or


[10/10/07 - 04:15 PM]
NBC Universal and Mastercard Team Up for 'Uncovering Evidence of Life' Marketing Initiative
The pod busters began with the show's second episode on October 3 and will air for a total of six consecutive episodes, ending November 7.

[via press release from NBC]

NBC UNIVERSAL AND MASTERCARD TEAM UP FOR 'UNCOVERING EVIDENCE OF LIFE' MARKETING INITIATIVE

-Custom Pod Busters Offer Insight into "Life" Conspiracy Wall-

NEW YORK � October 10, 2007 � NBC Universal and MasterCard have joined forces to create a unique marketing event that provides viewers of the hit NBC drama "Life" with inside information on the conspiracy surrounding lead character Charlie Crews. Through a unique series of pod busters�a marketing initiative designed to increase viewer engagement during commercial breaks�"Life" viewers can watch custom-created video that offers additional evidence unseen in the show. The MasterCard "Uncovering Evidence of Life" pod busters began with the show's second episode on October 3 and will air for a total of six consecutive episodes, ending November 7. "Life" airs Wednesdays at 10 p.m. ET/PT, 9 p.m. CT on NBC.

"This is a great example of how we can partner with our clients to extend their marketing messages in unique ways that engage viewers throughout a commercial break," said Jim Hoffman, SVP, Network Entertainment Sales, NBC Universal. "We're very pleased to work with MasterCard to create custom content that complements their brand and utilizes our combined assets."

"As a brand, we're always seeking to challenge consumer viewership habits. Through the use of innovative tactics like pod busters, we see a viable opportunity to gain key learnings on the best way to retain viewers through commercial breaks," said Michael Lao, VP of Media for MasterCard Worldwide. "We're proud to work with NBC and to be among a select group of advertisers who are ahead of the curve and at the forefront using strategically-placed and exclusive content as a way to engage consumers."

"We are thankful that MasterCard will be teaming up with us for 'Life,'" said executive producer Rand Ravich. "These unique pod busters will focus on the conspiracy aspects of our stories and further engage those viewers who are eager to become detectives and piece together who set up Charlie Crews."

NBC will air the pod busters during the 10 p.m. hour and offer new clues into Crews' past and the conspiracy surrounding his crime. It will conclude with a call-to-action directing viewers to NBC.com to further investigate and uncover the back-story on Detective Crews. The MasterCard pod busters are promoted on air, as well as in print and online advertising. In addition, MasterCard is the sponsor of the "Life" section on NBC.com.

About MasterCard Worldwide:

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard�, Maestro� and Cirrus�, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About "Life":

From Rand Ravich ("The Astronaut's Wife"), Far Shariat ("Confessions of a Dangerous Mind"), and David Semel, who directed the pilot of NBC's "Heroes," "Life" is a new drama about a detective who is given a second chance. Damian Lewis ("Band of Brothers") stars as complex, offbeat Detective Charlie Crews, who, thanks to close friend and attorney Constance Griffiths (Brooke Langton), returns to the force after serving time in prison for a crime he didn't commit. The cast also includes Sarah Shahi ("Rush Hour 3") as Charlie's skeptical, demanding partner, Robin Weigert (HBO's "Deadwood") as their hard-hitting lieutenant, and Adam Arkin ("Chicago Hope") as Crews' former cellmate Ted Earley.

"Life" is a Universal Media Studios production. Rand Ravich is executive producer and writer; Far Shariat and Dan Sackheim are executive producers on the series; David Semel directed the pilot.





  [october 2007]  
S
M
T
W
T
F
S
 


· LIFE (NBC)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.