or


[08/23/07 - 11:44 AM]
NBC and HousepartY.com Team to Fire Up 'Friday Night Lights' Fans Across America by Throwing 1,000 Viewing Parties on September 14 That Provide an Exclusive Sneak Peek at Second-Season Premiere Airing on NBC October 5
NBC will use "Friday Night Lights" fan websites, NBC Affiliate Websites, NBC.com and the Houseparty.com database for the banner ads and e-mail blasts to promote the opportunity to host a party.

[via press release from NBC]

NBC AND HOUSEPARTY.COM TEAM TO FIRE UP 'FRIDAY NIGHT LIGHTS' FANS ACROSS AMERICA BY THROWING 1,000 VIEWING PARTIES ON SEPTEMBER 14 THAT PROVIDE AN EXCLUSIVE SNEAK PEEK AT SECOND-SEASON PREMIERE AIRING ON NBC OCTOBER 5

Multi-tiered Exclusive Party Kits to Also Feature Customized Merchandise, Several DVD Episodes from First Season and Access to "FNL" House Party Website

BURBANK - August 23, 2007 -- NBC announced a rousing second-season kickoff for its critically acclaimed drama "Friday Night Lights" (Fridays, 9-10 p.m. ET) as the network, along with Houseparty.com, will send out jam-packed "Friday Night Lights" party kits to the show's most enthusiastic fans. On September 14 all across America, 1,000 lucky hosts will have the opportunity to entertain their friends and families with an exclusive first look at the second-season premiere for broadcast on Friday, October 5 (9-10 p.m. ET). The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group.

"We thought this partnership with Houseparty.com would be a great way to reignite the excitement of the fan base for 'Friday Night Lights,'" said Miller. "With word of mouth advertising being so effective, we wanted to create a natural venue for that kind of experience in the comfort of people's homes."

NBC will use "Friday Night Lights" fan websites, NBC Affiliate Websites, NBC.com and the Houseparty.com database for the banner ads and e-mail blasts to promote the opportunity to host a party. Potential hosts will apply and meet specific criteria before they are chosen.

There will also be a dedicated "Friday Night Lights" House Party website on Houseparty.com and then each host will be given their own page to manage their get-together. NBC will send out party kits to all of the hosts. They will include but are not limited to: a sneak peek of the second-season premiere; a DVD to feature a custom introduction by "Friday Night Lights" stars Connie Britton and Kyle Chandler; episode 117 ("I Think We Should Have Sex)"; "Friday Night Lights" merchandise, including "can koozies," megaphones, stadium cushions, rally towels, stadium cups; a bonus DVD with the first four episodes of season one; and a sneak peek of the new NBC drama series "Bionic Woman."

Expanding on the hit feature film and best selling book "Friday Night Lights," the poignant series centers on the small rural town of Dillon, Texas, where the coveted state football championship rings are held in the highest regard. The Dillon Panther's faced many challenges their first season with Coach Eric Taylor (Chandler, "Grey's Anatomy") at the helm, but after much hard work, determination and a victory at the state championship game, the team's fate at the start of yet another new season and Taylor's family's future with them, continues to remain uncertain. The talented cast also includes: Scott Porter ("Music & Lyrics by...") as the Panther's injured former star quarterback, Jason Street; Gaius Charles ("The Book of Daniel") as feared running back Brian "Smash" Williams; Taylor Kitsch ("The Covenant") as reckless and self-destructive full back Tim Riggins; Britton ("The Brothers McMullen," "24") as Taylor's supportive wife and high school guidance counselor, Tami; Zach Gilford ("The Last Winter") as Matt Saracen, the new team captain and star quarterback, and Minka Kelly ("What I Like About You") as Lyla Garrity, Panther cheerleader and Street's on again off-again girlfriend.

Also starring are: Aimee Teegarden ("Ned's Declassified School Survival Guide") as Coach Taylor's daughter, Julie; Adrianne Palicki ("South Beach") as Tyra Collette, and Jesse Plemons ("Grey's Anatomy") as Landry Clarke.

The series is executive-produced by Peter Berg (the film "Friday Night Lights," "The Rundown"), who also wrote and directed the pilot, Jason Katims ("Roswell"), Brian Grazer ("The Da Vinci Code," "Cinderella Man," "A Beautiful Mind"), David Nevins ("Arrested Development"), Sarah Aubrey ("Bad Santa," "The Kingdom") and Jeffrey Reiner (NBC's "Surface"). "Friday Night Lights" is a production of Imagine Entertainment, Universal Media Studios and Film 44. About House Party, Inc.

House PartyTM (www.houseparty.com) engages thousands of influential consumers to host in-home events for family and friends. Each promotion features a special experience - first taste, advance viewing, exclusive offer -- involving its partners' brand or products. Partygoers use a free, branded party website to plan their events online, creating a vibrant community with brand-centric blogging, consumer generated media, product-related content, sweepstakes and other online programming. Based in Irvington, NY, House Party has been serving Fortune 500 clientele since 2004.





  [august 2007]  
S
M
T
W
T
F
S
   


· 24 (FOX)
· ARRESTED DEVELOPMENT (NETFLIX)
· BIONIC WOMAN (NBC)
· BOOK OF DANIEL, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· GREY'S ANATOMY (ABC)
· ROSWELL (UPN)
· SOUTH BEACH (UPN)
· SURFACE (NBC)
· WHAT I LIKE ABOUT YOU (WB)





[12/15/19 - 08:44 AM]
Saturday's Broadcast Ratings: Holiday Classics Put CBS in Front
The Eye's latest telecast of "Rudolph the Red-Nosed Reindeer" tops the evening in total viewers and adults 18-49.

[12/14/19 - 08:45 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Top Demo Race
The network rides the WWE franchise to another adults 18-49 victory.

[12/13/19 - 11:44 AM]
A Call of the Wildcats, "High School Musical: The Musical: The Series: The Special" Debuts on ABC Owned TV Stations Beginning Saturday, Dec. 14, and Friday, Dec. 20, on Disney+
The special takes viewers to the "High School Musical" set during filming in 2005, including archived video from the "Zac Cam" behind the scenes as filmed by Zac Efron with Vanessa Hudgens, Ashley Tisdale, Monique Coleman, Alyson Reed and Olesya Rulin.

[12/13/19 - 10:06 AM]
Jennifer Hudson Returns to "Voice" Stage Along with Black Eyed Peas, Luke Combs, Lady Antebellum, Dua Lipa and Season 16 Winner Maelyn to Perform on Live "Voice" Finale Airing Tuesday, Dec. 17
The season finale will also feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[12/13/19 - 10:03 AM]
Hulu's "Little Fires Everywhere" Premieres March 18th
Based on Celeste Ng's 2017 bestseller, "Little Fires Everywhere" follows the intertwined fates of the picture-perfect Richardson family and an enigmatic mother and daughter who upend their lives.

[12/13/19 - 09:22 AM]
"Delicious Miss Brown" Returns with Brand-New Menu of Southern Dishes, Family Traditions and Sea Island Culture
The series returns to Food Network on Sunday, January 5.

[12/13/19 - 09:00 AM]
TBS' "Full Frontal with Samantha Bee" Visits Hong Kong
"There was a huge march the day we left of hundreds of thousands of people - I'm sure it was in celebration of us being there and not people being excited we were leaving," said Bee.

[12/13/19 - 08:22 AM]
MTV Studios and Quibi Tap Keke Palmer to Host "Singled Out"
"I am thrilled to be hosting 'Singled Out'" said Keke Palmer. "To be able to reimagine this show for my generation and on a new platform is so exciting. Can't wait for you guys to see what we have in store!"

[12/13/19 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Holds Onto Top Spot for FOX
The network leads the evening in total viewers and adults 18-49.

[12/13/19 - 08:01 AM]
Video: "Dracula" - Teaser - Netflix
Claes Bang stars as Dracula in this brand-new series inspired by Bram Stoker's classic novel.

[12/12/19 - 11:15 PM]
Video: "The Gift" - Trailer - Netflix
A painter in Istanbul embarks on a personal journey as she unearths universal secrets about an Anatolian archaeological site and its link to her past.

[12/12/19 - 03:15 PM]
Amazon Studios Orders Fourth Season of the Award-Winning Comedy "The Marvelous Mrs. Maisel"
"We were thrilled to hear that for the fourth time, we do not have to pack up and vacate the premises," said Amy Sherman-Palladino and Daniel Palladino.

[12/12/19 - 02:11 PM]
"Kipo and the Age of Wonderbeasts" Explores a Colorful Post-Apocalypse with a Cast Including Karen Fukuhara, Sterling K. Brown, John Hodgman, GZA, and More!
The animated series premieres Tuesday, January 14 on Netflix.

[12/12/19 - 01:50 PM]
Lifetime's New Documentary Film Series "Hopelessly in Love" Explores Iconic and Tragic Celebrity Unions in Pop Culture History as a Three-Week Event This January
Lisa "Left Eye" Lopes and Andre Rison; Faith Evans and Notorious B.I.G.; and Anna Nicole Smith and Larry Birkhead are the featured topics.

[12/12/19 - 01:01 PM]
IFC's "Brockmire" Swings for the Fences in Its Fourth and Final Season Premiering in March 2020
Returning for the series' final season are Amanda Peet, Tyrel Jackson Williams and Katie Finneran.