[09/12/07 - 11:03 AM]
ABC Entertainment and TV Guide Announce Unique "Grey's Anatomy" Promotional Insert
Copies of the September 24 issue will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

[via press release from ABC]


Special "Grey's Anatomy" Hospital Gown Included in September 24 Issue Of TV Guide For Subscribers in New York and Los Angeles

ABC and TV Guide magazine are giving fans a special "Grey's Anatomy" hospital gown to remind them that all-new episodes are returning beginning Thursday, September 27, at 9:00 p.m., ET. Copies of the September 24 issue of TV Guide will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

"We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming," said Michael Benson, executive vice president, Marketing, ABC Entertainment. "This is a great opportunity and a fun way to get viewers excited about the return of �Grey's Anatomy,' and TV Guide is the perfect place for it," added Marla Provencio, executive vice president, Marketing, ABC Entertainment.

"As �Grey's Anatomy' is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season," said Pete Haeffner, publisher, TV Guide.

About "Grey's Anatomy"

The doctors of Seattle Grace Hospital deal with life-or-death consequences on a daily basis � it's in one another that they find comfort, friendship and, at times, more than friendship. Together they're discovering that neither medicine nor relationships can be defined in black and white. Real life only comes in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Katherine Heigl as Isobel "Izzie" Stevens, Justin Chambers as Alex Karev, T.R. Knight as George O'Malley, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan and Chyler Leigh as Lexie Grey.

"Grey's Anatomy" was created and is executive produced by Shonda Rhimes ("Introducing Dorothy Dandridge"). Betsy Beers ("Casanova"), Mark Gordon ("Saving Private Ryan"), Krista Vernoff ("Law & Order") and Rob Corn ("Chicago Hope") are executive producers. "Grey's Anatomy" is an ABC Studios production.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. (NASDAQ: GMST) is a leading global media, entertainment and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

  [september 2007]  


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