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[09/24/07 - 10:23 AM]
The Premiere of CBS's New Drama "Cane" to Be Presented with Limited Commercial Breaks and Sponsored Exclusively by Chevrolet
The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign.

[via press release from CBS]

THE PREMIERE OF CBS's NEW DRAMA "CANE" TO BE PRESENTED WITH LIMITED COMMERCIAL BREAKS AND SPONSORED EXCLUSIVELY BY CHEVROLET

The network television premiere of CANE on CBS will be fully sponsored by Chevrolet, it was announced today by Linda Rene, Senior Vice President, CBS Network Sales. The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign. The episode is schedule to air Tuesday, Sept. 25 (10:00-11:00 PM, ET/PT) on the CBS Television Network.

CANE, which stars Jimmy Smits, Hector Elizondo, Rita Moreno and Nestor Carbonell, is an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida. A recurring storyline on the show revolves around whether the family should use their sugar cane fields to harvest ethanol, a renewable energy source. The theme ties in closely with Chevy's "Gas-Friendly to Gas-Free" ad campaign, that will be spotlighted during the limited commercial breaks.

In addition to the sole sponsorship of the premiere, Chevy will also sponsor the Secondary Audio Program [SAP], which will simulcast CANE in Spanish on CBS throughout the season. *Using that SAP feed, CBS also announced that the first three episodes of CANE will be re-broadcast on Azteca America, the fastest growing Spanish language network reaching more than 60 million homes throughout the U.S. The first re-broadcast will be on Saturday, Sept. 29 at 10:00 PM, ET/PT.

"We're always looking to provide our clients deeper associations with the shows they sponsor, and this was a perfect opportunity to bring Chevy into our Tuesday night series Cane," said Rene. "The storytelling on this series, particularly the theme surrounding ethanol, provides the perfect environment for Chevy to tie in their 'Gas-Friendly to Gas-Free' campaign, and we were thrilled to extend that sponsorship beyond just the one episode by including SAP feeds and the re-broadcasting on Azteca America."

CANE is produced by CBS Paramount Network Television, in association with ABC Studios. Cynthia Cidre (who created the series), Jonathan Prince, Jimmy Iovine, Polly Anthony and Peter Noah serve as executive producers.





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· CANE (CBS)











[10/23/14 - 12:33 PM]
A New Cast of Characters Is Ready to Join the Party When "Party Down South 2" Premieres Thursday, November 20 at 9 P.M., ET/PT
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[10/23/14 - 12:20 PM]
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[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
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[10/23/14 - 11:00 AM]
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[10/23/14 - 11:00 AM]
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[10/23/14 - 10:42 AM]
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[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
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[10/23/14 - 10:24 AM]
LMN Presents New Original Documentary "Footsteps in the Snow" Premiering Wednesday, November 12 at 8PM ET
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[10/23/14 - 10:22 AM]
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[10/23/14 - 10:17 AM]
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[10/23/14 - 09:48 AM]
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[10/23/14 - 09:30 AM]
CBS Announces "The Late Late Show with James Corden" Will Premiere Monday, March 9, 2015
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[10/23/14 - 09:01 AM]
Premiere Date Change - "Living with the Jacksons"
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[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
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