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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[08/20/26 - 10:01 AM] Headed Back to Muskoka: Prime Video Renews "Sterling Point" for a Second Season The eight-episode series debuted on August 5 and quickly became a top series on Prime Video.
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[08/20/26 - 09:45 AM] Academy Award Nominee and Emmy Winner Steven Yeun to Lead Netflix Series "Pagans" Yeun will play Gus: A single father struggling to raise two kids alone following his wife's death.
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[08/20/26 - 09:37 AM] AMC Global Media's September Highlights Include "The Walking Dead: Dead City," "Blue Murder Motel," "Age Inappropriate," "Hell Mode," the Return of "Season of Screams" and More! Other offerings include Sundance Now's "Murderer Behind the Mask"; Acorn TV's "The Sommerdahl Murders"; and We TV's "Love After Lockup: The Road to Rehab."
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[08/20/26 - 09:30 AM] From Arcade to Animated Series: "Golden Axe" Set to Premiere Exclusively on Paramount+ Wednesday, September 16 In a hilarious homage to Sega's iconic 1989 video game, "Golden Axe" follows legendary warriors Ax Battler, Tyris Flare and Gilius Thunderhead as they reunite to save Yuria from the evil giant Death Adder, who just won't seem to stay dead.
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[08/20/26 - 09:17 AM] BET Unveils "Get Your Mind Right," A Multi-Platform Mental Health Initiative Designed to Inform, Inspire, and Connect Black Communities Rooted in BET's longstanding commitment to uplifting and serving Black audiences, "Get Your Mind Right" reflects the urgency of advancing conversations around mental wellness while encouraging communities to seek support and connecting audiences to culturally relevant support.
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[08/20/26 - 08:45 AM] Genie Bouchard Joins ESPN for 2026 US Open ESPN will present exclusive "first ball to last ball" coverage of the 2026 US Open beginning Sunday, August 24.
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[08/20/26 - 08:34 AM] ESPN Debuts Little League Alumni Alt-Cast of the MLB Little League Classic Presented by New York Life Mike Monaco will handle play-by-play alongside analysts Todd Frazier and Devon Travis, with the trio calling the game on-site in Williamsport.
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[08/20/26 - 08:31 AM] Netflix Renews "America's Sweethearts: Dallas Cowboys Cheerleaders" for a Fourth Season Season four will follow a fresh batch of rookie candidates, comeback hopefuls and seasoned vets across the 2026-27 season.
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[08/20/26 - 08:10 AM] Food Network Serves Up a Frightfully Delicious Fall in New Seasons of "Halloween Baking Championship" and "Halloween Wars" First up, on Sunday, September 13, at 9 p.m. ET/PT "Halloween Wars" will return with host Jonathan Bennett and a "Back from the Dead" theme featuring all-star expert pumpkin carving artists, sugar masters, and cake mavens who will face more difficult challenges than ever before.
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[08/20/26 - 08:01 AM] "The Hunting Wives" Season 2 - First Look Images & Date Announcement Season two premieres on Thanksgiving Day (Thursday, November 26, 2026) and will release exclusively as a Netflix branded series in nearly all countries Netflix is available.
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[08/20/26 - 08:00 AM] The Final Reckoning Begins Emmy-Nominated "Yellowjackets" Returns for Its Final Season on November 20 on Paramount+ As the survivors race to bury their sins before rescue arrives and an old flame roars back into town with plans of her own.
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[08/20/26 - 07:15 AM] Adult Swim Sets September 13 Premiere for Live-Action Sketch Series "The Terrors of Jordan Mendoza" Created by, starring, directed, and executive produced by Mendoza, the quarter-hour series follows a very scared man as he navigates a barrage of absurd, terrifying, and hilarious dreamscapes.
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[08/20/26 - 07:00 AM] CBS Presents "Daughters of 9/11," Airing Friday, Sept. 11 Twenty-five years after the deadliest terrorist attack on American soil, Elizabeth Miller, Jessica Trant and FBI special agent Frank Pellegrino confront whether the man accused of masterminding the attacks, Khalid Sheikh Mohammed (KSM), will ever face justice.
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[08/20/26 - 06:31 AM] Video: "Line of Fire" - Official Trailer - NBC A family of law enforcement agents bridges personal differences and crosses professional boundaries as they tackle cases for the FBI, US Marshals, Secret Service and Department of Justice.
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[08/20/26 - 06:01 AM] Video: "Monster: The Lizzie Borden Story" - Official Trailer - Netflix Hell hath no fury like Lizzie...
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