or


[08/08/07 - 09:55 PM]
AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men
The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time.

[via press release from AMC]

AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men

Legends Featured On-Air and Online Include

Jerry Della Femina, Bob Jeffrey, and Martin Puris

August 08, 2007 - New York, New York - In support of AMC's critically acclaimed original drama Mad Men, the network announced today a multiplatform campaign to promote the series while celebrating legendary advertising veterans from the 1960's. AMC will create customized vignettes that are thematically in line with the series, capturing the cinematic quality of the show and the essence of the era. The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time. Mad Men, which is created and executive produced by Matt Weiner (Sopranos), is set in 1960 New York and chronicles the lives of the ruthlessly competitive men and women of advertising industry.

"AMC's Ad Legends campaign is a tribute to the iconic industry veterans that shaped the world of advertising," stated Rob Sorcher, executive vice president of programming, packaging and production for AMC. "We had a unique opportunity with Mad Men to expand the scope of our campaign and step beyond traditional marketing techniques while also supporting the network's strategy of creating high quality original content for our air and online. It is an honor for us to work with these icons and showcase their stories."

AMC will create over 14 beautifully produced 30 second vignettes that will run exclusively on AMC and AMC online (www.amc.tv). The campaign will launch on August 9th and continue throughout the airing of the series. Each spot will showcase the personal story from one of the legends, beginning with Jerry Della Femina. Femina, who started in the ad industry in 1961, was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has been cited as A Creative Leader Since 1980 by The Wall Street Journal.

Other featured ad legends include: George Lois, who gained fame and major awards with his bold work between 1958 and 1978, including ads for Wolfschmidt Vodka, Xerox, and MTV. He also became the youngest inductee into the Art Directors Hall of Fame. Martin Puris has over thirty years of experience building some of the world's most esteemed brands, including BMW, Club Med, and UPS and Joy Golden, a copywriting veteran, has been in the ad business for over 55 years.

Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of The Sopranos Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

AMC is delivering record performance into 2007, garnering year over year growth among all key demographics in primetime. In addition to its growth, AMC is ranking as a Top 10 in prime Men 25-54 delivery among all ad-supported networks for the year, an increase of 9% year to year for the network. Available to over 91 million homes, and recently coming off of the networks best July performance in prime key demos, AMC is also ranked a Top 10 network in impression growth in all of cable for Men 18-49 (up 20,000 ranked #7), #5 for Men 25-54 (up 24,000), and #5 for A25-54 (up 42,000) for 2007 to date.

Source: Nielsen Media Research. 1/1/07-7/29/07. Prime M-Su 8-11p. Live data. Prime M-Su 8-11p. M25- 54 (000) delivery rank among all ad-supported cable networks broadcasting more than 51% of the daypart; Growth based on 2007 to date (1/1/07-7/29/07) vs 2006 to date (12/26/05-7/30/06) primetime raw impression (000) growth among A25-54, M25-54, M18-49.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91 million homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials AMC has garnered many of the industry's highest honors, including 16 Emmy awards, and three Golden Globe � nominations for its first original movie, Broken Trail.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company. A division of Cablevision Systems Corporation Copyright 2007 Rainbow Media Holdings LLC Privacy Policy





  [august 2007]  
S
M
T
W
T
F
S
   


· MAD MEN (AMC)





[03/24/19 - 04:35 PM]
Hulu Renews "Marvel's Runaways"
"We are so excited to tell more Runaways stories and are so grateful to Marvel, Hulu, our amazing cast and crew and of course our passionate audience," said Josh Schwartz and Stephanie Savage.

[03/24/19 - 02:51 PM]
CBS News to Broadcast "The Mueller Report: A Turning Point," A One-Hour Special on Monday, March 25, 10:00PM
The previously scheduled episode of "Bull" will now air on Monday, April 1.

[03/24/19 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, College Basketball Once Again Top Charts
The Eye wins the evening in total viewers as well as adults 18-49.

[03/23/19 - 08:31 AM]
Friday's Broadcast Ratings: NCAA Men's Basketball Tournament Keeps CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[03/22/19 - 01:40 PM]
The CW's "Supernatural" to End After 15 Seasons
Co-stars Jared Padalecki, Jensen Ackles and Misha Collins revealed the news via social media this afternoon.

[03/22/19 - 12:50 PM]
Anna Cathcart, Janel Parrish and John Corbett Return to "To All the Boys I've Loved Before"
They'll reunite with Lana Condor and Noah Centineo in the much anticipated sequel.

[03/22/19 - 10:04 AM]
Video: Netflix Debuts Trailer & Key Art for Brie Larson's Directorial Debut: "Unicorn Store"
Samuel L. Jackson, Joan Cusack and Bradley Whitford also star in the film, due on Friday, April 5.

[03/22/19 - 09:57 AM]
Chris Jacobs Joins All-Star Team of Explorers Led by Josh Gates' in Discovery's Live Broadcast from Egypt
"Expedition Unknown: Egypt Live" airs Sunday, April 7, live on both coasts at 9:00/8:00c.

[03/22/19 - 09:20 AM]
Ina Garten Returns with Brand-New Menu of Spring Dishes in "Barefoot Contessa: Cook Like a Pro" on Sunday, April 21st at 11:30AM ET/PT
Hosted by Ina from East Hampton, New York, the series helps viewers cook with confidence no matter their level of expertise.

[03/22/19 - 09:00 AM]
Kristin Cavallari to Host "Paradise Hotel," Premiering with a Two-Hour Event Thursday, May 9, on FOX
Following the Thursday night premiere, the series will air on Mondays (starting May 13 at 9:00-10:00 PM ET/PT), Wednesdays (starting May 15 at 9:00-10:00 PM ET/PT) and, with live elements, on Thursdays (8:00-10:00 PM ET/PT).

[03/22/19 - 08:44 AM]
ABC Picks Up Television's No. 1 New Comedy, "The Conners," for a Second Season
"We are proud to be continuing the story of the iconic Conners family," said Karey Burke. "This team is fearless in their willingness to tackle contemporary issues with humor and heart, and I have no doubt they will continue to outdo themselves."

[03/22/19 - 08:35 AM]
Video: Sundance Now's "Riviera" Returns June 20 - Official Season 2 Trailer
Behind every great fortune is a great crime, and the second season sees Georgina (Julia Stiles) focused on trying to get away with murder as she fights to retain power within the Clios household and her position at the top of the elusive art world.

[03/22/19 - 08:16 AM]
Thursday's Broadcast Ratings: NCAA Men's Basketball Tournament Opens on Top for CBS
The Eye takes home top honors among adults 18-49 last night.

[03/22/19 - 08:07 AM]
Netflix Original Series "The Politician" Launches September 27
Ryan Murphy's latest original series stars Ben Platt, Gwyneth Paltrow, Jessica Lange, Zoey Deutch, Lucy Boynton, Bob Balaban, David Corenswet, Julia Schlaepfer, Laura Dreyfuss, Theo Germaine, Rahne Jones, and Benjamin Barrett.

[03/22/19 - 08:06 AM]
Video: Showtime(R) Releases First Look at Its New Sports Gambling Docu-Series "Action"
The series premieres this Sunday, March 24 at 8:00/7:00c on the pay channel.