TiVo's Season Pass(TM) Tallies Reveal Only Two Fall Premiere Shows Make the Top 50

Private Practice and Bionic Woman Prevail Among Fall Premiere Competition Only One New Show Cracked the Top 50 Last Year

ALVISO, Calif., Oct. 4 -- As the new fall television programming commences, TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), reports that Private Practice and Bionic Woman were the only two premiere shows that penetrated TiVo's Top 50 Season Passes, ranking at #18 and #43 respectively.

TiVo's Season Pass(TM) feature allows subscribers to regularly record their favorite shows each time the program airs regardless of the time, while automatically skipping repeats and without the use of tapes or timers.

"Premiere week's TiVo Season Pass results serve as an indication of early marketing success and buzz generation, as well as the public's overall appetite for these shows," said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. "Although subscriber behavior habitually begins slowly -- some are slow to add a new show to Season Pass and may sample it for a few weeks before making that commitment -- Private Practice and Bionic Woman, two highly anticipated shows, opened with high expectations from a confident audience."

According to Mr. Juenger, these initial rankings are not a harbinger of a program's ultimate success and noted that last year, the highest ranked new program on the Season Pass list was Studio 60 until it was overtaken mid-season by Heroes (which went on to crack the Top 10 and currently sits at #6).

Top 10 Season Passes & Season Premieres (1)

2007
Rank
1 Grey's Anatomy
2 Desperate Housewives
3 House
4 Lost
5 CSI: Crime Scene Investigation
6 Heroes
7 American Idol
8 24
9 The Office
10 CSI: Miami
18 Private Practice
43 Bionic Woman
54 Journeyman
55 Dirty Sexy Money
65 Back to You
70 Cane
75 Chuck
76 The War
89 Kid Nation
95 Big Shots

2006
Rank
1 Grey's Anatomy
2 Desperate Housewives
3 CSI: Crime Scene Investigation
4 Lost
5 House
6 Survivor: Cook Islands
7 American Idol
8 24
9 Oprah
10 CSI: Miami
12 Studio 60 on the Sunset Strip
64 Jericho
72 Shark
79 Six Degrees
80 Men in Trees
84 Kidnapped
85 Heroes
99 The New Adventures of Old Christine

-- Top 10 are largely the same year over year, in a slightly different order.

-- Note Heroes is at #6 this year after the show debuted on the list at #85 last year.

-- Last year Studio 60 was #12, at the top of the new show list.

-- Heroes ultimately surpassed Studio 60 as the breakout hit of the season, proving that early popularity on the Top 50 Season Pass list does not necessarily guarantee long-term success.

-- Lost and American Idol, two shows that won't air until next year, are still #4 and #7, respectively.

Big Risers of Premiere Week 2007
Rank Title Last +/-
18 Private Practice 70 52
43 Bionic Woman 88 45
55 America's Next Top Model 67 12

Big Risers of Premiere Week 2006
Rank Title Last +/-
12 Studio 60 on the Sunset Strip 67 +55
28 The Amazing Race 55 +27
58 America's Next Top Model 76 +18
61 60 Minutes 72 +11

Big Fallers of Premiere Week 2007
Rank Title Last +/-
79 Big Brother 8 53 -26
99 The New Adventures of Old Christine 84 -15
62 Studio 60 on the Sunset Strip 47 -15
66 Saving Grace 52 -14
86 Last Comic Standing 72 -14
90 Army Wives 79 -11
96 America's Got Talent 85 -11
100 The Riches 89 -11
92 Extreme Makeover: Home Edition 82 -10
78 The 4400 68 -10

Big Fallers of Premiere Week 2006
Rank Title Last +/-
78 Big Brother 7:A ll-Stars 49 -29
92 The King of Queens 73 -19
88 Invasion 70 -18
98 Days of Our Lives 80 -18
95 The West Wing 79 -16
100 Curb Your Enthusiasm 86 -14
75 Stargate Atlantis 62 -13
93 Last Comic Standing, the Search for the 82 -11
69 Stargate SG-1 59 -10

-- TiVo subscribers can add a show as a Season Pass recording anytime. This report measures the most popular Season Passes at each point in time.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set- top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Stop||Watch, Season Pass, WishList, Series2, Series3, TiVoToGo, 'TiVo, TV your way' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved.

(1) Premiere Week 2007 is week ending September 30, 2007; Premiere Week 2006 was week ending September 25, 2006.

SOURCE TiVo Inc.
http://www.tivo.com/