Acclaimed Drama Gossip Girl First New Series Picked Up for Full Season

October 09, 2007

Acclaimed and much buzzed-about new drama Gossip Girl has become the first new series picked up for a full season of episodes, it was announced today by Dawn Ostroff, president, entertainment, The CW.

"People everywhere are talking about Gossip Girl and we believe this show will continue to build audience as it builds buzz," said Ostroff. "Josh Schwartz and Stephanie Savage have created an incredibly heightened-reality world that viewers are locking into while advertisers, affiliates and press have also embraced the show. The series has earned its early pick-up and we look forward to a long run on The CW."

With online buzz mounting and the show's success on other platforms like iTunes, the premiere of The CW's new drama Gossip Girl also gained significant number of viewers in its target demos when DVR usage is factored in, according to Nielsen live-plus 7 day ratings.

Gossip Girl saw a 21% increase with women 18-34 (3.37rtg v. 2.79rtg), 20% increase among adults 18-34 (2.34rtg v. 1.95rtg) and 11% increase in female teens (5.51rtg v. 4.97rtg) who recorded and watched the show up to 7 days after premiere compared to those who only watched live during its scheduled Wednesday 9-10pm time period. Gossip Girl continues to also be a hit on different platforms like iTunes, where the two most recent episodes continue to rank among the top 5 downloaded shows on the site.

Gossip Girl, which is produced by Alloy Entertainment in association with Warner Bros. Television and CBS Paramount Network Television, and executive produced by Josh Schwartz, Stephanie Savage, Bob Levy and Leslie Morgenstein, has scored in its Wednesday 9 p.m. time period with season to date averages of 2.8/7 in women 18-34, 1.9/5 in adults 18-34, 4.7/15 in female teens and 3 million total viewers.

DVR Ratings Source: NTI, 9/17-9/23/07 (all numbers represent ratings)