or


[01/17/08 - 10:34 AM]
Jason Klarman Named General Manager of Oxygen Media
Under Klarman's leadership Bravo rebranded in 2005, transforming the network's on-air and online look with its now signature talk bubble logo and "Watch What Happens" tagline.

[via press release from Oxygen]

JASON KLARMAN NAMED GM OF OXYGEN MEDIA

JASON KLARMAN NAMED GENERAL MANAGER OF OXYGEN MEDIA

New York, NY - January 17, 2008. Jason Klarman has been named General Manager, Oxygen Media. The announcement was made by Lauren Zalaznick, President of Bravo Media and Oxygen Media and is effective immediately. The female focused network was acquired by NBC Universal in November, 2007.

In his new position, Klarman will work closely with Zalaznick to determine the overall marketing, digital, communications & sales strategy for the network. He will have responsibility for day to day operations and will manage the brand strategy, consumer and trade marketing, on-air promotion and creative services for Oxygen. Klarman will also oversee the strategy for advertising and digital sales and the development of all digital content. In addition to the linear network, Oxygen currently owns and operates Oxygen.com, Quizfarm.com, BabyNamer.com, MyOvulator.com and SheDidWhat.TV.

"At Bravo Media, and before that at TRIO network, Jason has brought innovation and growth to every part of the business he's touched. He thinks big, he thinks strategically, and is extremely effective at taking an existing brand and bringing it to a whole new level," said Zalaznick. "Oxygen is an exciting new asset for NBC Universal and presents a tremendous growth opportunity. I think he'll do great things for the network."

Under Klarman's leadership Bravo rebranded in 2005, transforming the network's on-air and online look with its now signature talk bubble logo and "Watch What Happens" tagline. Since the rebrand, Klarman has helped launch Bravo's biggest hits including Project Runway, Top Chef, The Real Housewives of Orange County, Kathy Griffin: My Life On The D-List and more. These hits have allowed the network to enjoy its best years ever in 2006 and 2007, in every key metric, both on air and on line.

On the digital front, Klarman transformed the network's website from a promotional-focused site to an online hub for everything Bravo and everything pop culture. In addition to launching new broadband sites like BrilliantButCancelled.com and OutZoneTV.com, Klarman was instrumental in acquiring web site TelevisionWithoutPity. Under his watch, Bravo's digital properties grew from 8.5mm page views per month in 2004, to hit 90M page views last month.

In 2007, Klarman was instrumental in the launch of Bravo Media, transforming all of the network's on-air and off-air communications and working on the development of new revenue streams � most recently closing a first-ever book deal for a Top Chef cookbook.

Most recently, Klarman added responsibility for strategic sales marketing, working with Bravo's head of sales to create an effective "4D" market strategy for the Bravo brand beginning with last year's highly successful "Affluencer" campaign.

In 2007, Klarman was named a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was named one of the Entertainment Marketers of the Year by Ad Age magazine and a Digital Innovator by TV Week.

Klarman joined Bravo in 2004 from TRIO, the pop culture network where he originally met Zalaznick. There, he led the branding efforts from May 2001 as the Senior Vice President of Marketing.

Klarman holds BAs in Economics and Political Science from the University of Michigan, as well as an MBA from New York University in Finance and Marketing.

About Oxygen Media

Oxygen is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [january 2008]  
S
M
T
W
T
F
S
  


· KATHY GRIFFIN: MY LIFE ON THE D-LIST (BRAVO)
· PROJECT RUNWAY (LIFETIME)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)





[05/25/12 - 03:22 PM]
Production for Season Two of "Grimm" Commences on May 30
Repeats of the series will air Mondays at 10:00/9:00c this summer as a build up to the show's return in August.

[05/25/12 - 02:26 PM]
Interview: "Mrs. Eastwood & Company" Star Dina Eastwood
E!'s latest reality entry airs Sundays at 10:00/9:00c after "Keeping Up with the Kardashians."

[05/25/12 - 01:51 PM]
Thursday's Cable Ratings: Heat Clincher Puts ESPN in Front
Plus: numbers for Animal Planet's "Swamp Wars," TLC's "On the Fly" and "Tattoo School."

[05/25/12 - 12:58 PM]
TBS's New Original Sitcom "Men at Work" Scores More than 2.6 Million Viewers And 1.6 Million Adults 18-49 in Thursday Night Debut
TBS spins the numbers for Thursday, May 24.

[05/25/12 - 11:43 AM]
Celebrate Father's Day as SOAPnet Presents "A Veronica Mars Marathon: Who's Your Daddy?" on Sunday, June 17 3PM - 7PM
The four-hour marathon revolves around whether or not Keith Mars is Veronica's biological father.

[05/25/12 - 10:29 AM]
Video: Trailers from CBS's Upfront Presentation
The full previews are now available for the Eye's new fall series.

[05/25/12 - 09:39 AM]
ABC Family Celebrates Father's Day With an All Day Marathon of Movies Dads Love Sunday, June 17 Starting at 7AM
Highlights include the basic cable premiere of "Prince of Persia: The Sands of Time."

[05/25/12 - 09:33 AM]
Return to a Galaxy Far, Far Away as Spike TV Launches Into Hyperspace With the World Premiere of the Next Big "Star Wars(TM)" Game Franchise
A first look at this top secret project will be revealed on Thursday, May 31, as a part of the pre-E3 episode of Spike's hit video game show "GTTV."

[05/25/12 - 09:33 AM]
Dierks Bentley Delivers His New Hits and Adds His Own Bluegrass Touch to an Adele Smash When CMT.com Premieres "Unplugged" on Tuesday, May 29
The episode will also air as a half-hour special on Palladia (Saturday, June 2) and CMT (Monday, June 25).

[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[05/25/12 - 08:37 AM]
Thursday's Broadcast Ratings: "So You Think You Can Dance" Opens Summer on Top
FOX's mainstay however is down 25% from last year's launch among adults 18-49.

[05/25/12 - 08:11 AM]
Wedding Season Replaces Football Season When "Dallas Cowboys Cheerleaders: Brides" Premieres Friday, June 2 on CMT
The one-hour special features Cassie Trammell, Sunni Cranfill and Trisha Trevino "as they juggle work, school and practice all while planning their dream wedding."

[05/25/12 - 07:05 AM]
ABC to Exclusively Broadcast Celtics-Sixers Game Seven
Mike Breen and analyst Jeff Van Gundy will call the game, which starts at 8:00/7:00c, with reporter Doris Burke.

[05/25/12 - 06:34 AM]
Lifetime's Major Program Event, "The Week the Women Went," to Premiere in August
The four-part series was previously slated to launch on Wednesday, June 6.

[05/25/12 - 06:00 AM]
2012 MTV Movie Awards to Feature Exclusive Footage From "The Dark Knight Rises" on Sunday, June 3 at 9:00 p.m. ET/PT on MTV
Plus: Channing Tatum and Matthew McConaughey, stars of the upcoming film "Magic Mike," will join its impressive line-up of presenters.