[05/13/08 - 12:01 AM]
FOX Invests in Life-Changing Unscripted Series "Secret Millionaire"
The series features America's wealthiest individuals as they go undercover into some of the most impoverished neighborhoods and ultimately donate $100,000.

[via press release from FOX]


FOX has picked up SECRET MILLIONAIRE, the unscripted series where America's wealthiest individuals will leave their lavish lifestyles, sprawling mansions and private planes to go undercover into some of the most impoverished neighborhoods in America. Shot under the guise of a documentary, the series reveals the dramatic personal return that millionaires will get when they leave their fortunes to invest in those less fortunate.

Challenged with living on minimum wage, the millionaires will immerse themselves in situations beyond their comprehension. They will work side-by-side with community members and befriend those in need to decide who should ultimately receive their gifts of a lifetime. The millionaires will be touched by the people they meet. Some will inspire with their dedication to helping others, while others will relay stories of overcoming tremendous odds. On the final day, the Secret Millionaires meet with the chosen recipients and reveal their true identity and intention: to give them at least $100,000 � often times more � of their own money and to change their lives forever.

SECRET MILLIONAIRE will engage viewers in important social issues, extol the virtues of volunteerism and change the lives of disadvantaged people � and the philanthropists who helped them � in unexpected ways. The series is based on the RDF UK format and the Channel 4 hit "The Secret Millionaire." Chris Coelen, Greg Goldman and Bruce Toms serve as executive producers.

  [may 2008]  


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