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[02/07/08 - 12:40 PM]
USA Network Celebrates 25 Years of Dogs with All New Redesigned Websites Covering the 132nd Westminster Kennel Club Dog Show
USA's coverage of the event airs February 11 and February 12.
[via press release from USA]

USA NETWORK CELEBRATES 25 YEARS OF DOGS WITH ALL NEW REDESIGNED WEBSITES COVERING THE 132ND WESTMINSTER KENNEL CLUB DOG SHOW

First Time Ever Streaming of Best in Show, All Access Backstage Coverage and Social Networking Site to Complete Network's Extensive Online Coverage of the World's Foremost Dog Show

NEW YORK - February 7, 2008 - This year, USA Network will present a deeper, richer experience of its online coverage of the 132ND WESTMINSTER KENNEL CLUB DOG SHOW (premiering February 11 and February 12, 2008) when the new, redesigned official site for the WKC, www.westminsterkennelclub.org, as well as usanetwork.com, offers all new content plus past favorites to celebrate man's best friend.

In honor of its 25th consecutive year, the site introduces all-new features to broaden the WKC experience will include streaming "Best In Group" and "Best In Show" on-air coverage hours after the telecast; the WKC Community; and WKC All Access. Additionally, the site will include all 169 Breed judging videos available in the new WKC Video Player within hours of being presented on February 11 and 12th at Madison Square Garden. USA Network has also added mobile offerings including simulcast and rebroadcast of 2008 WKC shows on mobile sites NBC2Go and MobiTV.

The launch of the WKC Community will unite canine aficionados for a more comprehensive dog show experience. This social networking area will be used to bring together the community of dog lovers, owners and breeders for increased interactivity and user-contributed content. The Community is a place where people can create user profiles, upload videos and photos, create blogs, become friends with other users and communicate with each other.

WKC All Access is a new section of westminsterkennelclub.org that will provide complete Behind the Scenes coverage of the 132nd WESTMINSTER KENNEL CLUB DOG SHOW hosted by David Frei and Carley Simpson. Additionally, roaming reporters will capture bench area webcasts and behind the scenes interviews and action on Sunday, February 10, as well as coverage of the two-day event.

Additional content on both sites includes:

usanetwork.com

� Find A Dog To Match Your Lifestyle Profiler, Valentine's Day e-cards and Adoption information, plus a web game where your human personality will be matched to that of a dog's character. All are presented by Pedigree, and are some of the new features on the website.

� SMS offerings will include "The Road To Westminster" mobile alerts with factoids, trivia, backstage news and tune-in reminders for the broadcast on USA Network.

� Profilers, dog trivia, broadcast information, downloads, online polls and message boards.

� Interactive games and activities for dog enthusiasts.

� Other features will include mobile offerings; online show results; exclusive photos; WKC store; show information; records & history; plus "Find The Right Dog" which offers breed and parent club information.

For more information about the Westminster Kennel Club, please go to www.westminsterkennelclub.org for photos, streaming video, show schedules and other coverage.

The Westminster Kennel Club is America's oldest organization dedicated to the sport of purebred dogs. Established in 1877, Westminster's influence has been felt for more than a century through its famous all breed, benched dog show held every year at New York's Madison Square Garden. The show is America's second longest continuously held sporting event, behind only the Kentucky Derby. Westminster will stage its 132nd consecutive show on February 11-12, 2008, nationally televised on USA Network. For additional information, log on to www.westminsterkennelclub.org.

USA Network is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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