or


[08/08/07 - 06:15 PM]
Fall TV Season Comes Into Focus as Otx Releases Early Awareness, Interest and Buzz for New Broadcast Shows
With more than six weeks until the official start of the fall season, the data suggests that NBC's "Bionic Woman" and ABC's "Cavemen" are generating the most awareness, interest and buzz.

[via press release from OTX]

Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows

LOS ANGELES, Aug. 8 -- OTX (Online Testing eXchange), the leading global consumer research and consulting firm, announced today the latest findings for the new fall broadcast programs from TV Dailies, the firm's syndicated service that measures awareness, intent to view and buzz as well as other key pre-premiere metrics, for hundreds of new programs and events on both broadcast and cable.

TV Dailies polls over 3100 people ages 13-64 each week. The most recent results for the new fall broadcast programs on critical measures of "awareness", "intent to view", and "buzz" among Adults 18-49 are featured below.

As the TV landscape continues to expand and fragment, marketing campaigns for new shows are getting more complex and more creative," said Bruce Friend, President, Media and Entertainment Insights for OTX. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent (if, when, and how they intend to view new shows), the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success, and TV Dailies measures all of these indicators on an ongoing basis."

With more than six weeks until the official start of the fall season, the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating the most awareness, interest and buzz. CBS' Cane and FOX Network's Next Great American Band are also emerging as top shows on key metrics.

OTX also measures if the buzz for a new TV show is positive, neutral, or negative. For a full breakdown on the buzz for the new broadcast shows below, please contact your OTX representative.

Top 10 New Shows on Awareness
Bionic Woman (NBC)
Cavemen (ABC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Cane (CBS)
Next Great American Band (FOX)
K-Ville (FOX)
Journeyman (NBC)
The Big Bang Theory (CBS)
Reaper (CW)**
Gossip Girl (CW)**
Chuck (NBC)**

**indicates tie for 10th place

Top 5 New Shows on Intent to View (Will Definitely Watch)
Bionic Woman (NBC)
Cavemen (ABC)
Kitchen Nightmares (FOX)
Private Practice (ABC)
Cane (CBS)*
Pushing Daisies (ABC)*
K-Ville (FOX)*
Kid Nation (CBS)*
Reaper (CW)*
Next Great American Band (FOX)*
Journeyman (NBC)*
The Big Bang Theory (CBS)*

Top 5 New Shows on Buzz
Cavemen (ABC)
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*

*indicates tie for 5th place

Source: OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.

All data based on total sample Adults 18-49, n=2000

About OTX (Online Testing eXchange)

OTX (Online Testing eXchange) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. Today, the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia and China.

SOURCE OTX
HTTP://WWW.OTXRESEARCH.COM





  [august 2007]  
S
M
T
W
T
F
S
   


· BIG BANG THEORY, THE (CBS)
· BIONIC WOMAN (NBC)
· CANE (CBS)
· CAVEMEN (ABC)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· JOURNEYMAN (NBC)
· KID NATION (CBS)
· KITCHEN NIGHTMARES (FOX)
· K-VILLE (FOX)
· NEXT GREAT AMERICAN BAND, THE (FOX)
· PRIVATE PRACTICE (ABC)
· PUSHING DAISIES (ABC)
· REAPER (CW)





[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 11:47 AM]
Lifetime Greenlights Latest "Ripped from the Headlines" Thriller "Girl in the Cellar" Starring Kyla Pratt and Kelcey Mawema Premiering August 23
Inspired by real stories, the film follows a single mother who resorts to extreme measures to control her teenage daughter.

[07/08/25 - 11:45 AM]
CBS Studios Returns to Comic-Con International with Fan Favorite "Star Trek" Universe, "Ghosts" and New Series "NCIS: Tony & Ziva"
Attendees will not want to miss panel presentations from beloved series and franchises.

[07/08/25 - 11:16 AM]
Video: Trailer and Key Art Debut - "Zarna Garg: Practical People Win"
Zarna Garg is bringing the heat (and the guilt trips) in her laugh-out-loud Hulu debut, taking aim at husbands, kids, in-laws, and anyone who dares question an Indian mom's wisdom.

[07/08/25 - 11:10 AM]
Video: Peacock Releases First Look Images, Teaser, and Announces Premiere Date for "Devil in Disguise: John Wayne Gacy"
From 1972-1978, thirty-three young men were kidnapped, murdered, and buried in a crawl space beneath their killer's house. And no one was the wiser.

[07/08/25 - 10:31 AM]
Netflix Serves Up a Fresh Slate of Food Series with Exciting New Titles and Fan-Favorite Returns
Fan-favorite "Is It Cake?" is back with a triple helping of themed seasons - "Is It Cake? Halloween," "Is It Cake? Holiday" Season 2, and an "Is It Cake? Valentines" special.

[07/08/25 - 10:30 AM]
"New Girl" Summer on Hulu: Creator Liz Meriwether Picks Essential Summer Episodes
All seven seasons of "New Girl" are available to stream on Hulu.

[07/08/25 - 09:33 AM]
Disney Entertainment Television Announces 2025 San Diego Comic-Con Programming with a Lineup for Every Fan in the Family
Beginning Thursday, July 24, Hulu's King of the Hill backyard cookout, ABC's A Very Abbott Block Party, FX's "Alien: Earth" - "The Wreckage," and The Percy Jackson Experience outdoor activations will be open to the public directly outside the San Diego Convention Center.

[07/08/25 - 09:11 AM]
Nickelodeon Airs Animated Series, "Unicorn Academy" and "Vida the Vet," from Spin Master Entertainment, Beginning July
This marked the series' respective linear debuts in the U.S. - "Unicorn Academy" on Nickelodeon and "Vida the Vet" on the Nick Jr. channel.

[07/08/25 - 09:01 AM]
Video: Prime Video Releases Official Trailer and Key Art for "Shiny Happy People: A Teenage Holy War"
The three-part docuseries, from executive producers Blye Faust and Cori Shepherd, premieres July 23 on Prime Video.

[07/08/25 - 09:00 AM]
"Big Brother": A Summer of Mystery Cast Revealed
This season's cast includes a professional bull rider, event curator, marketing manager, AI consultant, aura painter, attorney and a dungeon master, among others.

[07/08/25 - 08:07 AM]
Apple TV+ Announces Seventh Season for Celebrated Spy Drama "Slow Horses"
Season five is slated for September 24; while season six was announced last year.

[07/08/25 - 08:01 AM]
Video: "Untamed" - Official Trailer - Netflix
In the vast expanse of Yosemite National Park, a woman's death draws a federal agent into lawless terrain - where nature obeys no rules but its own.

[07/08/25 - 07:32 AM]
FOX Nation Enters Live Sports Arena with All-New PBR Partnership
In the lead up to the live weekly team events, the platform will roll out season two of the hit series "Last Cowboy Standing" beginning on Friday, July 11.

[07/08/25 - 07:01 AM]
"Grantchester" Begins Production on Its 11th and Final Season
"We're so grateful to all the loyal viewers and can't wait to bring you the final chapter of this story," said PBS.