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[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





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· PROJECT RUNWAY (FREEFORM)





[12/11/25 - 10:01 AM]
Michelle Buteau's Final Season of "Survival of the thickest" Casts New Guest Stars Wanda Sykes, D.L. Hughley, Ashley Graham, Ronny Chieng, Wyatt Cenac, Jenna Lyons, Ice-T, and More
Buteau and co-creator Danielle Sanchez-Witzel will also make their directorial debuts.

[12/11/25 - 09:16 AM]
Paramount+ Greenlights Animated Adaptations of Acclaimed Children's Books by Mo Willems
The series orders mark the first collaborations between Paramount+ and Hidden Pigeon Company.

[12/11/25 - 09:02 AM]
"MonsterQuest" Returns January 2 to Investigate the World's Most Chilling Monster Encounters on The History Channel
Bigfoot, UFOs, hauntings and killer beasts on land and sea -are these myths, legends, folklore or real monsters lurking in the world around us?

[12/11/25 - 09:01 AM]
TLC's New Series "Suddenly Amish" Takes Six Individuals on a Dramatic and Life-Changing Journey Into Amish Culture
The series follows six non-Amish individuals on a rare journey as they leave behind their modern "English" lifestyle and step into a deeply traditional Amish community in Lancaster, Pennsylvania.

[12/11/25 - 09:01 AM]
"Love During Lockup" Returns to We TV with a New Season Friday, January 16, Streaming Same Day on All Reality and AMC+
The new season features six all-new couples, including the return of fan-favorite cast member, Monique.

[12/11/25 - 09:00 AM]
Video: Prime Video Releases "Beast Games" Season Two Trailer and Reveals Epic "Survivor" Crossover
Filmed on location in Fiji - the current home of Survivor - this "Beast Games x Survivor" crossover episode marks a first-of-its-kind relationship between two global competition phenomena.

[12/11/25 - 08:32 AM]
New Season of Discovery Channel's "Expedition X" Kicks Off Wednesday, January 7 at 9PM ET/PT
In the season premiere, special guest and paranormal investigator Jack Osbourne teams up with Heather Amaro in Vulture City, AZ - a former old west gold mining village that brings new meaning to the term "ghost town."

[12/11/25 - 08:31 AM]
Peacock Releases Premiere Date and First Look Images for Season 2 of "Ted"
All episodes of Seth MacFarlane's record-breaking live-action comedic prequel return March 5, 2026 only on Peacock.

[12/11/25 - 08:01 AM]
Video: Prime Video Releases Official Trailer and Key Art for Season Two of "The Night Manager"
The first three episodes will debut on Sunday, January, 11, 2026, on Prime Video, with one new episode releasing every Sunday, until the season finale on Sunday, February 1.

[12/11/25 - 07:01 AM]
Video: "His & Hers" - Official Trailer - Netflix
Two estranged spouses - one a cop, the other a news reporter - compete to solve a murder case in which each believes the other is a prime suspect.

[12/11/25 - 06:31 AM]
Video: "NFL Christmas Gameday 2025" - Kelly Clarkson - Announcement - Netflix
Unwrap an NFL doubleheader with Cowboys vs. Commanders, then Lions vs. Vikings - along with special live performances and lots of holiday cheer.

[12/11/25 - 06:15 AM]
Journey Through the Planet's Most Extreme Environments in National Geographic's New Series "Pole to Pole with Will Smith"
The seven-part docuseries premieres January 13 on National Geographic worldwide and streams next day on Disney+ globally and Hulu in the U.S.

[12/11/25 - 06:02 AM]
"Tyler Perry's Beauty in Black" Renewed for Third and Final Season Ahead of Season 2 Part 2 Debut
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[12/11/25 - 06:01 AM]
The Second Part of "One Hundred Years of Solitude" Will Arrive in August 2026
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[12/11/25 - 06:01 AM]
The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney's Brands to Sora
As part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars.