Showtime Networks Teams With Brightcove to Revolutionize the 2008 Primetime Emmy(R) Campaign
Eco-Friendly Online outreach is first initiative in a broad relationship
LOS ANGELES, Jan. 31 -- Showtime Networks is taking its
2008 Primetime Emmy(R) campaign online in a modern approach which provides
members of the Academy of Television Arts and Sciences (ATAS) an efficient
and eco- friendly option to screen eligible programming for awards
consideration. Working with Internet TV leader Brightcove Inc., they will
deliver a customized Internet-based experience that allows voting members
to view full seasons of Showtime's original series beginning February 15
and throughout the June balloting and final August judging phases. SHOWTIME
is the first network to make entire seasons available to Academy members
via the internet.
Showtime will utilize Brightcove's soon-to-be-released Internet TV
service, "Brightcove Show," an innovative Internet TV application that
delivers an instant, full screen, broadcast quality viewing experience
direct to each member's computer through standard Web browsers. Showtime
will send a brochure/mailer with program information and select episodes on
three DVD's (down from 20 last year) along with a unique passcode that will
allow access to an ATAS members only site,
http://sho.com/foryourconsideration, to view full seasons of its signature
original programming eligible for Primetime Emmy Award consideration.
Members will be able to stream complete current seasons of "Weeds,"
"Dexter," "Brotherhood," Californication," and "The L Word (R)". Shows that
have yet to debut on the network --"The Tudors Season 2," "Tracey Ullman's
State of the Union," "This American Life Season 2," and a new television
film "An American Crime," starring Catherine Keener (CAPOTE) and Ellen Page
(JUNO) -- will roll out throughout the campaign season as they become
"This year's Primetime Emmy campaign initiative was driven by a goal to
create a new and unique way for voters to view Showtime's eligible
programming anywhere in the U.S," said Richard Licata, Executive Vice
President, Corporate Communications for Showtime. "Rob Hayes, Senior Vice
President/General Manager, Showtime Digital Media, suggested we collaborate
with the creative minds at Brightcove -- a win-win not only for Showtime
and its programming but for the thousands who will enjoy this cutting edge
TV/internet experience. This will eliminate the enormous amount of
packaging which has inundated members and ultimately ends up in our
landfills," he added.
"Showtime's rollout of Brightcove Show to support its 2008 Primetime
Emmy Campaign is demonstrative of the network's continued willingness to
push innovation on all fronts, from its original programming to the way it
interacts with Academy members," said Jeremy Allaire, Brightcove Chairman
and CEO. "This campaign is the latest extension of Brightcove and
Showtime's ongoing relationship to deliver high quality web video to
Showtime's broader online audience. We look forward to helping Showtime
execute a successful Primetime Emmy campaign."
This initiative is the first in an overall working partnership between
the two companies, which includes Showtime's use of Brightcove for the
programming and distribution of video content on http://www.sho.com, the network's
official home on the Internet.
The new Showtime Emmy site will be live exclusively to Television
Academy members as of February 15, 2008.
ABOUT SHOWTIME NETWORKS
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS
Corporation, owns and operates the premium television networks SHOWTIME(R),
THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels
SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME
BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and
THE MOVIE CHANNEL(TM) XTRA. SNI also offers SHOWTIME HD(TM), SHOWTIME 2
HD(TM), THE MOVIE CHANNEL HD(TM), SHOWTIME ON DEMAND(R), THE MOVIE CHANNEL
ON DEMAND(TM) and FLIX ON DEMAND(R). SNI is also an owner and manager of
SUNDANCE CHANNEL(R), a venture of NBC Universal, Robert Redford and SNI.
SNI also manages Smithsonian Networks(TM), a joint venture between SNI and
the Smithsonian Institution which recently launched SMITHSONIAN
CHANNEL(TM). All SNI feeds provide enhanced sound using Dolby Digital 5.1.
SNI markets and distributes sports and entertainment events for exhibition
to subscribers on a pay-per-view basis through SHOWTIME PPV(R).
Brightcove is an Internet TV platform that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is the market-leading Internet video partner for international
news and entertainment businesses, including A&E Television Networks, CBS
Corporation, Discovery Communications Inc., Dow Jones & Company, Inc., Fox
Entertainment Group, MTV Networks, National Geographic, The New York Times
Company, Sony BMG Music Entertainment, Time, Inc., Warner Music Group, and
SOURCE Showtime Networks