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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[08/25/26 - 04:16 PM] "Dolly Parton: An American Original - Special Edition of 20/20" Airs Tonight, Tuesday, Aug. 25, on ABC at 10 P.M., Streams Tomorrow on Disney+ and Hulu The one-hour special celebrates the extraordinary life and legacy of beloved global icon Dolly Parton, who died at age 80.
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[08/25/26 - 03:10 PM] ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever! The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.
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[08/25/26 - 03:03 PM] FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.
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[08/25/26 - 02:34 PM] CBS to Air "A CBS News Special: Dolly Parton - An American Icon" Tonight at 10:00 PM Gayle King, Tony Dokoupil, and a team of CBS News journalists will celebrate the life and mark the passing of entertainment legend Dolly Parton.
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[08/25/26 - 02:31 PM] The Mic Is Hot When Jeff Lewis Returns to Bravo with "Still Flipping Out", Premiering Sept 28 at 9 P.M. ET/PT The new series follows former "Flipping Out" star Jeff Lewis as he navigates the demands of his hit SiriusXM show on Radio Andy, an eponymous design empire, and everything in-between.
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[08/25/26 - 02:20 PM] FOX Sports Scores Landslide Win with Freedom 250 Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.
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[08/25/26 - 01:00 PM] Starz Announces Additional Casting for New Untitled Black Rodeo Drama Shannon Wallace, Curtiss Cook, Lauren E. Banks, Liv Symone, and Jason Dirden round of the show's cast.
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[08/25/26 - 12:58 PM] "Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9% The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.
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[08/25/26 - 12:16 PM] Netflix and Shonda Rhimes Extend Creative Partnership The extended partnership will give Netflix and Shondaland the opportunity to continue to exclusively produce, stream and distribute TV series, feature films and gaming while continuing merchandise and live events opportunities connected to its IP.
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[08/25/26 - 12:01 PM] Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10 "My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.
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[08/25/26 - 12:01 PM] The CW to Honor the Life and Legacy of Dolly Parton with Special Encore Presentation of "Dolly Parton: Here I Am" Featuring exclusive interviews and remarkable archival footage, the documentary offers an intimate look at the woman behind the iconic songs, unmistakable style and enduring cultural impact that made Parton one of the most beloved entertainers of all time.
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[08/25/26 - 12:00 PM] "Survivor" to Reveal the Season 51 Castaways on YouTube Livestream During the livestream, viewers will meet the new castaways and will also be treated to a first-look tour of the Survivor 51 Tribal Council by host and showrunner Jeff Probst.
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[08/25/26 - 11:31 AM] Netflix and Kevin Langue Partner to Bring "The Kevin Langue Show" to Netflix Beginning September 5, members can watch a curated collection of episodes from each channel pulled from Kevin's back catalog, with new episodes dropping day-and-date alongside YouTube going forward.
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[08/25/26 - 11:00 AM] A24's "Backrooms" Begins Streaming Exclusively on HBO Max September 25 The film stars Chiwetel Ejiofor, Renate Reinsve, Mark Duplass, Finn Bennett, and Lukita Maxwell.
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[08/25/26 - 10:23 AM] Four New Documentaries Celebrating Some of Comedy's Most Influential Voices Are Coming to Netflix This October Martin Mull, Norm Macdonald, Maria Bamford, and SCTV are among the featured subjects.
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