[09/06/07 - 04:49 PM]
CMT Launches Local Vod Promotion with "CMT on Tour" Starring Country Favorites Sugarland and Little Big Town
The multi-faceted promotion rolls out approximately one month in advance of each market's scheduled show.

[via press release from CMT]


Promotion Offers Exclusive Content to Local Operators

NASHVILLE � September 6, 2007 � CMT will launch a customized local VOD promotion in conjunction with CMT ON TOUR, featuring chart toppers Sugarland and breakout sensation Little Big Town, in each of the 32 CMT ON TOUR markets. The multi-faceted promotion rolls out approximately one month in advance of each market's scheduled show.

As part of the promotion, CMT will offer local cable operators a sneak preview of CMT ON TOUR, which includes artist interviews, performances, videos and local ticket sale information, providing consumers with an inside look at one of the hottest tickets in town. In addition, CMT has created a one-minute "supertrailer" that will be available in each affiliate's local VOD folder, driving consumers to check out the sneak peek on CMT On Demand.

"CMT ON TOUR provides affiliates with the perfect opportunity to connect with their music-loving customers through their premium Video On Demand service," says Ally Cantor, director, partnership marketing, CMT. "In addition to providing customers exclusive access to some of country music's top acts, this promotion allows operators to educate customers on their existing VOD services." The CMT ON TOUR promotion also provides affiliates with customizable banner ads and ad slicks created for local system websites or for use in affiliate direct mail pieces to help generate awareness for the CMT ON TOUR VOD Sneak Peek. Participating affiliates will receive VIP tickets as well as meet and greet passes for the concert date in their market that can be used for acquisition and retention efforts. Cross channel spots promoting the concert date in each market will drive consumers to check out the sneak peek of CMT ON TOUR and will include concert date and venue information.

CMT ON TOUR 2007: SUGARLAND CHANGE is scheduled to hit the following markets:
Sept. 27 Charleston, S.C. Nov. 11 Biloxi, Miss.
Sept. 28 Greenville, S.C. Nov. 14 New York, N.Y.
Sept. 29 Winston-Salem, N.C. Nov. 15 Springfield, Mass.
Oct. 4 Salisbury, Md. Nov. 16 Binghamton, N.Y.
Oct. 5 Trenton, N.J. Nov. 17 Portland, Maine
Oct. 6 Reading, Pa. Nov. 30 Champaign, Ill.
Oct. 11 Lincoln, Neb. Dec. 1 Green Bay, Wis.
Oct. 12 Cedar Rapids, Iowa Dec. 2 Grand Forks, N.D.
Oct. 13 Minneapolis, MN Dec. 6 Battle Creek, Mich.
Oct. 26 Reno, Nev. Dec. 7 Youngstown, Ohio
Oct. 27 Fresno, Calif. Dec. 8 Charlottesville, Va.
Oct. 28 Los Angeles, Calif. Dec. 9 Huntington, W. Va.
Nov. 1 Phoenix, Ariz. Dec. 13 Fayetteville, N.C.
Nov. 2 San Diego, Calif. Dec. 14 Columbus, Ga.
Nov. 3 Las Vegas, Nev. Dec. 15 Huntsville, Ala.
Nov. 9 Wichita Falls, Texas
Nov. 10 Dallas, Texas

*ALL CITIES, VENUES, and DATES are subject to change

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT's broadband channel, CMT Loaded.

MTV Networks, a unit of Viacom, is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [september 2007]  

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