[01/07/08 - 04:37 PM]
Verizon Wireless, Warner BroS. Television Group and FOX Team Up to Take Back the Future with Integrated Marketing Partnership Promoting "Terminator: The Sarah Connor Chronicles"
The promotion, coinciding with the series' launch, boasts mobile, digital, network on-air, cable on-air and off-air components and extensions.

[via press release from FOX]


Branded Interactive Market-to-Market Tour Kicks Off Jan. 9

V CAST Subscribers to Have Exclusive Access to Mobile Game, Plus Preview, Recap and Behind-the-Scenes Content

Verizon Wireless to Host Red Carpet Hollywood Premiere Jan. 9

FOX.com to Create Verizon Wireless-Branded "TERMINATOR" Microsite

The highly anticipated FOX series TERMINATOR: THE SARAH CONNOR CHRONICLES will serve as the centerpiece for a new integrated marketing partnership between Verizon Wireless, the Warner Bros. Television Group and the network. The promotion, coinciding with the series' launch, boasts mobile, digital, network on-air, cable on-air and off-air components and extensions. TERMINATOR: THE SARAH CONNOR CHRONICLES makes its series premiere on Sunday, Jan. 13 (8:00-9:00 PM ET/PT) and time-period premiere Monday, Jan. 14 (9:00-10:00 PM ET/PT) on FOX.

"Partnering with Verizon Wireless enables us to align the natural synergies between a high-concept series and the capability of Verizon Wireless' cutting-edge technologies," said Jean Rossi, Executive Vice President, Sales for Fox Broadcasting Company and President, Integrated Sales and Marketing for FOX ONE.

"Partnering with Verizon Wireless allows us to create an engaging, multiplatform marketing campaign with significant reach for TERMINATOR: THE SARAH CONNOR CHRONICLES," said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Worldwide Television Marketing. "We are committed to developing innovative fan experiences with our network and advertiser partners that will connect and enhance a fan's relationship with the series."

Kicking off the extensive marketing partnership is the "Get Terminated" mobile market-to-market tour. From Jan. 9 to Jan. 30, 2008, Verizon Wireless-sponsored and TERMINATOR: THE SARAH CONNOR CHRONICLES-branded buses will visit top markets, including New York, Los Angeles, Philadelphia, Boston, Dallas, Washington D.C., Phoenix, St. Louis, San Diego and Charlotte, targeting Verizon Wireless retailers and other heavy-traffic locations. Once there, "Terminator" street teams will distribute branded premium items and invite fans aboard the bus to "Get Terminated" by filming an action scene opposite a Terminator in front of a green screen. The completed video clip will be sent to the fan's email and/or Verizon Wireless phone, where it will then be available to share with friends and family, and to post on social-networking sites like MySpace.

The mobile extensions of the integrated marketing initiative grant V CAST subscribers access to exclusive, specially-produced TERMINATOR: THE SARAH CONNOR CHRONICLES mobile offerings. Only V CAST subscribers will have access to an exclusive interactive mobile game based on TERMINATOR: THE SARAH CONNOR CHRONICLES, which will serve as an exciting companion piece to the series and allow fans to delve deeper into its mythology. Each week, Verizon Wireless customers will use clues given during the broadcast to access the text game via their mobile phones and solve the puzzle. Fans who play the game will be rewarded with exclusive content not available anywhere else, including ringtones, wallpapers, behind-the-scenes footage and a chance to enter the "Behind the Scenes" Sweepstakes. Additionally, V CAST subscribers will have exclusive access to sneak peeks and episode recaps before and after every episode. Plus, they will have the first look at "Director's Takes," behind-the-scenes vignettes about the creation and making of TERMINATOR: THE SARAH CONNOR CHRONICLES, which are shot on-location with unprecedented access, revealing secrets and little known aspects of the series' production.

Verizon Wireless and FOX will host the official, red carpet premiere event for TERMINATOR: THE SARAH CONNOR CHRONICLES at the famed, state-of-the-art ArcLight Cinerama Dome in Hollywood on Jan. 9. Cast, producers and fans will celebrate the long-awaited premiere with a star-studded after-party.

The multifaceted partnership will also extend online with the creation of a Verizon Wireless-branded TERMINATOR: THE SARAH CONNOR CHRONICLES microsite within FOX.com, offering unique content tied to the FOX series.

In addition, Verizon Wireless will leverage their association and relationship with the new series on cable by promoting their TERMINATOR: THE SARAH CONNOR CHRONICLES mobile extensions during multiple upcoming telecasts of "Terminator 3: Rise of the Machines" on FX.


Again facing relentless Terminators that will stop at nothing until John Connor (Thomas Dekker), the future leader of the resistance, is eliminated, Sarah Connor (Lena Headey) stops running and starts fighting back against fate and the machines that are out for her son in the highly anticipated new series TERMINATOR: THE SARAH CONNOR CHRONICLES premiering Sunday, Jan. 13 (8:00-9:00 PM ET/PT) and Monday, Jan. 14 (9:00-10:00 PM ET/PT) on FOX. From C2 Pictures in association with Warner Bros. Television, TERMINATOR: THE SARAH CONNOR CHRONICLES is executive produced by Josh Friedman and John Wirth. James Middleton serves as a consulting producer while Toni Graphia serves as co-executive producer and Natalie Chaidez serves as a consulting producer for the series. The pilot was directed by David Nutter.


Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 63.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.


The Warner Bros. Television Group (WBTVG) oversees the entire portfolio of Warner Bros. Entertainment's television businesses, including worldwide production, traditional and digital distribution and broadcasting. In the traditional television arena, WBTVG produces primetime, first-run, cable and animation series which are distributed worldwide by three category-leading distribution arms/operations. Warner Bros. is also a partner with CBS in The CW Television Network. WBTVG is an innovative leader in developing new business models for the evolving television landscape, including ad-supported video-on-demand, broadband and wireless. WBTVG has digital distribution agreements in place with the broadcast networks (representing an industry first for a major studio with unaffiliated networks). WBTVG also includes Studio 2.0 � a digital production venture producing original short-form programming for broadband and wireless � and a digital media sales unit devoted specifically to multiplatform domestic advertiser sales for both broadband and wireless.


Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2006-2007 season as the No. 1 network for the third consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming per week as well as late night entertainment programming, major sports and Sunday morning news.

  [january 2008]  


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