[01/17/08 - 10:34 AM]
Jason Klarman Named General Manager of Oxygen Media
Under Klarman's leadership Bravo rebranded in 2005, transforming the network's on-air and online look with its now signature talk bubble logo and "Watch What Happens" tagline.

[via press release from Oxygen]



New York, NY - January 17, 2008. Jason Klarman has been named General Manager, Oxygen Media. The announcement was made by Lauren Zalaznick, President of Bravo Media and Oxygen Media and is effective immediately. The female focused network was acquired by NBC Universal in November, 2007.

In his new position, Klarman will work closely with Zalaznick to determine the overall marketing, digital, communications & sales strategy for the network. He will have responsibility for day to day operations and will manage the brand strategy, consumer and trade marketing, on-air promotion and creative services for Oxygen. Klarman will also oversee the strategy for advertising and digital sales and the development of all digital content. In addition to the linear network, Oxygen currently owns and operates Oxygen.com, Quizfarm.com, BabyNamer.com, MyOvulator.com and SheDidWhat.TV.

"At Bravo Media, and before that at TRIO network, Jason has brought innovation and growth to every part of the business he's touched. He thinks big, he thinks strategically, and is extremely effective at taking an existing brand and bringing it to a whole new level," said Zalaznick. "Oxygen is an exciting new asset for NBC Universal and presents a tremendous growth opportunity. I think he'll do great things for the network."

Under Klarman's leadership Bravo rebranded in 2005, transforming the network's on-air and online look with its now signature talk bubble logo and "Watch What Happens" tagline. Since the rebrand, Klarman has helped launch Bravo's biggest hits including Project Runway, Top Chef, The Real Housewives of Orange County, Kathy Griffin: My Life On The D-List and more. These hits have allowed the network to enjoy its best years ever in 2006 and 2007, in every key metric, both on air and on line.

On the digital front, Klarman transformed the network's website from a promotional-focused site to an online hub for everything Bravo and everything pop culture. In addition to launching new broadband sites like BrilliantButCancelled.com and OutZoneTV.com, Klarman was instrumental in acquiring web site TelevisionWithoutPity. Under his watch, Bravo's digital properties grew from 8.5mm page views per month in 2004, to hit 90M page views last month.

In 2007, Klarman was instrumental in the launch of Bravo Media, transforming all of the network's on-air and off-air communications and working on the development of new revenue streams � most recently closing a first-ever book deal for a Top Chef cookbook.

Most recently, Klarman added responsibility for strategic sales marketing, working with Bravo's head of sales to create an effective "4D" market strategy for the Bravo brand beginning with last year's highly successful "Affluencer" campaign.

In 2007, Klarman was named a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was named one of the Entertainment Marketers of the Year by Ad Age magazine and a Digital Innovator by TV Week.

Klarman joined Bravo in 2004 from TRIO, the pop culture network where he originally met Zalaznick. There, he led the branding efforts from May 2001 as the Senior Vice President of Marketing.

Klarman holds BAs in Economics and Political Science from the University of Michigan, as well as an MBA from New York University in Finance and Marketing.

About Oxygen Media

Oxygen is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."

  [january 2008]  


[10/24/16 - 02:45 PM]
"Frozen," Walt Disney Animation Studios' Blockbuster Film, Makes Its Network Broadcast Premiere on ABC This Holiday Season
Look for "The Making of Frozen: A Return to Arendelle" that same night, Sunday, December 11 on the Alphabet.

[10/24/16 - 02:19 PM]
Video: MTV's "Sweet/Vicious" First Look Promos!
MTV's new series starring Eliza Bennett and Taylor Dearden and created by Jennifer Kaytin Robinson premieres November 15.

[10/24/16 - 01:21 PM]
TLC & Discovery Family to Premiere "Unichef: Uniting Through Food" on Thursday, November 17
The special will premiere at 7/6c on TLC followed by an encore presentation at 9/8c on Discovery Family Channel.

[10/24/16 - 01:20 PM]
Louis C.K., Ryan Reynolds, Tracy Morgan and More Join the Guest List as TBS's "Conan" Heads to New York for a Week of Shows
It will also continue O'Brien's string of innovative road show broadcasts from cities across the United States and around the globe.

[10/24/16 - 12:38 PM]
Food Network Gets Festive for the Holidays with the Return of "Cake Wars: Christmas"
Jonathan Bennett hosts the six hour-long episodes filled with the most over-the-top Christmas cake confections ever seen.

[10/24/16 - 11:21 AM]
Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" 2016 Original Movie Premieres
"Love Always, Santa" will kick things off Sunday, November 6 on the cable channel.

[10/24/16 - 11:15 AM]
National Geographic Channel Announces Unprecedented and Historic Global Release of "Before the Flood"
"In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change," said Courteney Monroe.

[10/24/16 - 10:26 AM]
"Underfire: The Untold Story of PFC. Tony Vaccaro," Recounting the Life of a WWII Combat Infantryman and War Photographer, Debuts Nov. 14 on HBO
The film chronicles the life and vision of this remarkable man, exploring how photography defines the way the public perceives armed conflict, and revealing the sheer difficulty of survival while taking photos in a war zone.

[10/24/16 - 10:26 AM]
The CW Orders New Seasons of "Whose Line Is It Anyway?," "Penn & Teller: Fool Us," and "Masters of Illusion" for Summer 2017
The new seasons of these series will return as part of The CW's 2017 Summer schedule, with dates and times to be announced later.

[10/24/16 - 10:23 AM]
Video: Four New Promos for FX's New Drama Series "Taboo" Starring Tom Hardy
The new original series from Tom Hardy and Ridley Scott premieres early 2017.

[10/24/16 - 10:09 AM]
Video: Amazon Releases Retro 80s Commercial for "Red Oaks" Season 2
Look for the new season to premiere on Amazon Prime Video November 11.

[10/24/16 - 09:13 AM]
Amazon Original Series "The Grand Tour" Announces Studio Recording in Nashville, TN
"The Grand Tour" will launch in 4K on Friday, November 18 exclusively for Amazon Prime members.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/24/16 - 07:55 AM]
Mike Tirico to Make Horse Racing Debut as Host of NBC's Primetime Coverage of the 2016 Breeders' Cup
"What a great event and venue for my maiden voyage with our incredibly talented horse racing team," Tirico said.