[10/25/07 - 02:04 PM]
Spike TV and the Ultimate Fighting Championship(R) Extend Strategic Television Partnership Through 2011
The pact includes a four season extension of "The Ultimate Fighter," taking the series through its 12th edition.

[via press release from Spike TV]

Spike TV and the Ultimate Fighting Championship(R) Extend Strategic Television Partnership Through 2011

Exclusive Deal Maintains Spike TV as the Home of the UFC(R) on Cable TV Includes New Seasons of 'The Ultimate Fighter(R),' UFC(R) Fights Nights(TM), New Episodes of 'UFC(R) Unleashed(TM),' And A New Weekly Live Fight Series

NEW YORK, Oct. 25 -- Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship(R) (UFC(R)) organization have agreed to a new, three-year extension of their strategic partnership, it was announced jointly today by Kevin Kay, President, Spike TV and Dana White, President, Zuffa, LLC d/b/a Ultimate Fighting Championship. The deal maintains Spike TV as the basic cable home to the UFC, the premier brand in mixed martial arts, the fastest growing sport in America, through 2011. The deal was brokered by the Endeavor Agency.

The main components of the deal are:

-- Seasons 9 through 12 of the highly successful reality series, "The Ultimate Fighter(R)." The first five seasons of "The Ultimate Fighter" on Spike TV were seen by 93 million viewers. *

-- 12 live fight cards, "UFC(R) Fight Nights(TM)," hosted by Joe Rogan and Mike Goldberg. Spike TV will telecast four per year.

-- Two seasons of a new, weekly live fight series (details to be announced at a later date).

-- 39 one-hour episodes of "UFC(R) Unleashed(TM)," hosted by Mike Goldberg, featuring the greatest fights in the history of the Ultimate Fighting Championship, many of them never seen before on basic cable. Spike TV will run 13 per year in '09, '10, and '11.

"With the tremendous success and the record ratings we have achieved over the years, I am very happy to have Spike TV as UFC's cable partner," said White. "I am excited to continue our relationship with the team that has supported UFC from the very beginning, and to have even greater success with all of our UFC programming on Spike TV."

"We are proud to be the television home of the country's hottest sports brand which is now firmly established as a major, regulated sports franchise with an ever-growing fan base," said Kevin Kay, President, Spike TV. "It is a testament to the dedication and foresight of UFC President Dana White that the UFC has emerged, since its debut on Spike TV three years ago, as a must- have for viewers and advertisers alike."

In 2007, seven live UFC fights on Spike TV have averaged more young men in the coveted 18-34 demographic (869,000) on cable than the more established 'major' American sports of basketball, baseball, football, hockey, and NASCAR including:

62% more than the NLCS on TBS

143% more than the NBA playoffs on ESPN

24% more than the NBA playoffs on TNT

123% more than MLB Sunday Night baseball on ESPN

48% more than NASCAR on TNT

31% more than NASCAR on ESPN

81% more than the NFL on NFL Network

595 % more than the NHL Stanley Cup Finals on Versus

The sixth season of "The Ultimate Fighter" currently airs Wednesday nights at 10:00pm ET/PT and averages over 1.5 million viewers each week. Season seven begins production in January, 2008. Craig Piligian of Pilgrim Films and Television, Frank Fertitta III, Lorenzo Fertitta, Dana White of Zuffa, LLC, and Kevin Kay of Spike TV are the show's executive producers. Brian J. Diamond, senior vice president, sports & specials, Spike TV is co-executive producer and Christopher Martello is executive in charge of production for Spike TV.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

*SOURCE: Npower; The Ultimate Fighter #1-5; all telecasts within season; P2+ cume; 1 minute qualifier


  [october 2007]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
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[10/04/15 - 08:46 AM]
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[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
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[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
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The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
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[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
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[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
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[10/02/15 - 02:25 PM]
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[10/02/15 - 02:01 PM]
Acclaimed Director S.J. Clarkson Brings Her Talent to "Marvel's Jessica Jones"
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[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
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[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.