or


[06/23/08 - 10:30 AM]
Bravo Partners with Nexxus for Second Season of "Shear Genius"
The partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting and more.
[via press release from Bravo]

BRAVO PARTNERS WITH NEXXUS FOR SECOND SEASON OF "SHEAR GENIUS"

BRAVO PARTNERS WITH NEXXUS AS FULLY INTEGRATED SPONSOR FOR THE SECOND SEASON OF "SHEAR GENIUS"

"Shear Genius" Is Bravo's First Original Series Shot In High Definition

Series Premieres Wednesday, June 25 At 10 PM ET/PT

NEW YORK � June 23, 2008 � Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The fully integrated partnership includes exclusive in-show brand integration, on-air sponsorship and customized vignettes, sponsorship of Bravo's "INFO Frame" live voting, Fan Favorite, as well as digital and off-channel elements. "Shear Genius" is Bravo's first original series shot in high definition.

The Nexxus brand will be fully integrated into the show with a branded set, complete with the "Shear Genius Nexxus Salon," and in-show integration. There will be a Nexxus branded challenge in the show and the stylists will solely use Nexxus products during the series. They are also the prizing partner for the series, with the winner receiving $100,000 furnished by Nexxus Salon Hair Care and an apprenticeship with the company.

In select repeat episodes of the show, Nexxus will sponsor the Bravo "INFO Frame," a new multi-platform technology that enables interactivity through text messaging and online at BravoTV.com for viewers to answer polls, trivia and send in comments to see them on-air. There will also be custom interactivity during the Nexxus commercials in these episodes using the Bravo "INFO Frame." Nexxus will also be sponsoring the series' live voting and Fan Favorite contest. On-air elements include customized vignettes featuring Nexxus stylist Roy Teeluck, who will also have a blog on BravoTV.com and will be featured as a guest judge on one of the episodes. On the digital side, Nexxus will sponsor the weekly online challenges. Additionally, Bravo will host national viewing parties where they will supply Nexxus products and branded beauty tips.

Lather. Rinse. Compete. Bravo turns the spotlight on high-end hair styling with the premiere of the second season of the creative competition series "Shear Genius" on Wednesday, June 25 at 10 PM ET/PT. Hosted by Golden Globe nominated actress, designer and entrepreneur Jaclyn Smith, "Shear Genius" offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist Kim Vo and Allure west coast editor Kelly Atterton join the series this season as lead judges, and accomplished stylist Rene Fris returns as the competitors' mentor.

In the premiere episode, the 12 contestants head to Los Angeles where they will compete for $100,000 and a chance to prove they are "Shear Genius." Smith delivers the news that their first challenge will be cutting hair blindfolded, while their elimination challenge will be interpreting the hairstyles of famous cartoon characters. Betty Boop anyone? Hollywood celebrity hairstylist Neeko Abriol (clients include Vanessa Williams, Mary J. Blige) joins as guest judge.

"Shear Genius" is produced by Reveille Entertainment. Mark Koops, Julie Laughlin and Howard T. Owens serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [june 2008]  
S
M
T
W
T
F
S


· SHEAR GENIUS (BRAVO)




[04/19/18 - 06:48 PM]
FOX Sports Ushers in 25th Season of NFL Coverage with Its Strongest Broadcast Schedule Ever
FOX's strong 2018 regular season schedule features 35 NFC divisional matchups - 10 from the NFC South, nine each from the NFC North and NFC West, and seven from the NFC East.

[04/19/18 - 05:39 PM]
Jon Gruden's Coaching Return and NFL in Mexico City Highlight ESPN's 2018 "Monday Night Football" Schedule
The 49th season will kick off on ESPN with a doubleheader Monday, September 10 - New York Jets at Detroit Lions (7:10 p.m. ET) and Los Angeles Rams at Oakland Raiders (10:15 p.m. / 7:15 p.m. PT).
[04/19/18 - 05:22 PM]
2018 "Thursday Night Football" Schedule Released
The 13-game schedule features 11 games on FOX which will be simulcast on NFL Network, and two NFL Network exclusive games.
[04/19/18 - 05:11 PM]
CBS Sports 2018 NFL Schedule Highlighted by Broadcast of Super Bowl LIII
Coverage of Super Bowl LIII, from Atlanta on February 3, 2019, will mark the 20th time CBS has broadcast the Super Bowl, the most of any network.

[04/19/18 - 05:07 PM]
2018 NBC "Sunday Night Football" Schedule Features Falcons-Eagles Sept. 6 in NFL Kickoff Game; First Game of Packers 100th Season; & Rodgers vs. Brady
"Sunday Night Football" will have a new, earlier kickoff time of 8:20 p.m. ET - 10 minutes earlier than last year.
[04/19/18 - 03:15 PM]
CBS Replaces "Living Biblically" on Monday Nights with "Big Bang Theory" Repeats
The Eye indicates the freshman comedy will return to the schedule at a later date.
[04/19/18 - 02:06 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Delivers an Epic Three-Part Reunion Beginning Tuesday, April 24 at 9PM ET/PT
Following the three-part reunion, the network will air a "Secrets Revealed" special on Tuesday, May 15, which will feature never-before-seen footage of "The Real Housewives of Beverly Hills."

[04/19/18 - 12:46 PM]
"For Our Lives: Parkland," The First-Ever Co-Production Between Freeform and ABC News' "Nightline," to Premiere Monday, April 30
The hour-long special will feature footage captured by ABC News reporters documenting several students as they turned their unimaginable grief and fear into action during the difficult weeks after the attack.

[04/19/18 - 12:02 PM]
"Food Network Star" Returns with New Cast of Hopefuls Competing for Culinary Greatness
Before the main competition gets started, Valerie Bertinelli and Tyler Florence return to co-host a new season of "Food Network Star: Comeback Kitchen," premiering on Sunday, May 27.
[04/19/18 - 12:00 PM]
Disney Channel - Packed and Ready to Go - Super-Serves Kids All Summer Long with Its Most-New Ever Daily Programming Schedule
Throughout the summer, Disney Channel will bring fans new programming, starting at 9:00 a.m. EDT/PDT on weekdays and 8:00 a.m. EDT/PDT on weekends.
[04/19/18 - 11:00 AM]
Tony and Emmy Award Winner Tyne Daly Joins the Cast of "Murphy Brown" When It Returns to CBS
Daly will play Phyllis, the sister of the beloved, deceased bar owner Phil from the original series, and it's evident that the apple doesn't fall far from the tree.
[04/19/18 - 10:32 AM]
Johnny Galecki's "SciJinks" Premiering Wednesday, May 16 on Science Channel
Galecki orchestrates a team of inventive scientists who use science to feed people's minds, and to mess with their heads.
[04/19/18 - 10:16 AM]
Paramount Network Announces Series Pickup for "First Wives Club"
A cast announcement will be made in the coming weeks.
[04/19/18 - 10:02 AM]
Sundance Now Acquires Critically-Acclaimed Scripted Comedy "Motherland" from Lionsgate
The critically-acclaimed series, written and created by Sharon Horgan, Holly Walsh, and Graham and Helen Linehan, will make its exclusive U.S. debut with the first two episodes premiering on the service Thursday, May 10.
[04/19/18 - 10:00 AM]
CBS All Access Original Series "Strange Angel" to Launch on Thursday, June 14
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.