or


[10/17/07 - 01:16 PM]
Hallmark Channel Signs Applebee's as First-Ever Sponsor of a "Watch with Me" Initiative
In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS APPLEBEE'S AS FIRST-EVER SPONSOR OF A "WATCH WITH ME" INITIATIVE

Channel Also Teams with Cable in the Classroom for a Special "Watch With Me" Presentation of Original Movie "You've Got A Friend"

Hallmark Channel has signed Applebee's Neighborhood Grill & Bar as the first-ever advertiser of its "Watch With Me" public affairs initiative. The world's largest casual dining concept will sponsor a special encore airing of the network's original movie "The Reading Room," starring James Earl Jones, on Monday, October 29 (9-11 p.m., ET/PT). In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend," starring John Schneider, to air Tuesday, October 23 (9-11 p.m., ET/PT).

Applebee's signed on to sponsor this "Watch With Me" presentation of "The Reading Room" because the restaurant chain's neighborhood theme is well matched with the plot of the movie about a man opening a free neighborhood reading room for the residents of his community.

"We're thrilled about Applebee's sponsorship of �Watch With Me'," said Bill Abbott, Executive Vice President, Advertising Sales. "As the leading provider of family-friendly content we offer our advertising partners a quality environment in which to platform their products and core values."

This "Watch With Me" airing of "The Reading Room" will be supported by customized Applebee's on-air interstitials and a specially designed microsite. Throughout the original movie, the interstitials will direct viewers to www.hallmarkchannel.com to find out more about "Watch With Me" and Applebee's, and will underscore the importance of gathering everyone in the home together. The interstitials weave together clips from the movie with Applebee's special neighborhood messaging and present topical questions that relate to the theme of the movie. The microsite features family discussion topics, lessons and activities, including instructions on writing a story and building a book, ideas for family reading time, and links to associations that support reading and mentoring, such as Reading is Fundamental and Community For Youth.

To further support the network's "Watch With Me" public affairs initiative, Hallmark Channel has teamed up with Cable in the Classroom in order to reach the many educators and teachers that benefit from the organization's mission. Together, Hallmark Channel and CIC created a co-branded microsite featuring family viewing discussion topics, lessons and activities, recipes, and links to popular organizations for mentoring America's youth, including Boys & Girls Club of America and Big Brothers Big Sisters.

The network also donated DVDs of "You've Got A Friend" to the organization to distribute to educators interested in viewing/teaching the movie in their classroom. To obtain a free DVD educators are asked to e-mail Cable in the Classroom at video@ciconline.org. As it does for its monthly Cable in the Classroom movie presentations, the network also created an educator's guide revolving around the themes of the movie, available for free download at http://www.hallmarkchannel.com/publish/consumer/home/educator_guides.html.

Cable in the Classroom has also posted information about the movie airing on its website homepage and a link to reach the specially designed microsite. It can be reached at http://www.ciconline.org/hallmark.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [october 2007]  
S
M
T
W
T
F
S
 


· READING ROOM, THE (HALLMARK)
· YOU'VE GOT A FRIEND (MTV)





[12/16/18 - 08:24 AM]
Saturday's Broadcast Ratings: UFC Sparks Demo Victory for FOX
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/18 - 08:39 AM]
Friday's Broadcast Ratings: FOX Continues Demo Win Streak
The network has won the night among adults 18-49 for 12 straight weeks.

[12/14/18 - 11:23 PM]
Development Update: Friday, December 14
Updates include: Netflix renews "My Next Guest Needs No Introduction with David Letterman"; NBC developing small screen take on podcast "The Black Tapes"; and DHX Media to bring the Peanuts characters to Apple.

[12/14/18 - 02:23 PM]
Bravo Media's "Married to Medicine" Season 6 Three-Part Reunion Hits a Fever Pitch on Friday, December 21 at 9PM ET/PT
The subsequent installments will air Sunday, January 6 and 13 at 9:00/8:00c.

[12/14/18 - 01:42 PM]
Superstar Recording Artists Jennifer Hudson, Kelly Clarkson, John Legend, Dierks Bentley, Halsey, Marshmello and Bastille, Panic! At the Disco, Brynn Cartelli and More to Perform on "Voice" Finale
The season finale will also feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[12/14/18 - 12:01 PM]
Netflix Picks Up "Bonding" from Rightor Doyle
The dark comedy centers on the relationship between former high-school BFFs, Pete, a recently out gay man, and Tiff, a grad student and secretly one of New York City's top dominatrixes, who reconnect in an unexpected way years later.

[12/14/18 - 10:03 AM]
HBO Films' "Brexit," Starring Benedict Cumberbatch, Debuts Jan. 19
This provocative feature-length drama goes behind the scenes, revealing the personalities, strategies and feuds of the Leave and Remain campaigns.

[12/14/18 - 10:00 AM]
ABC Television Network Orders Additional Episodes of Comedies "black-ish," "The Goldbergs," "The Kids Are Alright" and "Single Parents" for the 2018-2019 Season
"Black-ish" has received two additional episodes while the others have been extended by one episode.

[12/14/18 - 09:06 AM]
Video: Showtime(R) Releases Official Poster and New Teaser for "Black Monday"
The 10-episode series will premiere on Sunday, January 20 at 10:00/9:00c.

[12/14/18 - 09:05 AM]
"Strike Back" Begins Season Six Jan. 25 on Cinemax
The show follows the explosive escapades of Section 20, an elite, multinational, covert special ops team, as it spans the globe fighting a vast web of interconnected criminal and terrorist activity.

[12/14/18 - 08:23 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Powers FOX Victory
The network's last Thursday game of the season delivers top honors in total viewers and adults 18-49.

[12/14/18 - 08:03 AM]
Video: "Russian Doll" Season 1 - Date Announcement - Netflix
From Natasha Lyonne, Amy Poehler and Leslye Headland comes "Russian Doll," February 1 on Netflix.

[12/14/18 - 08:01 AM]
DC Universe: The Ultimate Holiday Binge-Watching Destination Anchored with the Season Finale of Original Series "Titans" on December 21
97% of members have watched the exclusive original "Titans."

[12/13/18 - 11:22 PM]
Development Update: Thursday, December 13
Updates include: CBS revealed to have settled sexual harassment case with Eliza Dushku; Logan Lerman in talks to lead Amazon's "The Hunt"; and Jennifer Garner, J.J. Abrams to re-team for Apple's "My Glory Was I Had Such Friends."

[12/13/18 - 03:14 PM]
Red Nose Day Returns to NBC for Fifth Year with a Special Night of Programming on Thursday May 23, 2019
In 2019, the multi-week fundraising campaign will culminate on Red Nose Day, Thursday, May 23 with a three-hour block of Red Nose Day-themed programming on NBC.