or


[08/14/07 - 10:24 AM]
NoW...more "Today" Everyday --"Today" Kicks Off Its Fourth Hour on September 10
The hour will be hosted by "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb.

[via press release from NBC]

NOW...MORE "TODAY" EVERYDAY --"TODAY" KICKS OFF ITS FOURTH HOUR ON SEPTEMBER 10

CO-ANCHORS ANN CURRY, NATALIE MORALES AND HODA KOTB WILL BE JOINED BY NBC NEWS' RICH LINEUP OF CORRESPONDENTS AND CONTRIBUTORS

NBC and Its Affiliates Break New Ground in Daytime Television

New York, N.Y., August 14, 2007 - On Monday, September 10, more than 55 years after making its historic debut, NBC News will launch an additional hour of its number one morning show when it debuts the fourth hour of "Today." The hour will be hosted by a team that has been a vital part of "Today's" unprecedented run in first place for nearly twelve years: "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb. NBC News' vast lineup of correspondents and contributors - including Amy Robach, David Gregory, Giada DeLaurentiis, Jenna Wolfe, Nancy Snyderman, Tiki Barber, among others - will make regular appearances as co-anchors, rounding out the team. Occasionally a special guest - some unexpected - will join Ann, Natalie and Hoda as co-anchor.

The fourth hour will continue "Today's" rich history of setting the agenda for what Americans will be talking about in the office, at the watercooler and with friends all day. The hour will be topical and timely, incorporating the news of the day with what people are buzzing about in a spontaneous, informative and dynamic manner.

"As a veteran of producing countless hours of 'Today' myself, I'm so proud to be part of this announcement," said Steve Capus, President of NBC News. "We never anticipated when we launched the third hour that it would have become the success that it is, and we can only imagine that the fourth hour will be welcomed by our loyal viewers with the same enthusiasm."

Already 90 percent of NBC stations have signed on to carry the fourth hour at 10 or 11 a.m. local time, maximizing the lead-in value of "Today's" preceding hours. Some markets will carry it later in the day.

"The third hour of 'Today' has been a phenomenal success in morning television and we're thrilled to expand this great franchise again," said Jim Bell, Executive Producer of "Today." "As we've seen with the explosive online growth of TODAYshow.com, there is huge interest in the 'Today' brand and our viewers are looking to us for more news, more information and more stories. And for this fourth hour we've put together a great 'Today' team, both on-air and behind the scenes."

The third hour of "Today" launched in 2000 and has been extremely successful both from an audience standpoint and in extending the "Today" brand. The ratings results of the program's 2000 expansion are significant. In its first sweep, in November 2000, "Today's" third hour improved time slot performance by 13 percent in household ratings and five percent in the W25-54 demographic. Currently, it averages more than 3.6 million viewers each day, retaining 81 percent of "Today's" 8:30 a.m. audience. The third hour tops ABC's "The View" by 4 percent in total viewers and CBS' "Early Show" by 35 percent.

NBC News "Today" contributors, including Joy Bauer, Jean Chatzky, Dr. Gail Saltz, Janice Lieberman, and Stacy London will also appear in the fourth hour.

"Today" Senior Producer Amy Rosenblum will oversee the fourth hour of "Today." With 27 years of news and daytime television experience and a veteran of the "Today" show, Rosenblum's experience is tailor-made for this new role.





  [august 2007]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)





[09/17/14 - 09:32 AM]
CBS Announces New Live +7-Day (L7) Rating Reporting System for the Upcoming Television Season
"L7 and C7 are the metrics that more accurately account for how viewers watch our shows and how we get paid for our programming - both in advertising and content licensing," said Leslie Moonves.

[09/17/14 - 09:31 AM]
E! Celebrates Joan Rivers with a Full Day of Programming Honoring the Comedy Legend When "Joan Day" Airs Friday, September 19th
Plus: "Fashion Police: Celebrating Joan," a 90-minute special, airs that same night at 8:00/7:00c.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 09:25 AM]
"Black Dynamite" Explodes Back onto Adult Swim - Season Two Premieres Saturday, October 18th at 10:30 p.m. (ET/PT)
Based on 2009's critically-acclaimed feature film, the "Black Dynamite" animated series further chronicles the exploits of the central character, Black Dynamite, and his crew.

[09/17/14 - 09:01 AM]
Bill Hader Returns to "Saturday Night Live" as Host on Oct. 11 with Musical Guest Hozier
Hader earned two Emmy nominations while on "SNL" and received critical acclaim for his notable impressions and characters, including the 'Stefon' as well as dozens of others.

[09/17/14 - 09:00 AM]
"The Game" Begins November 5 at 10:00PM as Part of BBC America's "Dramaville"
When an MI5 agent is contacted by a defecting KGB officer about the plan to destroy the British establishment, MI5 leader, Daddy (Brian Cox), assembles a secret committee to investigate the threat in a frantic race against time.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:17 AM]
New Season of Animal Planet's "Monsters Inside Me" Premieres October 9
Dan Riskin provides scientific perspective throughout this 10-part series that vividly recounts the stories of people tormented by sinister creatures that have invaded their bodies.

[09/17/14 - 08:14 AM]
"The Men in Blazers Show" Makes TV Debut on NBCSN Monday, September 22 at 10 P.M. ET
"We are aiming to make the least technically ambitious show in the history of television," Michael Davies said. "One camera. One guest. Two bald blokes. We may or may not have clips."

[09/17/14 - 08:12 AM]
"The Boss of the Moss" Is Back on National Geographic Channel with New Season of "The Legend of Mick Dodge"
New episodes return Tuesday, September 30 at 9:00/8:00c on the network.

[09/17/14 - 08:11 AM]
One of America's "Hottest" Entertainment Brands, TMZ, Comes to Reelz
"TMZ Hollywood Sports" will anchor the network's weekday primetime line up beginning Monday, September 29 at 8:00/7:00c.

[09/17/14 - 08:10 AM]
"Mass Extinction: Life at the Brink" Premieres Sunday, November 30 at 8PM ET/PT on Smithsonian Channel
Jeffrey Wright narrates the one-hour special, produced by Tangled Bank Studios, the film and television unit of the Howard Hughes Medical Institute (HHMI).

[09/17/14 - 07:31 AM]
CBS Aligns with Georgetown Cupcake to Promote the Network's New Drama Series "Madam Secretary"
This Saturday, locations in Georgetown, SoHo, Los Angeles and Boston will give away free red velvet cupcakes with a special fondant topper adorned with the CBS series' logo.

[09/17/14 - 07:30 AM]
"Untold with Maria Menounos" Airs Thursday, September 18 at 8:00PM ET/PT Only on E!
This time Menounos goes behind the shocking headlines of celebrity deaths like Phillip Seymour Hoffman and Cory Monteith to reveal what is becoming a much-publicized epidemic: "Hollywood & Heroin."