or


[08/08/07 - 09:55 PM]
AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men
The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time.

[via press release from AMC]

AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men

Legends Featured On-Air and Online Include

Jerry Della Femina, Bob Jeffrey, and Martin Puris

August 08, 2007 - New York, New York - In support of AMC's critically acclaimed original drama Mad Men, the network announced today a multiplatform campaign to promote the series while celebrating legendary advertising veterans from the 1960's. AMC will create customized vignettes that are thematically in line with the series, capturing the cinematic quality of the show and the essence of the era. The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time. Mad Men, which is created and executive produced by Matt Weiner (Sopranos), is set in 1960 New York and chronicles the lives of the ruthlessly competitive men and women of advertising industry.

"AMC's Ad Legends campaign is a tribute to the iconic industry veterans that shaped the world of advertising," stated Rob Sorcher, executive vice president of programming, packaging and production for AMC. "We had a unique opportunity with Mad Men to expand the scope of our campaign and step beyond traditional marketing techniques while also supporting the network's strategy of creating high quality original content for our air and online. It is an honor for us to work with these icons and showcase their stories."

AMC will create over 14 beautifully produced 30 second vignettes that will run exclusively on AMC and AMC online (www.amc.tv). The campaign will launch on August 9th and continue throughout the airing of the series. Each spot will showcase the personal story from one of the legends, beginning with Jerry Della Femina. Femina, who started in the ad industry in 1961, was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has been cited as A Creative Leader Since 1980 by The Wall Street Journal.

Other featured ad legends include: George Lois, who gained fame and major awards with his bold work between 1958 and 1978, including ads for Wolfschmidt Vodka, Xerox, and MTV. He also became the youngest inductee into the Art Directors Hall of Fame. Martin Puris has over thirty years of experience building some of the world's most esteemed brands, including BMW, Club Med, and UPS and Joy Golden, a copywriting veteran, has been in the ad business for over 55 years.

Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of The Sopranos Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

AMC is delivering record performance into 2007, garnering year over year growth among all key demographics in primetime. In addition to its growth, AMC is ranking as a Top 10 in prime Men 25-54 delivery among all ad-supported networks for the year, an increase of 9% year to year for the network. Available to over 91 million homes, and recently coming off of the networks best July performance in prime key demos, AMC is also ranked a Top 10 network in impression growth in all of cable for Men 18-49 (up 20,000 ranked #7), #5 for Men 25-54 (up 24,000), and #5 for A25-54 (up 42,000) for 2007 to date.

Source: Nielsen Media Research. 1/1/07-7/29/07. Prime M-Su 8-11p. Live data. Prime M-Su 8-11p. M25- 54 (000) delivery rank among all ad-supported cable networks broadcasting more than 51% of the daypart; Growth based on 2007 to date (1/1/07-7/29/07) vs 2006 to date (12/26/05-7/30/06) primetime raw impression (000) growth among A25-54, M25-54, M18-49.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91 million homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials AMC has garnered many of the industry's highest honors, including 16 Emmy awards, and three Golden Globe � nominations for its first original movie, Broken Trail.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company. A division of Cablevision Systems Corporation Copyright 2007 Rainbow Media Holdings LLC Privacy Policy





  [august 2007]  
S
M
T
W
T
F
S
   


· MAD MEN (AMC)





[09/04/15 - 12:00 PM]
Disney Channel Orders Family Comedy Series "Stuck in the Middle"
Jenna Ortega stars as Harley Diaz, an engineering whiz who uses her inventions to navigate life as the middle child in a family of seven kids.

[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 09:43 AM]
ESPNU Extends College Football Weekend, Debuts "College Football Sunday" Program
ESPNU will extend the college football weekend with the debut of "College Football Sunday" starting this week, September 6, and continuing throughout the college football season.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 08:01 AM]
Fall Into Music with CMT in September as Network Launches New Original Specials, Documentaries, Artist Collaborations, Live Performances, Album Premieres and More
The music-filled month kicks off Labor Day Weekend on September 5 live from Charleston as Darius Rucker performs a surprise pop-up show before his hometown in a brand new installment of "CMT Instant Jam."

[09/04/15 - 07:31 AM]
Beasts of No Nation - Main Trailer and Key Art Debut
The powerful new Netflix film starring Idris Elba recently had its world premiere at the Venice Film Festival and will screen at the Telluride Film Festival, Toronto Film Festival, and London Film Festival.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/04/15 - 04:03 AM]
truTV and "Impractical Jokers" Take Over New York's South Street Seaport in Epic, First-Ever Live Event Celebrating Hit Series 100th Episode
The network recaps last night's special event, hosted by Howie Mandel.

[09/03/15 - 08:23 PM]
Video: "Billy on the Street" - New Season: Sneak Peek
Get your first look at the show's truTV incarnation, premiering Thursday, October 8.

[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.