or


[06/09/08 - 02:42 PM]
NBC and State Farm(R) Form Unique Programming and Marketing Partnership for "Nashville Star"
In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special "Hometown Concert" episode airing July 21.

[via press release from NBC]

NBC AND STATE FARM(R) FORM UNIQUE PROGRAMMING AND MARKETING PARTNERSHIP FOR "NASHVILLE STAR"

Insurance Company to Serve As Presenting Sponsor for Special Hometown Concert Episode Tied to "I'm There" Marketing Campaign

BURBANK, Calif. - June 9, 2008 - NBC and State Farm(R) announced today a unique programming and marketing partnership for the upcoming season of "Nashville Star," which premieres tonight at 9 p.m. ET on NBC. In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special "Hometown Concert" episode airing July 21, that features each of the final four contestants performing a special concert for friends and family in their various hometowns. The concert will tie in to State Farm's current "I'm There" marketing campaign.

The announcement was made by Craig Plestis, EVP Alternative Programming, Development and Specials, NBC Entertainment; Jim Hoffman, SVP, Primetime Ad Sales, NBC Universal; and Jeanette Stewart, State Farm Advertising Manager.

"As NBC has demonstrated before, this partnership with State Farm allows us the opportunity to creatively integrate the message of an appropriate advertiser with that of a particular show - in this case 'Nashville Star,'" said Plestis. "As the series' climax nears, the 'Hometown Concert' episode is the perfect vehicle to showcase State Farm's marketing campaign in a way that complements the 'I'm There' theme."

State Farm's exclusive sponsorship for the "Hometown Concert" ties in with the company's current "I'm There" marketing campaign, which targets consumers who are at the intersections of important life events. The "Hometown Concert" episode is the ideal platform and program to market the "I'm There" message, as each contestant is facing a significant personal and professional crossroad as they approach the finals of the "Nashville Star" competition.

"We have been sponsoring the 'Hometown Concert' for several seasons and are delighted to once again be part of the series now on NBC," added Stewart. "The breadth and scope of the network aligns with the neighborhood presence of our agents, and this is another perfect opportunity for State Farm to partner with local school districts."

The concerts will incorporate the "red dot" brand featured in State Farm's current advertising campaigns and also feature State Farm executives who will help introduce each performance. All money raised from the concerts will be donated to the public school district in each of the four finalists' home communities. State Farm will also donate $10,000 to each of the school districts, assisting their efforts encouraging kids to stay in school and decreasing the number of high school dropouts.

"This is yet another great example of how we can work with our clients to create customized solutions that enhance their brand message," said Hoffman. "The partnership between 'Nashville Star' and State Farm highlights what can be achieved when we start an early dialogue with our clients about their marketing goals."

The first five seasons of "Nashville Star" have launched the careers of promising artists including Chris Young, Buddy Jewel, Miranda Lambert (recent ACM Album of the Year winner), Lance Miller, and Angela and Zac Hacker -- the siblings who made it a family affair by coming in first and second, respectively, last season.

"Nashville Star" is created by Reveille and produced by 495 Productions. Ben Silverman, Howard T. Owens ("American Gladiators"), Mark Koops ("The Biggest Loser") and Sally Ann Salsano ("Design Star," "A Shot at Love with Tila Tequila") serve as executive producers.

OMD handled media planning and buying for State Farm.

# # #

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About State Farm:

State Farm(R) insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,000 agents and 67,000 employees serve over 77 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com(R) or in Canada statefarm.ca(R).





  [june 2008]  
S
M
T
W
T
F
S


· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DOUBLE SHOT AT LOVE, A (MTV)
· HGTV STAR (HGTV)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)





[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 04:10 PM]
Video: Watch First Looks at "MasterChef" Premiering Wednesday, June 1, at 9/8c, on FOX!
Judging the battle rounds will be Gordon Ramsay and Christina Tosi, who will taste for flavor, creativity and presentation.

[04/29/16 - 04:04 PM]
It's Official: Season 2 of Netflix's "The Ranch" Coming in 2017!
Co-stars Ashton Kutcher, Danny Masterson and Sam Elliott shared the news in a video message this afternoon.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 12:36 PM]
Hulu Announces Straight-to-Series Order for "The Handmaid's Tale" from MGM Television
The series will be created, executive produced and written by Bruce Miller with Daniel Wilson, Fran Sears and Warren Littlefield serving as executive producers.

[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 12:18 PM]
Showtime 2016 Summer Programming Overview
Highlights include the return of "The Circus: Inside the Greatest Political Show on Earth" on Sunday, July 10 at 8:00/7:00c.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).