or


[08/28/07 - 06:07 PM]
CMT Introduces New Artist Brent Keith as the Focus of Its Promotional Campaign in Support of the Soundtrack for the CMT Film "Dale"
The soundtrack is available beginning today, exclusively at Wal-Mart and walmart.com.

[via press release from CMT]

CMT INTRODUCES NEW ARTIST BRENT KEITH AS THE FOCUS OF ITS PROMOTIONAL CAMPAIGN IN SUPPORT OF THE SOUNDTRACK FOR THE CMT FILM "DALE"

DALE Soundtrack Now Available Exclusively at Wal-Mart and Walmart.com

NASHVILLE � August 28, 2007 � As part of CMT's aggressive promotional initiative to support the soundtrack from the original CMT Film, DALE, the network is focusing on multi-platform support of the title track, "Looking for a Road (Theme From Dale), performed by newcomer Brent Keith. The soundtrack, which also includes Creedence Clearwater Revival's "Fortunate Son," Bruce Springsteen's "Blood Brothers," Motley Cr�e's "Wild Side," and Brooks & Dunns' "Hard Workin' Man," is available beginning today, exclusively at Wal-Mart and walmart.com.

"CMT is excited to add Brent Keith to such a strong soundtrack," says Brian Philips, executive vice president and general manager, CMT. "We believe in Brent and the song and are putting the power of all of CMT's platforms behind the song and the video to expose them to CMT and NASCAR fans."

The comprehensive promotional campaign involving Keith includes:

- Keith's video of the theme song from the DALE soundtrack, produced by CMT and directed by Shaun Silva, made its debut in early August on CMT TOP 20 COUNTDOWN.

- The video is in heavy rotation on CMT and CMT Pure Country, the network's all-music digital channel.

- Keith will also make an in-studio appearance on CMT TOP 20 COUNTDOWN on Thursday, Aug. 30.

- CMT LOADED will feature a half-hour special on the network's premier acoustic music franchise, UNPLUGGED AT STUDIO 330, featuring Brent Keith, beginning Tuesday, Sept. 4 on CMT.com.

- The "Making of the Video" for "Looking for a Road (Theme From Dale) also is currently available on CMT LOADED and VOD.

- The single "Looking For a Road (Theme From DALE)" was serviced to some 650 country radio stations nationwide and is consistently gaining traction.

- CMT Radio syndicate will offer the hour-long special, "Looking For a Road: The DALE Soundtrack," hosted by CMT's Lance Smith and featuring the music, as well as exclusive interviews and sound bites with Brent Keith and other artists featured on the soundtrack, to over 150 CMT Radio affiliates across the country.

- CMT Radio featured Keith for a satellite radio tour with CMT Radio affiliate stations.

- Keith visiting local market radio stations for six-week CMT-sponsored radio tour showcasing the single

- The DALE soundtrack is available exclusively through Wal-Mart and Walmart.com beginning August 28. Wal-Mart will promote the film and the soundtrack via in-store displays and video on its Premiere Retail Network.

Produced by NASCAR Images and CMT Films, DALE is the only authorized film on racing legend Dale Earnhardt. DALE will premiere for three consecutive nights - Sept. 4, 5 and 6 - at 8:00 p.m., ET/PT on CMT, marking the only scheduled times the movie will air on television until its later release on DVD.

Narrated by Paul Newman, DALE is executive produced by NASCAR Images' Jay Abraham and Jim Jorden, directed by Rory Karpf and Mike Viney and written by Ryan McGee. For CMT Films, Jeff Yapp, Paul Villadolid and Lewis Bogach serve as executive producers.

Formed in 2005, CMT Films is a division of MTV Networks that uses innovative distribution methods including theatrical and television network premieres to distribute its films before premiering them on CMT and releasing for DVD sales. The first CMT Film, Toby Keith's Broken Bridges, debuted in National CineMedia theaters in September 2006, on CMT in December 2006 and on DVD January 2007. Broken Bridges went on to ship more than one million units on DVD.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT's broadband channel, CMT Loaded.

MTV Networks, a unit of Viacom, is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [august 2007]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.