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[09/24/07 - 10:23 AM]
The Premiere of CBS's New Drama "Cane" to Be Presented with Limited Commercial Breaks and Sponsored Exclusively by Chevrolet
The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign.

[via press release from CBS]

THE PREMIERE OF CBS's NEW DRAMA "CANE" TO BE PRESENTED WITH LIMITED COMMERCIAL BREAKS AND SPONSORED EXCLUSIVELY BY CHEVROLET

The network television premiere of CANE on CBS will be fully sponsored by Chevrolet, it was announced today by Linda Rene, Senior Vice President, CBS Network Sales. The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign. The episode is schedule to air Tuesday, Sept. 25 (10:00-11:00 PM, ET/PT) on the CBS Television Network.

CANE, which stars Jimmy Smits, Hector Elizondo, Rita Moreno and Nestor Carbonell, is an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida. A recurring storyline on the show revolves around whether the family should use their sugar cane fields to harvest ethanol, a renewable energy source. The theme ties in closely with Chevy's "Gas-Friendly to Gas-Free" ad campaign, that will be spotlighted during the limited commercial breaks.

In addition to the sole sponsorship of the premiere, Chevy will also sponsor the Secondary Audio Program [SAP], which will simulcast CANE in Spanish on CBS throughout the season. *Using that SAP feed, CBS also announced that the first three episodes of CANE will be re-broadcast on Azteca America, the fastest growing Spanish language network reaching more than 60 million homes throughout the U.S. The first re-broadcast will be on Saturday, Sept. 29 at 10:00 PM, ET/PT.

"We're always looking to provide our clients deeper associations with the shows they sponsor, and this was a perfect opportunity to bring Chevy into our Tuesday night series Cane," said Rene. "The storytelling on this series, particularly the theme surrounding ethanol, provides the perfect environment for Chevy to tie in their 'Gas-Friendly to Gas-Free' campaign, and we were thrilled to extend that sponsorship beyond just the one episode by including SAP feeds and the re-broadcasting on Azteca America."

CANE is produced by CBS Paramount Network Television, in association with ABC Studios. Cynthia Cidre (who created the series), Jonathan Prince, Jimmy Iovine, Polly Anthony and Peter Noah serve as executive producers.





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· CANE (CBS)









[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.

[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
In addition, DirecTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DirecTV Everywhere platform.

[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
The 13-episode series, an extension of the popular "Bizarre Foods" franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not-to-be missed dishes.