[06/23/08 - 10:30 AM]
Bravo Partners with Nexxus for Second Season of "Shear Genius"
The partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting and more.

[via press release from Bravo]



"Shear Genius" Is Bravo's First Original Series Shot In High Definition

Series Premieres Wednesday, June 25 At 10 PM ET/PT

NEW YORK � June 23, 2008 � Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully integrated partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting, Fan Favorite, as well as digital and off-channel elements. "Shear Genius" is Bravo's first original series shot in high definition.

The Nexxus brand will be fully integrated into the show with a branded set, complete with the "Shear Genius Nexxus Salon," and in-show integration. There will be a Nexxus branded challenge in the show and the stylists will solely use Nexxus products during the series. They are also the prizing partner for the series, with the winner receiving $100,000 furnished by Nexxus Salon Hair Care and an apprenticeship with the company.

In select repeat episodes of the show, Nexxus will sponsor the Bravo "INFO Frame," a new multi-platform technology that enables interactivity through text messaging and online at BravoTV.com for viewers to answer polls, trivia and send in comments to see them on-air. There will also be custom interactivity during the Nexxus commercials in these episodes using the Bravo "INFO Frame." Nexxus will also be sponsoring the series' live voting and Fan Favorite contest. On-air elements include customized vignettes featuring Nexxus stylist Roy Teeluck, who will also have a blog on BravoTV.com and will be featured as a guest judge on one of the episodes. On the digital side, Nexxus will sponsor the weekly online challenges. Additionally, Bravo will host national viewing parties where they will supply Nexxus products and branded beauty tips.

Lather. Rinse. Compete. Bravo turns the spotlight on high-end hair styling with the premiere of the second season of the creative competition series "Shear Genius" on Wednesday, June 25 at 10 PM ET/PT. Hosted by Golden Globe nominated actress, designer and entrepreneur Jaclyn Smith, "Shear Genius" offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist Kim Vo and Allure west coast editor Kelly Atterton join the series this season as lead judges, and accomplished stylist Rene Fris returns as the competitors' mentor.

In the premiere episode, the 12 contestants head to Los Angeles where they will compete for $100,000 and a chance to prove they are "Shear Genius." Smith delivers the news that their first challenge will be cutting hair blindfolded, while their elimination challenge will be interpreting the hairstyles of famous cartoon characters. Betty Boop anyone? Hollywood celebrity hairstylist Neeko Abriol (clients include Vanessa Williams, Mary J. Blige) joins as guest judge.

"Shear Genius" is produced by Reveille Entertainment. Mark Koops, Julie Laughlin and Howard T. Owens serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [june 2008]  


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