or


[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMAZING RACE, THE (CBS)









[06/02/15 - 01:01 PM]
E! Scores Ratings Highs in May with Hit Franchises and Continued Momentum with Second Consecutive Month of Year on Year Growth
E! spins the numbers for the month of May.

[06/02/15 - 12:54 PM]
Military Veteran's Business Returns Old, Battered Cars to Former Glory in Velocity's Original Series "Fantomworks"
The series returns for a third season with all new episodes beginning Wednesday, June 24 at 9:00/8:00c.

[06/02/15 - 12:05 PM]
Disney Channel Sweeps Total Day During May 2015 in Total Viewers and Key Kids; 24-Hour Disney Junior channel Delivers Record May Highs
Disney Channel spins the numbers for the month of May.

[06/02/15 - 11:53 AM]
"VH1 Couples Therapy with Dr. Jenn" Returns for Its Sixth Season
The sixth season of "VH1 Couples Therapy with Dr. Jenn" returns in Fall 2015.

[06/02/15 - 11:33 AM]
Season 20 Mirrorball Champion Rumer Willis to Join Pros on Dancing with the Stars: Live! "Perfect Ten Tour"
The fans that helped lead Willis to her Mirrorball victory will have an opportunity to see her perform live this summer with the "DWTS" professional dancers.

[06/02/15 - 11:20 AM]
DIY Network Delivers Best Week Ever and Most-Watched May in Its History
DIY Network spins the numbers for the month of May.

[06/02/15 - 11:12 AM]
Esquire Network Airs One-Hour Television Premiere of "My Deal With The Devil" on Saturday June 13 at 10/9c
The special documents the real-life story of Justin Paperny, a privileged and ambitious securities broker with a promising and highly compensated career as he decides to bend the rules, break the law and face his ultimate demise.

[06/02/15 - 11:08 AM]
Award-Winning Journalist Bob Ley Signs Long-Term Extension with ESPN
The agreement comes as the award-winning "Outside the Lines," which Ley has hosted since its inception in May 1990, celebrates its 25th anniversary.

[06/02/15 - 11:08 AM]
The 95th Anniversary of Miss America to Air on Sunday, September 13 on ABC
The evening will be filled with glitz and glam when 52 women representing their home states and territories compete to bring home the crown.

[06/02/15 - 10:56 AM]
HGTV Delivers 12 Consecutive Months of Ratings Growth and Its Best May Ever
HGTV spins the numbers for the month of May.

[06/02/15 - 10:08 AM]
CMT's First-Ever Late Night Show, "The Josh Wolf Show" Produced by Chelsea Handler Premieres Thursday, June 11 at 11:00 PM, ET/PT
The series airs four nights a week (Thursday through Sunday) beginning Thursday, June 11 at 11:00 - 11:30 p.m. ET/PT.

[06/02/15 - 10:05 AM]
WE tv Greenlights Two Unscripted Series Set in the World of Legal Drama, Further Expanding the Network's Robust Slate and the Popular Reality Genre
Production on "Ladies of Law" (working title) and "Sisters in Law" will begin this summer.

[06/02/15 - 10:01 AM]
Spike Partners with Acclaimed Film Screenwriter Kurt Wimmer to Develop New Scripted Series
The scripted series, "When The Levee Breaks," reflects a number of hot-button issues that are culturally relevant today including race and law enforcement.

[06/02/15 - 09:09 AM]
FYI(TM) Greenlights New Original Series "He Shed, She Shed(TM)"
Each episode of "He Shed, She Shed" will follow two homeowners, friends or neighbors in the ultimate male vs. female backyard shed showdown - as they build and design a unique he-shed and she-shed.

[06/02/15 - 09:08 AM]
Adult Swim Prescribes Another Season of "Childrens Hospital"
"I'm happy," said Corddry. "After our season six cliff hanger, people will be dying for us to turn our backs on the notion of series continuity even more."