or


[09/19/07 - 02:42 PM]
NBC and Nissan Extend Partnership with 'NBC Premiere Week Nissan Rogue Giveaway' - Five Nissan Rogues Will Be Given Away Each Night During Premiere Week Starting September 24
Said promotion will run next week during "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday).

[via press release from NBC]

NBC AND NISSAN EXTEND PARTNERSHIP WITH 'NBC PREMIERE WEEK NISSAN ROGUE GIVEAWAY' � FIVE NISSAN ROGUES WILL BE GIVEN AWAY EACH NIGHT DURING PREMIERE WEEK STARTING SEPTEMBER 24

Multi-Platform Interactive Campaign to Feature Custom Snipes and Pod Buster Trivia

BURBANK, Calif. � September 19, 2007 � NBC and Nissan have expanded their partnership in launching the hit series "Heroes" with a unique multi-platform, interactive promotion that will encompass all five nights of NBC's premiere week beginning Monday, September 24. Each night (Monday-Friday, Sept. 24-28), NBC will be giving away a 2008 collector's edition Nissan Rogue SL signed by "Heroes" creator Tim Kring.

"We already have an incredible partnership with Nissan on 'Heroes' and were looking for ways to expand into premiere week," said Barbara Blangiardi, Senior Vice President, Strategic Marketing & Content Innovation. "The Rogue Giveaway is a great example of a partnership that works on multiple levels. It's an interactive promotion using an innovative pod buster format that drives audiences to our shows and the targeted commercial breaks. It also offers Nissan a showcase for their new car on both our broadcast and online platforms in a way that deepens their engagement with Heroes fans, but expands to other audiences as well."

"Giving away a car each night during premiere week also revs up the excitement for our new fall line-up," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "Nissan has been a great partner, and we are thrilled that together we can offer up brand new Rogues to five lucky families."

"Nissan's partnership with NBC has been a remarkable platform that has engaged consumers by building key brand awareness on many levels," says Steve Kerho, director of interactive media, Nissan North America. "Being able to give away all-new 2008 Nissan Rogues to passionate viewers gives us yet another way to connect. The success of this program is a testament to what you can create when traditional and interactive media pull together and tear down conventional silos."

Starting in the 8 p.m. hour, NBC will air a custom snipe alerting viewers of their chance to win the car as it "drives" across the screen. During the 9 p.m. hour, viewers will watch for a pod buster promo spot which introduces a trivia question about the show they are watching � "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday). Viewers will be instructed to go online to www.nbc.com/nissan to answer the question and enter for a chance to win the car.

The Rogue giveaway will also be promoted in TV spots and in print and radio advertising. Each pod buster trivia question will be immediately followed by a Nissan commercial. In addition, Nissan is sponsoring the season premiere of "Heroes," (Monday, September 24, 9-10 p.m. ET), with limited commercial interruption. The Rogue will be featured in the premiere episode.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [september 2007]  
S
M
T
W
T
F
S
      


· BIGGEST LOSER, THE (USA)
· BIONIC WOMAN (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· OFFICE, THE (NBC)





[07/17/25 - 11:01 AM]
ABC Announces Fall 2025 Premiere Dates on the Heels of Scoring the Top 5 Programs in Adults 18-49 for the 2024-2025 Season
All original programming will stream the next day on Hulu and Hulu on Disney+ for bundle subscribers.

[07/17/25 - 10:31 AM]
"XO, Kitty" Has Wrapped Production on Season 3 with New Cast Added to the Fan-Favorite Series
As part of the third season, Sule Thelwell, Soy Kim and Christine Hwang joined the cast; and Hojo Shin was upped to a series regular.

[07/17/25 - 10:01 AM]
Prime Video Reveals Cast for "Every Year After"
The cast includes Sadie Soverall as Percy, Matt Cornett as Sam, Aurora Perrineau as Chantal, Abigail Cowen as Delilah, Michael Bradway as Charlie, and Joseph Chiu as Jordie.

[07/17/25 - 10:00 AM]
HBO Original Four-Part Documentary Series "The Yogurt Shop Murders" Debuts August 3
In 1991, four teenage girls were brutally murdered at a frozen yogurt shop in Austin, Texas. What happened that night forever shook the Austin community and continues to mystify the police and haunt the families left in the wake of unthinkable loss.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/17/25 - 09:48 AM]
Sports Media Powerhouses FOX Sports and Barstool Sports Team Up in Comprehensive Content Deal
Starting this fall, Barstool Sports owner and founder Dave Portnoy becomes a regular contributor to "Big Noon Kickoff," bringing a deep-rooted passion for the game and keen understanding of its culture, rivalries and fanbases to his weekly segments at the desk.

[07/17/25 - 09:01 AM]
Video: Trailer and Key Art Debut - "Red Eye"
Starring Jing Lusi and Richard Armitage, the high-stakes action thriller "Red Eye" premieres Tuesday, July 22, streaming exclusively in the U.S. on Hulu.

[07/17/25 - 08:59 AM]
Prime Video Announces August 7 Premiere Date for "Taurasi"
The three-part docuseries chronicles the extraordinary journey of basketball legend Diana Taurasi, whose relentless pursuit of greatness has transcended the boundaries of sport.

[07/17/25 - 08:01 AM]
Video: "Night Always Comes" - Official Trailer - Netflix
Facing eviction in a city her family can no longer afford, a woman plunges into a desperate and increasingly dangerous all-night search to raise $25,000.

[07/17/25 - 08:00 AM]
Video: We TV Releases Exclusive First Look at "Life After Lockup"
The new season follows seven former inmates and their significant others from the hit series Love After Lockup and Love During Lockup as they navigate their emotional journey to keep their love alive and stay free.

[07/17/25 - 07:31 AM]
"Assassin's Creed" Heads to TV in "High-Octane" Live-Action Series Adaptation
Netflix has greenlit a live-action adaptation of the beloved franchise launched in 2007 by the French video game publisher Ubisoft.

[07/17/25 - 07:16 AM]
Video: "Fixed" - Director's Cut - Official Red Band Teaser - Netflix
From visionary director Genndy Tartakovsky comes "Fixed," an adult animated comedy about Bull, an average, all-around good dog who discovers he's going to be neutered in the morning!

[07/17/25 - 07:15 AM]
Video: National Geographic Unveils Trailer for New Season of "Limitless: Live Better Now," Where Global Movie Star Chris Hemsworth Embarks on a Bold New Mission to Unlock the Secrets of Living Better - Now
All episodes will stream August 15 on Disney+ and Hulu and will air on National Geographic on August 25.

[07/17/25 - 07:02 AM]
Video: Apple TV+ Debuts Trailer for Season Two of Critically Acclaimed Comedy "Platonic"
The 10-episode sophomore season will premiere globally on Apple TV+ on Wednesday, August 6 with the first two episodes, followed by one episode weekly until October 1.

[07/17/25 - 07:00 AM]
High-Five for More "Invincible!" Prime Video Confirms Season Five Renewal for the Hit Adult-Animated Series
It was additionally confirmed that Matthew Rhys will join the voice cast for the upcoming season.