[01/18/08 - 11:24 AM]
NBC Universal Store Sells 150,000 Dwight Schrute Bobbleheads
Since hitting shelves in April 2006, the figure has become the biggest seller in the eight-year history of the store.

[via press release from NBC]



To Celebrate Milestone, Two Autographed Bobbleheads Available for Fans to Win

Dwight Bobblehead One of Key Featured Items in NBC's Auction of Exclusive Props and Memorabilia from Several NBC Series

NEW YORK � January 18, 2008 - Even Dwight Schrute, Dunder Mifflin's #1 paper salesman from NBC's hit show "The Office," would be impressed with this sales performance. The NBC Universal Store has sold more than 150,000�and counting�Dwight Schrute Bobbleheads, modeled after the character portrayed by Rainn Wilson. Since hitting shelves in April 2006, the figure, whose nodding head features Dwight's signature glasses and haircut, has become the biggest seller in the eight-year history of the store.

In honor of this milestone, two very special bobbleheads autographed by Wilson will be available online for "The Office" fans to win. The first highly sought-after bobblehead, available on nbc.com/auctions, will go home with the highest bidder in an online auction. One hundred percent of the bobblehead auction's net proceeds will go to Wilson's charity of choice, the Mona Foundation, which supports children's education projects throughout the world. The item will be part of NBC's second live auction for fans to bid for exclusive props and memorabilia from other NBC Series, including "Heroes," "Friday Night Lights" and "30 Rock." The bidding begins on Monday, January 21, 2008, at 7 p.m. EST / 4 p.m. PST, with the gavel falling on Wednesday, January 30, 2008.

Other key items in the NBC auction will include several prints of paintings from NBC's hit series "Heroes," from acclaimed graphic novel artist Tim Sale ("Heroes Graphic Novel," "Batman: The Long Halloween") and a State Championship Ring from "Friday Night Lights." A complete list of items available for auction can found at www.nbc.com/auctions.

The second autographed bobblehead will be given away in a sweepstakes (no purchase necessary) held at NBCStore.com\Dwight. Fans can sign up for a chance to win between January 21, 2008 and February 21, 2008. Both winners will also receive "The Office: Season 3" on DVD.

Greg Daniels, executive producer of "The Office," joked about the bobbleheads, "Yes, they are fun, but they also serve a business purpose. People who want to manage by consensus can buy six and keep them nodding all the time to whatever they say."

"The desire to take home a piece of 'The Office' with the Dwight bobblehead has exceeded all of our expectations," said Judith Dutch, vice president, retail operations and consumer marketing, NBC Universal. "We're very excited to offer these extremely rare prizes to the devoted 'Office' viewers and NBCStore.com visitors. This is a great example of how the NBC Universal Store goes far beyond conventional merchandise to provide fun and unique experiences for fans to connect with their favorite NBC Universal shows."

The bobblehead debuted as a prop in the Valentine's Day episode of "The Office" on February 9, 2006. Shortly after the episode aired, fans circulated an online petition insisting that the NBC store sell the bobblehead. Responding to viewers' demand, 4,000 figures were initially created, but sold-out almost immediately and have been the most popular item for the store since. The item has been so popular that NBC created a dedicated web page, www.nbc.com/The_Office/bobblehead, where bobblehead fans can share their enthusiasm, and view and upload pictures of their "Adventures with Dwight" from all over the world.

Dwight Schrute bobbleheads are available for $19.00 at the NBC Experience Store in Rockefeller Center or online at www.nbcuniversalstore.com.

About "The Office:"

From Reveille and Universal Media Studios comes the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour comedy "The Office," based on the award-winning BBC hit. Since its premiere on NBC in March 2005, "The Office" has established itself as a genuine hit, earning prestigious television honors such as nine 2007 Emmy Award nominations the 2006 Emmy Award for Outstanding Comedy Series, 2006 Peabody Award, 2006 AFI Honor, Producers Guild Award, Writers Guild Award, SAG Award for Outstanding Performance by an Ensemble in a Comedy, Ace Eddie Award for editing and a Television Critic's Association Award for Outstanding Achievement in Comedy.

For complete auction and sweepstakes rules and for artwork of the autographed bobblehead, please visit NBCStore.com/Dwight and nbc.com/auctions.

  [january 2008]  

· 30 ROCK (NBC)

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.

[10/21/16 - 09:24 AM]
No One Can Hear You Scream: Investigation Discovery's All-New Series "Dead Silent" Premieres Tuesday, October 25 at 9/8C
In the six-part series, myth, urban legend, and horror movie dread collide to showcase real-life, dark and twisted tales too frightening to be imaginary.

[10/21/16 - 09:02 AM]
Oxygen Media Strikes Again with New True Crime Series "Killision Course" Premiering Saturday, November 5th at 9PM ET/PT
The four-episode, genre breaking series, recreates true stories of murder connecting the victim, accomplice and killer, on a joy ride of suspense, betrayal and obsession.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.