or


[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]

NBC UNIVERSAL ANNOUNCES NEW CLIENT-CENTRIC APPROACH TO UPFRONT

52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News

� CNBC

� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/01/17 - 11:17 AM]
Series Premiere of WE tv's "Mama June: From Not to Hot" Delivers 2.3 Million Viewers
WE tv further spins the numbers for Friday, February 24.

[03/01/17 - 10:30 AM]
AMC to Build on Success of "Talking Dead," TV's #1 Talk Show, with Launch of "Talking with Chris Hardwick"
"Talking with Chris Hardwick" will premiere on AMC at 11 p.m. on Sunday night, April 9, a week after the season seven finale of "The Walking Dead."

[03/01/17 - 09:12 AM]
"Street Outlaws" Revs Up the Action in All-New Season Premiering Monday, April 10 at 9PM ET/PT
The hit show that follows the nation's most skilled street racers through months of grueling preparation and exhilarating high-stakes races, returns to the spotlight with a new season.

[03/01/17 - 09:01 AM]
Logo's "RuPaul's Drag Race" Gets a Friday Night Makeover on VH1
The season nine premiere featuring Lady Gaga is set for Friday, March 24th at 8:00 PM ET/PT with every tongue-popping lip sync showdown and runway challenge.

[03/01/17 - 08:47 AM]
New Season of "Gangland Undercover" Premieres on History Thursday, March 2 at 10 p.m. ET/PT
The gritty drama series recounts the personal story of Charles Falco (played by Damon Runyan) and his mission to infiltrate some of the world's most notorious biker gangs.

[03/01/17 - 08:40 AM]
Flavor Unit and Queen Latifah Reveal "The Best Place to Be" in New Travel Channel Mini-Series Premiering April 2
Anthony Anderson, Mary-Louise Parker, Jason Biggs and Jenny Mollen are among those featured.

[03/01/17 - 08:36 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Lead Night of Disruptions
The Peacock wins the evening in both total viewers and adults 18-49.

[03/01/17 - 07:03 AM]
Netflix Champions European Entertainment
The original content will be showcased today at a press conference in Berlin.

[03/01/17 - 06:01 AM]
ABC Announces the Celebrity Cast of This Season's "Dancing with the Stars" on "Good Morning America"
The season 24 premiere marks the 400th episode of "Dancing with the Stars."

[02/28/17 - 01:06 PM]
WE tv Releases "Braxton Family Values" Supertease and Announces the Hit Series Will Return with All-New Episodes Beginning Thursday, March 16 at 9PM ET/PT on WE tv
When viewers check back in with the sisters, rumors of marital troubles between Tamar and Vince are making headlines, and the couple discusses the possibility of having another baby, which leaves the sisters confused and concerned.

[02/28/17 - 12:00 PM]
TLC Transforms Demolitions Into Dream Homes in New Series "Nate and Jeremiah by Design"
TLC makes a move back into the property space in a new series with interior designer and author Nate Berkus, interior designer and husband Jeremiah Brent.

[02/28/17 - 11:43 AM]
Hallmark Channel Everywhere Launches on Roku
"Demand for Hallmark Channel's unique brand of family entertainment is at an all-time high and we are dedicated to meeting this demand and allowing our loyal viewers to connect with our brand whenever they want and in as many ways as possible," said Chad Harris.

[02/28/17 - 11:19 AM]
Anson Mount Joins "Marvel's Inhumans" on ABC
"Marvel's Inhumans" will explore the never-before-told epic adventure of the royal family including Black Bolt, the enigmatic, commanding King of the Inhumans, with a voice so powerful that the slightest whisper can destroy a city.

[02/28/17 - 10:40 AM]
Nickelodeon Sweeps February to Win All Three Major Kid Demos: K2-11, K6-11 and K2-5
Nickelodeon spins the numbers for the month of February.

[02/28/17 - 10:01 AM]
HBO Confirms May 20 Debut for "The Wizard of Lies," Starring Robert De Niro and Michelle Pfeiffer
Alessandro Nivola, Nathan Darrow, Kristen Connolly, Lily Rabe and Hank Azaria also star.