or


[06/10/08 - 03:09 PM]
Get Your Rock On! MTV to Exclusively Premiere New Movie Musical "The American Mall" from Executive Producers of "High School Musical" Monday, August 11 at 9:00 PM ET/PT
Plus: "The American Mall" movie DVD and soundtrack will be made available to own on Tuesday, August 12.

[via press release from MTV]

GET YOUR ROCK ON! MTV TO EXCLUSIVELY PREMIERE NEW MOVIE MUSICAL "THE AMERICAN MALL" FROM EXECUTIVE PRODUCERS OF "HIGH SCHOOL MUSICAL" MONDAY, AUGUST 11 AT 9:00 PM ET/PT

Own "The American Mall" DVD and Soundtrack on Tuesday, August 12

Official Website � TheAmericanMall.com � Launches with Exclusive Footage and Bonus Material

Santa Monica, CA (June 10, 2008) � Love and dreams are not for sale this summer as MTV exclusively premieres "The American Mall" on Monday, August 11 at 9:00 p.m. ET/PT. The ultimate mall experience begins with the launch of the official website at http://www.TheAmericanMall.com. From the executive producers of "High School Musical," "The American Mall" movie DVD and soundtrack will be made available to own for die-hard fans on Tuesday, August 12.

A full-blown national media plan both on and off MTV will launch in the upcoming weeks to support the premiere of the movie musical. Highlights include TV and print advertising, mobile, radio, grass roots marketing and mall advertising.

Set in the kind of mall that's always been a home away from home for teens everywhere, "The American Mall" is the story of Ally, a hardworking young woman whose mother has owned a music shop that's been the soul of the mall ever since it opened when Ally was a kid. Ally's singer/songwriter dreams seem to come closer to fruition when she meets Joey, a musician who's moonlighting as a janitor at the mall in order to support his own rock star ambitions. While Joey understands her songs (and heart) like no one else, Ally's happiness and the fate of the music store are threatened when the mall owner's spoiled daughter Madison � who will stop at nothing to get what she wants � becomes involved.

The campaign kicks off with the online destination for "The American Mall" featuring exclusive behind-the-scenes footage, photos, bios and a community for mall-aholics. Viewers will feel like they are on the actual set and a member of the crew by accessing personal video diaries created by the stars of the movie. In addition, Autumn Reeser, who plays the mall owner's daughter, will give a private tour of the shopping mall where the movie was filmed. Fans can share their very own mall experiences from first date to favorite/least favorite store to best mall food court, plus blog about the upcoming movie at the ultimate mall destination.

The first look of the trailer premiered during the MTV Movie Awards on Sunday, June 1. Making their first appearance at the show, Nina Dobrev, Rob Mayes and Autumn Reeser introduced "The American Mall" trailer from the red carpet.

"The American Mall" stars Nina Dobrev ("Degrassi: The Next Generation") as Ally, Rob Mayes as Rob, Autumn Reeser ("The O.C.," "Lost Boys: The Tribe") as Madison Huxley, Yassmin Alers ("Rent") as Erin, Ally's mom, and Al Sapienza ("The Sopranos") as shopping mall owner and Madison's dad, Max Huxley. Rounding out the cast are Wade Allaiin Marcus as Ricky, Neil Haskell ("So You Think You Can Dance") as Drew, David Baum as Stavros, Brooke Lyons ("American Dreams") as Dori, Blythe Auffarth ("Veronica Mars") as Alexa, Bresha Webb ("Lincoln Heights") as Little Penny, Bianca Collins ("Unfabulous") as Mia and Rodney To as Ben. Shawn Ku directs the movie and choreographs the musical numbers with Bonnie Story ("High School Musical"). Arata Matsushima, Barry Rosenbush, Jeff Yapp and Lisa Silfen are executive producers. Serving as producers are Bill Borden and Terry Spazek.

Official sponsors of "The American Mall" are Sears and Clean & Clear.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2008]  
S
M
T
W
T
F
S


· AMERICAN DREAMS (NBC)
· AMERICAN MALL, THE (MTV)
· LINCOLN HEIGHTS (ABC FAMILY)
· OC, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)
· SOPRANOS, THE (HBO)
· VERONICA MARS (CW)











[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 07:56 PM]
Nickelodeon's 28th Annual Kids' Choice Awards Winners
Kids from around the world cast more than 500 million votes, a record-breaking tally.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 11:21 PM]
Development Update: Friday, March 27
Updates include: Ernie Hudson bound for "Delores & Jermaine" at ABC; Corbin Bernsen cast in HBO's "Living on Video"; and AMC gives the moniker "Fear the Walking Dead" to the franchise's upcoming spin-off.

[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.