or


[09/19/07 - 02:30 PM]
New Show Teaches Guys How to Keep Their Cool - and Get the Girl
The new MTV series "The Gamekillers" follows "unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game."

[via press release from MTV]

NEW SHOW TEACHES GUYS HOW TO KEEP THEIR COOL � AND GET THE GIRL

MTV Series "The Gamekillers" Premieres Friday, September 21 at 7pm ET/PT

Entire generations of guys have crashed and burned at the hands of Gamekillers; people whose sole mission is to cause them to blow their cool and force them to lose the girl. AXE has heard what real guys have to say about these evil forces. Now, along with MTV, they will show them how to spot these predators from a mile away and defeat them.

MTV and AXE today announced the premiere of the network"s new series "The Gamekillers," a show that follows unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game. The series, produced by advertising agency Bartle Bogle Hegarty and entertainment company @radical.media, is the result of a partnership with AXE.

While guys have experienced these characters in real life, the entertaining and suspense-filled MTV series will introduce them to the world in a part-scripted, part-reality format that turns the typical dating show on its head.

The series features real guys who don"t know that everyone else involved, including their dates, are actually actors. As the Gamekillers are unleashed on the scene to stifle game, the guys have to heed numerous tips if they want any chance to win the girl's heart, or at least get in her pants. If the guy keeps the girl, he will receive the ultimate honor of having his name engraved upon the ancient AXE Gamekillers Chalice, joining the exclusive fraternity of men who throughout history have successfully defeated The Gamekillers.

Whether it"s keeping their game environmentally friendly in front of Natural Disaster or letting The One Upper talk until the girl sees he"s full of two things (the second one himself), throughout the show AXE provides tactics for defeating each of the Gamekillers and making sure guys know how to keep their game tight. The first show airs on Friday, September 21 at 7pm ET/PT.

"Axe talks to scores of guys and girls about what it's like in the dating world, and we kept hearing about people with these annoying, infuriating and sometimes alluring qualities that always get in the way of sure hookups," said David Rubin, Brand Development Director, AXE. "Working with BBH, Radical and MTV, we created a breakthrough series that shows regular guys on a date unknowingly encountering these same kinds of obstacles they face every day."

AXE, an innovator in creating clever, irreverent content that explores the humorous encounters between guys and girls, approached MTV because it was the most relevant and entertaining network to bring the idea to the small screen.

""Gamekillers" is back, and the MTV audience is in for another wild ride," said John Shea, EVP, Integrated Marketing & Brand Partnerships, MTVN Music and Logo Group. "Together, working with Axe, we are creating an engaging programming experience that exemplifies what MTV can do with a marketing partner that is innovative, creative and willing to push the envelope with us."

Unilever/AXE

While AXE is best known for its deodorant bodyspray, the Unilever-manufactured brand also is available in an anti-perspirant, deodorant and a shower gel. Axe is the No. 1 male Anti-Perspirant Deodorant brand in the U.S. The shower gel, launched in 2005, reached No. 1 status five months after hitting shelves. The brand"s mission is to help guys get the girl with fragrances that reflect individual personality and lifestyle. AXE products are sold in North America at food, drug and mass outlets with a suggested retail price of $3.99.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

@radical.media

@radical.media is a diverse, global entertainment company that has produced numerous award-winning feature films and television programs including the Academy Award winning "Fog of War," the Grammy Award winning "Concert For George," "Metallica: Some Kind of Monster," winner of the Independent Spirit Award and Jay-Z"s "Fade To Black". Additionally the company produced the recent critically acclaimed television series "Iconoclasts" on the Sundance Channel, the premiere episode of "Mad Men" on AMC, "Nike Battlegrounds" on MTV, "Fast Cars and Superstars" on ABC and the Emmy-winning series "Ten Unexpected Days That Changed America" for the History Channel.





  [september 2007]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/27/14 - 04:20 PM]
Video: Jim Jefferies - Official Trailer - Only on Netflix
Filmed during the Boston run of his recent stand up tour, Netflix and Jim Jefferies go "Bare" on August 29.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 02:00 PM]
FX Isn't Clowning Around: Network Orders Zach Galifianakis Comedy Series "Baskets"
The network has ordered 10 episodes of Baskets and production will begin next year with the series scheduled to launch in 2016.

[08/27/14 - 01:39 PM]
John Legend and Lee Ann Womack Come Together for an All-New Episode of "CMT Crossroads"
Said special will air Friday, September 26 at 10:00/9:00c on the cable channel.

[08/27/14 - 01:00 PM]
"I (Heart) Nick Carter" Premieres Wednesday, September 10 at 10PM
The series will follow the most popular member of the Backstreet Boys and his bride-to-be Lauren as they chart the sometimes rocky path to "I Do."

[08/27/14 - 12:22 PM]
Iconic Houdini Posters Recreated with Adrien Brody Released
Said stunt is timed with the premiere of the mini-series on Monday, September 1 and 2 at 9:00/8:00c on History.

[08/27/14 - 12:02 PM]
Animal Planet Catches Celebrities When "Tanked" Returns with New Episodes on Friday, September 19
Shaquille O'Neal, Pete Rose, Mario Lopez, Wilmer Valderrama and Theresa Caputo are among those featured in the new season.

[08/27/14 - 11:46 AM]
Investigation Discovery's Scandalous New Series "Young, Hot & Crooked" Exposes Good Teens Gone Bad
The newcomer will launch with back-to-back episodes on Friday, September 5 at 10:00/9:00c.

[08/27/14 - 11:01 AM]
Sen. Elizabeth Warren (D-MA) to Make Her First Visit to CBS's "Late Show with David Letterman," Wednesday, Sept. 3
Also featured that night is an interview with actress Kristen Wiig, star of the upcoming film "The Skeleton Twins," and a performance by musical guests The New Pornographers.

[08/27/14 - 10:13 AM]
TLC's "Breaking Amish" Is Brooklyn-Bound
Look for the new season on a new night beginning Thursday, September 18 at 10:00/9:00c.

[08/27/14 - 09:53 AM]
Central Perk Opens in New York City to Celebrate the 20th Anniversary of the Premiere of "Friends"
The fully functioning pop-up Central Perk coffee bar will be located at 199 Lafayette Street (at the corner of Broome Street) in Manhattan's SoHo neighborhood.

[08/27/14 - 09:13 AM]
"Mr. Pickles" and "Squidbillies" Dominate With an Animation Doubleheader!
Look for both series on Sunday nights beginning September 21 at 11:30/10:30c.

[08/27/14 - 09:04 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on Monday, October 6 at 10:00 P.M. ET/PT
Adding to the drama this season is a twist that will make finding the perfect match more challenging, as an eleventh girl will join the house as a double match for one of the guys.

[08/27/14 - 09:01 AM]
CBS Announces the 18 Castaways Competing on "Survivor"
The Emmy Award-winning series returns for its 29th season with a special 90-minute premiere, Wednesday, September 24 at 8:00/7:00c.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.