or


[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





  [october 2007]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[08/12/26 - 01:01 PM]
Video: "Untold Raygun: Breaking Badly" - Official Trailer - Netflix
When Raygun's performance at the 2024 Paris Olympics went viral overnight, an avalanche of memes, misinformation, and conspiracy theories followed, all questioning how she reached the Olympic stage.

[08/12/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 3
"Sterling Point," "Ride or Die," "Off Campus," "Reacher," and "Elle" led all original series worldwide.

[08/12/26 - 11:01 AM]
Video: "The Perfect Lie" - Official Trailer - Netflix
When one of their own is killed in a house fire, four picture-perfect couples are forced to question everything they thought they knew about each other.

[08/12/26 - 11:01 AM]
FX's "The Lowdown" Season Two Premieres October 14 on FX and Hulu
New episodes of the eight-episode second season will be available each following Wednesday.

[08/12/26 - 10:01 AM]
Neal Huff, Gaby Hoffmann and Sky Yang Join Cast of "The Best of Us" (FKA "9/12") for Paramount+
"The Best of Us" dramatizes a landmark case that reshaped the fight for accountability: a relentless legal war that stretched nearly a decade to secure almost $1 billion in compensation for first responders who fell gravely ill in the wake of 9/11.

[08/12/26 - 10:01 AM]
NBC Uncloaks First-Ever All-Civilian Cast for Reality Competition Series "The Traitors: New Blood"
Emmy-winning host Alan Cumming is opening the doors to his now-infamous castle in the Scottish Highlands to 22 everyday Americans, hand-selected from a nationwide search resulting in over 80,000 hopeful applicants.

[08/12/26 - 09:31 AM]
Video: Peacock Debuts Season 2 Trailer and Key Art for Comedy Series "The Paper"
All 10 episodes will premiere September 9 on Peacock.

[08/12/26 - 09:01 AM]
"The Detour with David Chang" Premieres Sunday, September 20 at 9pm ET/PT
Produced by Majordomo Media and Tremolo Productions, the six-episode CNN series follows the acclaimed chef, restaurateur and author in his pursuit of no-frills but unforgettable eats on the open road.

[08/12/26 - 09:00 AM]
Meet the Cast of the 39th Season of "The Amazing Race"
Host Phil Keoghan kicks off the Race from Vancouver, Canada, where he immediately surprises the teams with the first twist of the season: for the first time in "The Amazing Race" history there are 13 Express Passes in play.

[08/12/26 - 08:01 AM]
Video: MGM+ Debuts Official Trailer for "A Tale of Two Cities," Starring Kit Harington, Francois Civil and Mirren Mack
The limited series will premiere on Sunday, September 6, followed by a weekly release on MGM+.

[08/12/26 - 08:01 AM]
Video: "Prime Video Releases "Neagley" Official Trailer, Starring Maria Sten
Upon the "Reacher" season four finale, all eight episodes of Neagley will be released on Wednesday, September 16, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[08/12/26 - 07:01 AM]
Video: "Crew Girl" - Official Trailer - Netflix
New school, new rules, same dream.

[08/12/26 - 07:01 AM]
Video: "Adults" - Season 2 Official Trailer - FX
FX's "Adults" is an ensemble comedy series about a group of twenty-somethings in New York trying to be good people, despite being neither "good" nor "people" yet.

[08/12/26 - 07:01 AM]
Video: Apple TV Unveils Trailer for Season Five of Award-Winning Series "Stillwater"
Based on the bestselling Scholastic "Zen" book series by Jon J Muth, "Stillwater" follows a wise panda who teaches three young siblings about the world and each other.

[08/12/26 - 06:01 AM]
Video: "Animals" - Official Teaser - Netflix
Directed by and starring Ben Affleck, with Kerry Washington, Steven Yeun, Gillian Anderson, Adriana Paz and Luis Gerardo Méndez, "Animals" is in select theaters and on Netflix October 9.