or


[09/19/07 - 02:30 PM]
New Show Teaches Guys How to Keep Their Cool - and Get the Girl
The new MTV series "The Gamekillers" follows "unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game."

[via press release from MTV]

NEW SHOW TEACHES GUYS HOW TO KEEP THEIR COOL � AND GET THE GIRL

MTV Series "The Gamekillers" Premieres Friday, September 21 at 7pm ET/PT

Entire generations of guys have crashed and burned at the hands of Gamekillers; people whose sole mission is to cause them to blow their cool and force them to lose the girl. AXE has heard what real guys have to say about these evil forces. Now, along with MTV, they will show them how to spot these predators from a mile away and defeat them.

MTV and AXE today announced the premiere of the network"s new series "The Gamekillers," a show that follows unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game. The series, produced by advertising agency Bartle Bogle Hegarty and entertainment company @radical.media, is the result of a partnership with AXE.

While guys have experienced these characters in real life, the entertaining and suspense-filled MTV series will introduce them to the world in a part-scripted, part-reality format that turns the typical dating show on its head.

The series features real guys who don"t know that everyone else involved, including their dates, are actually actors. As the Gamekillers are unleashed on the scene to stifle game, the guys have to heed numerous tips if they want any chance to win the girl's heart, or at least get in her pants. If the guy keeps the girl, he will receive the ultimate honor of having his name engraved upon the ancient AXE Gamekillers Chalice, joining the exclusive fraternity of men who throughout history have successfully defeated The Gamekillers.

Whether it"s keeping their game environmentally friendly in front of Natural Disaster or letting The One Upper talk until the girl sees he"s full of two things (the second one himself), throughout the show AXE provides tactics for defeating each of the Gamekillers and making sure guys know how to keep their game tight. The first show airs on Friday, September 21 at 7pm ET/PT.

"Axe talks to scores of guys and girls about what it's like in the dating world, and we kept hearing about people with these annoying, infuriating and sometimes alluring qualities that always get in the way of sure hookups," said David Rubin, Brand Development Director, AXE. "Working with BBH, Radical and MTV, we created a breakthrough series that shows regular guys on a date unknowingly encountering these same kinds of obstacles they face every day."

AXE, an innovator in creating clever, irreverent content that explores the humorous encounters between guys and girls, approached MTV because it was the most relevant and entertaining network to bring the idea to the small screen.

""Gamekillers" is back, and the MTV audience is in for another wild ride," said John Shea, EVP, Integrated Marketing & Brand Partnerships, MTVN Music and Logo Group. "Together, working with Axe, we are creating an engaging programming experience that exemplifies what MTV can do with a marketing partner that is innovative, creative and willing to push the envelope with us."

Unilever/AXE

While AXE is best known for its deodorant bodyspray, the Unilever-manufactured brand also is available in an anti-perspirant, deodorant and a shower gel. Axe is the No. 1 male Anti-Perspirant Deodorant brand in the U.S. The shower gel, launched in 2005, reached No. 1 status five months after hitting shelves. The brand"s mission is to help guys get the girl with fragrances that reflect individual personality and lifestyle. AXE products are sold in North America at food, drug and mass outlets with a suggested retail price of $3.99.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

@radical.media

@radical.media is a diverse, global entertainment company that has produced numerous award-winning feature films and television programs including the Academy Award winning "Fog of War," the Grammy Award winning "Concert For George," "Metallica: Some Kind of Monster," winner of the Independent Spirit Award and Jay-Z"s "Fade To Black". Additionally the company produced the recent critically acclaimed television series "Iconoclasts" on the Sundance Channel, the premiere episode of "Mad Men" on AMC, "Nike Battlegrounds" on MTV, "Fast Cars and Superstars" on ABC and the Emmy-winning series "Ten Unexpected Days That Changed America" for the History Channel.





  [september 2007]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/28/15 - 04:55 PM]
Syfy and Universal Cable Productions Bring the Grindhouse Genre to Television with New 13-Episode Scripted Series "Blood Drive"
Set in a near-apocalyptic future, the project centers around LA's last good cop who is forced to join a twisted, gory cross-country death race - with cars powered by blood and a dangerous femme fatale partner who sees people as fuel.

[07/28/15 - 03:55 PM]
Megastars Queen Latifah and Mary J. Blige Ease on Down the Road in NBC's "The Wiz Live!"
Queen Latifah stars as the titular Wiz with Blige as Evillene, the Wicked Witch of the West.

[07/28/15 - 02:18 PM]
Kari Byron and Tory Belleci Explore the Science Behind the World's Wildest Thrill Rides on Travel Channel's New Series "Thrill Factor"
In this 10-part half-hour series, hosts and thrill seekers Kari Byron and Tory Belleci take viewers along for the ride as they explore the exciting world of thrill rides, waterslides and heart-pounding experiences around the globe through a scientific lens.

[07/28/15 - 01:43 PM]
Animal Planet Promotes Andy Weissberg and Erin Wanner
Both have played crucial roles in establishing Animal Planet as a top-20 ad-supported network for men and the entertainment destination for viewers seeking a deeper connection to the wild world.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 12:00 PM]
HBO NOW Available Today to Verizon Broadband Customers
HBO NOW is immediately available to all Verizon standalone broadband customers, including FiOS and high-speed internet customers, for a 30-day free trial.

[07/28/15 - 11:15 AM]
FOX Sports Reaches Agreement with Westminster Kennel Club to Bring Annual Dog Show to FOX Sports 1 and Nat Geo WILD
Beginning in 2017, the Westminster Kennel Club Dog Show airs in primetime on FOX Sports 1 live from New York City's Madison Square Garden as the seven Best In Group selections are made on Monday and Tuesday night, leading up to Tuesday night's Best In Show announcement.

[07/28/15 - 10:55 AM]
The Lines Are Drawn in Netflix's New "Narcos" Character Posters
All 10 episodes of "Narcos" will premiere on August 28 at 12:01am PST exclusively on Netflix.

[07/28/15 - 10:54 AM]
"Income Property" Starring Scott McGillivray Premieres on DIY Network in August
"American Rehab: Charleston" and "Attic Gold" are also on tap beginning next month.

[07/28/15 - 10:33 AM]
TV Land Picks Up "The Soul Man" Starring Cedric "The Entertainer" and Niecy Nash for Fifth and Final Season
The sitcom is the network's highest-rated original series among African Americans 25-54 and African American Women 25-54.

[07/28/15 - 10:10 AM]
VH1's New Original Series "She's Got Game" Featuring Grammy Nominated Rapper Jayceon "The Game" Taylor Premieres Monday August 10th at 9 PM ET/PT
The new series "She's Got Game," follows him in his pursuit of the perfect love match as he embarks on a national tour.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 09:42 AM]
"Doctor Who" Returns to the Big Screen Nationwide to Feature Never-Before-Seen Prequel to Season Nine and Exclusive Interview with Peter Capaldi and Jenna Coleman
The event will feature "The Doctor's Meditation" - a special prequel scene to the first episode of season nine - and an exclusive interview with Doctor Who stars Peter Capaldi and Jenna Coleman, hosted by Wil Wheaton, in addition to the two-part season eight finale.

[07/28/15 - 09:29 AM]
The First Day of the Rest of Their Entrepreneurial Lives Begins Now on the Series Premiere of "Startup U," Airing Tuesday, August 11th, at 10:01PM ET/PT
It's a whole new game when ten savvy, creative and ambitious young adults get down to business and experience seven weeks of hard truths, tough lessons and plenty of drama on the series.

[07/28/15 - 09:28 AM]
ABC Family's Procedural Series "Stitchers" Brings on Damon Dayoub as Series Regular
He'll play Detective Quincy Fisher, an LAPD detective who is brought into the Stitchers program to assist with back-up and support for the team.