or


[09/19/07 - 02:30 PM]
New Show Teaches Guys How to Keep Their Cool - and Get the Girl
The new MTV series "The Gamekillers" follows "unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game."

[via press release from MTV]

NEW SHOW TEACHES GUYS HOW TO KEEP THEIR COOL � AND GET THE GIRL

MTV Series "The Gamekillers" Premieres Friday, September 21 at 7pm ET/PT

Entire generations of guys have crashed and burned at the hands of Gamekillers; people whose sole mission is to cause them to blow their cool and force them to lose the girl. AXE has heard what real guys have to say about these evil forces. Now, along with MTV, they will show them how to spot these predators from a mile away and defeat them.

MTV and AXE today announced the premiere of the network"s new series "The Gamekillers," a show that follows unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game. The series, produced by advertising agency Bartle Bogle Hegarty and entertainment company @radical.media, is the result of a partnership with AXE.

While guys have experienced these characters in real life, the entertaining and suspense-filled MTV series will introduce them to the world in a part-scripted, part-reality format that turns the typical dating show on its head.

The series features real guys who don"t know that everyone else involved, including their dates, are actually actors. As the Gamekillers are unleashed on the scene to stifle game, the guys have to heed numerous tips if they want any chance to win the girl's heart, or at least get in her pants. If the guy keeps the girl, he will receive the ultimate honor of having his name engraved upon the ancient AXE Gamekillers Chalice, joining the exclusive fraternity of men who throughout history have successfully defeated The Gamekillers.

Whether it"s keeping their game environmentally friendly in front of Natural Disaster or letting The One Upper talk until the girl sees he"s full of two things (the second one himself), throughout the show AXE provides tactics for defeating each of the Gamekillers and making sure guys know how to keep their game tight. The first show airs on Friday, September 21 at 7pm ET/PT.

"Axe talks to scores of guys and girls about what it's like in the dating world, and we kept hearing about people with these annoying, infuriating and sometimes alluring qualities that always get in the way of sure hookups," said David Rubin, Brand Development Director, AXE. "Working with BBH, Radical and MTV, we created a breakthrough series that shows regular guys on a date unknowingly encountering these same kinds of obstacles they face every day."

AXE, an innovator in creating clever, irreverent content that explores the humorous encounters between guys and girls, approached MTV because it was the most relevant and entertaining network to bring the idea to the small screen.

""Gamekillers" is back, and the MTV audience is in for another wild ride," said John Shea, EVP, Integrated Marketing & Brand Partnerships, MTVN Music and Logo Group. "Together, working with Axe, we are creating an engaging programming experience that exemplifies what MTV can do with a marketing partner that is innovative, creative and willing to push the envelope with us."

Unilever/AXE

While AXE is best known for its deodorant bodyspray, the Unilever-manufactured brand also is available in an anti-perspirant, deodorant and a shower gel. Axe is the No. 1 male Anti-Perspirant Deodorant brand in the U.S. The shower gel, launched in 2005, reached No. 1 status five months after hitting shelves. The brand"s mission is to help guys get the girl with fragrances that reflect individual personality and lifestyle. AXE products are sold in North America at food, drug and mass outlets with a suggested retail price of $3.99.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

@radical.media

@radical.media is a diverse, global entertainment company that has produced numerous award-winning feature films and television programs including the Academy Award winning "Fog of War," the Grammy Award winning "Concert For George," "Metallica: Some Kind of Monster," winner of the Independent Spirit Award and Jay-Z"s "Fade To Black". Additionally the company produced the recent critically acclaimed television series "Iconoclasts" on the Sundance Channel, the premiere episode of "Mad Men" on AMC, "Nike Battlegrounds" on MTV, "Fast Cars and Superstars" on ABC and the Emmy-winning series "Ten Unexpected Days That Changed America" for the History Channel.





  [september 2007]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.