or


[08/13/07 - 10:13 AM]
Comedy Central(R) Cleans Up Its Act and Starts to Address the Mess with Pro-Social Initiative Geared to Reducing Waste and Reviving the Planet
The first phase of Address the Mess features a Public Service Announcement (PSA) campaign designed to "introduce the initiative and prompt a call-to-action to visit AddressTheMess.com, an engaging, interactive and educational Web site that will inform visitors on a variety of environmental issues."

[via press release from Comedy Central]

COMEDY CENTRAL� CLEANS UP ITS ACT AND STARTS TO ADDRESS THE MESS WITH PRO-SOCIAL INITIATIVE GEARED TO REDUCING WASTE AND REVIVING THE PLANET

--------------------------------------------------------------------------------

Network To Launch Public Service Announcements, A Comprehensive Digital Media Site, Recycling Components Of Its COMEDY CENTRAL Live Stand-up Tours And Produce First Carbon Neutral "Roast"

--------------------------------------------------------------------------------

First Stage Of Campaign To Focus On E-Ware Recycling, Proper Waste Disposal And Fossil Fuel Emissions

--------------------------------------------------------------------------------

Will Partner With Experts Including The Natural Resources Defense Council, Earth 911 And GreenDimes To Educate And Provide Real, Tactical Ways To Take Action

--------------------------------------------------------------------------------

NEW YORK, August 13, 2007 -- Now that Pluto is gone as a back-up, COMEDY CENTRAL is poised to step up and Address the Mess. The network has launched a new pro-social campaign committed to showing viewers easy ways to reduce waste, improve their lives and help revive the planet, it was announced today by Michele Ganeless, executive vice president and general manager for COMEDY CENTRAL, part of Viacom's (NYSE: VIA and VIA.B) MTV Networks.

The first phase of Address the Mess features a Public Service Announcement (PSA) campaign designed to introduce the initiative and prompt a call-to-action to visit AddressTheMess.com, an engaging, interactive and educational Web site that will inform visitors on a variety of environmental issues and provide links to partner sites such as the Natural Resources Defense Council, Earth 911 and GreenDimes that offer specific information about what people can do and how they can effect change by providing real, tactical ways to take action.

"Address the Mess takes on a critical issue at a critical time with a flexible and far-reaching approach," said Ganeless. "The Address the Mess message will extend across multiple COMEDY CENTRAL platforms and will support people looking to make a difference not just on the national and global scale, but on an individual level and in their own communities."

"A lot of people in the COMEDY CENTRAL audience want to do their part; they just aren�t sure where to begin. We want to help them find that starting point and inspire and move others to act as well," said Kelleigh Dulany, vice president, public responsibility, COMEDY CENTRAL and Spike TV. "Environment concerns are especially relevant to our audience and we've made the message of this initiative accessible to them by putting it in the unique COMEDY CENTRAL voice. We can be direct and concise without appearing pushy or preachy."

Address the Mess aims to help individuals identify their own carbon footprint and offer information on how to reduce it. Visitors to AddressTheMess.com will be invited to take a quiz to determine how large or small of an impact their footprint makes. Specific area of focus will be education on proper trash disposal of household items, motor oil and e-ware (COMEDY CENTRAL's audience has one of the largest concentration of early-adopters to the latest and greatest gadgets -- what's the best way to dispose of that six-month old cell phone they now consider hopelessly outdated?), as well as ways to reduce the amount of junk mail cluttering mailboxes and claiming trees. Also on a personal and local level, Address the Mess will encourage action with community clean-up projects and the revitalization of neighborhoods and historic venues.

Along with its presence on-air and online, COMEDY CENTRAL will spread the message of Address the Mess through the network's successful COMEDY CENTRAL Live stand-up tours, beginning with a college tour this fall which will include student involvement in recycling drives. The network is also in discussions with its national advertising and affiliate partners to build the reach and impact of the initiative (details to be announced at a later date). COMEDY CENTRAL has previously announced that, with the help of NativeEnergy, a national marketer of carbon offsets and renewable energy credits (RECs), this year's "COMEDY CENTRAL Roast of Flavor Flav" was the network's first-ever carbon neutral production.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press web site at www.comedycentral.com/press.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [august 2007]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/17/18 - 11:23 PM]
Development Update: Friday, August 17
Updates include: Michelle Wolf, Joel McHale series canceled by Netflix; Tom Segura, Christina Pazsitzky to star in CBS comedy; and Steven Ogg to recur on TNT's "Snowpiercer."

[08/17/18 - 12:30 PM]
Fox 21 Television Studios and The Littlefield Company Option Best Selling Author Beth Macy's "Dopesick" for Television
"Every once in a while, you come across a piece of material that is that rare diamond in that it's an incredibly arresting story, and, even more, is timely and important," commented Bert Salke.

[08/17/18 - 11:18 AM]
HBO Announces Series Order for Damon Lindelof's "Watchmen"
Set in an alternate history where "superheroes" are treated as outlaws, "Watchmen" embraces the nostalgia of the original groundbreaking graphic novel while attempting to break new ground of its own.

[08/17/18 - 11:00 AM]
Disney Channel's New Family Comedy "Coop & Cami Ask the World" Set to Premiere Friday, October 12
The series follows the antics of middle-school siblings Coop and Cami Wrather, who co-host a popular online show while balancing life, family and friendship.

[08/17/18 - 10:16 AM]
Cast Announced - YouTube's Season 2 "Ryan Hansen Solves Crimes on Television*"
On tap are Jillian Bell, Rob Corddry, Jon Cryer, Rhys Darby, Donald Faison, Lucy Hale, Tom Lennon, Ken Marino, Tim Matheson, Joel McHale, Tim Meadows, Stephen Merchant, Ben Schwartz, Dax Shepard, Jessica St Clair, Pete Wentz, and Samira Wiley.

[08/17/18 - 10:08 AM]
Netflix Announces "What/If" an All New Original Drama Series Starring Renee Zellweger from Creator Mike Kelley
The social thriller explores the ripple effects of what happens when acceptable people start doing unacceptable things.

[08/17/18 - 10:01 AM]
Investigation Discovery's Fall Season Highlights
New series include "Blood Runs Cold" (Thursday, October 25) and "Deadly Silence" (Tuesday, November 13).

[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/17/18 - 08:00 AM]
"Star Wars Resistance," A New High-Flying Animated Adventure Series, Takes Flight with a One-Hour Premiere Sunday, October 7, on Disney Channel and DisneyNOW
The high-flying adventure series follows Kazuda Xiono ("Kaz"), a young pilot recruited by the Resistance for a top-secret mission to spy on the growing threat of the First Order.

[08/17/18 - 07:31 AM]
Key Art Debut - Jeremy Saulnier's Gripping Psychological Thriller "Hold the Dark," A Netflix Film Starring Jeffrey Wright, Alexander Skarsgard, Riley Keough
The latest Netflix original film debuts on Friday, September 28.

[08/16/18 - 11:30 PM]
Development Update: Thursday, August 16
Updates include: E! axes "The Royals" after four seasons; USA gives series order to "Bourne" TV series "Treadstone"; and Michael Engler to helm "The Gilded Age" at NBC.

[08/16/18 - 02:31 PM]
Starz's "Outlander" Season Four Returning November 4th!
Season four continues the story of time-traveling 20th century doctor Claire Fraser (Caitriona Balfe) and her 18th century Highlander husband Jamie Fraser (Sam Heughan), as they try to make a home for themselves in colonial America.

[08/16/18 - 01:03 PM]
TNT Orders "The Angel of Darkness" Limited Series
Daniel Brühl, Luke Evans and Dakota Fanning will return for the sequel to this year's "The Alienist."

[08/16/18 - 12:38 PM]
Special Edition of "20/20" Looks Back on Life and Legacy of Icon Aretha Franklin
Look for the one-hour special to air tonight at 8:00/7:00c on ABC.