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[08/08/07 - 06:15 PM]
Fall TV Season Comes Into Focus as Otx Releases Early Awareness, Interest and Buzz for New Broadcast Shows
With more than six weeks until the official start of the fall season, the data suggests that NBC's "Bionic Woman" and ABC's "Cavemen" are generating the most awareness, interest and buzz.

[via press release from OTX]

Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows

LOS ANGELES, Aug. 8 -- OTX (Online Testing eXchange), the leading global consumer research and consulting firm, announced today the latest findings for the new fall broadcast programs from TV Dailies, the firm's syndicated service that measures awareness, intent to view and buzz as well as other key pre-premiere metrics, for hundreds of new programs and events on both broadcast and cable.

TV Dailies polls over 3100 people ages 13-64 each week. The most recent results for the new fall broadcast programs on critical measures of "awareness", "intent to view", and "buzz" among Adults 18-49 are featured below.

As the TV landscape continues to expand and fragment, marketing campaigns for new shows are getting more complex and more creative," said Bruce Friend, President, Media and Entertainment Insights for OTX. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent (if, when, and how they intend to view new shows), the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success, and TV Dailies measures all of these indicators on an ongoing basis."

With more than six weeks until the official start of the fall season, the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating the most awareness, interest and buzz. CBS' Cane and FOX Network's Next Great American Band are also emerging as top shows on key metrics.

OTX also measures if the buzz for a new TV show is positive, neutral, or negative. For a full breakdown on the buzz for the new broadcast shows below, please contact your OTX representative.

Top 10 New Shows on Awareness
Bionic Woman (NBC)
Cavemen (ABC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Cane (CBS)
Next Great American Band (FOX)
K-Ville (FOX)
Journeyman (NBC)
The Big Bang Theory (CBS)
Reaper (CW)**
Gossip Girl (CW)**
Chuck (NBC)**

**indicates tie for 10th place

Top 5 New Shows on Intent to View (Will Definitely Watch)
Bionic Woman (NBC)
Cavemen (ABC)
Kitchen Nightmares (FOX)
Private Practice (ABC)
Cane (CBS)*
Pushing Daisies (ABC)*
K-Ville (FOX)*
Kid Nation (CBS)*
Reaper (CW)*
Next Great American Band (FOX)*
Journeyman (NBC)*
The Big Bang Theory (CBS)*

Top 5 New Shows on Buzz
Cavemen (ABC)
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*

*indicates tie for 5th place

Source: OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.

All data based on total sample Adults 18-49, n=2000

About OTX (Online Testing eXchange)

OTX (Online Testing eXchange) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. Today, the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia and China.

SOURCE OTX
HTTP://WWW.OTXRESEARCH.COM





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· BIG BANG THEORY, THE (CBS)
· BIONIC WOMAN (NBC)
· CANE (CBS)
· CAVEMEN (ABC)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· JOURNEYMAN (NBC)
· KID NATION (CBS)
· KITCHEN NIGHTMARES (FOX)
· K-VILLE (FOX)
· NEXT GREAT AMERICAN BAND, THE (FOX)
· PRIVATE PRACTICE (ABC)
· PUSHING DAISIES (ABC)
· REAPER (CW)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.