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MTV Introduces WannaBeMade.com, Giving Viewers the Tools to Embark on Their Own Personal Development Journeys
New Season of 'Made' Premieres Saturday, June 30th at 12:00pm ET/PT With
Special Three-Hour Event
Launch of WannaBeMade.com Marks Introduction of Fifth Online Web site to
Launch in Two Months
NEW YORK, June 29 -- MTV: Music Television's Emmy-Award
winning series "Made" has chronicled the struggles of a generation of young
people on their paths to personal fulfillment. Now, a new online community
from MTV, WannaBeMade.com, allows viewers to launch their own personal
development journeys with the help of others. Along the way, all the
emotions -- the ups, the downs, the setbacks and the leaps forward -- will
be captured and expressed on-air as part of the new season of "Made," which
premieres at 12 p.m. on Saturday, June 30 with a special three-hour event
and coincides with the launch of the site.
WannaBeMade.com provides a path for viewers to connect with -- and
inspire -- one another as they work toward achieving specific personal
goals. The site also compels them to give back to the community by becoming
personal development 'coaches' who share their own expertise and trials
with others. The most emotional and rewarding stories will be incorporated
into the current season of "Made."
"'Made' taps into the powerful desires of our audience who relate to
the young men and women they see on-air," said Christina Norman, President,
MTV. "With the launch of this site, we are providing a natural extension
that will engage each viewer beyond simply watching the show and, instead,
empower them to live and document the transformative process for
themselves."
"WannaBeMade.com will connect our audience in very personal ways to one
another," said Brian Graden, President of Entertainment, MTV Networks Music
& Logo Group. "The site will allow them to see their growth reflected
online and on television, two very powerful platforms that validate and
substantiate their journeys."
By simply visiting WannaBeMade.com, viewers who chose to "wanna be
made" can quickly and easily find coaches to help them in a potentially
endless amount of areas -- from cheerleading to acting, break dancing to
becoming a prom queen. A viewer, for instance, who wants to be made into a
surfer can find surfing aficionados who can recommend all the right boards,
offer tips on techniques, and share insight about the best surfing spots
for beginners, experts and everyone in-between. Every journey will be
chronicled on the viewer's profile page including diary entries and a
personal progress rating.
WannaBeMade.com joins MySuperSweet16.com (based on the hit show "My
Super Sweet 16"), YoMomma.tv ("Yo Momma"), ShortCircuitz.tv ("Short
Circuitz") and RealWorldCasting.com ("The Real World") as the fifth online
vertical launched by MTV in the last two months and comes on the heels of
other initiatives focused on user-generated content and personal
expression, including the 2007 MTV Movie Awards. Each of the initiatives is
designed to tap into viewers' creativity and provide paths for their work
to appear on-air, whether it's chronicling their own Sweet 16 party,
submitting videos of themselves telling their own "Yo Momma" jokes,
delivering parodies of pop-culture events like the ones they see on "Short
Circuitz," or spilling out their guts out in a 'confessional' hoping to
become the next member of 'The Real World' cast. The best entries, as
judged by the specific communities, are expressed on-air.
The new installment of MTV's "Made" will premiere on Saturday, June
30th beginning at 12pm ET/PT with a special three hour event, including:
-- Cast members from the hit ABC Daytime soap, All My Children, teaming up
with three less than focused , popular, suburban BFF girls with a
secret passion for acting competitively against each other for the
chance of a lifetime -- to be MADE into a soap opera star & score a
guest-starring role on the show;
-- Diem Brown -- best known from MTV's Fresh Meat Challenge -- battled and
beat ovarian cancer. Now she wants to regain confidence in her body and
feel like a woman again by being 'made' into a confident, sexy ballroom
dancer; and
-- Deep in the heart of Indiana, Bloomington High North and Bloomington
High South have shared a long rivalry in sports and in music but now
it's personal. Jeremy, a junior at North, and Chelsey, a senior at
South, will both try to be MADE into rockers by winning the citywide
Battle of the Bands. Rock star coach Ryan Key from Yellowcard, will
help Jeremy, a know-it-all geek whose music is completely
misunderstood, as well as Chelsey, a cute actress/dancer who longs to
be a triple threat entertainer but fears she is tone deaf.
About MTV Networks
MTV Networks, a unit of Viacom International Inc., is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services -- MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 13 digital services, all of these networks are
trademarks of MTV Networks. MTV Networks connects with its audiences
through its robust consumer products businesses and its more than 80
interactive properties worldwide, including online, broadband, wireless and
interactive television services and also has licensing agreements, joint
ventures and syndication deals whereby all of its programming services can
be seen worldwide.
SOURCE MTV
http://www.mtv.com
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