or


[05/12/08 - 06:26 AM]
NBC and Gm Form Important Cross-Platform Marketing and Programming Partnership for New NBC Fall Drama 'My Own Worst Enemy'
The show will prominently feature two different GM cars -- one for each of the personalities embodied by Christian Slater's character.

[via press release from NBC]

NBC AND GM FORM IMPORTANT CROSS-PLATFORM MARKETING AND PROGRAMMING PARTNERSHIP FOR NEW NBC FALL DRAMA 'MY OWN WORST ENEMY'

NBC AND GM FORM IMPORTANT CROSS-PLATFORM MARKETING AND PROGRAMMING PARTNERSHIP FOR NEW NBC FALL DRAMA 'MY OWN WORST ENEMY'

BURBANK -- May 12, 2008 - NBC and GM announced an important cross-platform marketing and programming partnership that will make GM the exclusive automotive integration partner for NBC's new fall drama "My Own Worst Enemy" (starring Christian Slater). The show (Mondays, 10-11 p.m. ET starting this fall) will prominently feature two different GM cars -- one for each of the personalities embodied by Slater's character.

The deal was borne from NBC's April "InFront" meetings, where the company presented a full 65-week programming schedule six weeks before the traditional upfront presentations.

The announcement was made by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios; Mike Pilot, President, NBC Universal Sales and Marketing; and Dino Bernacchi, GM's Director of Branded Entertainment.

"This great partnership helps GM leverage our content and utilize our platform in a transformative way" said Silverman. "They are a market leader and we are a market leader. It validates our Infront strategy to be early and create a two-way conversation with our clients."

"Ben and his team have been very creative in their approach. It's not just been about media units, it's also about how we as an advertiser can dig deeper into their brands ... and ours, " said Dino Bernacchi, GM's Director of Marketing Alliances and Branded Entertainment. "NBC has really been aggressive to promote alternative ideas in-program and around-the-program that leverages multiple touch points. We call it Fusion Marketing - partnering with the creative community around ideas that build relationships with a passionate audience but done through the lens of the entertainment property to showcase the cool, new great cars and trucks we offer. This deal sets a tone for how we'll be approaching this year's upfronts."

In addition to the on-air integration, the complete 360-degree agreement includes an on-air media buy, presence on NBCU's digital platforms and Out-of-Home properties, as well as additional outside promotion. The deal is the centerpiece of a larger strategic partnership between the two companies for the 2008/09 programming season involving some of NBC's premier entertainment and late-night properties.

"By partnering with GM so early in the process, we can take the necessary time to design a highly impactful integration that achieves their marketing objectives and resonates with their customers," said Pilot. "This is exactly what we were hoping to accomplish by getting a jump start on the season and starting an early dialogue with our clients."

Henry Spivey (Christian Slater, "Bobby") is a middle-class efficiency expert living a humdrum life in the suburbs with a wife, two kids, a dog, and a minivan. Edward Albright is an operative who speaks 13 languages, runs a four-minute mile, and is trained to kill with his teeth. Henry and Edward are polar opposites who share only one thing in common -- the same body.

When the carefully constructed wall between them breaks down, Henry and Edward are thrust into unfamiliar territory where each man is dangerously out of his element. "My Own Worst Enemy" explores the duality of a man who is literally pitted against himself. And it raises the question: who can you trust when you can't trust yourself? The series is produced by Universal Media Studios. Jason Smilovic ("Kidnapped") is the executive producer; David Semel (director of the "American Dreams," "Heroes" and "Life" pilots) is the director and executive producer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80 percent owned by General Electric and 20 percent owned by Vivendi.

About GM:

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.





  [may 2008]  
S
M
T
W
T
F
S
    


· AMERICAN DREAMS (NBC)
· HEROES (NBC)
· KIDNAPPED (NBC)
· LIFE (NBC)
· MY OWN WORST ENEMY (NBC)





[11/17/17 - 09:02 AM]
Video: "Dave Chappelle: Equanimity" - New Stand-Up Special Teaser - Netflix
Dave Chappelle's brand new stand-up special premieres December 31 on Netflix.

[11/17/17 - 08:38 AM]
Video: "Easy" Season 2 Returns to Netflix December 1 - Watch the New Trailer
Aubrey Plaza, Dave Franco, Aya Cash, Judy Greer, Kate Berlant, Joe Lo Truglio, Zazie Beetz, Elizabeth Reaser, Kate Micucci, Michael Chernus, Jane Adams, Jacqueline Toboni, Evan Jonigkeit, Marz Timms, and Kiersey Clemons star in the upcoming season.

[11/17/17 - 08:15 AM]
Comedy Central Announces Talent Lineup for All-New Slate of "Comedy Central Stand-Up Presents..." Half-Hour Specials
The new season will tape on December 8 and 9 at the Civic Theatre in New Orleans and include performances by Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/17/17 - 08:00 AM]
Our Fourth Season Has a Third Wheel... "Grace and Frankie" Are Back January 19th!
Jane Fonda and Lily Tomlin are joined by Lisa Kudrow in the new season.

[11/17/17 - 06:58 AM]
Netflix and Red Chillies Entertainment Announce A New Original Series Based on "Bard of Blood"
Penned by the young Indian author, Bilal Siddiqi the book will be brought to life as an eight-episode high-octane political espionage thriller series for more than 109 million members around the world.

[11/16/17 - 11:28 PM]
Development Update: Thursday, November 16
Updates include: TV Land cancels "Lopez," "Throwing Shade"; Rachel Bilson, Eddie Cibrian to lead "Take Two" at ABC; and Vicki Lawrence among quartet cast in FOX's "Cool Kids."

[11/16/17 - 02:42 PM]
VH1 Celebrates the Season with "Remy & Papoose: A Merry Mackie Holiday"
The one-hour special invites viewers to kick off the holiday season with Remy Ma and Papoose from VH1's "Love & Hip Hop: New York" as they prepare the ultimate holiday party for their friends and family in North Carolina.

[11/16/17 - 02:35 PM]
NBC Sets Midseason Premiere Dates for New Dramas "Good Girls" and "Rise"
They'll follow the spring premiere of "The Voice" and the season finale of "This Is Us," respectively.

[11/16/17 - 01:27 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Returns Tuesday, December 19 at 9PM ET/PT
Erika Girardi, Dorit Kemsley, Kyle Richards, Lisa Rinna, and Lisa Vanderpump are joined by new housewife Teddi Mellencamp Arroyave and friend Camille Grammer.

[11/16/17 - 12:19 PM]
"32 Pills: My Sister's Suicide," A Searing Look at One Woman's Struggle to Cope with Her Sister's Suicide and Find Healing Through Art, Debuts Dec. 7 on HBO
Hope Litoff's directorial debut tells the powerful story of one sister struggling to know and accept the other in a way she was never able to in life, even as she learns to live with the pain of loss.

[11/16/17 - 12:01 PM]
Steve Harvey to Ring in 2018 on "FOX's New Year's Eve with Steve Harvey: Live From Times Square" Sunday, December 31, on FOX
In his first-ever New Year Eve's special with FOX, Harvey will bring his signature humor and hosting talents to this highly anticipated celebration taking place in the heart of New York City's Times Square, featuring views of the Times Square Ball as it drops to ring in 2018.

[11/16/17 - 11:31 AM]
Video: Showtime(R) Releases Full Trailer and Official Poster for "The Chi" Premiering January 7 at 10 PM ET/PT
Produced entirely in its namesake city, "The Chi" is a timely coming-of-age story centering on a group of residents who become linked by coincidence but bonded by the need for connection and redemption.

[11/16/17 - 11:05 AM]
"Black Lightning" Makes Its Series Premiere Tuesday, January 16 on The CW
The series premiere date for "Life Sentence," and the season premiere dates of "The 100," "The Originals" and "iZombie" will be announced later.

[11/16/17 - 11:03 AM]
Lifetime Announces Airdates for Feature Movies - "Cocaine Godmother," "Faith Under Fire" and "The Simone Biles Story"
Beginning Saturday, January 20, with the premiere of "Cocaine Godmother: The Griselda Blanco Story," Academy Award winner Catherine Zeta-Jones stars in the true story of the most infamous woman in the drug world who fiercely and ruthlessly ran the cocaine trade in America.