or


[05/12/08 - 10:32 AM]
The CW to Partner with Media Rights Capital for Original Primetime Programming Sunday Nights
"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said The CW's Dawn Ostroff.

[via press release from The CW]

THE CW TO PARTNER WITH MEDIA RIGHTS CAPITAL FOR ORIGINAL PRIMETIME PROGRAMMING SUNDAY NIGHTS

STRATEGIC PROGRAMMING ALLIANCE WILL LAUNCH SUNDAY NIGHT LINEUP FOR 2008-09 SEASON WITH FOUR NEW SHOWS FROM MRC

May 9, 2008 (Burbank, CA) � The CW is aligning with Media Rights Capital to program its Sunday night primetime programming block for the 2008-09 broadcast television season. The strategic alliance between the two companies will take effect in Fall 2008 and feature four new programs�two comedies and two dramas�from top producers and creative talent. The joint announcement was made today by Dawn Ostroff, President, Entertainment, The CW, John Maatta, Chief Operating Officer, The CW and Keith Samples, President, Television, Media Rights Capital.

"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said Ostroff. "As the leading independent producer of television programming, MRC will bring a slate of high-quality entertainment to our air on the most competitive night on television, while we will focus our resources and efforts on strengthening our Monday through Friday schedule."

"This kind of alliance is becoming common in our business, and it's a win for all involved�affiliates, advertisers and viewers," said Maatta. "It will also allow our sales team more opportunity to capitalize on our new Friday night schedule with the departure of wrestling, as that is such a critical night for retailers and marketers with a weekend product push."

"We are thrilled to team with The CW and bring our new shows to their air," said Samples. "Our blend of comedy and drama will be exciting, accessible and a perfect fit for the network and its affiliate constituency. We have been building momentum at MRC and will continue to drive our business with innovative partnerships like this one."

"When we decided to get into the television business we knew the ground was shifting," said Modi Wiczyk and Asif Satchu, co-CEOs of MRC. "By partnering with the best talent and a network like The CW, whose conception was based on innovation, Sunday nights have suddenly become our favorite night of the week."

"We have great confidence in the producing skills and talent at MRC," said Ed Wilson, president of Tribune Broadcasting. "We think this is a great move, and as The CW Network begins expanding its audience reach on Sunday, our local stations will certainly benefit."

Details on MRC's Sunday night programs on The CW will be announced shortly.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About Media Rights Capital:

MRC is a leading independent film, television and digital studio. The company specializes in the creation of premium content, custom building distribution for each of its projects and partnering directly with leading creative talent. 2008 film projects include "Shorts," written and directed by Robert Rodriguez; "The Box," written and directed by Richard Kelly and starring Cameron Diaz; "Linha de Passe," written and directed by Walter Salles; "Foxcatcher," written and directed by Bennett Miller; "Alfred Hitchcock and the Making of Psycho" and new films by Sacha Baron Cohen and Todd Field. Upcoming television projects include "The Goode Family" created by Mike Judge, John Altschuler and Dave Krinsky for ABC; "Outnumbered" by Larry Levin for Fox Television; "The Life and Times of Tim" created by Steve Dildarian, premiering in June on HBO; "Rita Rocks" and "Libertyville" for Lifetime Television; "Krod Mandoon" for Comedy Central; and a newly conceived "Name That Tune" in an unmatched cross-network arrangement between MTV, VH-1 and CMT. MRC is producing digital projects including an original series with Raven-Symone and an upcoming animated series with original characters created by Seth MacFarlane, with initial distribution through Google and YouTube.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/18/25 - 09:09 AM]
"Bobby's Triple Threat" Is Back With Brand-New Addition to Bobby Flay's Hand-Picked Trio of Culinary Titans
The 10-episode season premieres Tuesday, September 2 at 8pm ET/PT on Food Network and streaming the next day on HBO Max.

[07/18/25 - 08:06 AM]
Jaw-Dropping Custom Builds and Outrageous Family Antics Collide in "Truck Dynasty" Premiering Tuesday, August 12 at 9PM ET/PT on Discovery Channel
Florida's Apocalypse Manufacturing owner Joe Ghattas is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars, and elite supermodels.

[07/18/25 - 08:01 AM]
Hallmark Channel Adds Hit Series "Gilmore Girls" to Its Lineup Beginning August 25
Just in time for the fall, the Gilmore family and the beloved residents of Stars Hollow will add twice the warmth and joy to Hallmark Channel's widely adored slate of heartfelt programming.

[07/18/25 - 07:36 AM]
Peacock Exclusively Streams Wes Anderson's "The Phoenician Scheme" Beginning July 25
From Oscar-nominated writer and director Wes Anderson, the film stars Benicio del Toro, Mia Threapleton and Michael Cera.

[07/18/25 - 07:01 AM]
Video: Canelo Álvarez vs. Terence Crawford - Official Teaser Trailer - Netflix
Two of boxing's most dominant forces, Saul "Canelo" Álvarez and Terence Crawford will face off in a once in a lifetime fight for the unified Super Middleweight championship on Saturday, September 13 at Allegiant Stadium in Las Vegas, Nevada.

[07/17/25 - 10:01 PM]
Video: "Final Draft" - Official Trailer - Netflix
Twenty-five athletes, most retired, compete to win 30M yen to launch their second career. Can they overcome tough physical and psychological challenges?

[07/17/25 - 07:04 PM]
Video: Preview - Summer Nights 2025 - Coming in August
Tune in for all-new movie premieres this August on Hallmark Channel Saturday nights at 8/7c!

[07/17/25 - 04:15 PM]
"The Late Show with Stephen Colbert" to End After 2025-26 Broadcast Season
Colbert announced the news during tonight's taping at the Ed Sullivan Theater.

[07/17/25 - 02:17 PM]
Thrilling True Crime Docu-Series, "True Crime Story: Smugshot," Returns to SundanceTV Thursday, August 14
Created and executive produced by award-winning documentary filmmakers Amy Bandlien Storkel and Bryan Storkel, the six-episode series spotlights entitled individuals involved in elaborate criminal behavior.

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 01:16 PM]
Freida Pinto to Star in Netflix's "Unaccustomed Earth"
Inspired by the internationally beloved Jhumpa Lahiri short story collection of the same name, "Unaccustomed Earth" is an epic, soapy, and culturally vibrant drama about a tight-knit Indian American community navigating love, desire, and belonging.

[07/17/25 - 01:06 PM]
Samuel L. Jackson to Headline His First TV Series As Paramount+ Greenlights "NOLA King," The First Spinoff of the Hit Series "Tulsa King"
Jackson's character, Russell Lee Washington Jr., will be introduced in the upcoming, highly anticipated third season of "Tulsa King," slated to premiere in September.

[07/17/25 - 12:53 PM]
New Series "The Mother Flip" Premieres Saturday, August 16 at 12pm ET/PT on A&E's HomeMadeNation
Best friends and savvy flippers Kristy Etheredge and Rebecca Franchione, along with contractor Roy Salinas, transform the worst homes in Texas' Hill Country into big profits.

[07/17/25 - 12:11 PM]
AMC Networks' August Highlights Include "Nautilus," "Irish Blood," "Kidnapped," "The Furry Detectives" and More!
The month also features new seasons of Sundance TV's "True Crime Story: Smugshot," and We TV's fan-favorite series "Life After Lockup."

[07/17/25 - 11:35 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Division Leaders Collide as Detroit Tigers Visit Philadelphia Phillies on August 3
This marks the third "Sunday Night Baseball" appearance of the 2025 regular season for the Tigers and the fourth appearance for the Phillies.