[06/29/07 - 11:18 AM]
MTV Introduces WannabemadE.com, Giving Viewers the Tools to Embark on Their Own Personal Development Journeys
The new season of MTV's "Made" will premiere on Saturday, June 30th beginning at 12pm ET/PT with a special three hour event.

[via press release from MTV]

MTV Introduces WannaBeMade.com, Giving Viewers the Tools to Embark on Their Own Personal Development Journeys

New Season of 'Made' Premieres Saturday, June 30th at 12:00pm ET/PT With Special Three-Hour Event

Launch of WannaBeMade.com Marks Introduction of Fifth Online Web site to Launch in Two Months

NEW YORK, June 29 -- MTV: Music Television's Emmy-Award winning series "Made" has chronicled the struggles of a generation of young people on their paths to personal fulfillment. Now, a new online community from MTV, WannaBeMade.com, allows viewers to launch their own personal development journeys with the help of others. Along the way, all the emotions -- the ups, the downs, the setbacks and the leaps forward -- will be captured and expressed on-air as part of the new season of "Made," which premieres at 12 p.m. on Saturday, June 30 with a special three-hour event and coincides with the launch of the site.

WannaBeMade.com provides a path for viewers to connect with -- and inspire -- one another as they work toward achieving specific personal goals. The site also compels them to give back to the community by becoming personal development 'coaches' who share their own expertise and trials with others. The most emotional and rewarding stories will be incorporated into the current season of "Made."

"'Made' taps into the powerful desires of our audience who relate to the young men and women they see on-air," said Christina Norman, President, MTV. "With the launch of this site, we are providing a natural extension that will engage each viewer beyond simply watching the show and, instead, empower them to live and document the transformative process for themselves."

"WannaBeMade.com will connect our audience in very personal ways to one another," said Brian Graden, President of Entertainment, MTV Networks Music & Logo Group. "The site will allow them to see their growth reflected online and on television, two very powerful platforms that validate and substantiate their journeys."

By simply visiting WannaBeMade.com, viewers who chose to "wanna be made" can quickly and easily find coaches to help them in a potentially endless amount of areas -- from cheerleading to acting, break dancing to becoming a prom queen. A viewer, for instance, who wants to be made into a surfer can find surfing aficionados who can recommend all the right boards, offer tips on techniques, and share insight about the best surfing spots for beginners, experts and everyone in-between. Every journey will be chronicled on the viewer's profile page including diary entries and a personal progress rating.

WannaBeMade.com joins MySuperSweet16.com (based on the hit show "My Super Sweet 16"), YoMomma.tv ("Yo Momma"), ShortCircuitz.tv ("Short Circuitz") and RealWorldCasting.com ("The Real World") as the fifth online vertical launched by MTV in the last two months and comes on the heels of other initiatives focused on user-generated content and personal expression, including the 2007 MTV Movie Awards. Each of the initiatives is designed to tap into viewers' creativity and provide paths for their work to appear on-air, whether it's chronicling their own Sweet 16 party, submitting videos of themselves telling their own "Yo Momma" jokes, delivering parodies of pop-culture events like the ones they see on "Short Circuitz," or spilling out their guts out in a 'confessional' hoping to become the next member of 'The Real World' cast. The best entries, as judged by the specific communities, are expressed on-air.

The new installment of MTV's "Made" will premiere on Saturday, June 30th beginning at 12pm ET/PT with a special three hour event, including:

-- Cast members from the hit ABC Daytime soap, All My Children, teaming up with three less than focused , popular, suburban BFF girls with a secret passion for acting competitively against each other for the chance of a lifetime -- to be MADE into a soap opera star & score a guest-starring role on the show;

-- Diem Brown -- best known from MTV's Fresh Meat Challenge -- battled and beat ovarian cancer. Now she wants to regain confidence in her body and feel like a woman again by being 'made' into a confident, sexy ballroom dancer; and

-- Deep in the heart of Indiana, Bloomington High North and Bloomington High South have shared a long rivalry in sports and in music but now it's personal. Jeremy, a junior at North, and Chelsey, a senior at South, will both try to be MADE into rockers by winning the citywide Battle of the Bands. Rock star coach Ryan Key from Yellowcard, will help Jeremy, a know-it-all geek whose music is completely misunderstood, as well as Chelsey, a cute actress/dancer who longs to be a triple threat entertainer but fears she is tone deaf.

About MTV Networks

MTV Networks, a unit of Viacom International Inc., is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures and syndication deals whereby all of its programming services can be seen worldwide.


  [june 2007]  


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