or


[05/07/08 - 11:56 AM]
NBC Universal Launches Women@nbcu
The initiative "will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES Women@NBCU

NBC UNIVERSAL LAUNCHES Women@NBCU

FIRST-EVER ENTERPRISE DELIVERS VALUABLE FEMALE TARGET WITH SCALE ACROSS ALL NBCU PROPERTIES & PLATFORMS

"Women@NBCU" Will Debut at the NBC Universal Experience Event On May 12

NEW YORK � May 7, 2008 --- Lauren Zalaznick, named today President, Women and Lifestyle Entertainment Networks, announced the launch of "Women@NBCU," a powerful combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands � Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape � we've created a one-stop shop to deliver custom female 18-54 audiences with scale. "

With dedicated resources in the areas of content, research, sales and marketing, Women@NBCU is a solutions-driven unit that will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and on-line at iVillage, Women@NBCU will offer additional female-focused marketing opportunities including the "Today" show, NBC prime-time programming, select content on cable properties such as CNBC, as well as utilize NBC Universal's most powerful web and mobile properties.

"This strategy is right in line with our entire enterprise sales approach which focuses on creating customized marketing solutions targeted to a very specific demographic. When you are talking about women in particular, NBCU has a particularly desirable group of assets that can provide clients with a number of innovative opportunities," said Mike Pilot, President, NBC Universal Ad Sales and Marketing.

Women@NBCU reaches all women across all demographics, including the most affluent and desirable on television. A demographic category much sought-after by advertisers, women control 80% of all consumer purchasing across every brand category. In addition, studies indicate that the majority of women (75%) influence the purchasing decisions of others by recommending products to their friends and family. Day-to-day sales efforts for Women@NBCU will be handled by Senior Vice President Susan Malfa, who will add this to her current responsibilities overseeing Bravo and Oxygen Ad Sales.





  [may 2008]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· LIPSTICK JUNGLE (NBC)





[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.