or


[05/12/08 - 06:26 AM]
NBC and Gm Form Important Cross-Platform Marketing and Programming Partnership for New NBC Fall Drama 'My Own Worst Enemy'
The show will prominently feature two different GM cars -- one for each of the personalities embodied by Christian Slater's character.

[via press release from NBC]

NBC AND GM FORM IMPORTANT CROSS-PLATFORM MARKETING AND PROGRAMMING PARTNERSHIP FOR NEW NBC FALL DRAMA 'MY OWN WORST ENEMY'

NBC AND GM FORM IMPORTANT CROSS-PLATFORM MARKETING AND PROGRAMMING PARTNERSHIP FOR NEW NBC FALL DRAMA 'MY OWN WORST ENEMY'

BURBANK -- May 12, 2008 - NBC and GM announced an important cross-platform marketing and programming partnership that will make GM the exclusive automotive integration partner for NBC's new fall drama "My Own Worst Enemy" (starring Christian Slater). The show (Mondays, 10-11 p.m. ET starting this fall) will prominently feature two different GM cars -- one for each of the personalities embodied by Slater's character.

The deal was borne from NBC's April "InFront" meetings, where the company presented a full 65-week programming schedule six weeks before the traditional upfront presentations.

The announcement was made by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios; Mike Pilot, President, NBC Universal Sales and Marketing; and Dino Bernacchi, GM's Director of Branded Entertainment.

"This great partnership helps GM leverage our content and utilize our platform in a transformative way" said Silverman. "They are a market leader and we are a market leader. It validates our Infront strategy to be early and create a two-way conversation with our clients."

"Ben and his team have been very creative in their approach. It's not just been about media units, it's also about how we as an advertiser can dig deeper into their brands ... and ours, " said Dino Bernacchi, GM's Director of Marketing Alliances and Branded Entertainment. "NBC has really been aggressive to promote alternative ideas in-program and around-the-program that leverages multiple touch points. We call it Fusion Marketing - partnering with the creative community around ideas that build relationships with a passionate audience but done through the lens of the entertainment property to showcase the cool, new great cars and trucks we offer. This deal sets a tone for how we'll be approaching this year's upfronts."

In addition to the on-air integration, the complete 360-degree agreement includes an on-air media buy, presence on NBCU's digital platforms and Out-of-Home properties, as well as additional outside promotion. The deal is the centerpiece of a larger strategic partnership between the two companies for the 2008/09 programming season involving some of NBC's premier entertainment and late-night properties.

"By partnering with GM so early in the process, we can take the necessary time to design a highly impactful integration that achieves their marketing objectives and resonates with their customers," said Pilot. "This is exactly what we were hoping to accomplish by getting a jump start on the season and starting an early dialogue with our clients."

Henry Spivey (Christian Slater, "Bobby") is a middle-class efficiency expert living a humdrum life in the suburbs with a wife, two kids, a dog, and a minivan. Edward Albright is an operative who speaks 13 languages, runs a four-minute mile, and is trained to kill with his teeth. Henry and Edward are polar opposites who share only one thing in common -- the same body.

When the carefully constructed wall between them breaks down, Henry and Edward are thrust into unfamiliar territory where each man is dangerously out of his element. "My Own Worst Enemy" explores the duality of a man who is literally pitted against himself. And it raises the question: who can you trust when you can't trust yourself? The series is produced by Universal Media Studios. Jason Smilovic ("Kidnapped") is the executive producer; David Semel (director of the "American Dreams," "Heroes" and "Life" pilots) is the director and executive producer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80 percent owned by General Electric and 20 percent owned by Vivendi.

About GM:

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.





  [may 2008]  
S
M
T
W
T
F
S
    


· AMERICAN DREAMS (NBC)
· HEROES (NBC)
· KIDNAPPED (NBC)
· LIFE (NBC)
· MY OWN WORST ENEMY (NBC)





[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 05:43 PM]
AT&T and HBO Reach Historic Multi-Platform Programming Agreement
The agreement renews HBO's existing contract with the AT&T DirecTV and U-verse services, and will also make all HBO and Cinemax content available on DirecTV NOW.

[08/26/16 - 03:00 PM]
New FOX Series "Pitch" and the Los Angeles Dodgers to Host "Take Your Daughter to a Game" Day at Dodger Stadium on Sunday, September 4
After the game, fans will have the exclusive chance to watch the series premiere on the Dodgers' DiamondVision screen.

[08/26/16 - 02:11 PM]
Video: Watch the All-New Promo from the Explosive Season Three Premiere of "Empire!"
The drama returns in Season Three, as the battle continues for the Soul of Empire.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 10:06 AM]
Passion Becomes a Practice for Future Veterinarians as Animal Planet Premieres "Life at Vet U"
The six-part series premieres Saturday, October 1 at 10:00/9:00c.

[08/26/16 - 10:00 AM]
E!'s "Fashion Police" Returns to Cover the 2016 MTV Video Music Awards Monday, August 29th at 8:00PM ET/PT
Co-hosts Melissa Rivers, Giuliana Rancic and Brad Goreski, along with 2016 special co-hosts NeNe Leakes and Margaret Cho, will break down the hottest and most outrageous ensembles from the awards show and after parties.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/26/16 - 09:00 AM]
Production Begins and New Casting Announced on Freeform's New Comedy Pilot "Alone Together" from the Team at The Lonely Island
Esther Povitsky, Benji Aflalo and Eben Russell serve as writers and executive producers on the pilot.

[08/26/16 - 08:19 AM]
Video: Hip Hop Rules Thursday Nights This October on WE tv
Get your first look at the new season of "Growing Up Hip Hop" plus the new series "Money Power Respect."

[08/26/16 - 06:01 AM]
Netflix Releases Key Art for "Chef's Table: France"
The four special episodes are dedicated to four of the world's most renowned French chefs and will all premiere globally on September 2.

[08/26/16 - 03:16 AM]
ITV Commissions Second Series of "Marcella" Starring Anna Friel
Set in contemporary London and boldly told with Hans Rosenfeldt's unflinchingly clear Nordic style, the new season has been commissioned for transmission on ITV in 2017.