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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[08/17/26 - 11:01 AM] Video: First-Look at the "Reality Villains" Season Premiere of "Celebrity Weakest Link" In each themed episode, eight celebrities from the worlds of television, sports, film, and entertainment's next generation compete to win up to $1 million for the charity of their choice.
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[08/17/26 - 10:59 AM] ESPN's Exclusive Coverage of the 2026 Little League Baseball World Series, Presented by T-Mobile Begins Aug. 19 ESPN, ESPN2 and ABC will combine to present all 38 games throughout the tournament, culminating with the Little League Baseball World Series Championship Game on Sunday, August 30, at 3 p.m. on ABC.
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[08/17/26 - 10:38 AM] FOX Sports Set to Serve Up More Women's College Volleyball on Broadcast Television Than Any Network in History The eight FOX contests mark the most women's college volleyball matches ever aired on broadcast television by any network in a single season.
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[08/17/26 - 10:16 AM] ABC News Live Premieres New Multiplatform Streaming Programming on Disney+, Hulu and ABC News Live "All Access with Linsey Davis," "Searched," "Burden of Proof" and "Doctor's Note" will stream on Disney+, Hulu, ABC News Live and across ABC News digital platforms and will be available on the ABC News Podcast Network.
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[08/17/26 - 09:31 AM] Video: NBC Debuts Official Trailer & First Look Images for "The Traitors: New Blood" The first two episodes will debut Thursday, September 17 with a special two-hour extended premiere (Episodes 1 & 2) on NBC from 8:00 - 10:00 PM ET/PT.
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[08/17/26 - 09:24 AM] Guests Announced for Season 13 of "Finding Your Roots with Henry Louis Gates, Jr." Following the Third Consecutive Emmy Award Nomination for the Acclaimed Series The new season lineup includes actors Elizabeth Banks, Carrie Coon, Julia Louis-Dreyfus, Ilana Glazer, Nikki Glazer, David Alan Grier, Ashley Judd, Randall Park, Wendell Pierce, Danny Ramirez, Natasha Rothwell, Allison Williams and Noah Wyle.
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[08/17/26 - 09:01 AM] HBO Renews "It: Welcome to Derry" for a Second Season Brad Caleb Kane will serve as showrunner.
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[08/17/26 - 09:00 AM] The CW Network Sets Monday, October 5 Premiere for "Private Eyes West Coast" and "Law & Order Toronto: Criminal Intent" Season 2 Jason Priestley and Cindy Sampson star in the former, a spin-off of the popular "Private Eyes" series that ran for five seasons and licensed in more than 180 territories worldwide.
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[08/17/26 - 08:31 AM] Netflix and Spotify's The Ringer Sign Tom Pelissero to Multi-Year Agreement Across NFL Content & Coverage Pelissero will join Netflix's broadcast team as sideline reporter, in addition to NFL Insider, across the streamer's full slate of games this season.
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[08/17/26 - 08:01 AM] Pluto TV Launches New Format, Double Feature Fridays, in Partnership with "Entertainment Tonight" Each pairing is connected by shared talent, genre, or theme, and introduced through original "Entertainment Tonight" segments hosted by correspondent Emily Curl.
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[08/17/26 - 08:01 AM] Video: "A Different World" - Official Trailer - Netflix "A Different World" returns to Hillman College with a new class stepping onto campus - and beloved faces coming home.
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[08/17/26 - 07:01 AM] Video: "Hollywood Arts" - Official Teaser - Netflix The next chapter in the "Victorious" universe is coming only on Netflix, October 15.
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[08/17/26 - 07:01 AM] Video: "The Drop: A Snowfall Saga" - Official Trailer - FX The series follows "Snowfall" characters Wanda Bell (Gail Bean) and Leon Simmons (Isaiah John) as they fight to reinvent themselves in '90s Los Angeles, where the fallout from the crack epidemic is fueling a new game: the rise of West Coast rap.
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[08/17/26 - 06:31 AM] Video: "The Diplomat" Season 4 - Official Teaser - Netflix In season four, two marriages threaten to eat each other alive.
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[08/17/26 - 06:01 AM] Prime Video Debuts "The Terminal List" Season Two First Look Images, Starring Chris Pratt All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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