or


[09/24/07 - 10:23 AM]
The Premiere of CBS's New Drama "Cane" to Be Presented with Limited Commercial Breaks and Sponsored Exclusively by Chevrolet
The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign.

[via press release from CBS]

THE PREMIERE OF CBS's NEW DRAMA "CANE" TO BE PRESENTED WITH LIMITED COMMERCIAL BREAKS AND SPONSORED EXCLUSIVELY BY CHEVROLET

The network television premiere of CANE on CBS will be fully sponsored by Chevrolet, it was announced today by Linda Rene, Senior Vice President, CBS Network Sales. The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign. The episode is schedule to air Tuesday, Sept. 25 (10:00-11:00 PM, ET/PT) on the CBS Television Network.

CANE, which stars Jimmy Smits, Hector Elizondo, Rita Moreno and Nestor Carbonell, is an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida. A recurring storyline on the show revolves around whether the family should use their sugar cane fields to harvest ethanol, a renewable energy source. The theme ties in closely with Chevy's "Gas-Friendly to Gas-Free" ad campaign, that will be spotlighted during the limited commercial breaks.

In addition to the sole sponsorship of the premiere, Chevy will also sponsor the Secondary Audio Program [SAP], which will simulcast CANE in Spanish on CBS throughout the season. *Using that SAP feed, CBS also announced that the first three episodes of CANE will be re-broadcast on Azteca America, the fastest growing Spanish language network reaching more than 60 million homes throughout the U.S. The first re-broadcast will be on Saturday, Sept. 29 at 10:00 PM, ET/PT.

"We're always looking to provide our clients deeper associations with the shows they sponsor, and this was a perfect opportunity to bring Chevy into our Tuesday night series Cane," said Rene. "The storytelling on this series, particularly the theme surrounding ethanol, provides the perfect environment for Chevy to tie in their 'Gas-Friendly to Gas-Free' campaign, and we were thrilled to extend that sponsorship beyond just the one episode by including SAP feeds and the re-broadcasting on Azteca America."

CANE is produced by CBS Paramount Network Television, in association with ABC Studios. Cynthia Cidre (who created the series), Jonathan Prince, Jimmy Iovine, Polly Anthony and Peter Noah serve as executive producers.





  [september 2007]  
S
M
T
W
T
F
S
      


· CANE (CBS)









[04/17/14 - 12:04 PM]
The CW Announces Summer 2014 Premiere Dates
Highlights include the return of "Beauty and the Beast" and the premieres of "Backpackers" and "Seed."

[04/17/14 - 12:00 PM]
IDW Entertainment, George Lopez, & David M. Stern Developing "Wormwood" as an Animated Series
David M. Stern has been tapped to write the pilot episode and serve as an executive producer on the series.

[04/17/14 - 11:56 AM]
David Letterman, Jerry Seinfeld, Jon Stewart, Tracy Morgan, Martin Scorsese and Robert De Niro to Headline Spike TV's "One Night Only: An All-Star Comedy Tribute to Don Rickles"
The 90-minute special, produced in conjunction with Don Mischer Productions, airs on Spike TV on Wednesday, May 28 at 9:00/8:00c.

[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
Today IFC released first look clips from both show's premiere episodes.

[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
The OWN docu-series "Lindsay" follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis.

[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
The Oscars will be held at the Dolby Theatre(R) at Hollywood & Highland Center(R) in Hollywood, and will be televised live by the ABC Television Network.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 09:39 AM]
Showtime(R) and Kobe Bryant Find Their Muse - The New Original Feature-Length Documentary Captures a Never-Before-Seen Portrait of an Elite Athlete's Professional and Personal Journey
The film is currently in production in Los Angeles and will air this fall on Showtime.

[04/17/14 - 08:53 AM]
"Bad Teachers" - All-New Mini Series Premieres Tuesday, April 22 at 9/8c on Investigation Discovery
The educators exposed in Investigation Discovery's new, three-part series had been beloved by students, looked up to by faculty peers, and trusted by parents.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/17/14 - 08:31 AM]
Live Comprehensive Coverage of Formula One Chinese Grand Prix Highlights Motorsports Programming on NBCSN This Weekend
Live coverage of the Chinese Grand Prix begins Friday morning at 2 a.m. ET with practice, followed by qualifying on Saturday morning at 2 a.m. ET.