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[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





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· PROJECT RUNWAY (FREEFORM)





[11/13/25 - 01:36 PM]
Major League Soccer Is Coming to AppleĀ TV Starting in 2026
Starting next season, fans can watch every regular-season match, the annual Leagues Cup tournament, the MLS All-Star Game, the Campeones Cup, the Audi MLS Cup Playoffs, and more - all included with an Apple TV subscription.

[11/13/25 - 01:12 PM]
Great American Media Is National Linear, Digital, and Streaming Home of the 137th Rose Parade Presented by Honda
The Rose Parade has named legendary athlete, entrepreneur, and transformative philanthropist, Earvin "Magic" Johnson as Grand Marshal of the 2026 Rose Parade.

[11/13/25 - 11:01 AM]
Peacock Brings the Ultimate Sunday Night Football Watch Party Serving Up Touchdowns and Tea with "Reality Hot Seat" - Streaming Live Throughout the Houston Texans-Kansas City Chiefs Matchup on Sunday, Dec. 7 at 8 P.M. ET
Leading the charge is an all-star panel ready to call the game like it's their favorite reunion special: "Boston Rob" Mariano, Heather Gay, TV and podcast host Justin Sylvester and Kate Chastain.

[11/13/25 - 11:00 AM]
"The Celebrity Traitors" UK to Premiere on Peacock Thursday, Nov. 20
An average of 11.1 million people tuned in to watch the final episode of this year's Celebrity version last week in the UK - the biggest live audience of the year for a single UK TV show.

[11/13/25 - 11:00 AM]
Prime Video Hands Comedy All Stars Kevin Hart and Kenan Thompson November 25 Premiere Date for "Good Sports"
Premiering November 25 exclusively on Prime Video, new episodes of "Good Sports" will stream every Tuesday in more than 240 countries and territories worldwide.

[11/13/25 - 10:00 AM]
12 Bakers Are Ready to Sleigh the Competition and Battle for the Title of First-Ever "Next Level Baker!"
The series premieres Thursday, December 4 at 9:00/8:00c on FOX.

[11/13/25 - 09:45 AM]
Melissa Peterman to Host "Countdown to Macy's Thanksgiving Day Parade"
On the eve of the iconic "Macy's Thanksgiving Day Parade," viewers will enjoy an all-access look at the Macy's Parade Studio to discover exactly what it takes to create the famous floats and balloons prior to their journey through the streets of New York.

[11/13/25 - 09:32 AM]
Wonder Project's Inspiring Docuseries, "Redemption," Premieres on the Wonder Project Subscription on Prime Video in the U.S. on Sunday, November 16
The limited docuseries chronicles the Ohio State football team's unforgettable 2024 season, culminating in a national championship, but this story goes much deeper than touchdowns and trophies.

[11/13/25 - 09:06 AM]
Golf Channel Announces New Morning Programming Beginning January 2026
New morning programming on Golf Channel is highlighted by on-course reporter Smylie Kaufman bringing his popular show and podcast, "The Smylie Show," to Golf Channel on Wednesdays at 9 a.m. ET.

[11/13/25 - 09:02 AM]
Prime Video Announces November 17 Release Date for "Hazbin Hotel: Live on Broadway" Season 2 Premiere Concert Event
Hosted by series lead Erika Henningsen, at New York's historic Majestic Theater, the concert event features performances of the show's hit songs from Seasons One and Two.

[11/13/25 - 09:01 AM]
Video: "Kathleen Madigan: The Family Thread" - Official Trailer - Prime Video
The one-hour special will premiere November 21, 2025 on Prime Video.

[11/13/25 - 09:00 AM]
HBO Original Documentary "The Shuffle" Debuts November 25
The documentary is the first in a new series of short football films, made in partnership with NFL Films, and will debut in advance of the new season of "Hard Knocks: In Season with the NFC East."

[11/13/25 - 08:30 AM]
"Mad Men" Comes to HBO Max December 1
This marks the first time the series is available to stream in 4K, giving audiences and longtime fans the opportunity to enjoy the series' authentically-crafted elements with crisp detail and enhanced visual clarity.

[11/13/25 - 08:03 AM]
Star Designer Bobby Berk Turns Chaotic Collections Into Dream Digs in New HGTV Series "Junk or Jackpot?" Premiering Friday, Dec. 26, at 9:30 p.m. ET/PT
Executive produced by actor, wrestler and entrepreneur John Cena, the six-episode season will follow Bobby as he meets passionate people who are in desperate need of a life-changing renovation and will soon discover the hidden monetary value of their massive and unusual collections.

[11/13/25 - 08:00 AM]
Apple TV Unveils First Look and Premiere Date for All-New Wildlife Series "Born to be Wild"
Filmed over several years across three continents, the six-part documentary series follows six endangered young animals as they grow up in our world but are destined to return to theirs.