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TV Land Greenlights New 'Cougar' Series From Mike Fleiss, a New Dating Show in Which a Mature Woman Chooses From a Batch of Eligible Young Men
Mike Fleiss ('High School Reunion' and 'The Bachelor') Set to Executive
Produce
NEW YORK, May 1 -- TV Land announced today the pickup of a
new elimination dating series, Untitled Cougar Project, where eligible
young men vie for the attention of a sexy and accomplished mature woman
(the Cougar). Through a series of creative and romantic challenges, the men
will be eliminated weekly -- all at the discretion of the Cougar. The
network will produce one-hour episodes slated to air in early 2009. Casting
for participants has begun nationwide. Casting information can be found at
Kasstinginc.com.
This series is the latest in TV Land's aggressive programming agenda
that is now primarily focused on serving up original programming content
for viewers in their 40s and 50s. The channel's recent original series
"High School Reunion," which was also produced by Mike Fleiss, delivered
triple-digit gains across the network's target demo, Adults 25-54, and
double-digit gains among the network's core audience, Adults 40-54.
"We are thrilled to unleash this wild project onto TV Land's schedule
and join other successful and fun-filled shows like 'High School Reunion'
from Mike Fleiss," stated Keith Cox, executive vice president, original
programming and production. "The TV Land audience is looking for
entertainment with interesting and compelling storylines -- something
Fleiss has proven he can deliver to our audience."
Untitled Cougar Project is produced by Next Entertainment in
association with Warner Horizon Television. Mike Fleiss serves as executive
producer.
About Warner Horizon Television:
Warner Horizon Television is one of the entertainment industry's
fastest- growing television companies, specializing in the creation of
scripted series for the cable marketplace, and primetime reality series for
both network and cable. Founded in 2006, this second production entity
allows the Warner Bros. Television Group to expand its programming
offerings and explore creative options made possible under a new business
model.
About TV Land:
TV Land is dedicated to presenting the best in entertainment on all
platforms for consumers in their 40s and 50s. Armed with a slate of
original programming, acquired classic shows, hit movies and full-service
web site, TV Land is now seen in over 90 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
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