[11/20/07 - 05:18 PM]
We TV Acquires Original Series Party Mamas
"Party Mamas" is produced by Barna-Alper and distributed by Alliance Atlantis and premieres Wednesday, December 12th at 10pm EST.

[via press release from WE: Women's Entertainment]

WE tv Acquires Original Series Party Mamas

Series Features Over-the-Top Mothers Planning Outrageous Parties

New York, NY - November 20, 2007 - WE tv announced today Party Mamas, a new original series that takes an inside look at the perfectionist, over demanding nature of moms as they plan elaborate extravaganzas for their children. Each of the 13 half-hour episodes feature different scenarios of mothers who become obsessed with planning outrageous parties for their children, resulting in loads of drama and disagreements. Party Mamas is produced by Barna-Alper and distributed by Alliance Atlantis and premieres Wednesday, December 12th at 10pm EST.

"Party Mamas is an exciting new series showcasing mothers who spare no expense when throwing the perfect party for their kids. We look forward to sharing this series, with our audience, as part of our ever-growing slate of relevant, fun and engaging programming, appealing to women," said Kim Martin, EVP and GM of WE TV. "Party planning programming is no stranger to the WE tv viewer with hit original series including Bridezillas and the upcoming Beach Weddings. All three series offer our audience an inside look into the intricacies of planning monumental events from weddings to bar mitzvahs to birthday parties."

Party Mamas takes a ride through the lives of controlling and super-demanding mothers, who take the excessive to an entirely new level. Each episode features mothers who do whatever it takes to make their child's...or their own...dreams come true. Episodes feature Cindy, a mother of three from Long Island, who spends $30,000 on her nine-year-old son's baseball-themed party that includes an appearance from NY Yankee's World Series winner, Jim Leyritz and a performance by singer, Lucas Prata. Other antics from Party Mamas includes: Kerrie who spends over $65,000 for her daughter's fourteenth birthday; Lisa who plans a bombastic Bar Mitzvah for her son complete with her own dance number; Suzanne who plans a pirate-themed party, on a ship, for her three-year-old son with real sword fighting and Emily who plans a skateboard party for her eleven-year-old son's birthday with celebrity appearances by four pro-riders.

WE tv's Primetime performance hit a record high. 3Q'07 was the network's best quarter ever in W18-49 and W25-54 deliveries. 3Q'06 vs. 3Q'07, WE tv's W18-49 delivery up +18% and W25-54 up +14%. Compared to all ad-supported cable networks, WE tv ranked #13 in W18-49 and #16 in W25-54 deliveries growth 3rd quarter to 3rd quarter. WE Go Bridal block on Sunday nights continues to perform well. For the quarter, the Sunday 9p-1a block averaged +21% higher W18-49 delivery and +26% higher W25-54 delivery compared to year ago.

Source: Nielsen Media Research, Live Data, Prime M-Su 8p-11p; 3Q07 vs. all prior quarters to-date (12/31/01-9/30/07), W18-49 (000) & W25-54 (000); WE tv ranked among all ad-supported cable networks W18-49 (000) and W25-54 (000) percent change 3Q07 (7/2/07-9/30/07) vs. 3Q06 (6/26/06-9/24/06); WE Go Bridal block 3Q07 Sundays 9p-1a average vs. WE tv's 3Q06 Sunday 9p-1a time period average; subject to qualifications upon request

About WE tv

WE tv is the content destination where modern women go to indulge their curiosity. With quality original programming including the hit series "Bridezillas" and "Secret Lives of Women", topical specials and its 2007-2008 public affairs initiative - WE Vote '08 - the network appeals to and entertains women with a wide range of unscripted programming. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in more than 67 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

About Barna-Alper

Barna-Alper is celebrating 25 years of entertaining, socially relevant programming. With numerous national and international awards and a reputation for exceptional quality in drama, documentary and features, Barna-Alper is recognized as Canada's leading independent production company. The company's development focus builds on the strengths of Barna-Alper's expertise, while expanding its horizons; producing series, mini-series, television movies, feature films and documentaries in association with all of Canada's major broadcasters, many of the specialty networks and international partners. Stories about people and events that resonate with television viewers around the world, define the spirit of Barna-Alper's past and future productions.

  [november 2007]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.