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[09/12/07 - 11:03 AM]
ABC Entertainment and TV Guide Announce Unique "Grey's Anatomy" Promotional Insert
Copies of the September 24 issue will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

[via press release from ABC]

ABC ENTERTAINMENT AND TV GUIDE ANNOUNCE UNIQUE "GREY'S ANATOMY" PROMOTIONAL INSERT

Special "Grey's Anatomy" Hospital Gown Included in September 24 Issue Of TV Guide For Subscribers in New York and Los Angeles

ABC and TV Guide magazine are giving fans a special "Grey's Anatomy" hospital gown to remind them that all-new episodes are returning beginning Thursday, September 27, at 9:00 p.m., ET. Copies of the September 24 issue of TV Guide will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

"We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming," said Michael Benson, executive vice president, Marketing, ABC Entertainment. "This is a great opportunity and a fun way to get viewers excited about the return of �Grey's Anatomy,' and TV Guide is the perfect place for it," added Marla Provencio, executive vice president, Marketing, ABC Entertainment.

"As �Grey's Anatomy' is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season," said Pete Haeffner, publisher, TV Guide.

About "Grey's Anatomy"

The doctors of Seattle Grace Hospital deal with life-or-death consequences on a daily basis � it's in one another that they find comfort, friendship and, at times, more than friendship. Together they're discovering that neither medicine nor relationships can be defined in black and white. Real life only comes in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Katherine Heigl as Isobel "Izzie" Stevens, Justin Chambers as Alex Karev, T.R. Knight as George O'Malley, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan and Chyler Leigh as Lexie Grey.

"Grey's Anatomy" was created and is executive produced by Shonda Rhimes ("Introducing Dorothy Dandridge"). Betsy Beers ("Casanova"), Mark Gordon ("Saving Private Ryan"), Krista Vernoff ("Law & Order") and Rob Corn ("Chicago Hope") are executive producers. "Grey's Anatomy" is an ABC Studios production.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. (NASDAQ: GMST) is a leading global media, entertainment and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.





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· GREY'S ANATOMY (ABC)





[07/30/16 - 03:48 PM]
National Geographic Channel Announces Its First Virtual Reality Short Documentary Film from Academy Award Winner Kathryn Bigelow in Partnership with Here Be Dragons and Annapurna Pictures
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[07/30/16 - 03:16 PM]
National Geographic Channel Orders Drama Script for Global Limited Series Based on Michael Crichton's Soon-to-Be-Published Manuscript, Dragon Teeth
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[07/30/16 - 02:31 PM]
National Geographic and Katie Couric Media Partner on New Global Documentary, Gender Revolution (W.T.)
"This show will explore the roles of science, politics, and culture on gender, giving viewers a greater understanding of what is becoming a rapidly evolving issue," said Courteney Monroe.

[07/30/16 - 02:16 PM]
National Geographic Channel Acquires Worldwide Rights to Climate Change Feature Documentary
The film presents an informative and engaging account of how society can prevent the demise of endangered species, ecosystems and native communities across the globe.

[07/30/16 - 09:15 AM]
Cinemax Drama Series "Quarry" Debuts Sept. 9
Logan Marshall-Green stars as Mac Conway, aka Quarry, who is trying to readapt to normal society after Vietnam.

[07/30/16 - 09:14 AM]
HBO Announces Documentary Lineup for the Second Half of 2016
Kent Jones, Marc Levin, Daphne Pinkerson, Timothy Greenfield-Sanders and Jon Alpert are among the featured auspices.

[07/30/16 - 09:13 AM]
HBO to Make Entire Run of Landmark Series "The Larry Sanders Show" Available Starting in September
HBO completed the deal to present the entire run of the acclaimed series on March 23, 2016, the day before Shandling's untimely passing.

[07/30/16 - 09:12 AM]
HBO Renews "Real Time with Bill Maher" Through 2018
Currently averaging 4.4 million viewers, "Real Time" is enjoying its most-watched season since the show's 2003 debut season.

[07/30/16 - 09:11 AM]
Comedy Series "Insecure," Created by and Starring Issa Rae, Debuts Oct. 9, Exclusively on HBO
Rae stars as Issa and Yvonne Orji stars as Molly on the show, which explores the black female experience in an unclichéd and authentic way.

[07/30/16 - 09:10 AM]
Sarah Jessica Parker Returns to HBO in the New Comedy Series "Divorce," Debuting Oct. 9
Thomas Haden Church stars as Robert, Frances' (Parker) husband, who is struggling to cope with their marriage falling apart.

[07/30/16 - 09:09 AM]
Drama Series "Westworld" Debuts Oct. 2 on HBO
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[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
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[07/29/16 - 01:46 PM]
Vice President Joe Biden to Appear on "Law & Order: SVU"
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[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.