or


[06/25/08 - 02:22 PM]
NBC Digital Entertainment to Begin Releasing Show-Specific Streaming Data
"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said NBC's Vivi Zigler.
[via press release from NBC]

NBC DIGITAL ENTERTAINMENT TO BEGIN RELEASING SHOW-SPECIFIC STREAMING DATA

NBC.com Demographic Data To Be Released Beginning In July, Through Nielsen Online's VideoCensus

BURBANK, Calif. � June 25, 2008 � NBC Digital Entertainment today announced plans to release NBC.com's show-specific streaming demographic data, beginning with the June metrics. This roll-out of show-level data, which will be distributed through Nielsen Online's VideoCensus in July, marks another milestone in NBC Universal's efforts to deliver transparent metrics that provide more effective 360-degree planning and analysis tools. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said Zigler. "We especially like the transparency of the VideoCensus methodology because we know exactly what is being measured."

"Show-level data is something that advertisers have been asking for and NBC Universal is confident the numbers we're releasing through Nielsen Online's VideoCensus are both accurate and illustrative of the dramatic engagement that content from NBC Digital Entertainment delivers," said Peter Naylor, Senior Vice President, Digital Media Sales. "We're committed to working with advertisers to advance their understanding of how media performs across platforms and across audiences."

This marks a further step in the efforts made by NBC Universal to provide better, more accurate and more actionable cross-media metrics, by partnering with companies such as IAG and Nielsen. Nielsen's new streaming measurement, Nielsen Online's VideoCensus, makes it possible for advertisers to more easily compare streaming numbers show by show. It will also make it easier to analyze cross-platform consumption and the full reach and engagement of content. By being the first broadcast network to tag streaming video for Nielsen, NBC Digital Entertainment is among the pioneers in digital entertainment research.





  [june 2008]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.
[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.
[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.
[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.
[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.
[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.
[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.
[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!
[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.
[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.
[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.
[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.
[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.
[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.
[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.