[12/18/07 - 10:42 AM]
MylifetimE.com Offers Clean Start to Keep Your New Year's Resolution and Star in New Reality Web Series
The grand prize winner will receive $10,000 and a trip to Disney World.

[via press release from Lifetime]

MyLifetime.com Offers Clean Start to Keep Your New Year's Resolution and Star in New Reality Web Series

Ten Lucky Contestants to Host Their Own Reality Webisode Series

NEW YORK, Dec. 18 -- Looking for a clean start to kick off 2008? Lifetime Networks' myLifetime.com, the ultimate digital destination for women's entertainment and escape, is searching for America's most inspiring and creative New Year's resolutions to be featured in an original Web series. MyLifetime.com's "Clean Start Challenge" invites users to share their New Year's resolutions online for a chance to host their own Webisode series and win cash prizes. The grand prize winner will receive $10,000 and a trip to Disney World. Nine runner-ups will each receive $2,000.

"This new contest, promising some really unique videos, is a fun way to keep people to their resolutions and provide an added incentive for them to realize their New Year's goals," said Jason Revzon, Digital Media Director, Business Development, Lifetime Networks.

Users "audition" by submitting photos or videos describing their New Year's resolution on myLifetime.com, now through January 9, 2008. A panel of expert judges will narrow down the entries to ten contestants, who will be given webcams to track their progress on keeping their resolutions from January 21st to March 31st.

To allow users an opportunity to interact with contestants and hear from experts, a monthly live chat will be hosted on myLifetime.com with all ten finalists.

The myLifetime.com community is encouraged to interact and participate through feedback and voting in the challenge. Additionally, myLifetime.com visitors will have the chance to win a spa vacation package when they vote on a finalist they think is most likely to succeed with their New Year's resolution.

Visit myLifetime.com for more information and Official Rules.

About myLifetime.com

The ultimate digital destination for women's entertainment and escape, myLifetime.com launched in November 2007 featuring partnerships with such leading companies as Glam Media, RealArcade, RevolutionHealth.com, About.com and Hearst Digital, among others. The site reaches women with compelling games and fun activities, relevant community functionality, relatable content on topics integral to their lives -- from relationships, health, beauty and style, and home and crafts to entertainment -- along with original broadband programming and full episodes, features and more that enables them to engage deeper with Lifetime's on-air programming.

About Lifetime

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Networks

  [december 2007]  

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