or


[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





  [october 2007]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[08/21/26 - 08:01 AM]
Video: HBO Max Releases Official Season 3 Teaser and First Look Images for the Max Original Drama Series "The Pitt"
The critically acclaimed series, which earned 26 Emmy Award nominations for season 2, will return for its third season in January 2027.

[08/21/26 - 08:01 AM]
BritBox Reveals First Look of Edward Bluemel as Hercule Poirot in "Hercule," Now in Production
The series, which has commenced filming in Liverpool, is an intimate study of Hercule Poirot, the man and an epic portrait of Britain between the wars.

[08/21/26 - 06:33 AM]
Video: "Masterpiece" Fall 2026 Preview
New seasons of "The Marlow Murder Club," "Maigret," and "The Gold," plus the premiere of "Marble Hall Murders" are all coming this fall.

[08/20/26 - 10:31 PM]
A Mother's Fight Against All Odds: Netflix's Gripping Thriller "Gandhari" Premieres September 3, 2026
The emotionally charged action-thriller led by Taapsee Pannu explores the extraordinary lengths one woman will go to when everything she loves is at stake.

[08/20/26 - 07:15 PM]
ESPN Schedule Update: Little League Baseball World Series Coverage Revised for Friday, Aug. 21
The changes are a result of weather-related postponements.

[08/20/26 - 05:01 PM]
Netflix Levels Up Anime-Inspired Slate
"Bass X Machina," "Blue Eye Samurai," "Cyberpunk: Edgerunners," "Fool Night," "Lego One Piece," "Sakamoto Days," and "The One Piece" are among the featured titles.

[08/20/26 - 02:11 PM]
"Lanterns" Debuts Among HBO Max's Biggest Series Premieres with 9.3M Global Viewers
The light shines bright.

[08/20/26 - 02:01 PM]
Prime Video to Exclusively Stream Live-Action Drama Adaptation of "Please Save My Earth" in Autumn 2027
The series is a live-action adaptation of Saki Hiwatari's acclaimed reincarnation-themed sci-fi romance manga, which has sold over 16 million copies since its 1986 debut.

[08/20/26 - 12:31 PM]
Netflix and AMC Global Media Announce New Gritty Drama Series, "Bannerman"
The series will premiere on AMC in the US and Canada and will also be available on Netflix in the US and Canada 90 days after the premiere of the season finale on AMC.

[08/20/26 - 11:24 AM]
"Agatha Christie's Tommy & Tuppence": Modernized Crime-Solving Duo Leads BritBox's Fall 2026 Slate
BritBox heads into fall with the highly anticipated return of some of its most acclaimed crime and mystery favorites.

[08/20/26 - 11:00 AM]
CBS to Mark 25 Years Since the 9/11 Terrorist Attacks with Extensive Live Coverage and Two Primetime Specials
At 8:00 PM, Tony Dokoupil will anchor a CBS News special from Ground Zero, "9/11: We Remember," featuring three stories of survival, loss and hope.

[08/20/26 - 10:01 AM]
Headed Back to Muskoka: Prime Video Renews "Sterling Point" for a Second Season
The eight-episode series debuted on August 5 and quickly became a top series on Prime Video.

[08/20/26 - 09:45 AM]
Academy Award Nominee and Emmy Winner Steven Yeun to Lead Netflix Series "Pagans"
Yeun will play Gus: A single father struggling to raise two kids alone following his wife's death.

[08/20/26 - 09:37 AM]
AMC Global Media's September Highlights Include "The Walking Dead: Dead City," "Blue Murder Motel," "Age Inappropriate," "Hell Mode," the Return of "Season of Screams" and More!
Other offerings include Sundance Now's "Murderer Behind the Mask"; Acorn TV's "The Sommerdahl Murders"; and We TV's "Love After Lockup: The Road to Rehab."

[08/20/26 - 09:33 AM]
CNN Brings Farm Aid Live to Audiences Nationwide on Saturday, September 26 at 7PM ET
CNN's airing of the evening will include star-studded performances board member artists Willie Nelson and Family, Neil Young and the Chrome Hearts, John Mellencamp, Dave Matthews with Tim Reynolds, Margo Price, Nathaniel Rateliff and more.