or


[06/25/08 - 02:22 PM]
NBC Digital Entertainment to Begin Releasing Show-Specific Streaming Data
"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said NBC's Vivi Zigler.

[via press release from NBC]

NBC DIGITAL ENTERTAINMENT TO BEGIN RELEASING SHOW-SPECIFIC STREAMING DATA

NBC.com Demographic Data To Be Released Beginning In July, Through Nielsen Online's VideoCensus

BURBANK, Calif. � June 25, 2008 � NBC Digital Entertainment today announced plans to release NBC.com's show-specific streaming demographic data, beginning with the June metrics. This roll-out of show-level data, which will be distributed through Nielsen Online's VideoCensus in July, marks another milestone in NBC Universal's efforts to deliver transparent metrics that provide more effective 360-degree planning and analysis tools. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients," said Zigler. "We especially like the transparency of the VideoCensus methodology because we know exactly what is being measured."

"Show-level data is something that advertisers have been asking for and NBC Universal is confident the numbers we're releasing through Nielsen Online's VideoCensus are both accurate and illustrative of the dramatic engagement that content from NBC Digital Entertainment delivers," said Peter Naylor, Senior Vice President, Digital Media Sales. "We're committed to working with advertisers to advance their understanding of how media performs across platforms and across audiences."

This marks a further step in the efforts made by NBC Universal to provide better, more accurate and more actionable cross-media metrics, by partnering with companies such as IAG and Nielsen. Nielsen's new streaming measurement, Nielsen Online's VideoCensus, makes it possible for advertisers to more easily compare streaming numbers show by show. It will also make it easier to analyze cross-platform consumption and the full reach and engagement of content. By being the first broadcast network to tag streaming video for Nielsen, NBC Digital Entertainment is among the pioneers in digital entertainment research.





  [june 2008]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/19/18 - 10:43 AM]
VH1 Expands Monday's #1 Cable Franchise to Two Nights a Week Kicking Off with "Love & Hip Hop: Miami" Premiering Wednesday, January 2 at 8PM ET/PT
For the first time, the network will air two different "Love & Hip Hop" installments on two nights a week with "Love & Hip Hop: New York" airing Mondays, beginning November 26.

[11/19/18 - 10:33 AM]
Studio Head Meredith Ahr Upped to President, Alternative and Reality Group for NBC Entertainment
In her new post, the 17-year NBC veteran will oversee all aspects of unscripted programming at the network, Universal Television Alternative Studio and first-run syndication.

[11/19/18 - 09:53 AM]
"The Ranch" (Part 6) Premieres December 7 on Netflix
Ashton Kutcher, Sam Elliott, Elisha Cuthbert, Debra Winger and new guest star, Dax Shepard, are featured in the latest wave of episodes.

[11/19/18 - 09:35 AM]
"Sydney to the Max," A Daughter/Father Sitcom, Is Set to Premiere Friday, Jan. 25, on Disney Channel
Set in the present day with flashbacks to the 1990s, the comedy revolves around outgoing middle schooler Sydney Reynolds who lives with her single dad Max in the house he grew up in, along with her progressive grandmother Judy - three generations under one roof.

[11/19/18 - 09:33 AM]
AT&T Audience Network Picks Up Critically Acclaimed Original Series "Mr. Mercedes" for 3rd Season
Production for the 10 one-hour episodes is scheduled to begin in early 2019 in Charleston, South Carolina with the premiere launching later in the year.

[11/19/18 - 09:32 AM]
FX Rounds Out Cast for "Fosse/Verdon" Limited Series
Production on the series, now officially titled "Fosse/Verdon," is currently underway in New York City ahead of its premiere on FX in Spring 2019.

[11/19/18 - 09:31 AM]
Video: "Bumping Mics with Jeff Ross & Dave Attell" - Official Trailer - Netflix
The three-part stand-up event premieres November 27 on the streaming service.

[11/19/18 - 09:30 AM]
"Crashing" and "High Maintenance" Return January 20
Both series will return with back-to-back season three premieres on Sunday nights.

[11/19/18 - 08:51 AM]
Smithsonian Channel(TM) Explores the Life of an Icon Through Her Personal Belongings in "Marilyn Monroe for Sale"
Smithsonian Channel is set to revisit the life of one of the silver screen's most iconic legends by way of her most personal possessions.

[11/19/18 - 08:31 AM]
Video: "Pine Gap" Season 1 - Official Trailer - Netflix
The Australian television series will be available December 7 on the streaming service.

[11/19/18 - 08:15 AM]
Sunday's Broadcast Ratings: No Stopping NBC, "Sunday Night Football"
The Peacock cruises to another victory in all categories last night.

[11/19/18 - 08:01 AM]
Video: "Death by Magic" - Official Trailer - Netflix
In the most extreme magic show ever attempted, British magician DMC travels the globe to recreate the stunts that have cost famous magicians their lives.

[11/19/18 - 08:01 AM]
CMT to Premiere "2018 AmericanaFest(R)" A New Music Special Featuring Performances from the Americana Honors & Awards Show
The special celebrates the Americana genre and will not only feature performances from longtime fan favorites and present-day Americana artists, but will also include new, exclusive interviews.

[11/19/18 - 07:41 AM]
Video: Super Trailer - VH1's "Love & Hip Hop: New York"
From marriage woes and legal battles to career resets and new beginnings, the drama returns to the place it all began.

[11/19/18 - 07:35 AM]
Series and Date Announcement - New Netflix Series "The Innocent Man" - December 14
The six-part documentary series focuses on two murders that shook the small town of Ada, Oklahoma, in the 1980s - and the controversial chain of events that followed.