or


[05/14/08 - 03:03 PM]
CBS and Eqal Team Up for First-Of-Its-Kind Partnership to Create Integrated TV and Online Shows
The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL.

[via press release from CBS]

CBS AND EQAL TEAM UP FOR FIRST-OF-ITS-KIND PARTNERSHIP TO CREATE INTEGRATED TV AND ONLINE SHOWS

CBS Taps the Social Entertainment Pioneers Behind lonelygirl15 and KateModern to Extend TV Narratives Online and to Mobile

NEW YORK and LOS ANGELES, May 14 - CBS and EQAL today announced a partnership to create and produce multi-platform television, online and mobile entertainment for existing and future CBS television productions.

The collaboration between EQAL, the social entertainment company founded by Miles Beckett and Greg Goodfried, creators of the Web's two most successful interactive drama series lonelygirl15 and KateModern, and CBS, will materialize in several ways. The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL. In addition, EQAL will act as a consulting partner to CBS to help create experiences that extend the narrative of its television shows to online and mobile platforms.

Under the terms of the partnership, EQAL will work closely with CBS television writers at the script and production level to write, produce and direct online narratives that tie directly into the television series and promote the network telecasts.

"This partnering signals CBS's attention to the Web as a new medium across both Interactive and the Network," said Quincy Smith, President, CBS Interactive. "EQAL is at the forefront of developing and applying content online. CBS is thrilled to add their talents and energy into the mix as we create CBS show experiences for the Web."

Miles Beckett, CEO of EQAL added, "Until now, online content associated with TV shows has had virtually no real connection to the show's narrative experience. What CBS and EQAL are coming together to create is groundbreaking and will be the first time that television stories will be extended and amplified online in a way that takes full advantage of the Internet's capabilities for interaction and community. The extended narratives online will give fans and viewers the opportunity for a whole new level of engagement both in between airings of the TV episodes and as standalone plot lines."

In addition to consulting with CBS writing teams and jointly producing online brand extensions for existing shows, EQAL will also build and provide the entire technology infrastructure to host the online show components.

"This agreement takes us one step further into the multi-platform future with our television content serving as a spring board to create storytelling experiences that are entertaining and meaningful to the audience, valuable for the advertiser and revenue generating for our company," said Nancy Tellem, President, CBS Paramount Television Network Television Entertainment Group. "We think the innovators at EQAL combined with the creators of our television content offers great entertainment potential for the digital world and added promotional opportunity for our television series."

EQAL is the world's leading producer of online interactive shows, having paved the way with lonelygirl15 and KateModern. Collectively the two series have attracted more than 150 million views and hundreds of thousands of fans around the world. EQAL's success stems from its approach to the Internet as a completely new and different entertainment medium. EQAL weaves together the best elements of traditional storytelling and video production with interactive experiences that are native to the Web in order to build passionate online communities.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

About EQAL

EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is a leader in the creation of truly interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company produces the two most successful online interactive dramas: lonelygirl15 and KateModern. Through partnerships with independent producers, traditional media companies, and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. EQAL is headquartered in Los Angeles with offices in London. For more information: http://www.eqal.com/.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/27/17 - 01:44 PM]
New Season of "Property Brothers: Buying and Selling" Premieres on HGTV Wednesday, April 19
Each episode follows contractor Jonathan and real estate expert Drew as they combine their skills to help families tackle two critical real estate activities - selling one home and buying another.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 01:02 PM]
OWN Orders Two New Docu-Series "Released" and "Checking Inn" to Join Its Saturday Night Programming Line-Up
"OWN's Saturday night lineup features entertaining and thought-provoking docu-series focused around conversations our audience is having in their everyday lives," said Erik Logan.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 12:31 PM]
Andrea Riseborough, Rory Culkin, Paul Sparks and Shea Whigham Join Cast of "Waco"
The series will be produced by Weinstein Television and will air on Paramount Network in 2018.

[03/27/17 - 12:22 PM]
Hulu Announces New Sarah Silverman Straight-to-Series Pick-Up: "I Love You, America"
Silverman stars in a 10-episode order of a weekly half-hour topical show to discuss the current political/emotional landscape of the country.

[03/27/17 - 12:22 PM]
Kid Grill Masters Compete for BBQ Glory in Return of "Kids BBQ Championship"
New co-host Damaris Phillips is joining returning co-host Eddie Jackson to lead the fiery action.

[03/27/17 - 11:30 AM]
AMC Partners with Citizens Parking to Bring Los Pollos Hermanos to Los Angeles and New York City!
Fans on both coasts will have the opportunity to enjoy Gus Fring's famous curly fries in Los Angeles on March 29 and 30 and New York City on April 9 and 10.

[03/27/17 - 11:16 AM]
Wendy Williams Returns to Host Don't Mess with Mommy Weekend on LMN
Said stunt features three world premiere movies airing May 11-14.

[03/27/17 - 10:41 AM]
VH1's "Basketball Wives" Premieres Monday, April 17th at 9PM
This season, several new faces will join series veterans Evelyn Lozada, Tami Roman, Jackie Christie, Malaysia Pargo and Shaunie O'Neal.

[03/27/17 - 10:00 AM]
CBS Announces Season Finale Airdates
Said dates run from Friday, April 14 for "MacGyver" through Thursday, June 1 for "The Amazing Race."

[03/27/17 - 09:30 AM]
Academy Award-Winner Hans Zimmer and Bleeding Fingers Music to Create Score for BBC America's "Blue Planet II"
The brand new seven-part series comes from the world's leading BBC Studios Natural History Unit.

[03/27/17 - 09:06 AM]
Johnny Galecki and Science Channel Join Forces for Prank Series "Scijinks" (WT)
The series will use cutting-edge science as the foundation for outrageous stunts and practical jokes, creating the smartest prank show on television.

[03/27/17 - 09:03 AM]
Hulu Summer 2017 Programming Slate
"Dumb: The Story of Big Brother Magazine," "Becoming Bond" and "Batman & Bill" are among the projects joining new seasons of "Casual" and "Difficult People."