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[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





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· OFFICE, THE (NBC)









[07/27/15 - 10:00 AM]
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Spike TV further spins the numbers for July 19-21.

[07/27/15 - 09:31 AM]
There's a Party on MTV Every Monday Night with a Fresh New Line-Up That Feels So Right
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[07/27/15 - 08:53 AM]
SportsCenter Special: Cowboys Training Camp to Air August 4 in Primetime on ESPN
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[07/27/15 - 08:17 AM]
Sunday's Broadcast Ratings: "Celebrity Family Feud" Keeps ABC on Top in Demos
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[07/27/15 - 07:45 AM]
WE tv Celebrates 25th Anniversary of Iconic Series "Law & Order" This August
The festivities begin with a two-night marathon on Tuesday, July 28 and Wednesday, July 29, beginning at 8:00/7:00c.

[07/27/15 - 07:42 AM]
Comedy Central Launches "The Bonfire with Big Jay Oakerson and Dan Soder" on SiriusXM's Comedy Central Radio
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[07/27/15 - 06:40 AM]
Investigation Discovery and iHeartRadio Join Forces to Launch "Crime Feed Podcast," A Weekly Fix to Keep Current on All Things Criminal
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[07/27/15 - 06:05 AM]
Amazon Original Kids Series "Wishenpoof" Will Launch for Amazon Prime Members in the US, UK and Germany on August 14
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[07/27/15 - 06:01 AM]
Video: Netflix - "Wet Hot American Summer: First Day of Camp" - "Return to Camp Firewood" Featurette
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[07/26/15 - 08:48 AM]
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The network's 16th installment of the franchise leads the night among adults 18-49.

[07/26/15 - 08:45 AM]
"Hannibal" Maintains Last Week's Rating in Adults 18-49
NBC spins the numbers for Saturday, July 25.

[07/25/15 - 08:32 PM]
Stars of TLC's Hit Show "Little People Big World" Just Married
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[07/25/15 - 09:02 AM]
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[07/25/15 - 08:48 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
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[07/24/15 - 03:44 PM]
"Mr. Robinson" to Air Back-to-Back Episodes for Its Wednesday, Aug. 5 Premiere, Followed by "The Carmichael Show" on Aug. 26
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