or


[10/17/07 - 01:16 PM]
Hallmark Channel Signs Applebee's as First-Ever Sponsor of a "Watch with Me" Initiative
In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS APPLEBEE'S AS FIRST-EVER SPONSOR OF A "WATCH WITH ME" INITIATIVE

Channel Also Teams with Cable in the Classroom for a Special "Watch With Me" Presentation of Original Movie "You've Got A Friend"

Hallmark Channel has signed Applebee's Neighborhood Grill & Bar as the first-ever advertiser of its "Watch With Me" public affairs initiative. The world's largest casual dining concept will sponsor a special encore airing of the network's original movie "The Reading Room," starring James Earl Jones, on Monday, October 29 (9-11 p.m., ET/PT). In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend," starring John Schneider, to air Tuesday, October 23 (9-11 p.m., ET/PT).

Applebee's signed on to sponsor this "Watch With Me" presentation of "The Reading Room" because the restaurant chain's neighborhood theme is well matched with the plot of the movie about a man opening a free neighborhood reading room for the residents of his community.

"We're thrilled about Applebee's sponsorship of �Watch With Me'," said Bill Abbott, Executive Vice President, Advertising Sales. "As the leading provider of family-friendly content we offer our advertising partners a quality environment in which to platform their products and core values."

This "Watch With Me" airing of "The Reading Room" will be supported by customized Applebee's on-air interstitials and a specially designed microsite. Throughout the original movie, the interstitials will direct viewers to www.hallmarkchannel.com to find out more about "Watch With Me" and Applebee's, and will underscore the importance of gathering everyone in the home together. The interstitials weave together clips from the movie with Applebee's special neighborhood messaging and present topical questions that relate to the theme of the movie. The microsite features family discussion topics, lessons and activities, including instructions on writing a story and building a book, ideas for family reading time, and links to associations that support reading and mentoring, such as Reading is Fundamental and Community For Youth.

To further support the network's "Watch With Me" public affairs initiative, Hallmark Channel has teamed up with Cable in the Classroom in order to reach the many educators and teachers that benefit from the organization's mission. Together, Hallmark Channel and CIC created a co-branded microsite featuring family viewing discussion topics, lessons and activities, recipes, and links to popular organizations for mentoring America's youth, including Boys & Girls Club of America and Big Brothers Big Sisters.

The network also donated DVDs of "You've Got A Friend" to the organization to distribute to educators interested in viewing/teaching the movie in their classroom. To obtain a free DVD educators are asked to e-mail Cable in the Classroom at video@ciconline.org. As it does for its monthly Cable in the Classroom movie presentations, the network also created an educator's guide revolving around the themes of the movie, available for free download at http://www.hallmarkchannel.com/publish/consumer/home/educator_guides.html.

Cable in the Classroom has also posted information about the movie airing on its website homepage and a link to reach the specially designed microsite. It can be reached at http://www.ciconline.org/hallmark.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [october 2007]  
S
M
T
W
T
F
S
 


· READING ROOM, THE (HALLMARK)
· YOU'VE GOT A FRIEND (MTV)





[08/29/16 - 02:28 PM]
NBC's "The New Celebrity Apprentice," "Grimm" and "Emerald City" Receive January Debut Dates
"Grimm" will begin its sixth and final season on Friday, January 6 at 8:00/7:00c.

[08/29/16 - 01:23 PM]
"Indian Summers," Season 2 on "Masterpiece" on PBS
Look for the new season Sunday nights beginning September 11 through November 20.

[08/29/16 - 12:34 PM]
Video: Starz Releases Official Season Two Key Art and Video for Original Series "Ash vs Evil Dead"
Season Two kicks off with a double-deadite battle royale interrupting the party, Ash is forced to return back to his hometown of Elk Grove, Michigan... and as always, Evil follows him.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 12:26 PM]
Smithsonian Channel(TM) Commemorates 9/11 on Fifteenth Anniversary with Special Day of Programming
Smithsonian Channel will mark the fifteenth anniversary of the 9/11 terrorist attacks with a special day of programming on Sunday, September 11.

[08/29/16 - 12:24 PM]
Nickelodeon Takes Skateboarding to New Heights in "Jagger Eaton's Mega Life," New Docu-Series Premiering Friday, Sept. 9, at 7:30 P.M. (ET/PT)
The 20-episode series follows Eaton as he immerses himself in the world of his sports idols - Chris Bosh, Leticia Bufoni, Bubba Wallace, Larry Fitzgerald, Erika Lang, to name a few, who are pushing their limits and inspiring others to do the same.

[08/29/16 - 12:12 PM]
"Three Days of Terror: The Charlie Hebdo Attacks," An Unprecedented Look at the Jan. 2015 Al-Qaeda and ISIS Attacks in Paris, Debuts Sept. 19 on HBO
Emmy(R) nominee Dan Reed ("Terror at the Mall") spotlights the courage and resilience of Parisian police and citizens.

[08/29/16 - 12:03 PM]
Freeform Announces the Series Finale of "Pretty Little Liars" and Premiere of I. Marlene King's New Series "Famous in Love"
Freeform announced the news today via a Facebook live interview with creator and showrunner I. Marlene King and cast members Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse.

[08/29/16 - 11:59 AM]
Tori Amos Contributes Original Song "Flicker" to Netflix's Upcoming Documentary Audrie & Daisy
"Flicker" will be available on all major digital platforms on Friday, September 9.

[08/29/16 - 11:57 AM]
Showtime(R) Sets World Television Premiere of Award-Winning Documentary Film "Weiner"
Directed and produced by Josh Kriegman and Elyse Steinberg, the critically-acclaimed documentary will premiere Saturday, October 22 at 9:00/8:00c.

[08/29/16 - 11:26 AM]
Duff Goldman and Lorraine Pascale Lead Twelve Hopeless Bakers in an Intense Boot Camp on Food Network's "Worst Bakers in America"
The two stars of sweets attempt to mold these masters of cake-wrecks and colossal cookie-fails until one vastly-improved wannabe baker rises to the level of pastry perfection.

[08/29/16 - 11:11 AM]
David Boyd Joins as Producer/Director on Spike & TWC-Dimension Television Series "The Mist"
"I'm honored to be working alongside Christian Torpe and all his incisive talent, and all the focused people at Spike and Dimension," said Boyd.

[08/29/16 - 10:37 AM]
Video: #LoweRoast Preview Clips - Peyton Manning on a New Career Opportunity for Rob, Jewel Disses Ann Coulter
Look for the full telecast this Monday, September 5 on Comedy Central.

[08/29/16 - 10:35 AM]
Travel Channel Reveals the Compelling Challenges and Stories Behind Mount Everest Climbs in "Everest Air"
Each hour-long episode provides a rare glimpse into the exhilarating encounters and unrivaled majesty that compel climbers to take on the world's highest peak.

[08/29/16 - 10:16 AM]
The CW Unveils Fall 2016 Key Art
Check out the posters for "Frequency," "No Tomorrow" and "Supergirl."