or


[06/25/08 - 02:22 PM]
NBC Digital Entertainment to Begin Releasing Show-Specific Streaming Data
"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said NBC's Vivi Zigler.

[via press release from NBC]

NBC DIGITAL ENTERTAINMENT TO BEGIN RELEASING SHOW-SPECIFIC STREAMING DATA

NBC.com Demographic Data To Be Released Beginning In July, Through Nielsen Online's VideoCensus

BURBANK, Calif. � June 25, 2008 � NBC Digital Entertainment today announced plans to release NBC.com's show-specific streaming demographic data, beginning with the June metrics. This roll-out of show-level data, which will be distributed through Nielsen Online's VideoCensus in July, marks another milestone in NBC Universal's efforts to deliver transparent metrics that provide more effective 360-degree planning and analysis tools. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said Zigler. "We especially like the transparency of the VideoCensus methodology because we know exactly what is being measured."

"Show-level data is something that advertisers have been asking for and NBC Universal is confident the numbers we're releasing through Nielsen Online's VideoCensus are both accurate and illustrative of the dramatic engagement that content from NBC Digital Entertainment delivers," said Peter Naylor, Senior Vice President, Digital Media Sales. "We're committed to working with advertisers to advance their understanding of how media performs across platforms and across audiences."

This marks a further step in the efforts made by NBC Universal to provide better, more accurate and more actionable cross-media metrics, by partnering with companies such as IAG and Nielsen. Nielsen's new streaming measurement, Nielsen Online's VideoCensus, makes it possible for advertisers to more easily compare streaming numbers show by show. It will also make it easier to analyze cross-platform consumption and the full reach and engagement of content. By being the first broadcast network to tag streaming video for Nielsen, NBC Digital Entertainment is among the pioneers in digital entertainment research.





  [june 2008]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 09:57 AM]
"Forged in Fire" - New Competition Series Coming to History This Summer
The series will feature world-class bladesmiths recreating many of history's most iconic edged weapons, from the Japanese katana to the medieval broadsword to ancient throwing blades like the Chakram.

[04/27/15 - 09:08 AM]
"Aqua Teen Hunger Force" Forever Meats with Adult Swim to Fry the Old Title and Shake Things Up
The show's final season launches Sunday, June 21 at midnight/11:00c on the cable channel.

[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/27/15 - 08:33 AM]
Netflix Releases Season 3 Key Art for Netflix Original Series "Orange is the New Black"
As previously announced, Season 3 will launch on Friday, June 12.

[04/27/15 - 07:27 AM]
Smashing Pumpkins Mastermind and Rock Innovator Billy Corgan Joins TNA Wrestling
In this position, Corgan will develop characters and create story lines for TNA's flagship program "Impact Wrestling" as well as other TNA programming.

[04/27/15 - 07:14 AM]
WE tv's Hit Series "Braxton Family Values" Returns with New Episodes Thursday, May 21 at 9PM ET/PT
As Season Four continues, Trina files for divorce from her husband Gabe, but is reluctant to share the news with her sisters.

[04/26/15 - 07:59 PM]
"Steve Harvey" Wins Big with Its Second Consecutive Daytime Emmy(R) Award for Outstanding Talk Show/Informative
During the acceptance speech, Steve Harvey commented: "God is good, all the time. This is for my producing team - you don't know who they are but they make the show what it is."

[04/26/15 - 02:01 PM]
HBO Sports Is the Fight Fan's Destination for Mayweather-Pacquiao
The blockbuster welterweight unification title showdown is set for Saturday, May 2 from the MGM Grand Garden Arena in Las Vegas.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 06:00 PM]
Ariana Grande, Fifth Harmony and Becky G Among Top Winners at the 2015 Radio Disney Music Awards
"Disney Channel Presents the Radio Disney Music Awards" airs tomorrow night, Sunday, April 26 at 8:00/7:00c on Disney Channel.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.