[05/22/08 - 03:09 PM]
FOX Broadcasting Company, 19 Entertainment and Dick Clark Productions Announce Sponsors for Fourth Season of "So You Think You Can Dance"
Unilever's Snuggle fabric conditioner and Wrigley's Extra Fruit Sensations gum will be this season's official sponsors.

[via press release from FOX]


Unilever's Snuggle(R) and Extra(R) Fruit Sensations� Gum as Official Sponsors of Summer's No. 1 Show

Fox Broadcasting Company, 19 Entertainment and Dick Clark Productions today announced that Unilever's Snuggle(R) fabric conditioner and Wrigley's Extra(R) Fruit Sensations� gum will be official sponsors for the fourth season of the Emmy Award-winning SO YOU THINK YOU CAN DANCE premiering Thursday, May 22 (8:00-10:00 PM ET/PT) on FOX.

SO YOU THINK YOU CAN DANCE will serve as the centerpiece for a new integrated marketing partnership between Snuggle, Extra(R) and the network. Both sponsors' partnerships for the upcoming season will include show integrations and an online presence.

To launch new Snuggle(R) with FRESH release�, Snuggle is partnering with SO YOU THINK YOU CAN DANCE to celebrate Happy Dances: fun, spontaneous moves that release the freshness of Snuggle. In audition episodes, contestants will show their Happy Dances as they make it to the next round. During the competition episodes, a branded in-show segment will feature members of the public showing off their own Happy Dances. At www.fox.com/dance, viewers can submit their Happy Dances and enter for a chance to win a trip to the SO YOU THINK YOU CAN DANCE finale as part of the �Snuggle Happy Dance Contest.�

Extra(R) has teamed up with SO YOU THINK YOU CAN DANCE to help launch Fruit Sensations�, the first subline from the brand since it launched in 1984. Each week, long-lasting Extra(R) Fruit Sensations� will own a branded segment within SO YOU THINK YOU CAN DANCE that is designed to showcase the long-lasting endurance, energy, and determination the contestants must display to make it through each round of competition. Sugar-free Extra(R) Fruit Sensations� comes conveniently packaged in Wrigley's new Slim Pak�, a sleek 15-stick envelope designed to be more durable and portable for today's consumer and is available in four great-tasting, long-lasting fruit flavors: Strawberry Banana, Berry Pearadise�, Island Cooler� and Sweet Watermelon.

About Snuggle

Snuggle(R), a Unilever laundry brand, is one of the most popular laundry brands in the country. All Snuggle scented products, Blue Sparkle, Green Burst, Orange Rush, Wild Orchid & Vanilla Kiss, Melon & Lotusflower Lift, White Lavender & Sandalwood Twist, Peach Blossom & Sunshine Swirl, are available in dryer sheets and liquids. For more information, please visit www.snuggle.com.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, �all,� Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico � generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of $5.4 billion and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) - have heritages stretching back more than a century. Other well-loved brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool Air(R) and 5�.

About 19 Entertainment

The 19 Group of Companies was founded by Simon Fuller in 1985 and has achieved over 40 No. 1 singles and 15 No. 1 albums. Fuller also has an impressive tally of over 60 Top-40 albums and 170 Top-40 singles in the U.K. alone. Fuller created and managed the Spice Girls, who became a global phenomenon under his guidance, selling over 38 million albums. In 1998, Fuller's 19 launched S Club 7, which has sold 10 million CDs worldwide, while its three television series have consistently topped children's viewing figures, reaching 104 countries. In 2001, Simon Fuller's 19TV created and produced the television phenomenon �Pop Idol� and in 2002, AMERICAN IDOL. �Pop Idol� launched the singing careers of Will Young and Gareth Gates in the U.K., while AMERICAN IDOL did the same for Carrie Underwood, Fantasia Barrino, Kelly Clarkson, Taylor Hicks, Jordin Sparks and Ruben Studdard in the United States. 19 Entertainment produces the FOX summer hit SO YOU THINK YOU CAN DANCE along with Dick Clark Productions.

About Dick Clark Productions, Inc.

Founded in 1957, Dick Clark Productions, Inc. (DCP) is a leading independent producer of television programming. DCP produces perennial hits such as the American Music Awards, the Golden Globe Awards, Dick Clark's New Year's Rockin' Eve and the Academy of Country Music Awards. DCP also produces popular weekly television programming, including SO YOU THINK YOU CAN DANCE, and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of American Bandstand, among other things. For additional information, please visit www.dickclarkproductions.com.

Emmy-winning SO YOU THINK YOU CAN DANCE was created by Simon Fuller and Nigel Lythgoe and comes from 19 Entertainment Ltd. and Dick Clark Productions, Inc. It is executive-produced by Simon Fuller, Nigel Lythgoe and Barry Adelman.

  [may 2008]  


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