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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[08/20/26 - 08:10 AM] Food Network Serves Up a Frightfully Delicious Fall in New Seasons of "Halloween Baking Championship" and "Halloween Wars" First up, on Sunday, September 13, at 9 p.m. ET/PT "Halloween Wars" will return with host Jonathan Bennett and a "Back from the Dead" theme featuring all-star expert pumpkin carving artists, sugar masters, and cake mavens who will face more difficult challenges than ever before.
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[08/20/26 - 08:01 AM] "The Hunting Wives" Season 2 - First Look Images & Date Announcement Season two premieres on Thanksgiving Day (Thursday, November 26, 2026) and will release exclusively as a Netflix branded series in nearly all countries Netflix is available.
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[08/20/26 - 08:00 AM] The Final Reckoning Begins Emmy-Nominated "Yellowjackets" Returns for Its Final Season on November 20 on Paramount+ As the survivors race to bury their sins before rescue arrives and an old flame roars back into town with plans of her own.
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[08/20/26 - 07:15 AM] Adult Swim Sets September 13 Premiere for Live-Action Sketch Series "The Terrors of Jordan Mendoza" Created by, starring, directed, and executive produced by Mendoza, the quarter-hour series follows a very scared man as he navigates a barrage of absurd, terrifying, and hilarious dreamscapes.
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[08/20/26 - 07:00 AM] CBS Presents "Daughters of 9/11," Airing Friday, Sept. 11 Twenty-five years after the deadliest terrorist attack on American soil, Elizabeth Miller, Jessica Trant and FBI special agent Frank Pellegrino confront whether the man accused of masterminding the attacks, Khalid Sheikh Mohammed (KSM), will ever face justice.
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[08/20/26 - 06:31 AM] Video: "Line of Fire" - Official Trailer - NBC A family of law enforcement agents bridges personal differences and crosses professional boundaries as they tackle cases for the FBI, US Marshals, Secret Service and Department of Justice.
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[08/20/26 - 06:01 AM] Video: "Monster: The Lizzie Borden Story" - Official Trailer - Netflix Hell hath no fury like Lizzie...
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[08/20/26 - 06:01 AM] BritBox Announces Additional Casting, Start of Production for Season Two of BAFTA-Winning Thriller "Code of Silence" The new cast includes Jonah Hauer-King, Jo Joyner, Sophie McShera, John Hollingworth, Sasha Desouza-Willock and Emily Head.
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[08/20/26 - 06:00 AM] Video: Prime Video Debuts "The Terminal List" Season Two Teaser Trailer and Key Art, Starring Chris Pratt All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[08/20/26 - 05:31 AM] New Cast Announced for Season 2 of Award Winning Comedy "North of North" The additions include Canadian actor and comedian Bruce McCulloch as Military Mitch, an instructor who is hired to teach first-aid at the Ice Cove Community Centre.
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[08/19/26 - 01:01 PM] FX's "Legends" Ordered to Series for FX and Hulu When the cast of "Sons of Anarchy" reunites at a fan convention after more than a decade, the line between life and art blurs as the fractured brotherhood finds itself up against a real-world threat more dangerous than anything they ever faced in their show.
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[08/19/26 - 12:01 PM] Video: "Best Medicine" Season 2 Official Trailer - FOX TV Relationships are tested, the cases are wilder than ever, and the whole town is wondering if Dr. Best is here to stay.
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[08/19/26 - 12:01 PM] Top 10 Most-Watched Prime Original Films & Series for the Week of August 10 "Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
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[08/19/26 - 11:01 AM] Video: "Dalliance" - Official Trailer - Paramount+ A longtime circle of friends in their sixties is forced to confront the messy realities of life as marriages implode, new relationships ignite and old wounds resurface.
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[08/19/26 - 10:13 AM] Date & Title Announcement: "Jamie Foxx: Take Care of Yourself" The new special from Academy Award-winning acclaimed actor, comedian, singer, and producer Jamie Foxx premieres October 7.
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