or


[06/25/08 - 02:22 PM]
NBC Digital Entertainment to Begin Releasing Show-Specific Streaming Data
"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said NBC's Vivi Zigler.

[via press release from NBC]

NBC DIGITAL ENTERTAINMENT TO BEGIN RELEASING SHOW-SPECIFIC STREAMING DATA

NBC.com Demographic Data To Be Released Beginning In July, Through Nielsen Online's VideoCensus

BURBANK, Calif. � June 25, 2008 � NBC Digital Entertainment today announced plans to release NBC.com's show-specific streaming demographic data, beginning with the June metrics. This roll-out of show-level data, which will be distributed through Nielsen Online's VideoCensus in July, marks another milestone in NBC Universal's efforts to deliver transparent metrics that provide more effective 360-degree planning and analysis tools. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said Zigler. "We especially like the transparency of the VideoCensus methodology because we know exactly what is being measured."

"Show-level data is something that advertisers have been asking for and NBC Universal is confident the numbers we're releasing through Nielsen Online's VideoCensus are both accurate and illustrative of the dramatic engagement that content from NBC Digital Entertainment delivers," said Peter Naylor, Senior Vice President, Digital Media Sales. "We're committed to working with advertisers to advance their understanding of how media performs across platforms and across audiences."

This marks a further step in the efforts made by NBC Universal to provide better, more accurate and more actionable cross-media metrics, by partnering with companies such as IAG and Nielsen. Nielsen's new streaming measurement, Nielsen Online's VideoCensus, makes it possible for advertisers to more easily compare streaming numbers show by show. It will also make it easier to analyze cross-platform consumption and the full reach and engagement of content. By being the first broadcast network to tag streaming video for Nielsen, NBC Digital Entertainment is among the pioneers in digital entertainment research.





  [june 2008]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/04/16 - 04:31 PM]
ABC Announces the Teams Competing on the "Battlebots: The Gears Awaken" Preview Special, Airing Tuesday, May 10
The epic robot-fighting tournament "BattleBots" is back for season two this summer on Thursday, June 23.

[05/04/16 - 04:00 PM]
GSN Celebrates Mother's Day with Special Mom-Themed Marathon of "Family Feud," Sunday, May 8
Each of the 10 specially selected half-hour shows features questions designed to remind viewers about the woman they love the most - their mom - on her special day.

[05/04/16 - 02:15 PM]
Seth MacFarlane to Create, Executive-Produce and Star in New Hour-Long, Live-Action Comedic Drama Series for FOX
Set 300 years in the future, the series follows the adventures of the Orville, a not-so-top-of-the-line exploratory ship in Earth's interstellar Fleet.

[05/04/16 - 02:11 PM]
Geniuses Face Off in an Intense Test of Knowledge and Stamina on the Season Premiere of ABC's "500 Questions"
The five-night event series concludes with a two-hour season finale on Wednesday, June 1.

[05/04/16 - 01:03 PM]
"Saturday Night Live" Returns in May with Three Back-to-Back Shows
Brie Larson (May 7), Drake (May 14) and Fred Armisen (May 21) will close out the show's season.

[05/04/16 - 01:01 PM]
Megyn Kelly to Sit Down with Laverne Cox during "MEGYN KELLY presents," Airing Tuesday, May 17, on FOX
As previously announced, the special also will feature Kelly's first extensive sit-down interview with presumptive Republican presidential nominee Donald Trump.

[05/04/16 - 12:02 PM]
"Check It Out! With Dr. Steve Brule" Season 4 Premieres Friday, June 17th at 11:00 p.m. ET/PT on Adult Swim
The new season will be followed by "Decker: Unclassified," starring Tim Heidecker and Gregg Turkington.

[05/04/16 - 12:00 PM]
Start Your Summer with an Animated Adventure During Freeform's "Funday" Weekend Programming Event on May 14 and 15
Experience college through Mike Wazowski's eye, whip up recipes with Remy, and cheer on Wreck-It Ralph and Aladdin as they attempt to prove themselves as heroes.

[05/04/16 - 11:57 AM]
GSN to Launch First Spinoff Series from "Skin Wars" Franchise; "Skin Wars: Fresh Paint" Debuts Wednesday, June 15 at 10PM ET/PT
The series features three of "Skin Wars" top former contestants who mentor six new, highly accomplished artists each week.

[05/04/16 - 10:49 AM]
National Geographic Launches a Covert Investigation Into the Disappearance of Adventurer Cody Dial in Riveting True-Crime Series, "Missing Dial"
The six-part series launches Sunday, May 22 at 10:00/9:00c on the network.

[05/04/16 - 10:25 AM]
Valerie Bertinelli Entertains Friends & Family on the Return of "Valerie's Home Cooking"
Valerie is back in the kitchen sharing her tips for easy-to-make, delicious dishes and homemade recipes, adding her own signature touches and flavor along the way.

[05/04/16 - 10:08 AM]
TNT Teams Up with E4 on "Foreign Bodies"
The series is the story of a motley gang of travellers embarking on a three-month trip around Asia.

[05/04/16 - 10:01 AM]
2015 FIFA Women's World Cup Champion Abby Wambach Joins ESPN
Wambach will cover international sporting events for the network later this summer at the UEFA European Football Championship 2016 in France and 2016 Summer Olympics in Rio de Janeiro.

[05/04/16 - 09:39 AM]
E! Announces Four New Unscripted Series as the Pop Culture Powerhouse Continues to Expand on Successful Primetime Slate
Highlights include a spin-off of hit franchise "WAGS" (Wives and Girlfriends of Sports Stars) set against the sunny, sexy backdrop of South Florida.

[05/04/16 - 09:34 AM]
Netflix Celebrates "Marseille"
In advance of the series launch on May 5, Netflix surprised the residents of Marseille today in true Hollywood fashion when a french twist of the original "Hollywood" sign was erected to overlook the city.