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[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





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[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 09:31 AM]
There's a Party on MTV Every Monday Night with a Fresh New Line-Up That Feels So Right
Said block includes new seasons of "Awkward" and "Faking It" followed by new series "Todrick" and "Girl Code Live."

[07/27/15 - 08:53 AM]
SportsCenter Special: Cowboys Training Camp to Air August 4 in Primetime on ESPN
A year ago, ESPN hosted a similar show spotlighting the Super Bowl champion Seattle Seahawks.

[07/27/15 - 08:17 AM]
Sunday's Broadcast Ratings: "Celebrity Family Feud" Keeps ABC on Top in Demos
The Alphabet once again leads the night among adults 18-49.

[07/27/15 - 07:45 AM]
WE tv Celebrates 25th Anniversary of Iconic Series "Law & Order" This August
The festivities begin with a two-night marathon on Tuesday, July 28 and Wednesday, July 29, beginning at 8:00/7:00c.

[07/27/15 - 07:42 AM]
Comedy Central Launches "The Bonfire with Big Jay Oakerson and Dan Soder" on SiriusXM's Comedy Central Radio
"This radio show has existed since the day Soder and I met, now we finally get a chance to share it with a live audience," said Oakerson.

[07/27/15 - 06:40 AM]
Investigation Discovery and iHeartRadio Join Forces to Launch "Crime Feed Podcast," A Weekly Fix to Keep Current on All Things Criminal
A companion to ID's popular website Crime Feed (www.crimefeed.com), the podcast features hosts and ID experts, Darren Kavinoky and Loni Coombs.

[07/27/15 - 06:05 AM]
Amazon Original Kids Series "Wishenpoof" Will Launch for Amazon Prime Members in the US, UK and Germany on August 14
"Wishenpoof" is an animated preschool series that revolves around Bianca as she solves life's problems in her own creative ways because with magic, or without, we all have the power to make good choices.

[07/27/15 - 06:01 AM]
Video: Netflix - "Wet Hot American Summer: First Day of Camp" - "Return to Camp Firewood" Featurette
The best summer of your life starts this Friday, July 31 at 12:01am PT only on Netflix.

[07/26/15 - 08:48 AM]
Saturday's Broadcast Ratings: UFC Puts FOX on Top in Demos
The network's 16th installment of the franchise leads the night among adults 18-49.

[07/26/15 - 08:45 AM]
"Hannibal" Maintains Last Week's Rating in Adults 18-49
NBC spins the numbers for Saturday, July 25.

[07/25/15 - 08:32 PM]
Stars of TLC's Hit Show "Little People Big World" Just Married
The wedding will air as a two-hour special on Tuesday, August 25 at 8:00/7:00c.

[07/25/15 - 09:02 AM]
NBC Ties for the Friday Win Among the Big 4 in 18-49
NBC spins the numbers for Friday, July 24.

[07/25/15 - 08:48 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
The Alphabet's "Primetime: What Would You Do?" is the night's top program among adults 18-49.

[07/24/15 - 03:44 PM]
"Mr. Robinson" to Air Back-to-Back Episodes for Its Wednesday, Aug. 5 Premiere, Followed by "The Carmichael Show" on Aug. 26
Both "Mr. Robinson" and "The Carmichael Show" are scheduled for six episodes.