NBC AND NISSAN EXTEND PARTNERSHIP WITH 'NBC PREMIERE WEEK NISSAN ROGUE GIVEAWAY' � FIVE NISSAN ROGUES WILL BE GIVEN AWAY EACH NIGHT DURING PREMIERE WEEK STARTING SEPTEMBER 24
Multi-Platform Interactive Campaign to Feature Custom Snipes and Pod Buster Trivia
BURBANK, Calif. � September 19, 2007 � NBC and Nissan have expanded their partnership in launching the hit series "Heroes" with a unique multi-platform, interactive promotion that will encompass all five nights of NBC's premiere week beginning Monday, September 24. Each night (Monday-Friday, Sept. 24-28), NBC will be giving away a 2008 collector's edition Nissan Rogue SL signed by "Heroes" creator Tim Kring.
"We already have an incredible partnership with Nissan on 'Heroes' and were looking for ways to expand into premiere week," said Barbara Blangiardi, Senior Vice President, Strategic Marketing & Content Innovation. "The Rogue Giveaway is a great example of a partnership that works on multiple levels. It's an interactive promotion using an innovative pod buster format that drives audiences to our shows and the targeted commercial breaks. It also offers Nissan a showcase for their new car on both our broadcast and online platforms in a way that deepens their engagement with Heroes fans, but expands to other audiences as well."
"Giving away a car each night during premiere week also revs up the excitement for our new fall line-up," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "Nissan has been a great partner, and we are thrilled that together we can offer up brand new Rogues to five lucky families."
"Nissan's partnership with NBC has been a remarkable platform that has engaged consumers by building key brand awareness on many levels," says Steve Kerho, director of interactive media, Nissan North America. "Being able to give away all-new 2008 Nissan Rogues to passionate viewers gives us yet another way to connect. The success of this program is a testament to what you can create when traditional and interactive media pull together and tear down conventional silos."
Starting in the 8 p.m. hour, NBC will air a custom snipe alerting viewers of their chance to win the car as it "drives" across the screen. During the 9 p.m. hour, viewers will watch for a pod buster promo spot which introduces a trivia question about the show they are watching � "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday). Viewers will be instructed to go online to www.nbc.com/nissan to answer the question and enter for a chance to win the car.
The Rogue giveaway will also be promoted in TV spots and in print and radio advertising. Each pod buster trivia question will be immediately followed by a Nissan commercial. In addition, Nissan is sponsoring the season premiere of "Heroes," (Monday, September 24, 9-10 p.m. ET), with limited commercial interruption. The Rogue will be featured in the premiere episode.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.
About NBC Universal:
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.