or


[05/14/08 - 03:03 PM]
CBS and Eqal Team Up for First-Of-Its-Kind Partnership to Create Integrated TV and Online Shows
The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL.

[via press release from CBS]

CBS AND EQAL TEAM UP FOR FIRST-OF-ITS-KIND PARTNERSHIP TO CREATE INTEGRATED TV AND ONLINE SHOWS

CBS Taps the Social Entertainment Pioneers Behind lonelygirl15 and KateModern to Extend TV Narratives Online and to Mobile

NEW YORK and LOS ANGELES, May 14 - CBS and EQAL today announced a partnership to create and produce multi-platform television, online and mobile entertainment for existing and future CBS television productions.

The collaboration between EQAL, the social entertainment company founded by Miles Beckett and Greg Goodfried, creators of the Web's two most successful interactive drama series lonelygirl15 and KateModern, and CBS, will materialize in several ways. The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL. In addition, EQAL will act as a consulting partner to CBS to help create experiences that extend the narrative of its television shows to online and mobile platforms.

Under the terms of the partnership, EQAL will work closely with CBS television writers at the script and production level to write, produce and direct online narratives that tie directly into the television series and promote the network telecasts.

"This partnering signals CBS's attention to the Web as a new medium across both Interactive and the Network," said Quincy Smith, President, CBS Interactive. "EQAL is at the forefront of developing and applying content online. CBS is thrilled to add their talents and energy into the mix as we create CBS show experiences for the Web."

Miles Beckett, CEO of EQAL added, "Until now, online content associated with TV shows has had virtually no real connection to the show's narrative experience. What CBS and EQAL are coming together to create is groundbreaking and will be the first time that television stories will be extended and amplified online in a way that takes full advantage of the Internet's capabilities for interaction and community. The extended narratives online will give fans and viewers the opportunity for a whole new level of engagement both in between airings of the TV episodes and as standalone plot lines."

In addition to consulting with CBS writing teams and jointly producing online brand extensions for existing shows, EQAL will also build and provide the entire technology infrastructure to host the online show components.

"This agreement takes us one step further into the multi-platform future with our television content serving as a spring board to create storytelling experiences that are entertaining and meaningful to the audience, valuable for the advertiser and revenue generating for our company," said Nancy Tellem, President, CBS Paramount Television Network Television Entertainment Group. "We think the innovators at EQAL combined with the creators of our television content offers great entertainment potential for the digital world and added promotional opportunity for our television series."

EQAL is the world's leading producer of online interactive shows, having paved the way with lonelygirl15 and KateModern. Collectively the two series have attracted more than 150 million views and hundreds of thousands of fans around the world. EQAL's success stems from its approach to the Internet as a completely new and different entertainment medium. EQAL weaves together the best elements of traditional storytelling and video production with interactive experiences that are native to the Web in order to build passionate online communities.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

About EQAL

EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is a leader in the creation of truly interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company produces the two most successful online interactive dramas: lonelygirl15 and KateModern. Through partnerships with independent producers, traditional media companies, and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. EQAL is headquartered in Los Angeles with offices in London. For more information: http://www.eqal.com/.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/09/16 - 10:01 AM]
Video: Netflix Releases Trailer for Sand Storm, Written and Directed by Elite Zexner
Israel's official submission for the 2017 Foreign Language Film Academy Award(R) will launch on Netflix Friday, December 15.

[12/09/16 - 09:54 AM]
American Heroes Channel to Pay Tribute to Late Senator John Glenn with Special Programming Stack
Starting Monday, December 12, AHC will encore episodes of "When We Left Earth: The NASA Mission," which showcase our nation's quest to conquer the last frontier - outer space.

[12/09/16 - 09:50 AM]
"Mariah's World" Series Premiere Event Delivers 2.2MM A18-49 and Nearly 4MM Total Viewers Across E! and Bravo on Sunday Night
E! further spins the numbers for Sunday, December 4.

[12/09/16 - 08:29 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock cruises to victory among total viewers and adults 18-49.

[12/09/16 - 07:38 AM]
Video: BBC America's "Doctor Who" Christmas Special Trailer Released Today
The Doctor, played by Peter Capaldi, teams up with an investigative journalist, played by Charity Wakefield and a superhero to save New York from a deadly alien threat.

[12/09/16 - 07:17 AM]
Comedy Central Unveils Winter Programming Schedule
Newcomers include "The Comedy Jam," "Detroiters," "Jeff & Some Aliens" and "The High Court."

[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.