or


[05/12/08 - 10:32 AM]
The CW to Partner with Media Rights Capital for Original Primetime Programming Sunday Nights
"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said The CW's Dawn Ostroff.

[via press release from The CW]

THE CW TO PARTNER WITH MEDIA RIGHTS CAPITAL FOR ORIGINAL PRIMETIME PROGRAMMING SUNDAY NIGHTS

STRATEGIC PROGRAMMING ALLIANCE WILL LAUNCH SUNDAY NIGHT LINEUP FOR 2008-09 SEASON WITH FOUR NEW SHOWS FROM MRC

May 9, 2008 (Burbank, CA) � The CW is aligning with Media Rights Capital to program its Sunday night primetime programming block for the 2008-09 broadcast television season. The strategic alliance between the two companies will take effect in Fall 2008 and feature four new programs�two comedies and two dramas�from top producers and creative talent. The joint announcement was made today by Dawn Ostroff, President, Entertainment, The CW, John Maatta, Chief Operating Officer, The CW and Keith Samples, President, Television, Media Rights Capital.

"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said Ostroff. "As the leading independent producer of television programming, MRC will bring a slate of high-quality entertainment to our air on the most competitive night on television, while we will focus our resources and efforts on strengthening our Monday through Friday schedule."

"This kind of alliance is becoming common in our business, and it's a win for all involved�affiliates, advertisers and viewers," said Maatta. "It will also allow our sales team more opportunity to capitalize on our new Friday night schedule with the departure of wrestling, as that is such a critical night for retailers and marketers with a weekend product push."

"We are thrilled to team with The CW and bring our new shows to their air," said Samples. "Our blend of comedy and drama will be exciting, accessible and a perfect fit for the network and its affiliate constituency. We have been building momentum at MRC and will continue to drive our business with innovative partnerships like this one."

"When we decided to get into the television business we knew the ground was shifting," said Modi Wiczyk and Asif Satchu, co-CEOs of MRC. "By partnering with the best talent and a network like The CW, whose conception was based on innovation, Sunday nights have suddenly become our favorite night of the week."

"We have great confidence in the producing skills and talent at MRC," said Ed Wilson, president of Tribune Broadcasting. "We think this is a great move, and as The CW Network begins expanding its audience reach on Sunday, our local stations will certainly benefit."

Details on MRC's Sunday night programs on The CW will be announced shortly.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About Media Rights Capital:

MRC is a leading independent film, television and digital studio. The company specializes in the creation of premium content, custom building distribution for each of its projects and partnering directly with leading creative talent. 2008 film projects include "Shorts," written and directed by Robert Rodriguez; "The Box," written and directed by Richard Kelly and starring Cameron Diaz; "Linha de Passe," written and directed by Walter Salles; "Foxcatcher," written and directed by Bennett Miller; "Alfred Hitchcock and the Making of Psycho" and new films by Sacha Baron Cohen and Todd Field. Upcoming television projects include "The Goode Family" created by Mike Judge, John Altschuler and Dave Krinsky for ABC; "Outnumbered" by Larry Levin for Fox Television; "The Life and Times of Tim" created by Steve Dildarian, premiering in June on HBO; "Rita Rocks" and "Libertyville" for Lifetime Television; "Krod Mandoon" for Comedy Central; and a newly conceived "Name That Tune" in an unmatched cross-network arrangement between MTV, VH-1 and CMT. MRC is producing digital projects including an original series with Raven-Symone and an upcoming animated series with original characters created by Seth MacFarlane, with initial distribution through Google and YouTube.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/18/26 - 08:02 AM]
Video: "The Creep Tapes" Season 3 - Official Trailer - Shudder
Peachfuzz isn't finished with you yet.

[08/18/26 - 08:01 AM]
Kim Kardashian and the Producers of "Love Island USA" Bring "Team Moms: Baseball" to Paramount+ September 24
The series follows a group of parents whose sons attend Legendary Prep Academy: a premier baseball training school in Scottsdale, Arizona, dedicated to molding the next generation of star athletes.

[08/18/26 - 08:01 AM]
First Look at "East of Eden" Coming to Netflix October 1, 2026
Starring Florence Pugh, Christopher Abbott, and Mike Faist, the multigenerational saga follows the Trask family through generations shaped by ambition, betrayal, and the haunting, indelible antihero Cathy Ames.

[08/18/26 - 08:01 AM]
One of America's Most Frightening Homes Gets an Overhaul in New HGTV Competition Series "A Very Haunted Renovation"
In the six-episode season, hosted by actress Anna Camp, six daring designers, SK Stokes Kennedy, Patrick Peel, John Ryan, Bershan Shaw, Logan Wright and Diana Vogel, will live inside the uncanny abode for 31 days while completing a top-to-bottom transformation - all in pursuit of a $50,000 dollar cash prize.

[08/18/26 - 08:01 AM]
Two Seasons of Circa Sports' Hit "Circa Survivor" Docuseries Premieres on AXS TV Sunday, August 23, 30 & September 6, Featuring "The Quest for $14.2 Million" and "The Quest for $18.7 Million"
Expertly crafted, "Circa Survivor" offers a rare and unfiltered look into the ever-growing field of sports betting - showcasing all of the unprecedented highs and devastating lows, packed with unforgettable moments, larger-than-life personalities, and the ultimate in high-stakes competition.

[08/18/26 - 07:31 AM]
Elizabeth Chambers Returns to Investigation Discovery to Explore the Dark and Dangerous Side of Love with New Season of "Toxic"
The new season will premiere Tuesday, September 15 at 10PM ET/PT on ID, with new episodes airing weekly.

[08/18/26 - 07:01 AM]
Video: Case Reopened! BritBox Debuts Official Trailer for Season Two of "Ludwig," Premiering on October 13
The six-episode season premieres on BritBox in North America on October 13, with weekly episodes following until the finale on November 17.

[08/18/26 - 07:00 AM]
Nominations Revealed for "2026 MTV Video Music Awards" ("VMAs"), Airing Live from Los Angeles, Sunday, Sept. 27 on CBS
Madonna (11) leads this year's nominees, looking to add to her 19 competitive "VMAs" wins.

[08/18/26 - 06:31 AM]
"9/11: United We Stand - 25 Years Later" Premieres Tuesday, Sept. 1, on ABC and Streams Next Day on Disney+ and Hulu
The new primetime special explores how sports, music, Broadway and comedy helped Americans rediscover joy and begin to heal in the wake of the 9/11 attacks.

[08/18/26 - 06:01 AM]
Video: "Best of the Best" - Official Trailer - Netflix
Two childhood best friends, Maya (Maitreyi Ramakrishnan) and Anjali (Priyanka Kedia), join UCLA's competitive Bollywood-fusion dance team, only to discover that the road to winning the U.S. Championship is far more raucous and cutthroat than they ever imagined.

[08/18/26 - 06:01 AM]
Video: Apple TV Debuts Trailer for Season Six of Award-Winning Espionage Drama "Slow Horses"
The highly anticipated six-episode sixth season will premiere globally on Wednesday, September 16, 2026 with the first episode, followed by one episode weekly until October 21, 2026.

[08/18/26 - 05:01 AM]
Video: "One Hundred Years of Solitude: Grand Finale" - Official Trailer - Netflix
In that instant, the keys to Melquíades were revealed to Aureliano Babilonia: the first of the line is tied to a tree and the last is being eaten by ants.

[08/18/26 - 12:01 AM]
Video: "Graveyard" Season 3 - Official Trailer - Netflix
New files on the desk, hidden truths hanging by a thread.

[08/17/26 - 05:01 PM]
Video: "Made in Korea" - Season 2 Trailer - Hulu
Baek Kitae's (Hyun Bin) rise in the KCIA has brought him closer to power, but also the attention of a formidable rival with influence of their own.

[08/17/26 - 12:01 PM]
Video: "Turning Point: Generation 9/11" - Official Trailer - Netflix
25 years after 9/11, this documentary explores how a single day shaped the next generation.