[10/11/07 - 01:29 PM]
TV Land Relaunches TVlanD.com as Ultimate Entertainment Site for Baby Boomers
TVLand.com is the first official website to license full-length, free, streaming episodes of classic television series' "The Andy Griffith Show," "Leave It To Beaver" and "Gunsmoke."

[via press release from TV Land]

TV Land Relaunches TVLand.com as Ultimate Entertainment Site for Baby Boomers

TVLand.Com Acquires First Official Streaming Rights for the Andy Griffith Show, Gunsmoke and Leave It To Beaver

Site Engages Fans of Music and Movies with Over a Dozen Radio Stations, Movie Trailer Database and Much More

NEW YORK, Oct. 11 -- In its continued effort to superserve the entertainment needs of people in their 40s and 50s, TV Land today announced a relaunch of the network's website TVLand.com. Officially live on Thursday, October 4, weekend gains drove TVLand.com to its most visited week ever with the weekend posting a 132% gain from the prior four week average. The new TVLand.com features special areas devoted to all aspects of entertainment including television, music and movies. Each section delivers unique attractions such as movie trailers to films like The Blues Brothers and Rain Man, radio stations such as "Vinyl Connection" and "8 Track Shack" and full-length episodes of beloved classic television shows including The Andy Griffith Show and Gunsmoke.

"TVLand.com is evolving beyond classic TV into an entertainment destination targeting a generation," explains Larry W. Jones, President, TV Land. "The revitalized TVLand.com site will give viewers seeking fun-filled entertainment targeted to their age group an experience that goes above and beyond classic TV and into music, games, movies and original TV Land Productions."

The new TVLand.com offerings include:

* Full-length episodes of classic TV series: TVLand.com is the first official website to license full-length, free, streaming episodes of classic television series' The Andy Griffith Show, Leave It To Beaver and Gunsmoke. Additionally, in the coming months, the site will feature The Beverly Hillbillies, Hogan's Heroes and Just Shoot Me. Television fans will be able to access these series online as select episodes are showcased on the site.

* Music: Headlined by a radio player offering over a dozen channels, this portion of the site is devoted to giving music fans access to their favorite artists. Musical genres include disco, alternative and pop rock, soul, classic oldies, 80s, and much more. Additionally, visitors can read former senior editor of Rolling Stone Ben Fong- Torres' blog about his thoughts and memories of the music of the TV Generation. The site also offers classic TV theme songs, TV musical moments and a special section spotlighting the King of Rock 'n' Roll, Elvis Presley.

* Movie Trailers: Fans can find their favorite movie trailers on TVLand.com in this portion of the site. Hundreds of trailers will be available by the end of the year and beginning immediately, fans can log on to see previews of some of the films they grew up with ranging from Rain Man to Throw Mama From the Train to Major League.

* Photo Galleries: From Princess Diana to The Beatles, 70s cultural moments to JFK, visitors can take a trip through time with photos of some of the most monumental events and people of the past and present.

* TV Land Original Programming: In addition to accessing casting opportunities for upcoming originals, visitors to the site will be able to view clips from TV Land's original series including TV Land Myths and Legends, the TV Land Awards, I Pity The Fool and Sit Down Comedy with David Steinberg. Additionally, fans will be able to find sneak peeks and full-length episodes of upcoming original programming.

* Wireless Access Protocol (WAP) site: Beginning November 1, TVLand.com will be available on any portable device with the channel's specially designed WAP site. The site will allow users to experience photo galleries, TV Land trivia, view the channel's schedule and more.

TVLand.com has been serving fans online for over ten years -- and winning an Emmy for Outstanding Achievement in Enhanced Television in 2005 -- offering classic TV clips allowing fans to see their favorite scenes from America's beloved series like M*A*S*H, Three's Company and The Brady Bunch and dozens of exclusive celebrity interviews including Drew Carey, Jaclyn Smith and Cedric the Entertainer. Additionally, in partnership with Academy of Television Arts & Sciences Foundation's (ATASF) Archive of American Television, TVLand.com features extensive interviews with celebrities and show creators regarding their indelible mark on the television landscape.

Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change, a new pro-social initiative, the network is uniquely positioned to cater to America's 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land's program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials. TV Land's roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network's commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential and the upcoming original series High School Reunion.

The re-launch of TVLand.com furthers MTV Networks' ongoing effort to enhance and expand its global online portfolio. In August, MTVN attracted an all-time high 45 million unique domestic users, up 40% versus one year ago, according to comScore Media Metrix. The company recently unveiled plans to roll out Flux, a next-generation social media platform that will grow to span the company's young adult-and adult-directed websites and be open across the Internet. MTVN also has announced a development slate of two dozen targeted websites that will bring the company's global website portfolio to more than 300 sites by year's end.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

http://TVLand.com http://www.nickatnite.com

  [october 2007]  


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