or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[09/17/26 - 02:00 PM]
NBC's "The Voice" Returns for a Landmark Season 30 with a Three-Night Premiere Event Starting Monday, Sept. 21 at 8 P.M. ET/PT
The new season marks the first-ever simulcast on Peacock for an NBC entertainment program.

[09/17/26 - 01:30 PM]
It's Official: Jalen Brunson to Guest Star on NBC's "Law & Order: SVU"
Brunson will appear in the season's fifth episode in a role being kept under wraps.

[09/17/26 - 12:00 PM]
Peacock's New True Crime Documentary "Kill. Bury. Print." Premieres on Sunday, Sept. 27
The new true-crime documentary, produced by Rachel Maddow, spotlights the complex story behind local corruption and press intimidation in Southeast Oklahoma.

[09/17/26 - 12:00 PM]
CBS and Paramount+ Present "The JLo Show"
The concert film capturing Jennifer Lopez's celebrated residency will premiere Thanksgiving evening, Thursday, November 26 (8:00-10:00 PM, ET/PT) on the CBS Television Network, and stream on Paramount+, with an extended version available exclusively on Paramount+.

[09/17/26 - 11:20 AM]
Lifetime Announces Four New Original Movies This Fall Featuring All-Star Casts
Luke Macfarlane and Siobhan Williams; Matthew Morrison and Molly Saunders; Maddy Hillis, Karis Cameron and Jean Luc Bilodeau; and Judy Reyes and Tahmoh Penikett are among the featured talent.

[09/17/26 - 10:20 AM]
Edie Falco to Star in FOX's New Series "Katie Greaves" (wt)
Falco stars as a whip-smart, fiercely committed attorney who stepped away from the New Hampshire Public Defender's office following a devastating personal tragedy.

[09/17/26 - 10:09 AM]
Video: "CIA" Season 2 Premiere Trailer - CBS
The new season premieres Monday, October 5 on CBS and streaming on Paramount+.

[09/17/26 - 10:01 AM]
Netflix's "Unaccustomed Earth" First Look & Date Announcement
Inspired by the internationally beloved Jhumpa Lahiri's short story collection of the same name, "Unaccustomed Earth" premieres December 17, only on Netflix.

[09/17/26 - 09:18 AM]
Hit Shudder Competition Series "The Boulet Brothers' Dragula" Returns for Seventh Season on Tuesday, October 27
The four-time Emmy-nominated series is Shudder's highest-performing unscripted original franchise and continues to be one of the platform's most popular series.

[09/17/26 - 09:01 AM]
Disney and "Like Nastya," Globally Renowned Kids' Creator, Strike Content and Development Deal
The deal includes development of an original animated preschool series for Disney Jr. and Disney+, along with new live-action content for kids, tweens, teens and families.

[09/17/26 - 09:01 AM]
Video: "Perfect Liars" - Official Teaser - Prime Video
The adaptation of Álex Mírez's novel premieres November 20 on Prime Video.

[09/17/26 - 09:00 AM]
Additional Performers Revealed for "2026 MTV Video Music Awards (VMAs)" Airing Live Sept. 27 on CBS
GENER8ION, Gunna, LISA, RAYE, Shaboozey, SIENNA SPIRO and Yung Lean will join show opener Madonna for performances during this year's event.

[09/17/26 - 09:00 AM]
Production Revs Up on AMC's New NASCAR Drama, "Thunder Road"
Centered on family dynamics, fierce rivalries and the untold stories behind one of America's most iconic sports, "Thunder Road" follows the multigenerational saga of the fictional Whitlock family, whose legacy in stock car racing is as deep as the family's ties to the Southern hill country roots that shaped them.

[09/17/26 - 08:16 AM]
Video: Date Announcement, Trailer & Key Art Debut - "The Kardashians" Season Eight
Season eight premieres October 8 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[09/17/26 - 08:05 AM]
ESPN Updates NHL Exclusive Game Start Times on October 6
The New York Islanders vs. New York Rangers matchup will now begin at 7:30 p.m. ET and the Florida Panthers vs. Los Angeles Kings will now begin at 10 p.m.