Use Your TV to Lose Weight with TLC's I CAN MAKE YOU THIN All-New Series Features Lifestyle Guru Paul McKenna
Los Angeles, CA - He changed the shape of the UK, and now weight-loss guru Paul McKenna is coming to America in the brand-new TLC series I CAN MAKE YOU THIN, premiering March 16 at 9 PM ET/PT. His anti-diet approach, a series of mental exercises delivered to the viewing audience through the television, could eliminate the need for counting calories, cutting out carbs, starving yourself, or enduring brutal workouts. Now � for the first time ever � you can learn the secret to losing weight just by watching TV.
The series will showcase Paul's "4 Golden Rules" - simple, accessible techniques that show viewers how to control the mind's relationship with food � to help shed pounds and gain confidence without having to leave the couch. Paul explains: "This is not a diet � it's about changing your life using simple psychological techniques which transform people's relationship with food forever. I am thrilled to bring this successful program to America for the first time." Paul's program is already a smash success in England, where the British version of the series was the most-watched show in the history of Sky Television and its companion book is the best-selling self-improvement book in British history.
Paul, who has helped celebrities get into shape and stay healthy, will kick off his five part series by sharing his rules; each week he will apply these rules to one of the major themes that most commonly define people's struggle with weight: emotional eating, addictions and cravings, motivation to exercise and metabolism, and self esteem and self-image.
Using a groundbreaking, highly interactive format, I CAN MAKE YOU THIN will combine a live audience, field pieces, scientific research, and revolutionary at-home strategies � viewers will be empowered to reprogram how they think about food and use the connectivity of TV to work one-on-one with Paul to learn how to lose weight and stay thin � without giving up any favorite foods and never having to think of certain foods as "the enemy" ever again. As with any weight-loss strategy, individual results may vary.
"Paul is a pioneer in the field of weight-loss, challenging and exercising the mind's relationship with food," said Brant Pinvidic, SVP Programming, TLC. "Finally, American viewers will learn why the TV might be the most important weight-loss tool ever."
I CAN MAKE YOU THIN will premiere Sunday, March 16, 2008 at 9 PM on TLC and the TLC HD simulcast.
About Paul McKenna
Paul McKenna, Ph.D. was recently named by the London Times as one of the world's leading and most important modern gurus alongside Nelson Mandela and the Dalai Lama. He is Britain's bestselling non-fiction author, having sold 3 million books in 3 years, and has worked his unique brand of personal transformation with Hollywood movie stars, Olympic gold medalists, rock stars, top business achievers, and royalty. Over the past twenty years, Paul McKenna has helped millions of people successfully quit smoking, lose weight, overcome insomnia, eliminate stress, and increase self-confidence.
TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Miami Ink and the successful new spin-off LA Ink. The channel defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef, featuring one of People Magazine's Sexiest Men, Curtis Stone. In January, the channel launches Miss America Live and multi-part companion reality series and brought fan-favorite Paige Davis back to host the hit franchise Trading Spaces. The channel is available in more than 93 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.