or


[05/07/08 - 11:56 AM]
NBC Universal Launches Women@nbcu
The initiative "will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES Women@NBCU

NBC UNIVERSAL LAUNCHES Women@NBCU

FIRST-EVER ENTERPRISE DELIVERS VALUABLE FEMALE TARGET WITH SCALE ACROSS ALL NBCU PROPERTIES & PLATFORMS

"Women@NBCU" Will Debut at the NBC Universal Experience Event On May 12

NEW YORK � May 7, 2008 --- Lauren Zalaznick, named today President, Women and Lifestyle Entertainment Networks, announced the launch of "Women@NBCU," a powerful combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands � Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape � we've created a one-stop shop to deliver custom female 18-54 audiences with scale. "

With dedicated resources in the areas of content, research, sales and marketing, Women@NBCU is a solutions-driven unit that will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and on-line at iVillage, Women@NBCU will offer additional female-focused marketing opportunities including the "Today" show, NBC prime-time programming, select content on cable properties such as CNBC, as well as utilize NBC Universal's most powerful web and mobile properties.

"This strategy is right in line with our entire enterprise sales approach which focuses on creating customized marketing solutions targeted to a very specific demographic. When you are talking about women in particular, NBCU has a particularly desirable group of assets that can provide clients with a number of innovative opportunities," said Mike Pilot, President, NBC Universal Ad Sales and Marketing.

Women@NBCU reaches all women across all demographics, including the most affluent and desirable on television. A demographic category much sought-after by advertisers, women control 80% of all consumer purchasing across every brand category. In addition, studies indicate that the majority of women (75%) influence the purchasing decisions of others by recommending products to their friends and family. Day-to-day sales efforts for Women@NBCU will be handled by Senior Vice President Susan Malfa, who will add this to her current responsibilities overseeing Bravo and Oxygen Ad Sales.





  [may 2008]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· LIPSTICK JUNGLE (NBC)





[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/29/16 - 06:39 AM]
Netflix Orders "Marvel's The Punisher" to Series
Jon Bernthal will reprise his role as Frank Castle, introduced to fans earlier this year in the second season of the Netflix original series "Marvel's Daredevil."

[04/28/16 - 03:55 PM]
"Undercover Boss" Returns with Five New Episodes, Sunday, May 15 on CBS
Look for the show's 100th installment on Sunday, May 22.

[04/28/16 - 01:01 PM]
National Geographic Channel Goes Straight to Series with Its First Multiseason Scripted Anthology Series, "Genius"
The premiere season will focus on scientist Albert Einstein and will be based on Walter Isaacson's critically acclaimed book "Einstein: His Life and Universe," adapted by writer Noah Pink.

[04/28/16 - 12:35 PM]
All-New Episodes of "Motive" Move to Sundays on USA
The Canadian import previously aired on Friday nights at 10:00/9:00c.

[04/28/16 - 12:31 PM]
Freeform Premiere of the Documentary "Twinsters" Airs May 7 at 8:30 P.M. EDT
"Twinsters" is a two-hour documentary about two young women who were both adopted from South Korea and raised on different continents.

[04/28/16 - 12:20 PM]
Investigation Discovery's Hit Series "True Crime with Aphrodite Jones" Returns for an All-New-Season
Season six will air on Monday nights beginning May 2 at 9:00/8:00c.