or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[06/10/26 - 10:21 AM]
NBC Reveals Season Two Cast for Hit Reality Adventure Series "Destination X"
The roster is inclusive of fan-favorite Bravolebs, Bombshells and reality competition superstars.
[06/10/26 - 10:01 AM]
Video: "Worst Neighbor Ever" - Official Trailer - Netflix
You think you know your neighbors? Think again. This new series features firsthand accounts of violence, intimidation, and harassment that are more shocking than ever.

[06/10/26 - 10:01 AM]
HBO Original Documentary "The Welcome Table" Debuts June 23
From the United States to the Caribbean, Italy, Kenya, Peru, Brazil, and Australia, the film traces the devastating human consequences of a changing climate - from hurricanes and floods to droughts, rising seas, and the impact of extractive industries on Indigenous communities.

[06/10/26 - 09:58 AM]
Video: Starz Drops Pulse-Pounding First Teaser Trailer for Upcoming Crime Drama "Fightland"
"Fightland" premieres Friday, July 31 with new episodes available to stream weekly on Fridays only on the Starz app, and all Starz streaming and on-demand platforms.
[06/10/26 - 09:31 AM]
Video: "Would You Rather: Decide to Survive" - Official Trailer - Prime Video
The series comes to Prime Video on the June 26.
[06/10/26 - 09:08 AM]
NBC Sports Delivers 2nd-Largest Final Round Audience for U.S. Women's Open Since 2014
Coverage averaged 1.3 million viewers across NBC and Peacock.
[06/10/26 - 09:01 AM]
Roku Originals Heats Up "Summer Sparks" Scripted Feature Starring Jesse Metcalfe and Kathryn Davis
"Summer Sparks" welcomes all to Camp Evergreen, where a summer cook-off means laughter, connection, and a little romance.
[06/10/26 - 09:01 AM]
A Summer of Suspense, Seduction and Obsession Begins as FX's "The Shards" Premieres on August 5 on FX and Hulu
Set against the vivid backdrop of 1980s Los Angeles, the series follows a group of privileged high school seniors at an elite prep school as they navigate identity, sex, jealousy, obsession and the dangers lurking beneath the surface of American adolescence.

[06/10/26 - 08:01 AM]
HGTV Heats Up Summer with New Series "Worst Yard on the Block" and "Extreme Buyers Club" and New Seasons of Popular Titles This July
Other premieres include "Renovation Resort Showdown," "Holmes on Homes: Building a Legacy," and "Ugliest House in America."
[06/10/26 - 08:01 AM]
"Toy Story 30 Years and Beyond - A Special Edition of 20/20" Airs Friday, June 12, on ABC, Streams Next Day on Disney+ and Hulu
This new special charts the studio's journey from making shorts and TV commercials to becoming an animation-industry superpower - told by those who lived it.
[06/10/26 - 07:31 AM]
Peacock to Exclusively Stream Colleen Hoover's "Reminders of Him" Beginning July 10
The unforgettable story of love, loss and the courage to start over stars Maika Monroe, Tyriq Withers, Rudy Pankow, Lainey Wilson and more.
[06/10/26 - 07:31 AM]
"Scooby-Doo: Origins" Rounds Out the Cast
Rusty Schwimmer, Sara Gilbert, Bruce McGill, Sherilyn Fenn plus others join the cast.
[06/10/26 - 07:06 AM]
Jennifer Saunders, Sean Teale, Simone Ashley, Amar Chadha-Patel, Rhea Norwood, Matthew Beard, and Sharon Horgan Join the Season 6 Cast of "Only Murders in the Building"
Bloody brilliant news.
[06/10/26 - 07:04 AM]
Hugh Laurie and Joe Alwyn Join John le Carre's "Legacy of Spies," as BBC and MGM+ Announce Further Casting
Plus: Academy Award nominee and winner of the Golden Bear at the Berlin Film Festival Claudia Llosa joins lead director and executive producer Michael Lennox, as second director on the series.

[06/10/26 - 07:02 AM]
"The Adam Ray Show," A New Podcast from Comedian Adam Ray, to Premiere on Netflix on June 19
Same host. Different characters. All chaos. Each week, Adam Ray taps into his roster of alter egos to interview famous guests - and no one is safe.