or


[08/08/07 - 06:15 PM]
Fall TV Season Comes Into Focus as Otx Releases Early Awareness, Interest and Buzz for New Broadcast Shows
With more than six weeks until the official start of the fall season, the data suggests that NBC's "Bionic Woman" and ABC's "Cavemen" are generating the most awareness, interest and buzz.
[via press release from OTX]

Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows

LOS ANGELES, Aug. 8 -- OTX (Online Testing eXchange), the leading global consumer research and consulting firm, announced today the latest findings for the new fall broadcast programs from TV Dailies, the firm's syndicated service that measures awareness, intent to view and buzz as well as other key pre-premiere metrics, for hundreds of new programs and events on both broadcast and cable.

TV Dailies polls over 3100 people ages 13-64 each week. The most recent results for the new fall broadcast programs on critical measures of "awareness", "intent to view", and "buzz" among Adults 18-49 are featured below.

As the TV landscape continues to expand and fragment, marketing campaigns for new shows are getting more complex and more creative," said Bruce Friend, President, Media and Entertainment Insights for OTX. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent (if, when, and how they intend to view new shows), the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success, and TV Dailies measures all of these indicators on an ongoing basis."

With more than six weeks until the official start of the fall season, the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating the most awareness, interest and buzz. CBS' Cane and FOX Network's Next Great American Band are also emerging as top shows on key metrics.

OTX also measures if the buzz for a new TV show is positive, neutral, or negative. For a full breakdown on the buzz for the new broadcast shows below, please contact your OTX representative.

Top 10 New Shows on Awareness
Bionic Woman (NBC)
Cavemen (ABC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Cane (CBS)
Next Great American Band (FOX)
K-Ville (FOX)
Journeyman (NBC)
The Big Bang Theory (CBS)
Reaper (CW)**
Gossip Girl (CW)**
Chuck (NBC)**

**indicates tie for 10th place

Top 5 New Shows on Intent to View (Will Definitely Watch)
Bionic Woman (NBC)
Cavemen (ABC)
Kitchen Nightmares (FOX)
Private Practice (ABC)
Cane (CBS)*
Pushing Daisies (ABC)*
K-Ville (FOX)*
Kid Nation (CBS)*
Reaper (CW)*
Next Great American Band (FOX)*
Journeyman (NBC)*
The Big Bang Theory (CBS)*

Top 5 New Shows on Buzz
Cavemen (ABC)
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*

*indicates tie for 5th place

Source: OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.

All data based on total sample Adults 18-49, n=2000

About OTX (Online Testing eXchange)

OTX (Online Testing eXchange) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. Today, the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia and China.

SOURCE OTX
HTTP://WWW.OTXRESEARCH.COM





  [august 2007]  
S
M
T
W
T
F
S
   


· BIG BANG THEORY, THE (CBS)
· BIONIC WOMAN (NBC)
· CANE (CBS)
· CAVEMEN (ABC)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· JOURNEYMAN (NBC)
· KID NATION (CBS)
· KITCHEN NIGHTMARES (FOX)
· K-VILLE (FOX)
· NEXT GREAT AMERICAN BAND, THE (FOX)
· PRIVATE PRACTICE (ABC)
· PUSHING DAISIES (ABC)
· REAPER (CW)




[12/04/25 - 01:31 PM]
Heroes Rise Together! Disney+ Original Series "Percy Jackson and the Olympians" Official Branded Merchandise Now Available
Inspired by the series' rich storytelling, the dedicated e-commerce store will feature a wide variety of Camp Half-Blood-themed merchandise tailored for enthusiasts of the acclaimed series.

[12/04/25 - 12:56 PM]
Video: HBO Releases Official Trailer for the Original Drama Series "A Knight of the Seven Kingdoms," Debuting January 18
From the world of Westeros comes an endearing tale centered on the adventures of an unexpected duo.

[12/04/25 - 12:07 PM]
Video: "Mo' Waffles" - Official Trailer - Tubi Original
When a hip hop legend vanishes before his waffle joint's opening, his oddball crew must crack the case, wondering if one of them could be the culprit.
[12/04/25 - 12:00 PM]
Video: A New Generation of Camp Rockers Vie to Become the Opening Act for Connect 3 in First "Camp Rock 3" Teaser
The teaser includes a first look at the Jonas Brothers' return as Connect 3 and the new generation of campers joining the iconic franchise.
[12/04/25 - 11:02 AM]
"The Masked Singer" Returns with an All-New Season of Epic Themes and Massive Unmaskings on FOX!
Season 14 takes its beloved themed episodes to new heights, celebrating some of the most recognizable and nostalgic moments in pop culture history.
[12/04/25 - 11:01 AM]
Video: AMC Networks Debuts Official Trailer for Sports Docuseries "Rise of the 49ers," Narrated by Executive Producer Tom Brady
The limited series event, exploring the dramatic and iconic run of the San Francisco 49ers during the '80s and early '90s, premieres with the first two episodes on Sunday, February 1 at 9pm ET/PT, followed by the remaining two episodes on Monday, February 2 at 9pm ET/PT on AMC and AMC+.

[12/04/25 - 10:39 AM]
Meryl Streep, Jon Batiste, Kathryn Hahn, Regina Hall, Parker Posey, Zachary Quinto, Kelly Ripa and Adam Scott to Present Honors in the 19th Annual "CNN Heroes: An All-Star Tribute"
This year, the third annual CNN Heroes Legacy Award will continue the new tradition of honoring not-so-everyday people dedicated to a lifetime of service by recognizing Robert Redford with a special tribute and appearance by former Vice President Al Gore accepting the award on behalf of the Redford family.
[12/04/25 - 10:31 AM]
"The Hunting Wives" Season 2 Adds Kim Matula and Alex Fitzalan
The duo joins previously announced returning cast members Brittany Snow, Malin Akerman, Jaime Ray Newman, Dermot Mulroney, Evan Jonigkeit, George Ferrier, Karen Rodriguez, Hunter Emery, and Branton Box.
[12/04/25 - 10:28 AM]
"A CNN Special Event: Roy Wood Jr.'s Very Very Very Merry Holiday Special" Airs Sunday, December 14 at 8pm ET on CNN
Filmed in front of a live audience in the nation's capital, Wood Jr. will dive into the joy, and occasional chaos, of the holiday season with his signature blend of sharp wit and warm humor.

[12/04/25 - 10:01 AM]
The World Knew Him as Dirty John: New Documentary Series Exposes the Real John Meehan
From Bunim/Murray Productions, a Banijay Americas company, and Empress Films, director Emma Cooper and executive producers Julie Pizzi, Jesse Daniels, and Melissa G. Moore, comes the definitive documentary series of the man behind the myth.
[12/04/25 - 10:01 AM]
Video: Trailer & Key Art Debut - Hularious Original "Kumail Nanjiani: Night Thoughts"
The latest special in the Hularious stand-up slate premieres Friday, December 19 on Hulu, and Hulu on Disney+ for bundle subscribers, in the US, and on Disney+ internationally.
[12/04/25 - 09:41 AM]
Hallmark Media Announces That Matthew Lawrence and TLC's Chilli Will Host an All-New, Original Series "Second Chance Love"
The all-new, unscripted series gives five couples, ranging from their 30's to 70's and who dated 5 to 40 years ago, a second chance to reconnect with the one who got away against the backdrop of a romantic Italian resort.
[12/04/25 - 09:32 AM]
Food Network Will Kick Off 2026 with a Fresh New Competition Series, "Baking Championship: Next Gen"
Duff Goldman and Kardea Brown are the hosts and judges of the series, due on Monday, January 5 at 8 p.m. ET/PT.
[12/04/25 - 09:31 AM]
First Look - Bert Kreischer Stars in Netflix's "Free Bert"
The new scripted comedy series, starring Bert Kreischer, premieres on Netflix in January 2026.
[12/04/25 - 09:06 AM]
PBS and WETA Announce Four-Part Documentary "Black and Jewish America: An Interwoven History" with Henry Louis Gates Jr. to Premiere February 3, 2026
Black and Jewish Americans began on fundamentally different footing, but by the early 20th century, they were drawn together by entrenched racism and rising antisemitism.