 |
 |
[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
|
| [via press release from NBC] |
|
NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
|
|
|
 [october 2007]  |
S |
M |
T |
W |
T |
F |
S |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
[08/19/26 - 01:01 PM] FX's "Legends" Ordered to Series for FX and Hulu When the cast of "Sons of Anarchy" reunites at a fan convention after more than a decade, the line between life and art blurs as the fractured brotherhood finds itself up against a real-world threat more dangerous than anything they ever faced in their show.
|
[08/19/26 - 12:01 PM] Video: "Best Medicine" Season 2 Official Trailer - FOX TV Relationships are tested, the cases are wilder than ever, and the whole town is wondering if Dr. Best is here to stay.
|
[08/19/26 - 12:01 PM] Top 10 Most-Watched Prime Original Films & Series for the Week of August 10 "Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
|
[08/19/26 - 11:01 AM] Video: "Dalliance" - Official Trailer - Paramount+ A longtime circle of friends in their sixties is forced to confront the messy realities of life as marriages implode, new relationships ignite and old wounds resurface.
|
[08/19/26 - 10:13 AM] Date & Title Announcement: "Jamie Foxx: Take Care of Yourself" The new special from Academy Award-winning acclaimed actor, comedian, singer, and producer Jamie Foxx premieres October 7.
|
[08/19/26 - 10:02 AM] 2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009 The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
|
[08/19/26 - 10:01 AM] Video: Betty Reveals It All - The Trailer and Key Art for "Betty La Fea: Uglier Than Ever" Are Here With Bogotá as the backdrop, a nod to the city where it all began, this new chapter confirms what fans have been sensing all along: this is a Betty like we've never seen before.
|
[08/19/26 - 09:31 AM] For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
|
[08/19/26 - 09:04 AM] Shudder's Biggest Programming Event of the Year Returns! "Season of Screams" Features a Monster Lineup of New Films, Series and Live Watch Parties from September 1 Through December 31 Highlights include "Joe Bob's Halloween House Party" on Friday, October 23; and the return of "The Boulet Brothers' Dragula" this fall.
|
[08/19/26 - 09:03 AM] A&E Crime & Investigation Premieres Coming This Fall New seasons of "Late Night Law," "After the First 48," and "Killer Investigations" will be joined by a bonus episode of "Scott Peterson: The New Evidence."
|
[08/19/26 - 08:31 AM] Video: "Untold Mr. T: I Pity The Fool" - Official Trailer - Netflix A retrospective feature documentary about Laurence Tureaud... better known as Mr. T.
|
[08/19/26 - 08:31 AM] NBC Sports Names College Football Announce Teams as Season Kicks Off with No. 14 USC Trojans Hosting San Jose State Aug. 29 on NBC and Peacock With the season beginning in 10 days, NBC Sports today named its college football announce roster.
|
[08/19/26 - 08:01 AM] "Scary Movie" Launches Exclusively on Paramount+ Starting September 3 Arriving on Paramount+ over 13 years since "Scary Movie 5" and 26 years since the original film, "Scary Movie" brings beloved characters back to the franchise, including the hysterical Wayans Brothers, Marlon and Shawn as Shorty and Ray Wilkins, and the incomparable Anna Faris and Regina Hall as Cindy Campbell and Brenda Meeks.
|
[08/19/26 - 08:01 AM] Video: "Earle Meets World" - Official Trailer - Netflix Alix Earle, Gen Z's ultimate "It" girl, gets real in this unscripted, unfiltered series that goes behind the scenes of her life and family.
|
[08/19/26 - 08:01 AM] Prime Video Announces Five New Cast for Season Two of Original Series "Bloodaxe" Gard Løkke, Melina Åkerman, Kieran Bew, Sebastian Bull, and George Burgess join the cast for the second season of the historical drama.
|
|
|
|