[08/14/07 - 10:24 AM]
NoW...more "Today" Everyday --"Today" Kicks Off Its Fourth Hour on September 10
The hour will be hosted by "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb.

[via press release from NBC]



NBC and Its Affiliates Break New Ground in Daytime Television

New York, N.Y., August 14, 2007 - On Monday, September 10, more than 55 years after making its historic debut, NBC News will launch an additional hour of its number one morning show when it debuts the fourth hour of "Today." The hour will be hosted by a team that has been a vital part of "Today's" unprecedented run in first place for nearly twelve years: "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb. NBC News' vast lineup of correspondents and contributors - including Amy Robach, David Gregory, Giada DeLaurentiis, Jenna Wolfe, Nancy Snyderman, Tiki Barber, among others - will make regular appearances as co-anchors, rounding out the team. Occasionally a special guest - some unexpected - will join Ann, Natalie and Hoda as co-anchor.

The fourth hour will continue "Today's" rich history of setting the agenda for what Americans will be talking about in the office, at the watercooler and with friends all day. The hour will be topical and timely, incorporating the news of the day with what people are buzzing about in a spontaneous, informative and dynamic manner.

"As a veteran of producing countless hours of 'Today' myself, I'm so proud to be part of this announcement," said Steve Capus, President of NBC News. "We never anticipated when we launched the third hour that it would have become the success that it is, and we can only imagine that the fourth hour will be welcomed by our loyal viewers with the same enthusiasm."

Already 90 percent of NBC stations have signed on to carry the fourth hour at 10 or 11 a.m. local time, maximizing the lead-in value of "Today's" preceding hours. Some markets will carry it later in the day.

"The third hour of 'Today' has been a phenomenal success in morning television and we're thrilled to expand this great franchise again," said Jim Bell, Executive Producer of "Today." "As we've seen with the explosive online growth of TODAYshow.com, there is huge interest in the 'Today' brand and our viewers are looking to us for more news, more information and more stories. And for this fourth hour we've put together a great 'Today' team, both on-air and behind the scenes."

The third hour of "Today" launched in 2000 and has been extremely successful both from an audience standpoint and in extending the "Today" brand. The ratings results of the program's 2000 expansion are significant. In its first sweep, in November 2000, "Today's" third hour improved time slot performance by 13 percent in household ratings and five percent in the W25-54 demographic. Currently, it averages more than 3.6 million viewers each day, retaining 81 percent of "Today's" 8:30 a.m. audience. The third hour tops ABC's "The View" by 4 percent in total viewers and CBS' "Early Show" by 35 percent.

NBC News "Today" contributors, including Joy Bauer, Jean Chatzky, Dr. Gail Saltz, Janice Lieberman, and Stacy London will also appear in the fourth hour.

"Today" Senior Producer Amy Rosenblum will oversee the fourth hour of "Today." With 27 years of news and daytime television experience and a veteran of the "Today" show, Rosenblum's experience is tailor-made for this new role.

  [august 2007]  


[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.