Lifetime Networks Launches its Largest Multi-Platform 'Every Woman Counts'
Campaign, Forming First-Ever Coalition with 'REDBOOK,' 'CosmoGIRL!,' 'Marie
Claire' and Leading Nonprofit Organizations, Representing Millions of Women
to Engage and Empower Women to Vote and Run for Office in 2008 and Beyond
-- Year-Long, Nonpartisan Campaign Features Extensive On-Air and Digital
Programming, Including a Presidential Candidate Forum Focused on Issues
Important to Women, Polling, Political Convention Events, Voter
Registration and Candidate Trainings --
-- 2008 Marks the Network's Fifth 'Every Woman Counts' Campaign Uniting
Women and Organizations of Diverse Political Persuasions and Demographics
NEW YORK, Oct. 15 -- Lifetime Networks today
announced the launch of its fifth, award-winning, nonpartisan,
multi-platform Every Woman Counts campaign to engage women in the political
process as voters and future candidates. As a centerpiece of the
initiative, Lifetime has formed the first-ever Every Woman Counts Coalition
of women's media and advocacy groups, in partnership with Hearst Magazines
REDBOOK, CosmoGIRL!, Marie Claire and leading national nonprofit
organizations representing more than 10 million women. The unprecedented
Coalition will reach and connect millions of women nationwide in efforts to
get a record number of women to register and vote, to ensure that issues
important to women are central to the national dialogue and to encourage
women to run for elected office at all levels.
First launched in 1992 and now entering its fifth presidential election
cycle, the 2008 Every Woman Counts campaign will encompass the Network's
most extensive on-air programming, digital content and grassroots
initiatives to date, including a town hall and a televised forum with
presidential candidates focused on all of the issues critical to women and
rarely discussed elsewhere, such as child care and early learning, domestic
abuse, pay equity and women's health.
As a central feature of the campaign, Lifetime is going cross-country
asking women, celebrities and candidates what issue tops their agenda by
completing the statement: "If I Were President, I would..." The wide array
of responses -- collected on-camera, online and on postcards at grassroots
events -- will be highlighted in monthly on-air, broadband and
Video-on-Demand (VOD) vignettes and will be shared with candidates
throughout the campaign to get their responses to these issues, and
ultimately will be delivered to the newly elected leaders in the White
House and the Capitol in January 2009.
Throughout the 2008 election season, Lifetime will conduct national
polls, hold trainings for women to learn how to run for elected office at
all levels, host special events at both the Democratic and Republican
National Conventions and kick off an unprecedented voter registration and
turnout drive including an on-air, bilingual Public Service Announcement
"We know that 35 million eligible women did not vote in 2004, and,
despite the fact that women are the majority of the population, they are
significantly lacking in political representation at home, where women hold
only 16 percent of the seats in Congress, and internationally, where the
U.S. ranks 67th in the world. By mounting our largest Every Woman Counts
campaign to date, forming the first-ever nonpartisan women's media and
nonprofit Coalition, and working with our distribution partners and
sponsors, Lifetime hopes to change these statistics and ensure that women
are heard on the campaign trail, in the media and in the halls of power.
With our new CEO Andrea Wong on board and so invested in this effort,
Lifetime is now expanding its important work of advocacy for women to make
it more resonant than ever before," said Meredith Wagner, Executive Vice
President, Public Affairs, Lifetime Networks.
"The goal of the Coalition is to re-ignite women's connection to
politics by gathering our collective strength to get the political
conversation firmly focused on the daily truths of women's lives in
America. I know from talking with the readers of REDBOOK that women feel
that politics isn't about their lives, and we aim to change that by helping
women raise their voices," said Stacy Morrison, Editor-in-Chief, REDBOOK.
"Business and Professional Women/USA is excited to work with Lifetime
on the Every Woman Counts campaign and to join this groundbreaking
Coalition to increase women's political participation and raise awareness
of the issues women care about most, such as equity in the workplace, an
issue very important to our members," said Deborah Frett, Chief Executive
Officer, Business and Professional Women/USA.
"This coming year will be historic for both women in politics and The
White House Project. As we work to expand our signature Vote, Run, Lead
program into 10 states, we look forward to being part of the Every Woman
Counts campaign and this powerful Coalition," added Marie Wilson, President
and Founder, The White House Project.
The 2008 Every Woman Counts Campaign will include:
-- Every Woman Counts Coalition -- In partnership with Hearst Magazines
REDBOOK, CosmoGIRL! and Marie Claire, and comprised of independent
publications, industry and entertainment groups, websites, radio,
celebrities, thought leaders and every leading nonprofit women's
organization, the nonpartisan coalition will unite a record number of
women in 2008. Women can sign up to join the coalition at specially
dedicated web site, http://www.everywomancounts08.com.
-- "If I Were President..." Initiative -- Candid interviews with A-list
celebrities, candidates, advocates and women nationwide sharing their
top election priorities will run on-air, at LifetimeTV.com and on VOD,
beginning in January. Lifetime will focus on one major issue per
month, identified through a nationally representative poll of women.
-- Candidate Forums -- Celebrities, candidates, elected officials,
advocates and real women will join for forums focused on all issues
important to women, including many rarely raised elsewhere such as
ending violence against women, pay equity and women's health research.
-- Public Service Announcements (PSAs) -- Lifetime Networks will air
English and Spanish PSAs, urging women to register, vote and get
involved in the political process.
-- Extensive Digital Content -- Reaching women 24/7 where they work, play
and live, the initiative will include online, mobile and VOD elements
including voter registration and information, live chats, blogs,
candidate pages, networking and links to additional resources including
a wide range of nonprofit organizations.
-- National Political Convention Women's Events -- The Coalition will host
premier women's leadership events and star-studded celebrations at the
Democratic National Convention (August 25-28, Denver) and the
Republican National Convention (September 1-4, Minneapolis).
-- Future Frontrunners Essay Contest -- Investing in the next generation
of women leaders, the winners of Lifetime's essay contest among high
school girls will go to the national conventions and meet top women
elected officials, party leaders and journalists.
-- National and Local Polling -- Lifetime and the Coalition will conduct
polls on women's issues, stances and voting behavior throughout the
-- Candidate Trainings -- Local market sessions to train tomorrow's
leaders to run for school board, state assembly, on up to President.
-- Registration and Voter Turnout Drive -- Through PSAs, digital content
and grassroots events, the Coalition will amass a record-breaking
number of women to register and go to the polls.
Lifetime's nonprofit partners in the campaign have included: American
Association of University Women, Girls Inc., League of Women Voters,
National Council of Women's Organizations, National Organization for Women,
RightNOW!, The White House Project, Women's Voices Women Vote, and many
Dedicated to using the power of the media to make a positive difference
in women's lives, Lifetime has created a series of public awareness and
advocacy campaigns -- on-air, online and in communities around the country
-- in partnership with more than 200 leading nonprofit organizations,
corporations and key, bipartisan political leaders. Initiatives include
providing helpful resources through the Network's programming to ensure
that Every Woman Counts in the halls of power, to Stop Breast Cancer for
Life, to promote Living Healthy, and to work to End Violence Against Women,
which was recognized with the prestigious Governor's Award Emmy(R) from the
Academy of Television Arts & Sciences. These campaigns have been
instrumental in getting five pieces of legislation passed: Advancing
Justice Through DNA Technology Act of 2004; Video Voyeurism Protection Act
of 2004; Violence Against Women Act of 2005 (VAWA); International Marriage
Broker Regulation Act (IMBRA); and Trafficking Victims Protection
Reauthorization Act (TVPRA - H.R. 972). Currently, more than 20 million
signatures have been collected on LifetimeTV.com to urge Congress to pass
the bipartisan Breast Cancer Protection Act of 2007, which would end the
practice of "drive-through" mastectomies, where women are sometimes forced
to leave the hospital within hours following their surgeries even if they
and their doctors feel they are not ready to go home.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime
Digital (including LifetimeTV.com) are part of LIFETIME Entertainment
Services, a 50/50 joint venture of The Hearst Corporation and The Walt
SOURCE Lifetime Networks