or


[08/08/07 - 09:55 PM]
AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men
The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time.

[via press release from AMC]

AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men

Legends Featured On-Air and Online Include

Jerry Della Femina, Bob Jeffrey, and Martin Puris

August 08, 2007 - New York, New York - In support of AMC's critically acclaimed original drama Mad Men, the network announced today a multiplatform campaign to promote the series while celebrating legendary advertising veterans from the 1960's. AMC will create customized vignettes that are thematically in line with the series, capturing the cinematic quality of the show and the essence of the era. The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time. Mad Men, which is created and executive produced by Matt Weiner (Sopranos), is set in 1960 New York and chronicles the lives of the ruthlessly competitive men and women of advertising industry.

"AMC's Ad Legends campaign is a tribute to the iconic industry veterans that shaped the world of advertising," stated Rob Sorcher, executive vice president of programming, packaging and production for AMC. "We had a unique opportunity with Mad Men to expand the scope of our campaign and step beyond traditional marketing techniques while also supporting the network's strategy of creating high quality original content for our air and online. It is an honor for us to work with these icons and showcase their stories."

AMC will create over 14 beautifully produced 30 second vignettes that will run exclusively on AMC and AMC online (www.amc.tv). The campaign will launch on August 9th and continue throughout the airing of the series. Each spot will showcase the personal story from one of the legends, beginning with Jerry Della Femina. Femina, who started in the ad industry in 1961, was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has been cited as A Creative Leader Since 1980 by The Wall Street Journal.

Other featured ad legends include: George Lois, who gained fame and major awards with his bold work between 1958 and 1978, including ads for Wolfschmidt Vodka, Xerox, and MTV. He also became the youngest inductee into the Art Directors Hall of Fame. Martin Puris has over thirty years of experience building some of the world's most esteemed brands, including BMW, Club Med, and UPS and Joy Golden, a copywriting veteran, has been in the ad business for over 55 years.

Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of The Sopranos Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

AMC is delivering record performance into 2007, garnering year over year growth among all key demographics in primetime. In addition to its growth, AMC is ranking as a Top 10 in prime Men 25-54 delivery among all ad-supported networks for the year, an increase of 9% year to year for the network. Available to over 91 million homes, and recently coming off of the networks best July performance in prime key demos, AMC is also ranked a Top 10 network in impression growth in all of cable for Men 18-49 (up 20,000 ranked #7), #5 for Men 25-54 (up 24,000), and #5 for A25-54 (up 42,000) for 2007 to date.

Source: Nielsen Media Research. 1/1/07-7/29/07. Prime M-Su 8-11p. Live data. Prime M-Su 8-11p. M25- 54 (000) delivery rank among all ad-supported cable networks broadcasting more than 51% of the daypart; Growth based on 2007 to date (1/1/07-7/29/07) vs 2006 to date (12/26/05-7/30/06) primetime raw impression (000) growth among A25-54, M25-54, M18-49.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91 million homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials AMC has garnered many of the industry's highest honors, including 16 Emmy awards, and three Golden Globe � nominations for its first original movie, Broken Trail.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company. A division of Cablevision Systems Corporation Copyright 2007 Rainbow Media Holdings LLC Privacy Policy





  [august 2007]  
S
M
T
W
T
F
S
   


· MAD MEN (AMC)





[05/04/16 - 01:03 PM]
"Saturday Night Live" Returns in May with Three Back-to-Back Shows
Brie Larson (May 7), Drake (May 14) and Fred Armisen (May 21) will close out the show's season.

[05/04/16 - 12:02 PM]
"Check It Out! With Dr. Steve Brule" Season 4 Premieres Friday, June 17th at 11:00 p.m. ET/PT on Adult Swim
The new season will be followed by "Decker: Unclassified," starring Tim Heidecker and Gregg Turkington.

[05/04/16 - 12:00 PM]
Start Your Summer with an Animated Adventure During Freeform's "Funday" Weekend Programming Event on May 14 and 15
Experience college through Mike Wazowski's eye, whip up recipes with Remy, and cheer on Wreck-It Ralph and Aladdin as they attempt to prove themselves as heroes.

[05/04/16 - 11:57 AM]
GSN to Launch First Spinoff Series from "Skin Wars" Franchise; "Skin Wars: Fresh Paint" Debuts Wednesday, June 15 at 10PM ET/PT
The series features three of "Skin Wars" top former contestants who mentor six new, highly accomplished artists each week.

[05/04/16 - 10:49 AM]
National Geographic Launches a Covert Investigation Into the Disappearance of Adventurer Cody Dial in Riveting True-Crime Series, "Missing Dial"
The six-part series launches Sunday, May 22 at 10:00/9:00c on the network.

[05/04/16 - 10:25 AM]
Valerie Bertinelli Entertains Friends & Family on the Return of "Valerie's Home Cooking"
Valerie is back in the kitchen sharing her tips for easy-to-make, delicious dishes and homemade recipes, adding her own signature touches and flavor along the way.

[05/04/16 - 10:08 AM]
TNT Teams Up with E4 on "Foreign Bodies"
The series is the story of a motley gang of travellers embarking on a three-month trip around Asia.

[05/04/16 - 10:01 AM]
2015 FIFA Women's World Cup Champion Abby Wambach Joins ESPN
Wambach will cover international sporting events for the network later this summer at the UEFA European Football Championship 2016 in France and 2016 Summer Olympics in Rio de Janeiro.

[05/04/16 - 09:39 AM]
E! Announces Four New Unscripted Series as the Pop Culture Powerhouse Continues to Expand on Successful Primetime Slate
Highlights include a spin-off of hit franchise "WAGS" (Wives and Girlfriends of Sports Stars) set against the sunny, sexy backdrop of South Florida.

[05/04/16 - 09:34 AM]
Netflix Celebrates "Marseille"
In advance of the series launch on May 5, Netflix surprised the residents of Marseille today in true Hollywood fashion when a french twist of the original "Hollywood" sign was erected to overlook the city.

[05/04/16 - 09:07 AM]
ESPN's Industry-Leading 38-Game Bowl Schedule to Conclude 2016-17 College Football Season
The season will conclude with the College Football Playoff National Championship game on Monday, January 9, on ESPN.

[05/04/16 - 09:01 AM]
The 23rd Annual SAG Awards(R) Ceremony Will Be January 29, 2017
The annual celebration of outstanding performances in film and television will be once again simulcast live on TNT and TBS.

[05/04/16 - 08:35 AM]
FYI Orders New TV Series "Prefabulous" (w.t.) from Vox Entertainment; Curbed.com to Partner with Series
The series celebrates America's next big trend in real estate, prefabricated homes.

[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.