[08/28/07 - 06:07 PM]
CMT Introduces New Artist Brent Keith as the Focus of Its Promotional Campaign in Support of the Soundtrack for the CMT Film "Dale"
The soundtrack is available beginning today, exclusively at Wal-Mart and walmart.com.

[via press release from CMT]


DALE Soundtrack Now Available Exclusively at Wal-Mart and Walmart.com

NASHVILLE � August 28, 2007 � As part of CMT's aggressive promotional initiative to support the soundtrack from the original CMT Film, DALE, the network is focusing on multi-platform support of the title track, "Looking for a Road (Theme From Dale), performed by newcomer Brent Keith. The soundtrack, which also includes Creedence Clearwater Revival's "Fortunate Son," Bruce Springsteen's "Blood Brothers," Motley Cr�e's "Wild Side," and Brooks & Dunns' "Hard Workin' Man," is available beginning today, exclusively at Wal-Mart and walmart.com.

"CMT is excited to add Brent Keith to such a strong soundtrack," says Brian Philips, executive vice president and general manager, CMT. "We believe in Brent and the song and are putting the power of all of CMT's platforms behind the song and the video to expose them to CMT and NASCAR fans."

The comprehensive promotional campaign involving Keith includes:

- Keith's video of the theme song from the DALE soundtrack, produced by CMT and directed by Shaun Silva, made its debut in early August on CMT TOP 20 COUNTDOWN.

- The video is in heavy rotation on CMT and CMT Pure Country, the network's all-music digital channel.

- Keith will also make an in-studio appearance on CMT TOP 20 COUNTDOWN on Thursday, Aug. 30.

- CMT LOADED will feature a half-hour special on the network's premier acoustic music franchise, UNPLUGGED AT STUDIO 330, featuring Brent Keith, beginning Tuesday, Sept. 4 on CMT.com.

- The "Making of the Video" for "Looking for a Road (Theme From Dale) also is currently available on CMT LOADED and VOD.

- The single "Looking For a Road (Theme From DALE)" was serviced to some 650 country radio stations nationwide and is consistently gaining traction.

- CMT Radio syndicate will offer the hour-long special, "Looking For a Road: The DALE Soundtrack," hosted by CMT's Lance Smith and featuring the music, as well as exclusive interviews and sound bites with Brent Keith and other artists featured on the soundtrack, to over 150 CMT Radio affiliates across the country.

- CMT Radio featured Keith for a satellite radio tour with CMT Radio affiliate stations.

- Keith visiting local market radio stations for six-week CMT-sponsored radio tour showcasing the single

- The DALE soundtrack is available exclusively through Wal-Mart and Walmart.com beginning August 28. Wal-Mart will promote the film and the soundtrack via in-store displays and video on its Premiere Retail Network.

Produced by NASCAR Images and CMT Films, DALE is the only authorized film on racing legend Dale Earnhardt. DALE will premiere for three consecutive nights - Sept. 4, 5 and 6 - at 8:00 p.m., ET/PT on CMT, marking the only scheduled times the movie will air on television until its later release on DVD.

Narrated by Paul Newman, DALE is executive produced by NASCAR Images' Jay Abraham and Jim Jorden, directed by Rory Karpf and Mike Viney and written by Ryan McGee. For CMT Films, Jeff Yapp, Paul Villadolid and Lewis Bogach serve as executive producers.

Formed in 2005, CMT Films is a division of MTV Networks that uses innovative distribution methods including theatrical and television network premieres to distribute its films before premiering them on CMT and releasing for DVD sales. The first CMT Film, Toby Keith's Broken Bridges, debuted in National CineMedia theaters in September 2006, on CMT in December 2006 and on DVD January 2007. Broken Bridges went on to ship more than one million units on DVD.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT's broadband channel, CMT Loaded.

MTV Networks, a unit of Viacom, is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [august 2007]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.