or


[06/23/08 - 10:30 AM]
Bravo Partners with Nexxus for Second Season of "Shear Genius"
The partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting and more.

[via press release from Bravo]

BRAVO PARTNERS WITH NEXXUS FOR SECOND SEASON OF "SHEAR GENIUS"

BRAVO PARTNERS WITH NEXXUS AS FULLY INTEGRATED SPONSOR FOR THE SECOND SEASON OF "SHEAR GENIUS"

"Shear Genius" Is Bravo's First Original Series Shot In High Definition

Series Premieres Wednesday, June 25 At 10 PM ET/PT

NEW YORK � June 23, 2008 � Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully integrated partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting, Fan Favorite, as well as digital and off-channel elements. "Shear Genius" is Bravo's first original series shot in high definition.

The Nexxus brand will be fully integrated into the show with a branded set, complete with the "Shear Genius Nexxus Salon," and in-show integration. There will be a Nexxus branded challenge in the show and the stylists will solely use Nexxus products during the series. They are also the prizing partner for the series, with the winner receiving $100,000 furnished by Nexxus Salon Hair Care and an apprenticeship with the company.

In select repeat episodes of the show, Nexxus will sponsor the Bravo "INFO Frame," a new multi-platform technology that enables interactivity through text messaging and online at BravoTV.com for viewers to answer polls, trivia and send in comments to see them on-air. There will also be custom interactivity during the Nexxus commercials in these episodes using the Bravo "INFO Frame." Nexxus will also be sponsoring the series' live voting and Fan Favorite contest. On-air elements include customized vignettes featuring Nexxus stylist Roy Teeluck, who will also have a blog on BravoTV.com and will be featured as a guest judge on one of the episodes. On the digital side, Nexxus will sponsor the weekly online challenges. Additionally, Bravo will host national viewing parties where they will supply Nexxus products and branded beauty tips.

Lather. Rinse. Compete. Bravo turns the spotlight on high-end hair styling with the premiere of the second season of the creative competition series "Shear Genius" on Wednesday, June 25 at 10 PM ET/PT. Hosted by Golden Globe nominated actress, designer and entrepreneur Jaclyn Smith, "Shear Genius" offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist Kim Vo and Allure west coast editor Kelly Atterton join the series this season as lead judges, and accomplished stylist Rene Fris returns as the competitors' mentor.

In the premiere episode, the 12 contestants head to Los Angeles where they will compete for $100,000 and a chance to prove they are "Shear Genius." Smith delivers the news that their first challenge will be cutting hair blindfolded, while their elimination challenge will be interpreting the hairstyles of famous cartoon characters. Betty Boop anyone? Hollywood celebrity hairstylist Neeko Abriol (clients include Vanessa Williams, Mary J. Blige) joins as guest judge.

"Shear Genius" is produced by Reveille Entertainment. Mark Koops, Julie Laughlin and Howard T. Owens serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [june 2008]  
S
M
T
W
T
F
S


· SHEAR GENIUS (BRAVO)





[11/20/19 - 02:30 PM]
ABC Renews "Summer Fun & Games" for 2020
"The $100,000 Pyramid" (season five), "Card Sharks" (season two), "Celebrity Family Feud" (season six), "Match Game" (season five), "Press Your Luck" (season two), "To Tell the Truth" (season five) will join the previously announced second season of "Holey Moley."

[11/20/19 - 02:00 PM]
Stephen Fry and Sir Lenny Henry CBE to Appear in the Newest Season of "Doctor Who," Returning Early 2020
The pair will both appear in the season opener when the TARDIS lands once more, with Jodie Whittaker reprising her role as the Thirteenth Doctor.

[11/20/19 - 12:44 PM]
Discovery Donates for Every Viewer of #TeamTrees Special Featuring YouTubers
Tune in for "#TeamTrees," airing Tuesday, December 3 at 11:00/10:00c, where viewers will be able to part in a "Watch and Plant" event.

[11/20/19 - 11:33 AM]
Netflix's NX Confirms Second Season of Zombie Thriller "Black Summer"
Season two will begin production in 2020 in Alberta, Canada.

[11/20/19 - 11:02 AM]
"Saturday Night Live" Closes Out 2019 with Three New Shows
Jennifer Lopez (December 7) and Scarlett Johansson (December 14) will be followed by the previously announced Eddie Murphy (December 21).

[11/20/19 - 11:01 AM]
A&E's K9 Competition Series "America's Top Dog" Premieres Wednesday, January 8 at 9pm ET/PT
The series brings together top K9 cops and civilian dogs alongside their handlers as they compete nose-to-nose on the ultimate K9 obstacle course.

[11/20/19 - 10:31 AM]
FX's "A Christmas Carol" Premieres Thursday, December 19th at 7:30 p.m. ET/PT on FX
An original take on Dickens's iconic ghost story by Steven Knight, "A Christmas Carol" is a spine-tingling immersion into Scrooge's dark night of the soul.

[11/20/19 - 10:08 AM]
Netflix Orders Female-Driven Dramedy Series "Maid," Inspired by New York Times Best-Seller
The series will chronicle a single mother who turns to housekeeping to - barely - make ends meet as she battles against poverty, homelessness, and bureaucracy.

[11/20/19 - 10:01 AM]
"Miracle Workers: Dark Ages" to Premiere on TBS Tuesday, January 28th
This 10-episode installment will feature Daniel Radcliffe, Steve Buscemi, Geraldine Viswanathan, Karan Soni, Jon Bass, and Lolly Adefope returning in new roles and facing new challenges.

[11/20/19 - 09:37 AM]
Oxygen Debuts "Snapped: Behind Bars - Sheila Davalloo" Special Premiering Sunday, December 1 at 6PM ET/PT
The special will break down how Sheila stopped at nothing to continue down a path of deceit, and for the first time on "Snapped: Behind Bars" Sheila opens up and tells her side of the story.

[11/20/19 - 09:03 AM]
Multi-Award Winner Holly Hunter to Star with Ted Danson in New NBC Comedy Written and Executive Produced by Tina Fey and Robert Carlock
"We're so excited to write for Holly Hunter," said Fey and Carlock. "We're both huge fans and will have to find a way to 'act normal' around her. To have Holly and Ted in the same show, it's now officially an embarrassment of riches."

[11/20/19 - 08:17 AM]
HGTV Offers First Look at Blockbuster Reboot of "Extreme Makeover: Home Edition" and Announces Series Premiere Date of Sunday, Feb. 16, at 9 P.M. ET/PT
New host Jesse Tyler Ferguson and special guests, including Anthony Anderson, Derek Hough, Ty Pennington, LeAnn Rimes, OWN's Laila Ali, Food Network's Tyler Florence and HGTV stars David Bromstad, Tamara Day, Tarek El Moussa and Jasmine Roth, are all featured in the series.

[11/20/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/20/19 - 08:03 AM]
Beloved Paddington Bear Returns to TV in Nickelodeon's Brand-New Animated Preschool Series, "The Adventures of Paddington," Premiering Monday, Jan. 20, at 12:30 P.M. (ET/PT) in the U.S.
In advance of the series debut, Nickelodeon will air a holiday presentation of "Paddington Finds a Pigeon/Paddington and the Chores List," on Friday, Dec. 20, at 12:30 p.m. (ET/PT).

[11/20/19 - 08:01 AM]
Highly Anticipated and Explosive Fifth Season of "Better Call Saul" Returns with Two-Night Premiere Event on February 23 and 24
In the 10-epsiode fifth season, Jimmy McGill's (Bob Odenkirk) decision to practice law as "Saul Goodman" creates unexpected and profound waves of change for those in his orbit.