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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[10/10/26 - 09:30 AM] "Bob's Burgers" Hulu-Exclusive Holiday Short to Premiere December 7 In "On the Fort Day of Christmas," a record-breaking Christmas snowstorm means one thing to the Belcher kids - a record-breaking Christmas snow fort.
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[10/09/26 - 05:00 PM] Adult Swim's Acclaimed Animated Thriller "Common Side Effects" Returns January 24 The news was announced today at New York Comic Con by co-creators Joe Bennett and Steve Hely.
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[10/09/26 - 03:18 PM] All Seasons of "The Walking Dead" Series Available on AMC+ for the First Time Ever, Beginning January 7 The pop culture phenomenon, which launched a television franchise, joins AMC+'s "The Walking Dead Universe" Collection, including all six spin-off series, totaling 371 episodes, as well as exclusive specials, bonus episodes, behind-the-scenes content, Comic-Con panels and more.
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[10/09/26 - 03:02 PM] News from AMC Global Media's New York Comic Con Panels Highlights include premiere windows for the new seasons of "Anne Rice's Mayfair Witches" (Wednesday, December 30) and "The Walking Dead: Daryl Dixon" (February 2027).
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[10/09/26 - 11:15 AM] Video: Prime Video Unveils Explosive Teaser and Premiere Date for New Original Series, "Bloodaxe" from the Creator of "Vikings" All eight episodes will premiere Wednesday, January 20, 2027 exclusively on Prime Video in more than 240 countries and territories worldwide.
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[10/09/26 - 09:14 AM] Avatar Takes to the Stage at New York Comic Con - "Avatar: Seven Havens" Renewed for Books 3 and 4, New Animated Series "Avatar Kuruk: Wave of Chaos" Coming to Paramount+ In "Avatar Kuruk: Wave of Chaos" a rebellious teenage Avatar bucks thousands of years of tradition by choosing to learn the four elements through globetrotting adventures, staying one step ahead of his angry teacher, rowdy pirates, and chaotic spirits - all while helping the world in his own unique ways.
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[10/09/26 - 09:01 AM] Season Two of "Little House on the Prairie" Wraps Production and Rounds Out Cast Season two follows the next book in the series, "On the Banks of Plum Creek."
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[10/09/26 - 06:01 AM] Date Announcement: "Dragon Ball Super: Beerus" Premieres Oct. 11 - Enhanced Version of the Hit Anime Comes to Hulu Featuring more immersive battle sequences and an even more faithful representation of the original manga, "Dragon Ball Super: Beerus" offers both long-time fans and new audiences a fresh way to experience one of anime's most celebrated stories.
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[10/09/26 - 06:01 AM] Apple TV Unveils First Look at "Prodigies," New Series Starring Will Sharpe and Ayo Edebiri The seven-episode season premieres globally on Wednesday, February 10, 2027 with two episodes, followed by one episode weekly until March 17, 2027.
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[10/09/26 - 05:11 AM] Netflix Announces a Fictional Miniseries Inspired by the Daniel Sancho Case Produced by Bambú Producciones, the as-yet-untitled miniseries is executive produced by Ramón Campos.
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[10/09/26 - 05:01 AM] "Under Siege" Arrives on Netflix on November 6 The fictional series is inspired by true and publicly known events that took place on November 6 and 7, 1985, and recounts the siege of the Palace of Justice by an M-19 guerrilla commando and the subsequent retaking of the building by the Colombian Army.
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[10/09/26 - 03:31 AM] Netflix Premieres the Documentary "Unprotected: Murder in Galicia" on November 6 The film tells the story of Isabel Fuentes, whose case took place in Galicia in 2015 and was marked by the circumstances surrounding the crime and shortcomings in the protection of the victim.
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[10/09/26 - 02:21 AM] Video: "How to Ruin Diwali" Season 1 - Trailer - Netflix A hidden engagement forces a proud Zulu family and an Indian medical dynasty under one roof as secrets and colliding customs threaten to derail Diwali.
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[10/08/26 - 03:32 PM] CBS All-"NCIS" Tuesday Premieres +39% Higher Than Last Year "NCIS," the series premiere of "NCIS: New York," and "NCIS: Origins" were the night's top three most-watched scripted broadcast programs.
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[10/08/26 - 02:26 PM] ABC News Wins in Late Night and Friday Night "20/20: Home Alone" ranked as the Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49 on Friday, October 2.
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