[06/25/08 - 02:22 PM]
NBC Digital Entertainment to Begin Releasing Show-Specific Streaming Data
"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said NBC's Vivi Zigler.

[via press release from NBC]


NBC.com Demographic Data To Be Released Beginning In July, Through Nielsen Online's VideoCensus

BURBANK, Calif. � June 25, 2008 � NBC Digital Entertainment today announced plans to release NBC.com's show-specific streaming demographic data, beginning with the June metrics. This roll-out of show-level data, which will be distributed through Nielsen Online's VideoCensus in July, marks another milestone in NBC Universal's efforts to deliver transparent metrics that provide more effective 360-degree planning and analysis tools. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said Zigler. "We especially like the transparency of the VideoCensus methodology because we know exactly what is being measured."

"Show-level data is something that advertisers have been asking for and NBC Universal is confident the numbers we're releasing through Nielsen Online's VideoCensus are both accurate and illustrative of the dramatic engagement that content from NBC Digital Entertainment delivers," said Peter Naylor, Senior Vice President, Digital Media Sales. "We're committed to working with advertisers to advance their understanding of how media performs across platforms and across audiences."

This marks a further step in the efforts made by NBC Universal to provide better, more accurate and more actionable cross-media metrics, by partnering with companies such as IAG and Nielsen. Nielsen's new streaming measurement, Nielsen Online's VideoCensus, makes it possible for advertisers to more easily compare streaming numbers show by show. It will also make it easier to analyze cross-platform consumption and the full reach and engagement of content. By being the first broadcast network to tag streaming video for Nielsen, NBC Digital Entertainment is among the pioneers in digital entertainment research.

  [june 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/23/18 - 01:06 PM]
Oxygen Media's "Aaron Hernandez Uncovered" Becomes Highest Rated True Crime Program in Network History with 1.05 Million Total Viewers
Oxygen further spins the numbers for Saturday, March 17 and Sunday, March 18.

[03/23/18 - 11:26 AM]
New Season, New Way to Watch "Wheeler Dealers" - See It First on MotorTrend.com and the Motor Trend App
Starting Wednesday, April 4 audiences can catch the premiere on MotorTend.com and the Motor Trend app one week before it debuts on Velocity Wednesday, April 11.

[03/23/18 - 10:40 AM]
Reggie Watts Is the "Taskmaster!" Comedy Central Game Show Series Premieres Friday, April 27 at 11:00 P.M. ET/PT with Two Back-to-Back Episodes
The series, whose format originated in the U.K., requires individuals to use ingenuity and creativity to complete unusual challenges.

[03/23/18 - 09:16 AM]
FremantleMedia North America Set to Bring World's Largest Population of Superheroes and Supervillains to Television in New "Astro City" Series
The live action drama series is being produced by FremantleMedia North America, with its pilot episode being written by Kurt Busiek and Rick Alexander.

[03/23/18 - 09:13 AM]
"Fahrenheit 451" Debuts Saturday, May 19 on HBO
The drama is based on Ray Bradbury's classic novel of the same name, depicting a future where the media is an opiate, history is rewritten and "firemen" burn books.

[03/23/18 - 09:04 AM]
Video: Showtime(R) Unveils the Full Trailer for Season Two of "I'm Dying Up Here"
The series takes viewers behind the curtain of the comedy scene that birthed the careers of legends such as Richard Pryor, Robin Williams and David Letterman, showing there's truly no such thing as an easy laugh.

[03/23/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, NCAA Hold Off Push from ABC, NBC
The Peacock's "Chicago Fire" edges the Alphabet's "Station 19" in the firefighter drama showdown.

[03/23/18 - 06:32 AM]
HBO Launches "Silicon Valley: Inside the Hacker Hostel" Virtual Reality on HTC's Viveport, March 25
The captivating, interactive VR experience will provide one-on-one encounters with Richard (Thomas Middleditch), Dinesh (Kumail Nanjiani), Gilfoyle (Martin Starr), Big Head (Josh Brener) and Jian-Yang (Jimmy O. Yang).

[03/22/18 - 11:13 PM]
Development Update: Thursday, March 22
Updates include: Neil Flynn bound for "Abby's" at NBC; Lilla Crawford, Will Kindrachuk snag roles on Bobby Bowman's ABC pilot; and Kearran Giovanni tapped for NBC's "Suspicion."

[03/22/18 - 12:09 PM]
Smithsonian Channel(TM) Reveals the Inside Story and Untold Events of a Deadly American Tragedy in "Waco: The Longest Siege"
The film provides an intimate portrait of a young Vernon Howell (later renamed David Koresh) and his Branch Davidian followers, who came from around the globe to join the Pied Piper-like figure.

[03/22/18 - 10:35 AM]
Video: "Pose" - Peek Teaser - FX
"Pose," FX's new original series from Ryan Murphy, Brad Falchuk, and Steven Canals, premieres this summer.

[03/22/18 - 10:31 AM]
Video: Viceland Premeries Trailer for New Series "My House" About NYC Queer Ballroom Scene
"My House" is an insider's guide to New York City's hyper-competitive underground queer ballroom scene.

[03/22/18 - 10:05 AM]
CMT Elevates Morgan Selzer to Senior Vice President of Program Development
"Morgan is a seasoned and savvy development executive who crafts compelling stories across multiple formats and genres," said Keith Cox.

[03/22/18 - 10:00 AM]
All-New Two-Hour Special "Meghan Markle: An American Princess" to Air Friday, May 11, on FOX
The two-hour event will focus on Markle's life and potential legacy as the first American to marry into the British royal family since 1937.

[03/22/18 - 10:00 AM]
CBS Announces Season Finale Airdates for 2017-2018
"Scorpion" will now kick off said finales on Monday, April 16.