shaggy & Scooby-Doo Get a Clue!" Marketing Presentation (GOLD)

Non-Promotional Animation Campaign - Kids' WB! 2006 Coconut Fred Animation Campaign (GOLD)

Daypart Packaging Promotion Campaign - "Pillow Head" Hour Campaign (GOLD)

On-Air Sales Promotion - Live from Fairytale Land - Bad Guys (GOLD)

Drama Program Promotion - "Supernatural" "Cut You Down" :30 (SILVER)

Children's Program Promotion - Super Powers Are Fun "Saturn Girl" (SILVER)

Program Promotion Campaign - Super Powers Are Fun Campaign (SILVER)





  [june 2007]  
S
M
T
W
T
F
S
     


· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[05/01/25 - 08:01 AM]
Video: "FBI True" - Season 7 Official Trailer - Paramount+
Stream the new season of the hit docuseries May 20 on Paramount+.
[05/01/25 - 08:00 AM]
Nickelodeon Introduces All-New Animated Series "Wylde Pak," Premiering Friday, June 6
Produced by Nickelodeon Animation, "Wylde Pak" explores the dynamics of a multigenerational and multicultural blended family as half siblings Lily and Jack learn to navigate new family dynamics under one roof for the first time.
[05/01/25 - 08:00 AM]
Video: Acorn TV Releases Official Trailer for the New, Highly Anticipated Crime Drama, "Art Detectives," Starring Stephen Moyer
Set to premiere with two episodes on Monday, June 9, the six-episode series revolves around the Heritage Crime Unit, a police department hired to solve murders connected to the world of art and antiques.

[05/01/25 - 07:05 AM]
Video: Prime Video Releases Official Trailer and Key Art for "American Thunder: NASCAR to Le Mans"
The documentary - formerly known as "Garage 56" - will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on June 12.

[05/01/25 - 06:15 AM]
Nominations Announced for "The 78th Annual Tony Awards," to Be Broadcast Live Sunday, June 8, on CBS
As previously announced, Tony, Emmy, Grammy Award winner and three-time Oscar nominee Cynthia Erivo will host the 2025 Tony Awards as the show makes its return to the legendary Radio City Music Hall in New York City.
[05/01/25 - 06:01 AM]
Sherri Papini Speaks Out for the First Time in ID's Highly Anticipated Docuseries "Sherri Papini: Caught In the Lie"
The four-part docuseries will premiere across two nights on Monday, May 26 and Tuesday, May 27 from 9-11PM ET/PT on ID.
[04/30/25 - 11:05 AM]
ABC Announces Summer 2025 Premiere Dates
Kicking off the summer, the 10th season of "Bachelor in Paradise" begins Monday, July 7, featuring cast members from across the franchise including Goldens joining the beach for the first time.
[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.
[04/30/25 - 10:31 AM]
Netflix Announces Release Date and First Look of Reality Show "Yolanthe"
The long-awaited reality show will premiere exclusively on Netflix on June 18.
[04/30/25 - 10:00 AM]
Video: Trailer And Key Art Debut - "Matteo Lane: The Al Dente Special"
Matteo Lane's comedy is like catching up with your old friend at brunch. In his latest special, he shares a glimpse into his travels, unique family background and friendships.

[04/30/25 - 09:34 AM]
The Heat Is on as Bobby Flay, Maneet Chauhan and Antonia Lofaso Battle for Grilling Glory in New Season of "BBQ Brawl"
"BBQ Brawl: Flay V. Chauhan V. Lofaso" kicks off all the action on Sunday, June 1 at 9pm ET/PT.
[04/30/25 - 09:31 AM]
Video: "Cold Case: The Tylenol Murders" - Official Trailer - Netflix
Who really laced Tylenol with cyanide? This true-crime series examines alarming theories behind the unsolved killings - and tracks down a key suspect.
[04/30/25 - 09:31 AM]
Palm Trees, Power Moves and Plenty of Shade Hit the 305 as Bravo's "The Real Housewives of Miami" Returns Wednesday, June 11 at 9 P.M. ET/PT
The season seven cast includes returning housewives Alexia Nepola, Lisa Hochstein, Julia Lemigova, Guerdy Abraira and Larsa Pippen.
[04/30/25 - 09:01 AM]
Get Ready to Get Wild: Netflix Announces "Mating Season," A New Adult Animated Rom-Com from the Horny Minds of "Big Mouth"
"Mating Season" will debut on Netflix in 2026 and is set in the animal world starring a cast of bears, raccoons, deer, foxes and a host of other horny, lovable forest critters, as they navigate love, sexual relationships and the universal need to hook up and find a partner.
[04/30/25 - 09:01 AM]
Video: Trailer and Key Art Debut - Hulu Original Movie "Summer of 69"
An awkward high school senior hires an exotic dancer to help seduce her longtime crush before graduation, leading to unexpected friendship and lessons in self-confidence, acceptance and adulthood.