or


[06/09/08 - 02:42 PM]
NBC and State Farm(R) Form Unique Programming and Marketing Partnership for "Nashville Star"
In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special "Hometown Concert" episode airing July 21.

[via press release from NBC]

NBC AND STATE FARM(R) FORM UNIQUE PROGRAMMING AND MARKETING PARTNERSHIP FOR "NASHVILLE STAR"

Insurance Company to Serve As Presenting Sponsor for Special Hometown Concert Episode Tied to "I'm There" Marketing Campaign

BURBANK, Calif. - June 9, 2008 - NBC and State Farm(R) announced today a unique programming and marketing partnership for the upcoming season of "Nashville Star," which premieres tonight at 9 p.m. ET on NBC. In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special "Hometown Concert" episode airing July 21, that features each of the final four contestants performing a special concert for friends and family in their various hometowns. The concert will tie in to State Farm's current "I'm There" marketing campaign.

The announcement was made by Craig Plestis, EVP Alternative Programming, Development and Specials, NBC Entertainment; Jim Hoffman, SVP, Primetime Ad Sales, NBC Universal; and Jeanette Stewart, State Farm Advertising Manager.

"As NBC has demonstrated before, this partnership with State Farm allows us the opportunity to creatively integrate the message of an appropriate advertiser with that of a particular show - in this case 'Nashville Star,'" said Plestis. "As the series' climax nears, the 'Hometown Concert' episode is the perfect vehicle to showcase State Farm's marketing campaign in a way that complements the 'I'm There' theme."

State Farm's exclusive sponsorship for the "Hometown Concert" ties in with the company's current "I'm There" marketing campaign, which targets consumers who are at the intersections of important life events. The "Hometown Concert" episode is the ideal platform and program to market the "I'm There" message, as each contestant is facing a significant personal and professional crossroad as they approach the finals of the "Nashville Star" competition.

"We have been sponsoring the 'Hometown Concert' for several seasons and are delighted to once again be part of the series now on NBC," added Stewart. "The breadth and scope of the network aligns with the neighborhood presence of our agents, and this is another perfect opportunity for State Farm to partner with local school districts."

The concerts will incorporate the "red dot" brand featured in State Farm's current advertising campaigns and also feature State Farm executives who will help introduce each performance. All money raised from the concerts will be donated to the public school district in each of the four finalists' home communities. State Farm will also donate $10,000 to each of the school districts, assisting their efforts encouraging kids to stay in school and decreasing the number of high school dropouts.

"This is yet another great example of how we can work with our clients to create customized solutions that enhance their brand message," said Hoffman. "The partnership between 'Nashville Star' and State Farm highlights what can be achieved when we start an early dialogue with our clients about their marketing goals."

The first five seasons of "Nashville Star" have launched the careers of promising artists including Chris Young, Buddy Jewel, Miranda Lambert (recent ACM Album of the Year winner), Lance Miller, and Angela and Zac Hacker -- the siblings who made it a family affair by coming in first and second, respectively, last season.

"Nashville Star" is created by Reveille and produced by 495 Productions. Ben Silverman, Howard T. Owens ("American Gladiators"), Mark Koops ("The Biggest Loser") and Sally Ann Salsano ("Design Star," "A Shot at Love with Tila Tequila") serve as executive producers.

OMD handled media planning and buying for State Farm.

# # #

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About State Farm:

State Farm(R) insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,000 agents and 67,000 employees serve over 77 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com(R) or in Canada statefarm.ca(R).





  [june 2008]  
S
M
T
W
T
F
S


· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DOUBLE SHOT AT LOVE, A (MTV)
· HGTV STAR (HGTV)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)





[03/29/17 - 12:38 PM]
ABC's "Match Game" to Replace "Time After Time" on Sunday Nights Beginning April 2
The game show will fill the 9:00/8:00c hour effective immediately.

[03/29/17 - 12:01 PM]
Radio Disney Adds Hailee Steinfeld, Noah Cyrus, Julia Michaels and Grace VanderWaal to Its Lineup of Performers for the 2017 Radio Disney Music Awards
The four rising female artists who have dominated the pop charts join previously announced Kelsea Ballerini, Alessia Cara, Jordan Fisher and Train for the fifth anniversary show.

[03/29/17 - 11:32 AM]
NBC Olympics and Snap Inc. Expand Partnership to Bring 2018 Olympic Winter Games Coverage to Snapchatters in the U.S.
NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

[03/29/17 - 10:21 AM]
Bravo Media's "Southern Charm Savannah" Premieres Monday, May 8 at 10PM ET/PT
The series will follow six lifelong friends as they set out to make their mark in this world, all while navigating their legacies, love lives, and personal relationships.

[03/29/17 - 10:09 AM]
Parade of Stars to Appear on "The Tonight Show Starring Jimmy Fallon" for Four-Night Stand at Universal Orlando Resort April 3-6
Vin Diesel, Shaquille O'Neal, Pitbull, Blake Shelton, Scott Eastwood, Dwayne Johnson, Nicole Richie, Flo Rida, Jay Leno and Jason Derulo are all on tap.

[03/29/17 - 08:47 AM]
"The Mindy Project" Renewed for Sixth and Final Season on Hulu
Look for the swan song to premiere in September 2017 on Hulu.

[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/29/17 - 08:04 AM]
Special Guests Announced for Rock and Roll Hall of Fame Induction Ceremony, Debuting April 29
Previously announced special guests include Neil Young inducting Pearl Jam, Jackson Browne inducting Joan Baez, and Geddy Lee and Alex Lifeson of Rush inducting Yes.

[03/29/17 - 07:44 AM]
Netflix Renews "Santa Clarita Diet" for Season Two
Production on the second season will begin this summer.

[03/29/17 - 07:00 AM]
Wedding Bells Ring for Ben Higgins and Lauren Bushnell as Hosts of Freeform's "Disney's Fairy Tale Weddings" Special Airing Sunday, May 7
The 90-minute special will give viewers a behind-the-scenes look at the one-of-a-kind weddings and magical engagements that take place at Disney Destinations around the globe.

[03/29/17 - 06:06 AM]
"Thunderbirds Are Go" (Season 3) Debuts on April 21
From their hidden island base in the South Pacific, the five Tracy brothers pilot remarkable, cutting-edge Thunderbird vehicles from the depths of the oceans to the highest reaches of space - all for one purpose: to help others in need.

[03/29/17 - 06:02 AM]
Amazon Greenlights Untitled McLaren Racing Docuseries Exclusively for Prime Video
The series follows McLaren, founded in 1963, as they prepare to challenge for the 2017 World Championship, with new Executive Director and former racer Zak Brown leading the famed racing organization.

[03/29/17 - 06:01 AM]
Taylor Cole and Steve Lund Star in "The Art of Us" Premiering May 20
The film also has a prominent story arc for "Vincent the Dog" and other adorable canines, part of Crown Media Family Networks' global pet initiative.

[03/29/17 - 05:30 AM]
"52nd Academy of Country Music Awards(TM)" Can't-Miss Collaborations & Presenters Announced
The featured collaborations will include 14-time ACM Award(R) winner and 14-time ACM Awards host Reba McEntire and contemporary Christian artist Lauren Daigle performing "Back to God."

[03/29/17 - 05:02 AM]
Video: "Get Me Roger Stone" - Official Trailer - Netflix
The original documentary launches globally on Netflix May 12 and will have its world premiere at the Tribeca Film Festival on April 23.