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[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





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· PROJECT RUNWAY (FREEFORM)





[12/03/25 - 12:30 PM]
CBS Announces Second Season Orders for the Top Two New Broadcast Series - #1 "Boston Blue" and #2 "Sheriff Country"
The series average 8 million viewers and 7.6 million viewers, respectively, in Nielsen live plus 7-day multiplatform ratings.

[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.

[12/03/25 - 11:27 AM]
Star-Studded Cast of Cooking Disasters Take on Culinary Boot Camp in "Worst Cooks in America: Reality Check"
This season, Chefs Jeff Mauro and Tiffany Derry are on a mission to transform an all-star cast from cooking disasters to kitchen masters with an intense culinary boot camp like no other.

[12/03/25 - 11:25 AM]
Fresh Off Successful Theatrical Run, Great American Media Announces "Another Sweet Christmas," Starring Candace Cameron Bure and Cameron Mathison, Streams Exclusively on Great American Pure Flix, Beginning December 18
The sequel to "Home Sweet Christmas" also premieres on Great American Family and GFAM+, Saturday, December 20 (8 p.m. ET).

[12/03/25 - 11:00 AM]
Hulu Renews "Chad Powers" for a Second Season
Glen Powell will return as the titular character.

[12/03/25 - 11:00 AM]
Broadcast Talent Announced for Inaugural Optum Golf Channel Games December 17 in Primetime on Golf Channel and USA Network
Current PGA Tour player Keith Mitchell will serve as an analyst for coverage of the Optum Golf Channel Games alongside longtime Golf Channel commentator Steve Sands, who will provide play-by-play commentary.

[12/03/25 - 10:31 AM]
Louis Carr Appointed President of BET
Carr assumes leadership of BET from Scott Mills, who earlier today announced his departure after 23 years at the company.

[12/03/25 - 10:01 AM]
Video: "A Thousand Blows" - Season 2 Trailer - Hulu
It's the dawn of a new era.

[12/03/25 - 10:01 AM]
HBO Original Documentary "Music Box: Counting Crows: Have You Seen Me Lately?" Debuts December 18
The film is an intimate documentary chronicling the rise of the band Counting Crows and the unrelenting pressure that followed their breakout success.

[12/03/25 - 09:32 AM]
Get Ready to Hit the Casino with a New Untitled Vegas Television Series
The new series from the creators of "Billions" is executive produced by the legendary Martin Scorsese.

[12/03/25 - 09:00 AM]
The Unbelievable True Story of "Roofman" Premieres on Paramount+ December 9
Channing Tatum stars as the film's titular character, as well as a stellar cast including Kirsten Dunst, Ben Mendelsohn, LaKeith Stanfield, Juno Temple, Uzo Aduba, Lily Collias, Jimmy O. Yang and Peter Dinklage.

[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.

[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).

[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.

[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.