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[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [november 2007]  
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· AMAZING RACE, THE (CBS)





[10/16/18 - 12:02 PM]
Video: Trailer Debut - "The Final Table" - A Global Cooking Competition
The Netflix series features 12 teams of two chefs from around the world cooking the national dishes of Mexico, Spain, England, Brazil, France, Japan, the U.S., India and Italy.

[10/16/18 - 11:31 AM]
Oscar(R) Nominee Bruce Dern, Melissa Rauch and Horatio Sanz Join New Showtime(R) Comedy Series "Black Monday"
Julie Hagerty and Vanessa Bell Calloway are also on tap for the newcomer, premiering in January.

[10/16/18 - 11:11 AM]
Golden Globe(R) and Emmy(R) Nominees Christina Ricci and Judith Light Star in "Escaping the Madhouse: The Nellie Bly Story" Premiering January 19
Ricci plays 19th century pioneering journalist Elizabeth Cochran Seaman who published under the name of Nellie Bly.

[10/16/18 - 10:35 AM]
Country Music Icon Martina McBride Entertains from the Kitchen on New Food Network Series "Martina's Table"
McBride is giving Food Network viewers a glimpse of how she entertains at home, sharing her recipes and cooking tips that make her the queen of the kitchen.

[10/16/18 - 10:24 AM]
Pierce Brosnan to Host 7th Annual "Breakthrough Prize" Ceremony on Sunday, November 4 Live on National Geographic
Hosted by Brosnan, the program will include a tribute to the late, renowned physicist Stephen Hawking, who died in March 2018.

[10/16/18 - 10:05 AM]
Ovation Acquires U.S. Rights to "Travel Man" from All3Media International for Ovation TV, Ovation NOW, and Travel-Focused AVOD Service, JOURNY
Other titles for Ovation TV and Ovation NOW include "Stealing Van Gogh," "The KAWS Effect," and the arts-themed reality series "Fake or Fortune," "Antiques to the Rescue."

[10/16/18 - 09:18 AM]
Ryan Fletcher and Hainsley Lloyd Bennett Set as Series Regulars in "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
Fletcher and Bennett will portray "Dave Boy" and "Bazza," respectively; both are lifelong friends of Alfred's from their army days serving in the same corps.

[10/16/18 - 09:09 AM]
Ovation Locks in U.S. Broadcast and Digital Rights to Seven Arts & Culture Titles from Sky Vision
The series will air on Ovation's linear arts network Ovation TV, its digital platform Ovation NOW, and/or on the company's cultural-travel streaming service JOURNY.

[10/16/18 - 09:03 AM]
Netflix Original Series "Armistead Maupin's Tales of the City" Adds to the Vibrant and Diverse World of Modern-Day Barbary Lane
Paul Gross returns to reprise his role with additional series regulars Murray Bartlett, Charlie Barnett, Josiah Victoria Garcia and May Hong.

[10/16/18 - 08:41 AM]
Animal Planet Launches New Global Brand Identity with Global Series Premiere of "Crikey! It's The Irwins" on October 28
The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on October 28 in the U.S.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 08:03 AM]
Video: Featurette Debut - Inside the Bewitching World of Sabrina Spellman
The 10-episode Netflix original series premieres October 26.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/16/18 - 06:30 AM]
E! News Gets Candid and Unfiltered with All-New Topical Series "Nightly Pop" Premiering Every Monday Beginning October 29th at 10:30PM ET/PT, Immediately Following "Busy Tonight"
The half hour-long weekly series is hosted by E! personalities Morgan Stewart and Nina Parker, along with social influencer Hunter March.

[10/15/18 - 04:04 PM]
Netflix Orders New Series "Trinkets" Based on Young Adult Novel by Kirsten Smith
When three teenage girls from different corners of the high school cafeteria find themselves in the same mandated Shoplifter's Anonymous meeting, an unlikely friendship forms.