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[09/20/07 - 03:07 PM]
Television Without Pity's 'TV BigshoT.com' Attracts Bigshot Advertisers
TVBigshot.com - sponsored by two key advertisers, CBS and the presenting sponsor, AT&T - is a game that allows players to create, name and program their own fantasy television networks.
[via press release from Bravo]

TELEVISION WITHOUT PITY'S 'TV BIGSHOT.COM' ATTRACTS BIGSHOT ADVERTISERS

AT&T And CBS Named Sponsors Of The Ultimate Online Game For TV Junkies

Fantasy Network Programmers Vie For $100,000 Grand Prize

NEW YORK � September 20, 2007 � Fantasy network programmers rejoice. The fall TV season has finally arrived and you are in control, not only of your remote, but of the fall TV schedule as well with the launch of www.TVBigshot.com. Created as part of Bravo's www.TelevisionWithoutPity.com, this online season-long game allows users to play "network executive" by creating their own fantasy network lineups and awarding the individual with the most points a $100,000 grand prize at the end of the year.

TVBigshot.com � sponsored by two key advertisers, CBS and the presenting sponsor, AT&T � is a game that allows players to create, name and program their own fantasy television networks using new and returning series from the five broadcast networks (NBC, ABC, CBS, FOX and the CW).

Born out of Bravo Digital's successful Fall Season DeathWatch, www.TVBigshot.com gives players a starting "virtual" budget of $300 million which they can use to purchase shows for their daily primetime lineup. The user-created networks earn points based on the success of their chosen rosters and will compete against each other for the top spot. At the end of the 2007-08 season, the player whose network has accumulated the most points - based on actual ratings for the programs, ratings growth, and "buzz" measured by press coverage and awards garnered - will win the $100,000 grand prize. Like the real television world, the game, which is free to all users, can change at any time. Fantasy dollars are lost when a show declines in ratings, or worse, gets cancelled. Players have the power to call the shots, making executive decisions to sell shows in order to purchase others.

TVBigshot.com will offer special monthly showdowns throughout the television season for secondary prizes, allowing new players to join in the competition at any time.

www.TelevisionWithoutPity.com, a premiere internet destination for the discerning television "junkie," became Bravo's most recent addition to its portfolio of linked digital assets and broadband properties that includes www.BravoTV.com and the TRIO suite of channels: www.BrilliantButCancelled.com, www.OUTzoneTV.com and www.getTRIO.com. TelevisionWithoutPity provides witty no-holds-barred episode recaps and fan forums for television's most popular drama and reality shows. www.TelevisionWithoutPity.com has penetrated the pop culture television obsessed audience, drawing the devoted attention of viewers and Hollywood producers alike.





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